research: software and survey
TRANSCRIPT
SURVEY SOFTWARE AND
RESEARCH: OUR EXPERIENCE AT
UALSarah Snihurowych & Laura HamonicApril 12, 2018
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Outline
1. Software Selection
2. Setting up New Software
3. Conducting Survey Research
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1.Software Selection
Assessing and Selecting
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JULYSoftware evaluation starts
NOVEMBERNew software is up and running
MID-SEPTEMBERRecommendation for purchase is made
4TIMELINE
Background Info & Process
▹ Why?▹ How?
￭ Group was assembled￭ Desired criteria were
established￭ Potential software identified
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A SNAPSHOT OF OUR SURVEY SOFTWARE EVALUATION SPREADSHEET
Software Evaluation Criteria
Platform
▹ Cloud-based/ installed
▹ Mobile?▹ Trial available?▹ Pricing▹ Open Source
Security
▹ Data centre/ Infrastructure
▹ Data location
Features
▹ Multilingual▹ Accessible▹ Discrete
Accounts▹ Skip logic▹ Question
branching▹ Custom survey
URL▹ Data analysis
tools▹ Email
distribution▹ Embeddable
surveys
Features
▹ Mobile survey▹ Offline
collection▹ Question library▹ Site intercept▹ Audio, images,
video▹ Templates▹ Sunsetting▹ Tech support▹ Manipulate via
code▹ Export formats▹ Other notes
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Highlights & Challenges
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Highlights▹ Working as a team▹ Division of labour▹ Stakeholders
invested in selection▹ Providing colleagues
the tools to positively impact users
Challenges▹ Consistency
between group members
▹ Specificity of workflow
▹ Being new to the organization
2.Setting up
New SoftwareBecoming the local “expert”
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Setting Up New Software
▹ Migrating surveys￭ Support
▹ Learning to use the software￭ Tutorials, support
▹ Staff development & training￭ Tutorials & staff questions
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Migrating surveys
11205 ERROR MESSAGES
Learning to use the software
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Staff development & training
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Next: Adding tutorials to internal staff web
3.Conducting
Survey Research
My experience as a newbie
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Creating a Survey: Not as Simple as I Expected!
▹ Survey Questions:￭ Do the questions match the purpose of
the survey?￭ Is the wording clear?￭ What types of questions will work best?￭ Are the questions in a logical order?￭ Is the survey the right length?
▹ Survey Logic:￭ Which questions should each “stream” of
respondents answer?￭ Is the survey logic applied correctly?
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Figuring out Survey Logic
Using Survey Software
▹ Dilemma: How much time should I spend learning how to use the software?
▹ Started with SurveyMonkey, then switched to Qualtrics
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Dissemination, Analysis, & Findings
▹ Testing the survey ▹ When to disseminate▹ Adequate response rate?▹ Learning curve for analysis▹ Writing a report on the findings
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CREDITS
▹ Presentation template by SlidesCarnival
▹ Photographs by Unsplash20