research scholar chandrashekara j under the guidens dr. adithyakumari h asst. prof., university of...
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Types of Survey Research Interview Method Questionnaire and Schedule.TRANSCRIPT
Research Scholar Chandrashekara J
Under the Guidens
Dr. Adithyakumari HAsst. Prof. ,University of Mysore
Introduction• In research, surveys are most commonly used
and most abused means of collecting primary data. These methods are mostly used as these are less time consuming, economic and extremely flexible methods of obtaining information about attitudes and actions of people. These are most abused in the sense that the questions framed in the investigation are biased or poorly structured, the interviewers are poorly trained or the sample of respondents in not true representative of the universe.
Types of Survey Research
Interview Method
Questionnaire and
Schedule.
Characteristics of Interviewing Method Needs Proper Introduction: the
participants-the interviewer and the respondent are strangers.
• Incorporates Transitory Relationships• Caters to a specific purpose• Verbal interaction
Role of Interviewing• Generate insights and concepts not generalize about
them.
• Expand the understanding
• To search for exceptions to the rule by charting extreme cases.
• Results can be validated elsewhere with several other interviews.
Types of Interview1. Personal interview
2. Telephone Interview The telephone interview is used when
the information to be collected is limited. The telephone interview is used in lieu of personal interviews. It is most frequently used when the information has to be collected quickly and inexpensively.
3. Mail InterviewThe mail interview places a great deal of importance on the construction of the questionnaire, because there is no interviewer in mail surveys to ask questions and record answers.
4. Self-Administered Interview: The self-administered and mail survey methods have one thing in common.
5. Panel interview: A panel interview may be composed of either individuals or corporate units.
6. Electronic Interviewa.Faxb.Internet Surveys
Questionnaire Method The questionnaire is a list of questions
to be asked from the respondents. It also contains a suitable space where the answers can be recorded.
Questionnaire is a self-administered process where by the respondent himself reads the question and records his answers without the assistance of an interviewer.
Preparation of Questionnaire
Most of what is known about making questionnaires is the result of general experience. Neither a basic theory nor even a fully systematized approach to the problem has been developed.
Major Steps For The Questionnaire Determine What Information is Wanted Determine the Type of Questionnaire to
Use Determine the Content of Individual
Questions Determine the Type of Question to Use: Deciding on wording of Questions Decide on Question Sequence Decide on Length of Questionnaire Decide on Layout and Reproduction
Types of Questions
Open-Ended Questions
Close-ended Questions
Qualities of a Good QuestionnaireQuestionnaire should be BriefSimple, Clear QuestionsNature of QuestionsUse of appropriate Words in the
QuestionsQuestions Capable of Objective AnswersSome kind of Questions should be
AvoidedSequence of QuestionsInstructions for filling in QuestionnaireSetting of Questionnaire
Advantages of Questionnaire Methods
a. Economical b. Time Savingc. Accessibility to Diverse
Respondentsd. Free from Biase. Respondent’s Conveniencef. Standardized Wordings
Disadvantages of Questionnaire Methods
Unwillingness of respondent to provide information
Inability of Respondent to Provide Information
Influence of Questioning Process
Schedule Schedule is a device in social
research, which is most frequently used in collecting field data especially where the survey method is employed.
Schedule is used in indirect interview. It contains questions and blank tables, which are to be filled in by the investigators themselves after getting information from the respondents.
Types of Schedule Enquiry Schedules
Observation Schedule
Rating Schedules
Documentary Schedules
Interview Schedules
Advantages of Schedule Method
Higher Response Saving of Time Personal Contact Human Touch Deeper Probe Defects in Sampling are
detected
Limitations of the Schedule Method Costly and Time-Consuming
Need of Trained Field Workers
Adverse Effect of Personal Presence
Organization Difficulties
Thank You