researching your market with social networks
DESCRIPTION
How to leverage social networks for low cost market research. AIMIA Market Research in the Digital Age presentation, Sydney, Aus 22 July.TRANSCRIPT
researching your market with social
networks
the web
“I participate, therefore I am”
Tim Noonanblind guy getting into Web2.0
people like
contributing
“understand & consider the person who'll experience
your design while you design”
Christina Wodtke
management attitudes abound
“it’ll take too long”
“too expensive”
“Those of you who think you know it all are annoying to those
of us that do.”
unknown
think.
“insanity is doing the same thing over and over again and
expecting different results”
Benjamin Franklin
justify
iterate
social networks?
fast..
free?
crowds..
me!me!
me!
who?
where?
who else knows them?
‘I blog too, you know?’
convenience
random
where do they hang out?
Define
what is your problem?
how do you get answers?
search
conversations
readsurveywebsites
data
focus groups
ask ?s
observe
test
BALANCE
validity
confidence
reliability
sample
insight
causality
method
do
something
!
ask the right questions
It’s personal!
and public
Open it up^
social talkback
read!
www.tangler.com
Validate
real-life focus group?
STOP!do enough & no more
www.objectivedigital.com