research conclusions & design solutions
DESCRIPTION
This presentation is from Cleveland Campus District's Collaborative Campus Project about the project's progress to date, including research conclusions, best practices (of other neighborhoods using similar neighborhood revitalization design techniques), and potential solution designs.TRANSCRIPT
Campus District Project Progress:Research Conclusions, Best Practices & Design Deliverables
Contents:Design Opportunities Research ConclusionsTeam Discovery ConclusionsBest Practices Design Deliverables
Opportunities:
: opportunities that utilize institutions as a clearinghouse for community engagement and employability.
: design solutions that address human needs including marketplace, recreation, fitness and public safety.
: a strong district identity that promotes community pride and empowerment.
: programs and structures that enable safe environments.
: the creation of spaces, experiences, programs or products that promote deliberate, regular exchanges.
: a workforce development program that empowers one stakeholder group to train another and employ one another’s services.
we propose and can design:
Campus District Project Progress:Research Conclusions
Demographic Information:Lead Research Coordinators are currently gathering, analyzing and reporting Census Bureau information for the Campus District.
Including
: Income
: Race
: Housing
: Age
: Education
Social Aspects:Through the use of interviews we are able to discover social aspects of the District.
The students have over 50 completed interviews with results following.
: What activities are available? Which ones do you participate in?
: How do you get around? Why?
: Are there places you avoid in your neighborhood? Why?
: Do you live here by choice or because you have to?
Questions on the interview included:
* Interviewees are mostly CMHA Residents and do not constitute a representative sample of the entire Campus District population.
Social Aspects Conclusions:
: 22nd to 30th
: Community College to Central
: Olde Cedar Estates
: Cedar Estates
Neighborhood Boundaries:
Social Aspects Conclusions:
: some people have lived for 5 years
: some have lived for 2 years now
: Changing structures
: Violence
: People going to jail
: Stores
: Road Maintenance
: People move in and move out faster
People in the Neighborhood:
Observations:
Social Aspects Conclusions:
: Basketball Courts
: Recreation Center
: Swimming
: Library
: Drive Car
: Take the Bus
: Walk
Activities/Community Events
Getting Around:
Social Aspects Conclusions:
Grocery Shopping
: Save-A-Lot
: Daves
: Giant Eagle
Fresh Produce
: Daves
: West Side Market
Household Items
: Walmart
: Family Dollar
Clothes/Apparel
: Parmatown
: Steelyard Commons
: Goodwill
People on Shopping:
Social Aspects Conclusions:
: Crime
: Violence
: Drugs
: Alcohol
Concerns in the neighborhood:
Social Aspects Conclusions:
: Bath House
: Parks/Splash Park
: Recreation Center
: Due Maintenance
: Cleanliness
: Violence/Crime/Drugs
Positive aspects:
Negative aspects:
Social Aspects Conclusions:
: Money
: Maintenance and Upgrading of Parks, Library and Recreation Center
: Safety
: 33% of interviewees live because they have to
: 77% of interviewees live by choice
Needs of the Community:
Reasons to Live Here:
Institutions Master Plans:
: Cleveland 2020 Master Plan
: Cleveland Lakefront Plan
: Cleveland State University Master Plan
: St. Vincent Expansion
: Midtown Master Plan
: Tri-C Master Plan
In the Process of Evaluation:
Cleveland 2020 Master Plan:
Cleveland Lakefront Plan:
Cleveland Lakefront Plan:
CSU Master Plan:
CSU Master Plan:
St. Vincent Expansion:
Midtown Master Plan:
Tri-C Master Plan:
Acceptance of Master Plans:
Campus District Project Progress:Team DiscoveryConclusions
Attributes Maps:Attributes Maps:Students created
maps outlining safe
and unsafe areas in
the CDI. Separate
colors block out
areas that the
students travel to
or from.
Attribute Map Conclusions:
The Campus District is characterized by an
inconsistent urban fabric.
Figure Ground:
Attribute Map Conclusions:
The Campus District is dominated by East-West
connector streets with weak North-South
Connections.
Space/Direction:
Attribute Map Conclusions:
The Campus District encompasses two disconnected
collections of campuses.
Campuses:
Attribute Map Conclusions:
The Campus District is at the nexus of two regional
economic development initiative zones.
Districts:
Attribute Map Conclusions:
The Campus District residents’ perspective is that
perceived safety circumscribes where they go.
Safety:
Campus District Project Progress: Best Practices
Best Practices:Through Field Experiences Student Consultants, College Coordinators and Lead Coordinators investigate institutions and neighboorhoods that employ best practices.
: How does your destination bring people together?
: Where do people live by your destination?
: What is your destination’s brand or slogan?
: How does your destination empower the community?
Questions on the interview included:
Best Practices Experiences:: Frank Kidd’s Community Garden : Tremont : Detroit Shoreway : Ohio City : CSU Fitness Complex : CSU Farmer’s Market : Northside Business Tour : Trinity Commons
Community Garden:Frank Kidd’s Community Garden
Photographed byNorman DuenasMark Duluk Charles Schlick
“My goal is to continue to give work opportunity to the residents.”- Frank Kidd
Tremont:Tremont Tour:
Photographed by Photographer Charles Schlick
“The Tremont District Walkabout answered the question ‘what is a neighborhood?’ It felt good and the neighborhood had everything you needed.” - Joe
Detroit Shoreway:
Detroit Shoreway Tour:
Photographed by Lead Designer Student Designer Mark Duluk Norman Dumas
“A street of theatres, a connection between art, life and theatre as a neighborhood.A place where the boundaries of art, life, theatre and street are creatively mixed up.” - Mark
Ohio City:
West Side Market Tour:
Photographed by Brian Paige
“We saw real live horses in the city.”- Daisha
Campus District Project Progress:Design Deliverables
Four Facets of Design:1. Product/Structure 2. Environments 3. Communication 4. Experiences
Product/Structures:
What structures can we design to connect people?: Bridges
: Skywalks
: Marketplaces
: Training Hubs
: Laundry Mats
: Civic Centers
: Restaurants
: Transportation
: Fitness Facilities
: Convenience Goods Store
Environments:
What environments can we design to connect people?: Parks
: Bike Paths
: Store Fronts
: Green Spaces
: Benches
: Gardens
: Street Signage
: Safety Hubs
: Kiosks
Communication:
What communications can we design to connect people?: Project Identity
: Campaigns
: Community Involvement
: Media Vehicles
: Swagger
: Press Releases
Communications:
: Branding : Positioning Statement : Differentiation
: Brand Equity
: Project Logo
Project Identity:
Communications:
: Advertising : Slogans/Taglines
Campaigns:
Communications:
: Word of Mouth
: Door-to-Door Campaigning : Sidewalk Painting : Sidewalk Bleaching
: Posters
: Clothesline Art
Community Involvement:
Communications:
: Website/Blog
: Social Media : Texting : Mail
: Radio
: Buswraps
Media Vehicles:
Communications:
: Stickers
: T-shirts : Hats
Swagger:
Experiences:
What experiences can we design to connect people?: Daily Exchanges
: Lasting Experiences
: Milestone Events
Experiences:
: Food
: Transportation : Errands
: Working Out
: Entertainment
: Relaxation
Daily Exchanges:
Experiences:
: Education Programs
: Job Training : Health Education
: Nutrition Education
: Safety Concerns
Lasting Experiences:
Experiences:
: Block Parties
: Community Meetings : Festivals
: Concerts
: Street Performances
: Project Kick-off Ralleys
: Grand Openings
: Gallery Walks
Milestone Events: