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RESEARCH & ANALYSIS ON IoT AND THE EVOLVING SMART HOME —New Energy Solutions, Connected Appliances, & Security—

RESEARCH & ANALYSIS ON IoT AND THE EVOLVING SMART HOME —New Energy Solutions, Connected Appliances, & Security—

FEB 17–10:00 AM FEB 17 FIRESIDE CHAT 2:45 PM FEB 18–9:45 AM

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“Love Your Power”Sicily Dickenson, Senior Vice President and Chief Marketing Officer, NRG Energy

Dan Lieberman, Head of Research & Standards, SmartThings

“Smart, Personal, Energy”Ivo Steklac, Vice President and General Manager, Residential & Commercial Energy Solutions, SunPower Corp.KEYN

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EXECUTIVE & ANALYST INTERVIEWS:

.Big Data25% of consumers have privacy and security concerns about having smart energy devices connected to the Internet, increasing to nearly 50% among those who already own smart energy devices.

73% of U.S. broadband households cite concerns about their private informa-tion stolen by hackers as one of their top concerns about smart home devices.

A comprehensive smart home bill of rights would alleviate concerns for nearly 40% of households.

40% of consumers are willing to share data from smart energy devices in order to identify and resolve problems.

Energy Efficiency & Value-added Services33% of U.S. broadband households are interested in bundling HVAC maintenance services with their electric-ity services. Twenty-seven percent would bundle Internet and electricity services.

Nearly 85% of U.S. broadband households have taken some action to reduce their energy usage or costs in the past 12 months. These actions include replacing standard light bulbs with CFLs or LEDs.

Roughly 25% of U.S. broadband households find one of the value-added monitoring services to be “very ap-pealing,” including energy, HVAC, or appliance monitoring.

One-half of broadband households have some kind of value-added service for their home, including 20% with an extanded appliance warranty and 12% with a a service contract for their HVAC system.

10% of U.S. broadband house-holds have a smart energy device (a programmable thermostat, light bulb, power strip, outlet, or plug adapter capable of connecting to the Internet).

16% of U.S. broadband house-holds own a smart home device. 30-40% of smart energy device owners use their devices daily, including 35% of smart thermostat owners.

Roughly 10% of those buying smart energy devices are upgrading from an existing device that still functions.

Interoperability27% of smart home equipment owners first purchased a kit with multiple devices.

Over 50% of all smart energy device owners report interoperability is “very important.” That include 60% of all smart lighting owners.

Nearly 70% of U.S. broad-band households would pay $2.99 per month for a bundle of smart energy services. Con-sumers in general are highly receptive to energy manage-ment as a service.

IoT and the Smart HomeOne-third of broadband households plan to purchase a smart home device over the next 12 months.

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RESEARCH HIGHLIGHTS

“Building Energy Management Offerings through Smart Devices and Services”

New research & interactive discussions on business strategies and new energy services

© Parks Associates. All data, analyses, and conclusions in this document belong to Parks Associ-ates. Please cite Parks Associates when using any information from this document.

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Food Network is Cooking up a new Recipe for OTT by John Barrett | Nov. 5, 2012

Sample text using other blog information. When it comes to over-the-top content, and believe that content owners who don’t take full advantage of the opportunity to get their wares in front of consumers stand to—eventually—lose out to those who do...

I’ve long maintained that nature abhors a vacuum when it comes to over-the-top content, and believe that content owners who don’t take full advantage of the opportunity to get their wares in front of consumers stand to-eventually-lose out to those who do.

Want a sure recipe to lose audience, especially younger viewers? Hide content behind a pay wall, ignore OTT, and watch your audience dissolve… especially your audience in the 18- to 35-year-old segment.

One content owner who isn’t playing wallflower at the OTT dance is Food Network. On the linear TV side, the cable network offers viewers a steady diet of cooking shows, travel shows tied to food and reality TV with food and cooking at the core. But FN also has dabbled online, going to YouTube in search of its Next Food Network Star, and even a foodie comedy (that’s actually solid) called Fodder.

Now, according to reports, Food Network is talking to YouTube about a new professional channel that would include exclusive content, in addition to supplementary content to its cable component. That’s right, YouTube.

Food Network execs expect the production costs to be lower than those for their liner channel—significantly lower-they told GigaOm.

But, the benefits could be significant as well as they maintain contact with a vital segment of the audience.

To paraphrase a (very) over-used phrase: If you stream it they will watch.

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TOM KERBER

Director, Research, Home Controls & Energy

Connected Home Systems and Services, Home Energy Management, Smart Home, Big Data, the Internet of Thingswww.parksassociates.com/staff/tom-kerber

JOHN BARRETT

Director, Consumer Analytics

International and U.S. Consumer Research, Consumer Analyticswww. parksassociates.com/staff/john-barrett

MAIA HINKLE

Research Analyst

Connected Home Systems and Services, Home Energy Management, Smart Home, Big Data, the Internet of Thingswww. parksassociates.com/staff/maia-hinkle

Media ContactContact Holly Sprague to request an interview with Parks Associates analysts or to inquire about specific research data.

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Smart Home Consumer SegmentsU.S. Broadband Households

© Parks Associates

Young Adrift, 15%

Young Go Getters, 15%

Picket Fencers, 24%

Life Interrupted, 12%

Empty Nesters, 25%

Do not know size of home, 10%