research summary for formal proposal + planning stage

7/30/2019 Research Summary for Formal Proposal + Planning Stage

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Paige Coles

10A. SECTION C –STARTING PLANNING by SUMMARISING

RESEARCH FINDINGS

Summary of all Research Findings- preparing for the formal proposal

• Music magazines often reflect the times that they are written

in, when the musical world changes, magazines must change

with it, in order to survive and be successful.

• You must give the audience what they want, in order for

magazines to sell; this can be done by asking your target

audience what they want, also by doing background research.

• There must be good articles which reflect the tone of the

magazine, other magazines which contain a similar genre,

can help to understand the basic conventions.

•

Your own magazine must contain its own individual style,which most importantly makes it stand out from others.

• They need to deliver a story, which could contain gossip

which might interest the reader and entertain them

• The magazine front cover needs to be eye catching so that the

customers spots it and singles it out from other magazines ina shop.

Most significantly the magazines market must be aware of AIDA



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A – Attract audience, use of bright colours, image and text

I – Interest, articles and sell lines should entice the audience.

D – Desire, lure the reader by adding competitions, posters or

give freebies

A – Act – people to buy your product, motivate them into purchasing, for example, creating a sense of urgency with a

limited-time offer or limited supply.

B. Research into real music magazines (summary of findings)

Generic conventions of music magazines

Front covers must have;

• masthead at top

• barcode/price/date

• striking image (consistent with genre)

• Cover lines

• Main Cover line (associated with image)

• Bright, eye-catching colours• Relevance to the genre

Contents pages have;

• word “contents” at top

• date/issue number

• range of images al anchored with text and page number • use columns for text with subheadings such as

features/gossip/gig guides etc

• tile of magazine is to be found somewhere on page

• contents clearly links with cover in terms of style and genre



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The Double Page Spread Article;

• very image dominated with image anchored with text

• Written article has dramatic main heading (short and snappy)

with subheading (summarising what article is going to be

about)

• The copy/text is written in paragraphs (generally between 2-

3)

All 3 parts of the magazine are clearly connected using a range of elements including:

• same font choices throughout (generally around 3 types)

• same colour scheme/themes

• magazine title/slogan is on all 3 pages

• Info on front is carried through into contents and then onto

article

• Contents are consistent with the chosen genre i.e. Hip

Hop/R&B magazines would feature Hip Hop/R&B

artists/music/scene/gigs etc.

• Same style of language/attitude throughout i.e. Hip

Hop/R&B would contain words relevant to the genre

Summary of Research into genre;My chosen genre is Hip Hop/R&B and I found that:

• The audience of music magazines is willing to pay £1-£2 for

a good magazine.



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• The front cover of the magazine must have a large eye-

catching image to make it stand out amongst other magazines

in a shop.

• There should be less text on the double page spread and the

image should be very dominating.• The colours need to be a range of bright and dark colours to

give the magazine a good look.

Summary of research into my chosen style model for my

magazine (which is e.g. VIBE)

Below are images of my chosen magazine on which I would

like to base my magazine:

Covers



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CONTENTS PAGES I WOULD LIKE TO EMULATE (USE AS EXAMPLES

FOR MY MAGAZINE)

ARTICLES I WOULD LIKE TO USE AS STYLE MODELS

I found that throughout the images there were a lot of features in

common and I would like to include these elements in my

magazine

Types of images found in VIBE magazine

UPBEAT, URBAN, MODERN, SERIOUS, ATTRACTIVE

MALE AND FEMALE ARTISTS, RELEVNACE TO MUSIC.

http://4.bp.blogspot.com/_nRZ_3pbK44s/TRDT896wZDI/AAAAAAAAAA8/MTg46TapP_4/s1600/vibe+contents.jpg



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C. Target audience research

I can conclude the following and will summarise how this willaffect the making of my magazine:

1. THE COVER SHOULD BE :

• bright but moody

• Feature images of top Hip Hop/R&B Artist.

•

offer freebies such as posters/band merchandise (look atVIBE and see how it incorporates freebies)

• have gossipy sell-lines as well as Hip Hop/R&B related

cover-lines

• have a header summarising main contents

• Attractive with unusual images/shots etc.

2. CONTENTS SHOULD INCLUDE :

• Gossip such as…

• Artists info

• lots of variety of Urban images and info



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• be rebellious/with attitude

• minimum of 50 pages

• gig guides

•

Interviews with Artists such as the ones which areclimbing to stardom or have reached it and want to tell us

how they did it.

3. THE ARTICLE SHOULD BE :

• informal and chatty

• include questions and answers

• have lots of images• use sub-headings to break up writing

• be about the music but interesting-possibly with fashion

and/or politics

4. GENERAL INFO

• None of my potential target audience has ever bought a

music mag, but would consider it if the price were rightand was more focused to them. The majority thought

around £1.00-£2.00 was ok and most felt the current

magazines weren’t targeted at them.

• I also have to work on attracting the audience in the first

place as there is a real gap in the market for my magazine

which targets females (aged 16-21) and interested in Hip

Hop/R&B music. I will analyse my target audiencequestionnaires and focus groups in more detail so I can

work hard on giving the audience what they want and

therefore attract them to buy the magazine.



Paige Coles

Having summarized these results I am now ready to complete my

formal proposal and start planning my own music magazine.

research summary for formal proposal + planning stage

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