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The New iPad: 7 UpdatesThat Mean BusinessNow that the latest biannual Apple buzz-a-thon has died down,

it’s time to see what the newest iPad offers enterprise users.

We also asked 402 IT pros whether it’s time to put these devices

to work: Just 10% don’t allow iPads and iPhones, mostly

because of a lack of enterprise applications, while 42% say

they’ll increase use of Apple products in the future. Here are

the features and applications we find most compelling.

By Kurt Marko

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reports

3 Author’s Bio

4 Executive Summary

5 Research Synopsis

6 Invasion of the Tablets

8 Tablets and IT Consumerization

9 What’s New About the ‘New’ iPad?

17 Will Macs Get Big?

18 Apples in the Enterprise

20 Conclusion and Recommendations

22 Appendix

24 Related Reports

Figures

6 Figure 1: IT Policy on Apple Products

7 Figure 2: Supported Devices: 2012 vs. 2010

8 Figure 3: Reasons for Limiting Support of Apple Devices

9 Figure 4: Organizational Approach to Apple Products

10 Figure 5: Personal Opinion of the New iPad

11 Figure 6: End User Perception of the New iPad

12 Figure 7: Peacekeeper Browser Benchmark

13 Figure 8: GLBenchmark 2.1 (Egypt Off-Screen 720p)

14 Figure 9: Evaluation of iPhone and iPad Performance

15 Figure 10: Personal Satisfaction With Apple Products

16 Figure 11: Satisfaction With Apple Products From a Business IT Standpoint

18 Figure 12: Supported Business Applications

19 Figure 13: Most Compelling Features

20 Figure 14: Perception of Apple’s Position in the Smartphone Market

21 Figure 15: Tablets: The Fastest Ramping Mobile Device

22 Figure 16: Impact of New Release on iPad Use

23 Figure 17: View on ‘Post-PC Age’

CONT

ENTS

reports.informationweek.com

TABLE OF

April 2012 2

T h e N e w i P a d : 7 U p d a t e s T h a t M e a n B u s i n e s s



April 2012 3

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© 2012 InformationWeek, Reproduction Prohibited

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T h e N e w i P a d : 7 U p d a t e s T h a t M e a n B u s i n e s sTable of Contents

Kurt Marko is a technology writer and IT industry veteran, now focused on ITanalysis and reporting after a varied career that has spanned virtually the entirehigh-tech food chain, from chips to systems. Upon graduating from StanfordUniversity with a BS and MS in electrical engineering, Kurt spent several years asa semiconductor device physicist, doing process design, modeling and testing.He then joined AT&T Bell Laboratories as a memory chip designer and CAD andsimulation developer. Moving to Hewlett-Packard, Kurt started in its laser printer R&D lab doing

electrophotography research, for which he earned a patent, but his love of computers eventually led him to join the nascent technical IT group. He spent15 years as an IT engineer and was a lead architect for several enterprise-wideinfrastructure projects at HP, including its Windows domain infrastructure, remote access service, Exchange email infrastructure and managed Web services. For the past five years, Kurt has been a frequent contributor to several IT trade and consumer technology publications and industry conferences. He is now a regular contributor to InformationWeek and Network Computing.

Kurt MarkoInformationWeek Reports



April 2012 4

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Apple reinvented the tabletwith its original iPad two years ago and redefined the form factor last year with a device so thin and light it felt more like a glowing, metallicmagazine than a piece of computer hardware. Perhaps it’s just that familiarity breeds contempt, but the unceremoniously named “new” iPad seems more evolutionary thanrevolutionary. Still, it sports a few headline features—including the best display yet seenon any mobile device, tablet, smartphone or PC—while retaining all of the original’sstrengths. It remains the standard against which all other tablets will be judged. Among consumers, it’s a foregone conclusion that iPad, generation 3, will be a success.

But we decided to explore whether it will have a halo effect that bleeds over to Appleproducts in general, and, if so, whether the aura will extend far enough into the enterpriseto challenge IT’s Wintel bias. To find out, we polled 402 business technology professionals,and the results were eye-opening. In this report we’ll analyze that survey, outline the seven new iPad features and

applications we find most compelling for IT, and examine factors impeding broader enterprise use of Apple usage.

EXECUTIVE


reports

SUM

MAR

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April 2012 5reports.informationweek.com

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RESEARCH

Survey Name InformationWeek 2012 iPad Survey

Survey Date March 2012

Region North America

Number of Respondents 402

Purpose To gauge personal and enterprise interest in the new iPad as well as to gain insight into use of Apple devices in the enterprise.

Methodology InformationWeek surveyed business technology decision-makers atNorth American companies. The survey was conducted online, and respondents were recruited via an email invitation containing an embedded link to the survey. The email invitation was sent to qualified InformationWeek subscribers.

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search, business and technology

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gleaned from experience.

To contact us, write to manag-

ing director Art Wittmannat [email protected],

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April 2012 6

Well, that certainly didn’t take long. Remem-ber when the tablet product category was de-rided as gimmicky and superfluous comparedwith the versatility of the do-everything PC? Inour August 2010 Consumerization of IT Survey,just 21% of the 417 business technology pros responding said they officially supported iPads.When we posed the question again in Febru-ary, that number jumped an eye-popping 30points, to 51%. An additional 35% say iPads aretolerated, though not officially supported.The reality is that Apple has brought the

tablet concept from drawing board to matu-ration in a little more than two years, andthat’s bought it enterprise cred despite thecompany’s ongoing lack of business focus.About half of the 402 IT professionals responding to our March 2012 iPad Survey saytheir policy is to officially support the iPad,confirming our consumerization results; 39%are satisfied (30%) or very satisfied (9%) withApple devices overall from a business IT per-spective. Just 9% say Apple products aren’t in

use at their organizations.“Tablets will replace some laptops and desk-

tops,” says the CTO of an established mediaagency. “Consumer tech is way ahead of cor-porate IT. In fact, the iPad will be another nailin the coffin of old policy-driven, staid corpo-rate IT control freaks. Business is demandingspeed, simplicity and ease of use. And thecompanies that get ahead of that curve willhave a huge competitive advantage.” Control freaks? Ouch. The wages of this success for Apple? Specu-

lation that the tablet may have hit its technicalzenith with the just-released third-generation“new” iPad. In seeking to improve on the cat-egory-defining iPad 2, Apple is running smackinto the law of diminishing returns, producingimprovements that are less and less meaning-ful. It’s hard to see where Apple—or the com-petition, for that matter—goes from here.Make no mistake, the new iPad is a technical

tour de force and raises the bar to a point thatwe don’t see how the increasingly fracturedAndroid market can compete. Windows 8 may

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What is your organization’s IT policy toward the following Apple products?

50% 40% 10%

47% 43% 10%

36% 39% 25%

Officially supports Tolerates but doesn’t support Doesn’t allow

iPhone

iPad

Mac

IT Policy on Apple Products

Data: InformationWeek 2012 iPad Survey of 402 business technology professionals, March 2012 R4650312/3

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Invasion of the Tablets

reports T h e N e w i P a d : 7 U p d a t e s T h a t M e a n B u s i n e s sTable of Contents

Figure 1



April 2012 7

make a dent, but Redmond is late to thegame, possibly fatally so. But we digress.Now the challenge for IT is to make these

devices pull their weight in the business. Onearea we don’t need to worry much about isfragmentation. Apple owns the high-endtablet market and, with the new iPad, it’s sure

to cement that position. Estimates from For-rester, iSupply, IDC and Statista show the iPadtaking around 55% to 60% of the global tabletmarket last year and maintaining that share in2012. That’s down from upward of 80% a yearearlier. However, we’re talking about a muchlarger pie, and most of the erosion has beenon the low end, with the Kindle Fire grabbingabout 15% to 20% share, more than doubleany other Android device. If Amazon is of little concern to Apple, it’s

even less so to enterprises. The Kindle is morea glorified e-reader/movie player than laptopalternative. Apple is still selling iPads as fast asit can make them, to the tune of more than 15million in the first quarter. Although most ana-lysts expect it to maintain or slightly increasethat annual 60 million-unit pace, given sales of3 million on the first weekend—in what PhilipSchiller, Apple’s senior VP of worldwide market-ing, called the strongest iPad launch yet—cur-rent estimates may even be on the low side. And enterprise IT prefers iOS to Android when

it comes to its top concern: applications. In ourlatest Mobile Device Management and Security

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Which types of company-supplied and/or user-provided devices are supported by your organization?

Supported Devices: 2012 vs. 2010

Note: Percentages reflect those supporting or planning to support either company-provided or personal devicesBase: 400 respondents in February 2012 and 417 in August 2010Data: InformationWeek Consumerization of IT Survey of business technology professionals

R4560512/12

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Figure 2



http://www.apple.com/pr/library/2012/03/19New-iPad-Tops-Three-Million.html

April 2012 8

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Survey, we asked respondents who build orplan to build custom business apps for mobiledevices which mobile platforms they sup-ported. Apple iOS was the top choice, beatingAndroid by eight points and Windows by 25.

Tablets and IT Consumerization The question isn’t whether the iPad is a

success (it clearly is) or whether it’s a useful en-terprise tool. There, your employees have votedwith their wallets. We wanted to know whetherthe iPad, combined with consumerization, willchallenge the longstanding barriers to enter-prise adoption of Apple products overall. Despite Apple’s longstanding policy of not

catering to the enterprise market, our surveysays the walls are coming down. We saw grow-ing acceptance, albeit not a wholehearted em-brace, of the company’s products by IT proswho realize they’d better get on the consumer-ization bandwagon before they get flattenedby it. “We’re leaning towards a less and less‘Windows-centric’ way of providing servicesand internal applications,” says one respon-dent, and many others echoed that sentiment.

An interesting dynamic is around adoptionby executives vs. the rank and file. Some respondents call out a disconnect between ex-

ecutives, for whom Apple’s products are oftenstatus symbols, and workers. “Our chairmanbought an iPad but refuses to allow IT or any-

Fundamentals: The Mobile Payment Frontier

Retailers’ options for acceptingin-store payments via smartphones are all over themap, including devices that usenear field communication technology, custom-built mobileapps and fledgling paymentprocessors. One critical factor—consumer adoption—is still anunknown. We’ll explain whatcompanies need to know aboutemerging options and how theyshould prepare for a multifacetedpayment environment.

DownloadDownload



What are your main reasons for limiting support of Apple devices?

Reasons for Limiting Support of Apple Devices

Critical applications are not available on Macs and iOS devices

We don’t have Apple expertise and don’t intend to develop it

We can’t easily integrate Apple users into AD or other enterprise authentication/authorization system

Macs and iOS devices are too expensive

Macs and iOS devices are too hard to centrally manage

We have a volume Windows license and can’t get one from Apple

We limit the contracts for devices we buy

Apple is too difficult to do business with

Other

Note: Three responses allowedBase: 318 respondents at organizations that don't support or allow use of one or more Apple devicesData: InformationWeek 2012 iPad Survey of 402 business technology professionals, March 2012

R4650312/4

51%

36%

34%

27%

27%

20%

16%

9%

12%

Figure 3



http://reports.informationweek.com/abstract/18/8711/Mobility-Wireless/fundamentals-the-mobile-payment-frontier.html?cid=iwrpdf_side�_426mobpay

April 2012 9

one else to purchase one,” says a respondent.“However, he expects IT to have been born withthe iPad gene and know how to support it.” Conversely, Apple’s reputation for premium

price and distinctive style can also work theother way, leading some executives to see itsproducts as overkill. Maybe that’s why formaliPad enterprise adoption is still meager, withonly 7% of organizations responding to our con-sumerization survey supplying them to morethan 25% of their employees. But the marketwinds are at Apple’s back. Fully 42% of our iPadsurvey respondents will increase use of Appleproducts in the future, as an additional 15% con-sider adding them to the supported mix. A mere11% plan to become or remain Apple free.Now that we’ve established that and had

time to use the new iPad and compare it withits year-old predecessor from an enterprise ITperspective, let’s see what’s new, what’s not,what’s improved and what isn’t.

What’s New About the ‘New’ iPad?By now, anyone with even a cursory interest

in consumer electronics has probably grown

weary of the iPad commentary flooding theWeb since launch day. But for those whohaven’t yet memorized the specs, here’s a run-down of the top seven changes and an as-sessment of their significance for enterprise ITbuyers who may be mulling whether to up-grade employees now using first- or second-generation devices, or to initiate a tablet pilot.

Note that physically the new iPad is virtuallyindistinguishable from the previous version,with the larger battery’s added weight beingthe most notable difference. It’s a mere 0.6mm thicker, about the width of 10 strands ofhair, and weighs just less than 2 ounces more,an increase that while minute is noticeable. 1. Display:Apple’s iPad website, which boldly

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Please select the statement that best reflects your organization’s overall approach to Apple and its product lines.

8%

15%

32%

2%1% 42%

Organizational Approach to Apple Products

We’ve never used Apple productsbut are considering them now

We will continue our use ofApple products, but not increase it

We are actively looking toreplace Apple products

We’ve already replaced Apple products

We’ve never used Apple products and never will

We will increase our use of Apple products in the future


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Figure 4



April 2012 10

proclaims the new device “resolutionary,” illus-trates the most, well, visible new feature: a dis-play with more pixels than a 1080p HDTV—pix-els so small they’re indiscernible at typicalviewing distances. The new device has twicethe resolution of the iPad 2 and a greatly im-proved range of displayable colors and satura-tion. “Picture quality, color accuracy and grayscale are not only much better than any othertablet or smartphone, it’s also much better thanmost HDTVs, laptops and monitors,” says Ray-mond M. Soneira, president of DisplayMateTechnologies, which provides video diagnosticand display calibration software. “In fact, withsome minor calibration tweaks, the new iPadwould qualify as a studio reference monitor.”A popular use of the iPad is outfitting sales

teams with the devices so they can show cus-tomers dynamic, resizable images instead ofstatic catalogs; whether the new tablet willserve that function better than the iPad 2 depends largely on what you’re selling. In usingthe new iPad alongside an iPad 2, I found thedifferences most noticeable on vector graph-ics—things like the home screen, icons and

text. On high-resolution photographs and HDvideos, content where one would expect thenew display to really shine, the differences aresubtle; the most noticeable improvement iscolor rendering and saturation, not pixel reso-lution. This is actually a testament to just howgood the iPad 2’s display already is. In fact, mostimages, even from sites known for high-quality

photography, like National Geographic’s or Timemagazine’s, don’t test the limits of either de-vice. The same is true of video. Forget YouTube;even when watching HD videos downloadedfrom iTunes it was hard to tell the difference be-tween the two devices. For videoconferencing,either device is sufficient.The new display does excel when it comes

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How do you personally feel about the new iPad?

11%1%

13%

14%

61%

Personal Opinion of the New iPad

I’m blown away; I want one

Apple could have done better; I’ll skip it

Don’t know; I haven’t investigated it yet

It’s disappointing; I doubt it will sell well

It’s a good offering; about what I expected


R



Figure 5

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to text. Open up any of the apps recently up-dated to include so-called Retina support, likeiBooks or Kindle, and it’s like you’ve gotten anew pair of glasses. The quality rivals the besthardback books. We hope Apple applies thissame display technology to its laptops, whichare stuck with suddenly inadequate resolu-tions with less than half the pixel density oftheir tablet cousins.2. 4G LTE: The other big addition on select

models, 4G Long Term Evolution wireless net-working, is less revolutionary if for no otherreason than several Android competitors beatApple to the punch with this feature. Still, it’sa welcome improvement, especially for roadwarriors, made all the better since Apple man-aged to include this power-sucking technol-ogy without compromising battery life (moreon this later). Sadly, LTE has made it into devices faster

than it’s reached your local cell tower. Verizonleads in the U.S. market, claiming coverage forabout two-thirds of the U.S. population in justover 200 markets, while AT&T hits about 25%of the population in 28 markets. As we discuss

in depth in our InformationWeek Strategy re-port on LTE,carriers can deliver download andupload speeds of 15 to 30 Mbps, faster thanmost home broadband connections. Unfortunately, since I’m in one of those mar-

kets not yet served, I couldn’t verify the LTEclaims. However, on AT&T’s HSPA+ network, Iaveraged around 3 Mbps down and 1.5 Mbps

up, according to Ookla’s Speedtest app, with anoccasional outlier testing up to 8 Mbps down.Thus, even when not on an LTE network, thenew iPad’s wireless speeds will be faster thanmost oversubscribed hotel Wi-Fi networks.Those lucky enough to be in LTE markets willsee faster speeds than most home broadbandcircuits—all the better for productivity.

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How do you think your end users feel about the new iPad?

1% 7%22%8%

62%

End User Perception of the New iPad

They’re blown away; most will want oneApple could have done better; many will skip itIt’s disappointing; I doubt they’ll want it

Don’t know

It’s a good offering; some will want one


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http://reports.informationweek.com/abstract/1/8741/Application-Performance-Optimization/research-the-new-ipad-7-updates-that-mean-business.html?cid=rpt_like_linkR4650412

http://reports.informationweek.com/abstract/7/7697/Enterprise-Software/research-the-os-mess.html?cid=iwrpdf_body�_289OSwar

http://www.gottabemobile.com/2012/03/16/new-ipad-speed-tests-att-vs-verizon-4g-lte

April 2012 12

In addition, Verizon models now support Wi-Fi tethering, what Apple calls Personal Hot -spots. That means the new iPad can act as analternative to mobile routers like the MiFi. Sofar, AT&T is mum on when or if it will offer thisfeature, but since Verizon throws it in at no ex-tra cost with iPad data plans (a nice bonus,given it charges $20 per month for this fea-ture on the iPhone), it’s hard to see how AT&T remains competitive without it. Neither AT&Tnor Verizon yet offers a plan allowing individ-uals to share data usage across multiple de-vices, although both carriers have hinted thatsuch plans are in the works. Still, for now, eachdevice needs its own plan or must Wi-Fi tetherto another iPad or phone.3. Performance: Despite rumors of a faster,

quad-core CPU like the Nvidia Tegra 3 used onthe latest Android tablets, most of the engi-neering for the new iPad’s A5X processorwent toward handling all of those extra pixels,not running applications. Like the A5 found inthe iPad 2 and iPhone 4S, the new processorhas dual instruction cores running at 1 GHz,but double the GPU count, from two to four.

Apple also doubled the RAM, to 1 GB, and theRAM is now a discrete component, not pack-aged together with the A5 system-on-a-chip. In side-by-side testing, it’s almost impossible

to detect a performance difference between

the second- and third-generation devices. Ap-plications open with the same alacrity; the UIis just as responsive, with none of the jerkinessand random lags that plague Android; and Iexperienced nary a hiccup on real-time activ-

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Benchmark Result

Peacekeeper Browser Benchmark

Peacekeeper scores are measured in operations per second or rendered frames per second depending on the test. A browser with a high Peacekeeper score should deliver a faster and smoother Web experience within the limits of your Internet connection speed. Source: Futuremark

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FAST FACT

47%of the 402 business technology

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officially support iPads.



Figure 7



April 2012 13

ities like streaming videos. The device is well-suited to conferencing or training or typicalknowledge worker tasks. For graphics-intensive apps, the extra cores

definitely make the new iPad feel snappier.But again, the difference is subtle: It’s not likethe iPad 2 was a slug. Synthetic benchmarksquantify my impressions. Whether looking atan overall system benchmark like Geekbenchor a browser test like Futuremark’s HTML5-based Peacekeeper, results from the two recent iPad editions are almost identical.Graphics tests are a different story, particu-

larly when running an apples-to-apples com-parison using a standard-size frame buffer, asdone in the GLBenchmark 2.1 Egypt off-screen test. Here, the new iPad wipes the floorwith every other Apple device, besting theiPad 2 by 50%. It even doubles up on thevaunted Tegra 3-powered Asus TransformerPrime. Graphics benchmarks like theGLBenchmark Egypt Standard, which runs ateach device’s native resolution, show the newiPad besting every other mobile device outthere, even though it’s pushing over three

times as many pixels as the Android tabletsand four times the iPad 2. 4. Battery life: The new iPad maintains the

same long battery life as the iPad 2 thanks toa much bigger battery—in fact, looking at the

teardowns, the device could accurately be de-scribed as one big, flat battery with a fewchips and a fancy display panel glued on. Notablet has been able to match the iPad’slongevity, with Apple claiming 10 hours of

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GLBenchmark 2.1 (Egypt Off-Screen 720p)

GLBenchmark scores represent how many image frames were processed during the course of the 113-second test. Higher numbers are better, and the relationship is linear—if device A has double the score of device B, it processed twice as many frames in a given amount of time. Source: GLBenchmark

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http://browse.geekbench.ca/geekbench2/search?q=ipad3

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http://www.ubmtechinsights.com/teardowns/new-apple-ipad-gen3-teardown-analysis/

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normal use. In my year with an iPad 2, I’venever had to recharge midday, even on thosehectic travel sessions where I’m using thetablet off and on for 12 straight hours.I verified that the new iPad hasn’t lost its

stamina by fully charging both an iPad 2 andthe new model and playing a 2-1/2-hourmovie on both. In the end, the Battery Magicapp measured about 80% battery life remain-ing on each. Although battery life is about the same,

recharging is another matter. Since the newiPad’s battery is 70% larger than the old (42.5watt-hour vs. 25 watt-hour) and uses the samelithium-polymer technology, it’s going to takenearly twice as long to recharge using Apple’sstandard 10-W, 2A charger. And the externalcharger is highly recommended; using a stan-dard PC USB port, which can supply only 0.5A,will take an eternity, particularly if the iPad isin use. Factor that in when deciding whetherto equip traveling users with the new deviceor stick with the iPad 2.5. Hardware support: Other improvements

include an update to the iPad 2’s notoriously



Using a scale of 1 to 5, where 1 is “poor” and 5 is “excellent,” please rate iPhones and iPads on their ability to fulfill the following mobile device evaluation criteria.

Evaluation of iPhone and iPad Performance

1 Poor Excellent 5Quality of the user experience

Overall feature quality (screen size, camera quality, battery life)

Overall speed and performance

Provide a common API for smartphones and tablets

Support both personal and work use on one device

Run third-party applications

Integrate into our systems (authentication, email, etc.)

Encrypt data in motion to and at rest

Centrally secure and manage the device (enforce policies, push applications, remote wipe, assess health)

Limit or exclude applications

Run internally developed applications

4.3

4.3

4.2

3.7

3.6

3.5

3.2

3.1

3.0

2.9

2.8

Note: Mean average ratingsData: InformationWeek 2012 iPad Survey of 402 business technology professionals, March 2012

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Figure 9

April 2012 14



lame camera and Bluetooth 4 support. At 5megapixels, the rear camera on the new iPadisn’t as good as that on the iPhone 4S, and, un-like the iPhone, it doesn’t include a flash. Butit does sport image stabilization and can takeHD video, useful for some functions. There’sno change to the front-facing camera, sovideoconferencers are still stuck with stan-dard definition. Bluetooth 4 support also isn’ta major addition, but it does bring the iPad toparity with the iPhone and promises a newera of lower-power wireless peripherals offer-ing easier device pairing and improved wire-less data encryption. 6. Better software: As with every Apple

mobile device rollout, the new iPad was ac-companied by an update to iOS and somenew and improved apps. There are no majorbreakthroughs in iOS 5.1—those came withlast fall’s introduction of iCloud and Siri. Infact, it’s little more than tweaks and bug fixes.The big addition, especially for business users,is support for voice dictation, an exclusive onthe new iPad (sorry, iPad 2 owners). While it’snot a full-fledged information assistant like

Siri, it’s still a useful alternative for those timesusers don’t want to deal with the touchscreen keyboard when composing Websearches, email messages or notes.The gen-3 iPad rollout was accompanied by

a swarm of app updates, all primarily de-signed to take advantage of the new displaywith high-resolution icons and fonts. Of

course, Apple’s native apps were already op-timized for the Retina display, but within daysof the announcement virtually every majorthird-party app maker followed suit, meaningwhether you’re reading with iBooks, the Kindle app, Instapaper or Flipboard, the textand graphics will look stunningly crisp. Thedownside is that every one of them got fatter;

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FAST FACT

42%of respondents will

increase use of Apple

products in the future.



April 2012 15

How would rate your overall personal satisfaction with Apple products?

10%1%

3%

15%

36%

35%

Personal Satisfaction With Apple Products

Very satisfied

Somewhat dissatisfied

Very dissatisfiedI don’t personally use Apple products

Neither satisfied nor dissatisfied

Satisfied


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Figure 10



for example, Kindle now weighs in at over 18MB, while the Facebook app is around 10 MB,meaning employees with large libraries ofphotos and music and a hefty app appetitemay find the 16-GB models a tight squeeze. Several new graphics-rich apps, notably Ap-

ple’s iPhoto (photo editor) and Autodesk’sSketchBook Pro (a paint and drawing tool)also coincided with the iPad’s launch. Thesefurther Apple’s post-PC strategy, positioningthe iPad as a legitimate alternative to a laptopfor content creation and manipulation, andcontinue to differentiate it from less-expen-sive competitors like the Kindle and Nook thatare little more than media-consumption ap-pliances. While many people will find it diffi-cult to adjust to an interface where a touchscreen and finger gestures replace mousemovements and clicks, I find that many iPadapps are superior to their Mac or PC equiva-lents. For example, the new iPhoto allows forapplying sophisticated image enhancements,filters and retouches without the complexmenu structure and modal windows thatplague PC-based applications. Likewise, using

Flipboard, Reeder or Zite to browse throughnews feeds and share items via Twitter, Face-book or email is far easier and more efficientand intuitive than using a PC browser withGoogle Reader or Firefox RSS feeds.7. Effortless migration: One area where

iPads shame PCs—including Macs—is in theupgrade and migration process. It’s almost

unbelievably smooth. From initial setup andapp installation to data migration, I kept ex-pecting something to go wrong or to findsome sort of configuration glitch. But no. Andthe process is conceptually simple enoughthat many users won’t even need IT: UseiTunes to back up the old iPad, either locallyor to iCloud, and restore to the new one. You

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April 2012 16

How would rate your overall satisfaction with Apple products from a business IT perspective?

9% 9%

28%

18%

6%

30%

Satisfaction With Apple Products From a Business IT Standpoint

Satisfied

Very satisfied

Very dissatisfied

Apple products aren’t in use at our organization

Neither satisfied nor dissatisfied

Somewhat dissatisfied


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Figure 11



April 2012 17

end up with a perfect clone of the old device,clear down to the screen lock PIN. Of course, the process is designed for indi-

vidual units, but IT organizations needing toupdate and sync iPads en masse will find sev-eral third-party products that can parallelizethe process across multiple devices simulta-neously. These include Bretford’s PowerSyncCart, Datamation Systems’ sync-and-chargeproducts and the Ergotron Tablet Manage-ment carts. Finally, another difference getting a lot of

attention—some of it undoubtedly pushed bypundits itching to stir up another antenna-gate—is the issue of heat. Yes, the new iPadcan get perceptibly warm in its lower left cor-ner (when held in portrait mode with thehome button on the left) when displayinggraphics-rich content. I noticed it the first timeI played a video, but I experienced nothing likethe 116-degree scorching measured by Con-sumer Reports. Even when running GLBench-mark tests, which may take 10 minutes tocomplete, the temperature contrast was littlemore than you might cause by merely holding

its aluminum case with one hand for a fewminutes. Anyone who has braced a Core 2notebook on his lap knows what hot reallyis—these are temperatures the new iPad willnever approach, thus I think the heat im-broglio is much ado about nothing.

Apple in the EnterpriseThe big draws of Apple’s mobile devices are

no surprise: usability, quality and perform-ance. Enterprise integration, central manage-ment and custom applications, however, remain the Achilles’ heel of iOS devices; we

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Ever wonder whether Apple’s impres-sive performance in mobile devices willhave a halo effect on its desktops and

laptops? Although our iPad Survey found only36% of respondents officially support Macs,our 2012 Consumerization of IT Survey, whichhas data for both 2012 and 2010, showed a 12-point increase, from 39% to 51% (that reportwill be released soon). Why the discrepancy? It’s likely because of differences in word-

ing. The consumerization survey askedabout support for both personal and com-pany-provided devices and reports the com-bined number, while our iPad survey doesn’t

make that distinction. Look at only those inthe consumerization survey supportingcompany-provided devices, and the num-bers align with our latest results. In addition, both surveys show the aggre-

gate of those officially supporting and toler-ating use of Macs falling in the 75% to 80%range. While a long way from the universalenterprise acceptance enjoyed by WindowsPCs, Macs are clearly no longer rarities inbusiness settings—as Hewlett-Packardfound out to its chagrin when chairman RayLane was photographed for a Reuters inter-view using a MacBook Air. —Kurt Marko

Will Macs Get Big?MAC OS ROLE



http://news.consumerreports.org/electronics/2012/03/our-test-finds-new-ipad-hits-116-degrees-while-running-games.html

http://www.reuters.com/article/2011/11/18/us-hp-lane-idUSTRE7AH2DK20111118

address ways around these problems in ourBest Practices report on network neutrality. Still, IT pros do value the common API and

support for third-party apps, both of whichmitigate these drags on enterprise adoptionand should portend greater use of bothiPads and iPhones in the future. Our surveyvalidates Apple’s reputation for customersatisfaction. Most respondents with an opin-ion are personally happy with Apple prod-ucts, and while just 39% express satisfactionwith their function as business tools, that’sstill 15 points higher than those sayingthey’re dissatisfied.Eleven percent of respondents say the new

model will cause them to either initiate or in-crease support for iPads vs. 23% who willmaintain a no-iPad policy. But note that oursurvey was fielded after the announcementbut prior to respondents seeing detailed re-views; given that, the most compelling featurewas a faster processor and graphics, some-thing that didn’t pan out in the actual prod-uct. A near majority cited the high-resolution display—which turns out to be the reason the

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What business applications do you support or plan to support on the iPad?

Supported Business Applications

Email

Presentations

Creating/editing office documents

Accessing/viewing enterprise data

Web-based custom internal applications

Non-email collaboration applications

Third-party enterprise applications (CRM, ERP reports, etc.)

Native (iOS) custom internal applications

Third-party vertical applications (point of sale, healthcare records, etc.)

Other

Note: Multiple responses allowedBase: 308 respondents at organizations supporting or re-evaluating support of iPadsData: InformationWeek 2012 iPad Survey of 402 business technology professionals, March 2012

R4650312/7

90%

57%

42%

41%

41%

27%

24%

21%

15%

5%

Figure 12

April 2012 18

http://reports.informationweek.com/abstract/19/8551/Network-Infrastructure/best-practices-8-steps-to-network-neutrality.html



iPad’s beefed-up CPU doesn’t lead to measur-able performance improvements. The long battery life remains a big draw for

IT, with the speedy LTE wireless networkrounding out the list of favorite new features.Lack of critical enterprise applications is theprimary reason for limiting support of Appledevices, while a paucity of Apple expertiseand worry over integrating Apple users intoenterprise authentication systems are imped-iments to greater adoption for just over athird of our respondents. Despite Apple’s rep-utation for being hard to do business with,and a few comments echoing that theme,contractual issues are the least important rea-sons for not supporting Apple. I t’s all about apps, end-user support

and integration.Interestingly, the apps IT is most likely to

support on the iPad are those communicationtools—email and creating, editing and pre-senting office documents—that occupy thedevice’s sweet spot. Although 41% also useiPads to access enterprise data, one can inferthis is generally through Web interfaces, since

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Which new iPad features are most attractive to your organization?

Most Compelling Features

Faster processor and graphics

Long battery life

High-resolution display

4G LTE wireless network

New Configurator application to simplify mass deployment

Voice dictation (subset of Siri features for iPad)

Better camera and video

Support for personal hotspots (acts as Wi-Fi router to cellular network)

New/updated graphics applications (iPhoto, iMovie, Autodesk SketchBook, et. al.)

Bluetooth 4 support

Note: Three responses allowedBase: 308 respondents at organizations supporting or re-evaluating support of iPadsData: InformationWeek 2012 iPad Survey of 402 business technology professionals, March 2012

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59%

54%

46%

38%

28%

11%

9%

9%

7%

5%

Figure 13

April 2012 19



April 2012 20

few respondents are building native iOS soft-ware or using third-party vertical apps.

Conclusions and RecommendationsAlmost two years ago, Steve Jobs’ proclama-

tion of a new post-PC era was greeted with amixture of disbelief and derision. But sales ofApple’s mobile devices, computers in every-thing but name, has undeniably shaken thePC industry. Last year, an investment reportfrom Morgan Stanley called tablets thefastest-ramping mobile device (and by infer-ence, computing device) in history and con-cluded that tablets would reduce PC marketgrowth by 3 percentage points in 2011—andmaybe more over the long term. Our respondents are divided as to whether

tablets have fundamentally changed thecomputing zeitgeist. Although just 14% fullyembrace a policy of device diversity, 39%agree that the days of Windows hegemonyhave ended, with the caveat that enterprisesstill require some controls. And when it comesto smartphones, Apple is not only the marketbut also the mindshare leader, according to

two-thirds of our respondents.Although the overwhelmingly positive re-

ception of the new iPad by our respondentsdoesn’t translate into a sizable shift in thoseupping their formal commitment to the plat-form, it’s hard to believe that unleashing mil-lions of tablets into the hands of workers whowill invariably use them in ways that displace

corporate-supplied PCs won’t have a dramaticeffect on the IT landscape. Apple sold as manyiPads in 2011 as the rest of the industry soldPCs, a shift that will almost certainly tip furtherin the tablet’s favor this year. Thus, it behoovesevery IT organization to have a tablet strategyand plan for managing mobile devices; seeour Tablet Buyer’s Guide, MDM Buyer’s Guide,

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How would you describe Apple’s position in the smartphone market?

2%20%

32%

46%

Perception of Apple’s Position in the Smartphone Market

Apple dominates the smartphone market

A market leader, positioned to continue to grow its influence

A former leader whose best days are behind it

A strong playerlike Google/Android,

Microsoft and RIM


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Figure 14



http://www.electronista.com/articles/12/02/23/hp.tops.notebook.only.charts/

April 2012 21

MDM Research report and iPad 2 IT Pro Im-pact report for ideas; you’ll find all of these inour Mobility & Wireless focus area. When it comes to upgrading, employees

with iPad 2s won’t find a dramatic differencewith the new model. Unless the business casedemands a photographic display or 4G cellu-lar connectivity, you can safely stand pat. Those early adopters with the original iPad

or Android tablets, which have quickly beenabandoned as the Android industry goesthrough a new generation every couple ofmonths in a frenetic search for a worthy iPadcompetitor, will find no better time to moveto the latest model. In fact, you can either getthe new device at the old price, or the oldmodel at a $100 discount. It’s difficult for us to see where Apple takes

the tablet platform from here, other than thin-ner and lighter. The new iPad already has ascreen that challenges the limits of visual acuity,a processor that’s snappy enough for any appor Web page you throw at it, enough memory(particularly when paired with convenientcloud storage like iCloud) to hold a library of

apps and content, and wireless connectivitythat’s years from obsolescence. Any improve-ments from here seem more likely to be cos-

metic or price-related rather than substantive,though we’d be happy to be proven wrong. Insum, it’s a great time to be a tablet buyer.

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Total cumulative shipments in first five years of product history (millions)

Tablets: The Fastest Ramping Mobile Device ...

Percentages represent current penetration rates for each device. Figures for bull, baseand bear case forecasts represent penetration rate in year five. For notebook, cell phonesand gaming devices, shipments are in early years of product history.Source: Morgan Stanley Research, Gartner, IDC, company reports

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Figure 15

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April 2012 22

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reports T h e N e w i P a d : 7 U p d a t e s T h a t M e a n B u s i n e s s

APPE

NDIX

Table of Contents

Does the new iPad change your organization’s plans for iPad use?

23%7%

4%

34%

32%

Impact of New Release on iPad Use

Yes; we will support iPads

Maybe; we’re re-evaluating iPad support

Yes; we will increase our iPad commitment

No; we still won’t support iPads

No; we already support iPads


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Figure 16



April 2012 23

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Apple executives like to say that we're in the “post-PC age,” where organizations can no longer mandate that all company-supplied desktops and laptops be Windows devices. Do you agree?

10% 14%

37%

39%

View on ‘Post-PC Age’

Completely agree; we support device diversity

Completely disagree; Appleproducts are overhyped

Mostly disagree; Windows is stillthe best enterprise platform

Agree, but we still have restrictions in place


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Figure 17



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