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THE NEWSLETTER OF THE HEALTHCARE BUSINESSWOMEN’S ASSOCIATION Required Experience for Healthy Careers JANUARY/FEBRUARY 2006

HBA Leadership Conference Focuses on EffectiveWays to Become Agents of Change

New Officers and Board of Directors Take the Reins

www.hbanet.org

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turn to LEADERSHIP CONFERENCE on page 11

turn to NEW OFFICERS on page 2

Marie Tartaglio, MEdDirector Training & Learning Strategy, Scientific Advantage, LLC

BALTIMORE, MD — Approximately 325 HBA members andnon-members from around the country and overseas delvedinto the finer points of becoming better leaders during the 2005Annual HBA Leadership Conference, Agents of Change, heldat the Renaissance Harborplace Hotel in Baltimore, MD, fromNovember 6–8, 2005, and hosted by the HBA Mid-AtlanticChapter.

One of the most important themes of the conference, whichwas chaired by Susan Torroella, CEO, Columbia MedComGroup, was that we can all lead and influence change from anylevel in our business or personal lives. Another key theme thatemerged was that women should help other women take thenext steps toward personal and professional growth.

An Opportunity for Networking and Skill BuildingConference attendees were often exuberant in describing

what the two-day gathering did for them. “The networkingopportunities were phenomenal,” said Elizabeth Dare, Clini-cal Studies Management Leader, AstraZeneca Pharmaceuticals,LP. “[Engaging] in dialogue about my role in the healthcareindustry—to get at the issues and clarify what I do—was agreat practice forum,” added Monica Gilbert, Executive Di-rector, Healthcare Systems Marketing, Wyeth Pharmaceuticals.

Linda DaSilva, MS, RPh, Senior Director, Pharmacy

and Trade Relations, Eisai Inc., and a member of the HBABoard of Directors, said that participating in several work-shops and plenary sessions helped her focus on how to be amore effective and empathetic listener. “Listening is thefoundation of trust-based selling,” DaSilva said. “Master-ing this skill will make us effective leaders in our companies

he HBA launched into 2006with the election of a newBoard of Directors. The elec-

tion of board members was held dur-ing the HBA’s Annual Business Meet-ing, November 7, 2005.

(LEFT TO RIGHT) LORI RYAN, Novartis Pharmaceuticals Corporation;BARBARA PRITCHARD, The Pritchard Group and Intermedica, Inc.;ILYSSA LEVINS, HCIL; DARIA BLACKWELL, Knowledge Clinic, Inc.;

LYNN O’CONNOR VOS, Grey Healthcare Group; SHELLIE CAPLAN,Caplan Associates, Inc.; DONNA K. RAMER, StrategCations, Inc.;

NANCY LARSEN, PROmedica Communications, Inc.; KIMBERLY FARRELL,Unlimited Performance Training, Inc.; SUSAN TORROELLA, Columbia

MedCom Group; BARBARA SCHMIDT-KEMP, Geller & Company;HBA Executive Director CAROL DAVIS-GROSSMAN, The Charles Group;

KATHLEEN CASE, Columbia MedCom Group.

President-ElectCathy KerznerPresident & COO,EKR Therapeutics, [email protected]

First Vice PresidentElizabeth M. Mutisya, MDVice President Medical Affairs,Cephalon, [email protected]

Second Vice PresidentCeci ZakSenior Director, AllegraProfessional and IHM Marketing,sanofi [email protected]

Immediate Past PresidentBarbara M. PritchardPresident,The Pritchard Group &Intermedica, [email protected]

PresidentDebra L. NewtonPresident, NewtonEdge, [email protected]

2 www.hbanet.org HBA Bulletin January/February 2006

HBA BOARD OF DIRECTORSPRESIDENT—Debra L. Newton, President, NewtonEdge, Inc.PRESIDENT-ELECT—Cathy Kerzner, President & COO, EKR

Therapeutics, Inc.FIRST VICE PRESIDENT—Elizabeth M. Mutisya, MD, Vice

President Medical Affairs, Cephalon, Inc.SECOND VICE PRESIDENT—Ceci Zak, Senior Director,

Allegra Professional and IHM Marketing, sanofi aventisIMMEDIATE PAST PRESIDENT—Barbara M. Pritchard,

President, The Pritchard Group & Intermedica, Inc.TREASURER—Lori Ryan, Executive Director, Business

Planning & Analysis, Novartis PharmaceuticalsCorporation

SECRETARY—Terri Pascarelli, President & COO, DCLMedical Laboratories

DIRECTOR, ADVISORY BOARD—Catherine Angell Sohn,PharmD, Senior Vice President, WWBD & StrategicAlliances, GlaxoSmithKline

DIRECTOR OF CORPORATE DEVELOPMENT—Robin Winter-Sperry, MD, President, ScientificAdvantage, LLC

DIRECTOR OF NEW INTIATIVES—Linda DaSilva,MS, RPh, Director, Pharmacy & Trade Relations, Eisai Inc.

DIRECTOR OF MARKETING COMMUNICATIONS—IlyssaLevins, President, HCIL LLC

DIRECTOR OF MEMBERSHIP DEVELOPMENT—KimberlyFarrell, CEO/President, Unlimited Performance Training,Inc.

DIRECTOR OF OPERATIONS—Donna Ramer, President,StrategCations, Inc.

DIRECTOR OF PUBLIC AFFAIRS—Rita Sweeney, President& COO, Dorland Global Corporation

DIRECTOR OF RESEARCH—Lisa Courtade, Director,Business Information & Research, Merck & Co., Inc.

DIRECTOR OF SPECIAL EVENTS—Susan Torroella,President, Columbia MedCom Group

CORPORATE MEMBERSHIP DIRECTOR—Lisa Shapiro,Principal, Shapiro Solutions

ATLANTA CHAPTER PRESIDENT—Eileen Woods, Managing Partner, Agentive

BOSTON CHAPTER PRESIDENT—Debbie Thomas, VicePresident, Marketing, Aurora Imaging Technology, Inc.

CHICAGO CHAPTER PRESIDENT—Amie Casson, VicePresident, Specialty Operations, Abelson Taylor

INDIANA CHAPTER PRESIDENT—Kathy Reehling,President & CEO, Crew Corporation

METRO CHAPTER PRESIDENT—Leigh Ann Soltysiak,Director, Strategic marketing, PGSM, Johnson & Johnson

MID-ATLANTIC CHAPTER PRESIDENT—Leigh AnnRuggles, American Healthways

SAN FRANCISCO CHAPTER PRESIDENT—Arlene Kirsch,PhD, Vice President, Kaiser Team, GlaxoSmithKline

EUROPE Affiliate PRESIDENT—Amy Rojas, Head of NewMarketing Initiatives, Novartis Pharma AG

GREATER PHILADELPHIA Affiliate PRESIDENT—Lee Ann Kimak, Senior Director, Wev Strategy, Wyeth

RESEARCH TRIANGLE PARK Affiliate PRESIDENT—Nancy Wysenski, President, EMD Pharmaceuticals, Inc.

SOUTHERN CALIFORNIA Affiliate PRESIDENT—HeatherLinehan, Consultant, McCormack & Farrow

EXECUTIVE DIRECTOR—Carol Davis-Grossman,Healthcare Businesswomen’s Association

HBA COMMITTEE CHAIRSASSOCIATION RELATIONS—TBDCHAPTERS/AFFILIATES—TBDCORPORATE DEVELOPMENT—TBDINITIATIVE DEVELOPMENT—Marilyn Mitchell and

Cindy JohnsonLEADERSHIP CONFERENCE—Eve Dryer and

Deborah Coogan Seltzer and Mary-MargaretArmstrong

NOMINATING—Barbara M. PritchardPROMOTIONS

Marketing—TBDNewsletter—Margaret Gardner and Carol SardinhaWebsite—TBD

PUBLIC RELATIONS—Heather BruckerSTRATEGIC PLANNING—TBDWOTY—Barbara M. Pritchard and Cathy Kerzner

REQUIRED EXPERIENCE FOR HEALTHY CAREERS

is published bimonthly for the members of theHealthcare Businesswomen’s Association, 373 Route46 West, Bldg. E, Suite 215, Fairfield, NJ 07004.Phone: (973) 575-0606 Fax: (973) 575-1445E-Mail: [email protected] Web: www.hbanet.org

CO-EDITORSMargaret Gardner & Carol Sardinha

MANAGING EDITORJoanne Tanzi

CONTRIBUTING EDITORSRosemary Azzaro

Wendy HauserKim A. RoweART DIRECTOR

DeborahAnne Chingas SandkeADMINISTRATIVE COORDINATOR

Rosanne GogertyPlease send correspondence regarding theHBA Bulletin to Joanne Tanzi at the above address.

©2006 Healthcare Businesswomen’s Association

Nancy LarsenPresident, PROmedica Communications, Inc.

BA members can and should be in-formed about the industry in which wework, so we can be proactive in helping

to restore public trust. Knowing the facts will en-able us to dispel myths and misperceptions as wehear them — at a dinner party, during our kids’soccer games, in a hotel elevator.

While HBA members want to support ourindustry, we may not be comfortable doing so.A survey of HBA members conducted last sum-mer revealed that members are comfortablewith addressing some issues related to the phar-maceutical industry, including perceived lackof drug safety, overpricing of drugs and lack ofinnovation. We find it harder to address lackof trust in our industry, perception that ourindustry is greedy and DTC overpromotion.Being “educated about the facts” is of foremostimportance to effectively overcome and re-spond to the current negative climate we findourselves in at the moment. To that end, theHBA has developed the following list of sev-eral factual websites that provide backgroundstatistics to add to your comfort level.

HBA Action Initiative — Using Factsto Rebuild Trust In Our Industry

Healthcare Leadership Councilhlc.orgTalking points section on a number of dif-ferent issues

American Pharmaceutical Companiesrxcolleagues.comA pharma employee-only site that shares ac-tions industry is taking to better serve soci-ety, provides tools for learning about topicsrelated to industry and a knowledge shar-ing interactive system

National Pharmaceutical Councilnpcnow.orgProvides resources and publications, includ-ing 21 specifically on the value of pharma-ceuticals

Pharmaceutical Research andManufacturers of America

phrma.orgImage Ad Campaign and the Value of Medi-cine, which includes 17 references

Good company websites with general infor-mation about our industry:

Abbott Laboratories abbott.comGlaxoSmithKline gsk.comPfizer Inc pfizer.com

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NEW OFFICERS from page 1

turn to NEW OFFICERS on page 6

TreasurerLori RyanExecutive Director,Business Planning & Analysis,Novartis Pharmaceuticals [email protected]

SecretaryTerri PascarelliPresident & COO,DCL Medical [email protected]

Director, Advisory BoardCatherine Angell Sohn, PharmDSenior Vice President, WWBD &Strategic Alliances, [email protected]

Director of Corporate DevelopmentRobin Winter-Sperry, MDPresident, Scientific Advantage, LLCr.winter-sperry@

scientificadvantage.com

Director of New InitiativesLinda DaSilva, MS, RPhDirector, Pharmacy & Trade Relations,Eisai [email protected]

Director of MarketingCommunicationsIlyssa LevinsPresident, [email protected]

Director of MembershipDevelopmentKimberly FarrellCEO/President,Unlimited Performance Training, [email protected]

Director of OperationsDonna RamerPresident, StrategCations, [email protected]

HBA Bulletin January/February 2006 www.hbanet.org 3

Carol SardinhaHBA Bulletin Co-Editor;Director, Gorman Health Group

Marie Tartaglio, MEdDirector Training & Learning Strategy,Scientific Advantage, LLC

fter months of mobilization andorganizing efforts by HBA lead-ers, members and prospective

members, Philadelphia officially receivedHBA Affiliate status on November 16,2005, following a vote of approval from theHBA’s Board of Directors. This brings to11 the total number of HBA Chapters andAffiliates operating in the United States andoverseas. Affiliate status is a required stepto becoming an HBA Chapter, and isgranted to regional groups that meet spe-cific fiscal and membership criteria.

The new HBA Philadelphia Affiliatewas created to provide easy access to theHBA’s high-quality programs for peoplewho live or work in the area. Previously,HBA members residing in the greaterPhiladelphia area were part of either theMetro Chapter, which includes the NewYork City TriState area (NY, NJ, CT) orMid-Atlantic Chapter, which coversWashington, D.C., Maryland, Delawareand Virginia.

All HBA members can take advan-tage of any event sponsored by a chap-ter or affiliate as they travel around the

country or in Europe.“Our goal is to create more opportu-

nities for women in the Philadelphia re-gion to improve their industry knowledgeand leadership skills, and connect with asupport system for career advice and net-working,” said Philadelphia AffiliateChair, Lee Ann Kimak, MBA, PMP, Se-nior Director Worldwide Web Strategy,Wyeth Pharmaceuticals.

In October, a larger-than-anticipatedcrowd of more than 200 HBA membersand prospective members gathered at St.Joseph’s University in Philadelphia to hearthe latest on the then prospective affiliate’sstatus, and to polish their networkingskills during a special evening event, Spot-light on Philadelphia, hosted by theUniversity’s Executive PharmaceuticalMarketing MBA Program.

“The energy in the room was so in-tense — you could feel the excitement,”said Elizabeth Dare, Study Delivery Pro-gram Leader, AstraZeneca Pharmaceuti-cals, LP, whose committee organized theevening’s agenda. “Many people are en-thusiastic about this new initiative, and Ibelieve the Philadelphia [affiliate] will bea resounding success.”

Fritz Bittenbender, Senior Director,Corporate Affairs, Cephalon, and formerpresident, Pennsylvania BIO, discussedthe “Health of the Healthcare Industry.”He was followed by Susan Morris, MEd,CCC, President, Morris Consulting

Group, LLC, who led the group througha five-step process for initiating success-ful networking experiences. “The realnetworking begins after strengtheningthat first impression and knowing whatto say after you say hello,” Morris said.

Also on hand at the October eventwere Joseph Di Angelo, EdD, Dean,Erivan K. Haub School of Business, StJoseph’s University, Philadelphia AffiliateSteering Committee Chair and 2005HBA President, Barbara Pritchard,President, The Pritchard Group andIntermedica, Inc. �

The HBA’s 18th WOTY:SUSAN DESMOND-HELLMAN, MD, MPHThe HBA has named SUSAN DESMOND-HELLMAN, MD, MPH, President,Product Development, Genentech, Inc., as the 18th HBA Woman of the Year.

She will be honored on Wednesday, May 10, 2006 at the New York City Hiltonduring the HBA’s annual WOTY luncheon.

Watch for detailed coverage in the next issue of the HBA Bulletin.

HBA Rings Bell on New Affiliatein Greater Philadelphia

HBA PHILADELPHIA AFFILIATEFOUNDING BOARD OF DIRECTORS

CHAIRPERSONLee Ann KimakSenior Director, Web Strategy, Wyeth

TREASURERLeanne WagnerVice President, Strategy, Wyeth

SECRETARYNancy SantilliVP, Commercial Strategy/Portfolio PlanningEndo Pharmaceuticals Inc.

PROGRAMS / EVENTSElizabeth DareStudy Delivery Manager, AstraZeneca LPMichele VitelliMarket Development Manager, St. Joseph’sUniversity

MEMBERSHIP DEVELOPMENTKate HermansExecutive Director, Operations, WyethSusan SteinCEO, CONNEXION Healthcare

PUBLICITY/ MARKETINGRosanna D’OrazioRDO Enabling SolutionsEve DryerPresident, Healthcare PR, Vox Medica, Inc.

COMMUNITY OUTREACHLinda LojewskiDirector, Global Strategy, Wyeth

A


Building Resilience For Leadership Success

A CAREER-DEVELOPMENT COLUMN ON BUSINESS SKILLSA CAREER-DEVELOPMENT COLUMN ON BUSINESS SKILLSA CAREER-DEVELOPMENT COLUMN ON BUSINESS SKILLSA CAREER-DEVELOPMENT COLUMN ON BUSINESS SKILLSA CAREER-DEVELOPMENT COLUMN ON BUSINESS SKILLS

SKILLS FOR SUCCESS Whatever your current career position, you aspire to greater responsibility.Whatever your current skills, you must sharpen and expand them to achieveyour next targeted level of accomplishment.

Barbara Eiser, MA, MC.PPresident, Leading Impact, Inc.–Executive Coaching

Mindy MazerSenior Client Manager, Salveson StetsonGroup, Inc.–Executive Search

Resilience, the ability to reboundquickly from adversity, is a critical lead-ership competency. It is a key successfactor underlying the courage to makedecisions, take appropriate risks anddeal with constant change in today’scorporate world. Particularly forwomen, who often internalize failure,building resilience is necessary for lead-ership success.

Fortunately, increasing resilience isa skill that can be learned. In fact, lead-ership development programs that in-corporate “stretch assignments” foundin job rotations, serving on task forcesand other challenges can be excellentmeans to help a manager increase herflexibility, broaden her perspective andbuild confidence in her ability to dealwith complexity and unanticipatedsituations.

Four major aspects of building re-silience include: 1) facing internal andexternal reality; 2) being willing tolearn; 3) becoming clear about deeply-held values; 4) creating meaning fromadversity. Facing reality about a specificsituation—such as being passed overfor promotion or failing at an assign-ment—can be painful. However, ana-lyzing the factors that caused the situa-tion, including possible shortcomingsor errors, is essential to growth. Mencan often more easily distance them-selves from problems, acknowledgethem within the overall context of thecircumstances, learn lessons and thenmove on. It is necessary for women todo this as well.

For example, a VP of Launch Man-agement Marketing for a pharmaceu-tical consulting firm led her team for

two years to prepare for a key productlaunch. When the product eventuallyfailed to be successful, team morale fell.The VP recognized the need to facereality so she and the team could over-come the adversity of the situation andlearn from their mistakes. Today, herre-motivated team is creating a newproduct launch with positive signs ofsuccess.

When a challenge occurs, focusingon one’s essential values is critical tobuilding a foundation for self-confi-dence. Some of the greatest growth op-portunities occur as a result of whatWarren Bennis calls “crucibles of lead-ership,” which are “experiences…that

cause a point of deep self-reflection that[executives]... to question who they wereand what mattered to them.” *

Creating meaning is a process bywhich one builds an understanding ofa difficult situation and how the expe-rience could be used positively in thefuture. This creation process can betransformational, including benefitssuch as gaining perspective, honingjudgment and using more imaginativesolutions.

For example, a Senior Manager ofRegulatory Affairs worked for a me-dium size pharmaceutical companywhere she established a solid reputationover her 10-year career. When the com-pany was acquired by a larger entity,the woman’s new boss and team mem-bers were skeptical of her ability to workeffectively in a larger and more com-plex environment. She knew of theirconcerns, but did not let them affecther performance. By focusing on herdeeply held ethical values and achieve-ment orientation, she was able to dem-onstrate small successes over time. As aresult, the woman was able to elimi-nate skepticism and was eventually pro-moted.

An important aspect of resilience isthe building of a deep foundation ofself-confidence which provides onewith the ability to cope with adversecircumstances whenever they arise. Itis not currently known why somepeople seem naturally to overcome ob-stacles with ease while others are de-railed by those same challenges. How-ever, the good news is that everyone canimprove their own level of resilience.The Center for Creative Leadershipmakes several specific suggestions thatcan help hone this skill (see box). �

* Warren Bennis, “Crucibles of Leadership,”Harvard Business Review, September 2002.

**Center for Creative Leadership, Leading Effec-tively, December 2003 and August 2004.

SUGGESTIONS FORBUILDING RESILIENCY**

● Accept the fact that change isinevitable. When a changeoccurs, find ways to work with itinstead of resisting it.

● Be a continuous learner.

● Practice flexibility by thinking interms of “and” rather than“either/or.”

● Learn to recognize situations thatare out of your control; whenthese occur, practice letting go.

● Make reflection a habit, in bothpositive and negative situations,to increase your ability to learn,understand and take newperspectives.

● Build a network of personal andprofessional relationships that canbe mutually supportive.

● Clarify your most deeply heldvalues, and connect them to abroader purpose.

● Define your self identity as awhole human being. Rememberthat your job and career comprisejust one facet of who you are.

Loyalty and trust are the glue that binds us together.

And what’s true in life is true in business. Building a lasting relationship with the doctors you call on is the first step to building success. Especially today.

That’s where the New England Journal of Medicine comes in. When you advertise in NEJM you become part of a relationship unique in medicine.

Doctors are bound to NEJM by lifelong ties of loyalty and trust. They call it one of their most essential journals, pay for it out of their own pockets, and read it and the ads it carries with special care.

For your copy of the 2005 Essential Journal Study, contact your NEJM Sales Director or NEJM at 781-434-7556, e-mail [email protected].

RELATIONSHIPS ARE EVERYTHING

IMPORTANT NEWS. IMPORTANT READERS.


HBA CALENDAR OF EVENTS CLASSIFIED ADVERTISING

NEW OFFICERS from page 2

POSITION OFFEREDORGANON PHARMACEUTICALS—Market Re-search & Business Information Manager LOCATION:Roseland, NJ 07068 DESCRIPTION: In this role, you willfunction as the team leader for all aspects of marketresearch, competitive intelligence, business informa-tion and forecasting for in-line and new products thatare under development in the Specialty marketingarea and to share responsibility for managing a mar-keting research intern. PRINCIPAL RESPONSIBILITIES:1. Responsible for all aspects of primary marketingresearch, including professional, consumer, andmanaged care. 2. Work with the brand team closelyin order to address business issues in primary re-search projects. 3. Manage secondary data re-sources and syndicated research to support mar-keting needs. 4. Monitor market events and trendsas it relates to the therapeutic area. 5. Develop mar-ket and brand performance tracking reports andsituation analysis. 6. Develop and implement mar-keting research plans/budgets for the relevanttherapeutic area with minimal supervision 7. De-velop forecasts and revisions with minimal super-vision, and present results to marketing. 8. Managemultiple projects and prioritize workload based onbusiness needs. 9. Share responsibility for manag-ing workload of marketing research intern. 10. En-sure timely delivery of primary research deliverablessuch as topline reports and final presentations. 11.Oversee relationships with external market research

vendors, continually evaluating their effectiveness,responsiveness and overall quality. 12. Develop andmanage relationship with professional and con-sumer advertising agencies, and in-licensing part-ners. 13. Function as a proactive member of the mar-keting team, providing input for strategic and op-erational planning activities. 14. Interact with andsupport the new Global Venture team structure, asrequired. 15. Perform other tasks requested by man-agement. QUALIFICATIONS: 1. Typically requires aBachelor’s degree (Master’s degree preferred) withseven plus (7+) years relevant experience, four (4)of which must be in market research. 2. Solid expe-rience in pharmaceutical marketing research fromsurvey design, vendor selection, data analysis topresenting the results and writing the executivesummaries. 3. Excellent verbal and written commu-nication skills. 4. Strong interpersonal and analyti-cal skills with ability to effectively work in a teamenvironment. 5. In-depth knowledge of secondarydata audit resources, especially IMS and Verispan. 6.Forecasting skills, including working knowledge ofsoftware such as Intellicast Predictor, Forecast Pro andTherapy Forecaster. 7. Highly familiar with both quali-tative and quantitative primary research methodolo-gies. 8. Ability to lead and supervise colleagues. 9.Knowledge of Powerpoint, Word and Excel. ORGANONPHARMACEUTICALS IS AN EQUAL OPPORTUNITY EM-PLOYER. Eric Nunes, Organon [email protected]. T: 973-324-6941

THURSDAY, FEBRUARY 9, 2006

METRO CHAPTEREvening Seminar

Successful Communications forSuccess in Leadership

5:30 PM–8:15 PMJohnson & Johnson, New Brunswick, NJ

WEDNESDAY, FEBRUARY 15, 2006

MID-ATLANTIC CHAPTEREvening Seminar

Leveraging Your Strengths for CareerDevelopment and World Class Performance

5:30 PMSheraton Columbia Hotel

Columbia, MD

WEDNESDAY, MAY 10, 2006

WOTY Luncheon11:00 am

New York Hilton

THURSDAY, APRIL 6, 2006

METRO CHAPTEREvening Seminar

5:30–8:15 PMNovartis Pharmaceuticals

Director of Public AffairsRita SweeneyPresident & COO,Dorland Global [email protected]

Director of ResearchLisa CourtadeDirector, Business Information& Research, Merck & Co., [email protected]

Director of Special EventsSusan TorroellaPresident,Columbia MedCom Groupstorroella@

columbiamedcomgroup.com

Atlanta Chapter PresidentEileen WoodsManaging Partner,[email protected]

Boston Chapter PresidentDebbie ThomasVice President, Marketing,Aurora Imaging Technology, [email protected]

Chicago Chapter PresidentAmie CassonVice President, SpecialtyOperations, Abelson [email protected]

Indiana Chapter PresidentKathy ReehlingPresident & CEO, [email protected]

Metro Chapter PresidentLeigh Ann SoltysiakDirector, Strategic Marketing,PGSM, Johnson & [email protected]

Mid-Atlantic ChapterPresidentLeigh Ann RugglesAmerican Healthwaysleighann.ruggles@

amhealthways.com

San Francisco ChapterPresidentArlene Kirsch, PhDVice President, Kaiser Team,[email protected]

Europe Affiliate PresidentAmy RojasHead of New MarketingInitiatives, Novartis Pharma [email protected]

Philadelphia AffiliatePresidentLee Ann KimakSenior Director, Web Strategy,[email protected]

Research Triangle ParkAffiliate PresidentNancy WysenskiPresident,EMD Pharmaceuticals, Inc.nancy.wysenski@

emdpharmaceuticals.com

Southern CaliforniaAffiliate PresidentHeather LinehanConsultant, McCormack & [email protected]

Executive DirectorCarol Davis-GrossmanHealthcare Businesswomen’s [email protected]

CALL FOR ADVERTISINGHBA 2006 Membership

DirectoryReach your clients, potential clientsand peers all year long! Advertise in

the HBA’s Membership Directory.The closing date for space reservations isFebruary 15 (ad material due March 1).

Don’t be left out!For rate information, call the

HBA office at (973) 575-0606, or visitwww.hbanet.org

What I do mat te rs

I matter because I am part of a team of talentedprofessionals dedicated to advancing awareness of life-saving products to healthcare professionals. I have a great passion for my work and am proud to contribute my expertise toward our mission ofimproving health and offering greater access toimportant medicines worldwide.

As the world’s third-largest pharmaceutical company,sanofi-aventis is enriched — creatively and culturally —by a mosaic of talent. With courage, integrity andrespect, approximately 100,000 employees in over 80 countries have earned us global presence, prestige, and stability.

At the heart of all that matters are people, connected in purpose by career, life and health.

Explore careers online:

www.careers.sanofi-aventis.us

Sanofi-Synthelabo Inc. and Aventis Pharmaceuticals,members of the sanofi-aventis Group, are equal opportunity employers. Sanofi-aventis embraces diversity to foster positive, innovativethinking that will benefit people worldwide. Sanofi-aventis is also committed to employing qualified individuals with disabilities and, where warranted, will provide reasonableaccommodation to applicants, as well as its employees.


Marie Tartaglio, MEdDirector Training & Learning Strategy, ScientificAdvantage, LLC

TEANECK, NJ—More than 100 HBAmembers and non-members gathered at theGlenpoint Marriott in Teaneck, NJ, in Oc-tober for Pros and Protégés, an evening de-signed to help women learn aboutmentoring and making career connectionswithin the HBA community. The event washosted by Eisai Inc.

One theme that emerged throughoutthe evening is that a healthy mentoringrelationship provides growth opportuni-ties for both mentor and protégé—withthe added bonus of enhancing on-the-job performance for the employer. Asmore companies recognize this benefit,more companies are fostering formalmentoring programs in the workplace.

Panelists Cynthia Uber, Vice President,Medical Services and Quality Assurance,Eisai Inc., and Frank Ciriello, Vice Presi-dent, Sales and Marketing, Eisai Inc., stressedthe importance of creating one’s own suc-cess in the mentoring process by developinga personal and professional “roadmap” andmaking it work.

“Achieving success in a mentoring re-lationship is all in your attitude,” Ubersaid. “You’re driving, so get out of parkand step on the gas.”

Ciriello, who considers his wife, a careerbusinesswoman, to be his most significantmentor, advised the audience to assess thefollowing before entering into a mentoringrelationship:● Why do I need a mentor?● Do I have a roadmap?● Who is responsible for my growth?

Selecting the right mentor is impor-tant, Uber and Ciriello agreed. But theyalso advised that you choose several men-tors — each to help with a different areaof your professional growth. This willenable you to maximize the value theserelationships can bring.

“Honesty, commitment, and commu-nication are essential to ensuring a success-ful outcome for the mentor as well as for

his/her protégé,” said Leslie Rapp, VicePresident, MENTTIUM Corporation,who led an interactive Connections sessionfollowing the panel discussion. Participantsbroke into small groups based on functionalarea, exchanged business cards and com-pleted several exercises to assess personal ef-fectiveness, evaluate mentor characteristics,and identify steps for recruiting a mentor.

treatment, and progress being made againstthe disease. “Clinical trials have establishedthat screening with mammography, withor without clinical breast examination,may decrease breast cancer mortality,”said Dr. Hagey who, along with Dr.Sharpless, challenged participants to be ad-vocates for their own health.

Pink was the Fashion of the DayFollowing breakfast, there was an infor-

mative fashion presentation from top de-signers Dana Buchman and Ellen Tracy

that featured fall attire for today’s businessenvironment. “Pink” was, of course, the fash-ionable color worn to the event to highlightBreast Cancer Awareness Month.

The event was sponsored by Takeda Phar-maceuticals North America, Inc., Deerfield,IL and Neiman Marcus, Northbrook, IL. �

he HBA Chicago Chapter held itsfirst annual Breast Cancer BenefitBreakfast and Fashion Show at the

Zodiac Restaurant at Neiman Marcus,Northbrook, IL on October 7, 2005. Theevent helped increase awareness of breast can-cer and prevention, while raising money tobenefit the Y-ME National Breast CancerOrganization’s Illinois Affiliate. Y-Me’s mis-

sion is to ensure — through information,empowerment, and peer support — thatno one faces breast cancer alone.

“The good will and energy shared ex-ceeded our expectations,” HBA ChicagoChapter President-Elect Amie Cassonsaid of the event, which grew out of theBoard’s desire to give back to women inthe local community.

Dr. Sonya Sharpless, North Shore Ad-vanced Surgery, and Dr. Anne Hagey, Glo-bal Project Head, Oncology Cytotoxics,Abbott Laboratories addressed diagnosis,

“Everyone was involved in the exercises,sharing a lot of information with each other,”said Debbie Palvo, North Jersey Area Busi-ness Manager, Sepracor, who facilitated andparticipated in the Sales and Marketinggroup’s exercise. “I learned the impact amentor can have on someone by the storiesthat were told to me.” �

Special thanks go to HBA Metro Chapter 2005President, Sharon Callahan, President, Sum-mit Grey, who opened the meeting, and KimRowe, Managing Partner, Agentive, whosecommittee organized the event.

Metro Chapter ExaminesPros and Protégés

Chicago Chapter Fundraising EventGets Women to “Think Pink”

DENISE KITCHEN, TAP PharmaceuticalProducts, Inc.; PAULA BRADY, Neiman Marcus;

and DR. ANNE HAGEY, Abbott Laboratories.

(Left to right) DR. SONYA SHARPLESS,North Shore Advanced Surgery; 2004 HBAChicago Past President KIMBERLY FARRELL,

Unlimited Performance Training, Inc.;and 2006 HBA Chicago PresidentAMIE CASSON, Abelson-Taylor, Inc.

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N E W

P R O F E S S I O N A L

S K I L L S

N E W C A R E E R

P O S S I B I L I T I E S

S C H E D U L E D

F O R W O R K I N G

P R O F E S S I O N A L S

THE LEADERSHIP IN HEALTHCARE MBA is a 22-month

program that brings together distinguished faculty from

Yale’s Schools of Medicine, Management, and Public

Health. The classroom curriculum teaches the analytical and

leadership skills of the Yale MBA in the context of the

human, economic, political, and technological issues that

make healthcare management unique; a Visiting Scholars

Series brings eminent practitioners and policymakers to

campus to meet with students; and a Field Studies

Practicum engages students in hands-on consulting projects

for area healthcare organizations.

It’s an ambitious agenda, and an intense two years, but it’s

scheduled so students can do it all without interrupting their

careers. Classes meet on Fridays and Saturdays every other

week, with an intensive two-week in-residence session in

the first summer and a one week session in the second sum-

mer. Between class weekends students can take advantage of

virtual office hours and online review sessions and use web-

enabled conferencing to collaborate on group projects.

Students work closely with one another throughout the pro-

gram and forge lifelong connections with peers from across

the healthcare sector. If this sounds like something that fits

your personal and professional goals, you can learn more at

our web site.

mba.yale.edu/mba-e


Anna MunozGibbs & Soell Public Relations

ileen Woods, Managing Partnerat Agentive Sales and Market-ing Solutions, and President-

Elect, Atlanta Chapter, led an energetic,interactive workshop for the HBA RTPAffiliate in October, titled, LeveragingYour Strengths for Career Developmentand World Class Performance. The work-shop was based on exercises from thepopular book, Now Discover YourStrengths, by Marcus Buckingham andDonald Clifton.

Building One-on-OneRelationships

The HBA Atlanta Chapter hosted abook club featuring Keith Ferrazzi’sNever Eat Alone and Other Secrets toSuccess One Relationship at a Time,which provides insightful, practicalapproaches to developing and nurtur-ing relationships. Ferrazzi offers an al-ternative approach to the often ineffec-tive, and sometimes insincere, practicesthat some business experts typicallyclassify as professional networking. At-

he HBA Mid-Atlantic Chap-ter recently established a part-nership with Women in Bio

(WIB), a Washington DC-based orga-nization dedicated to fostering the suc-cess of women executives and entrepre-neurs in biotechnology and bioscience in-dustries. WIB has more than 200 mem-bers, the majority of whom reside in thegreater DC and Mid-Atlantic area.

“This partnership is a terrific oppor-tunity to bring additional value to ourrespective member base and is a win-winfor both organizations,” said 2005 Chap-ter President Susan Torroella. “Not onlyare we broadening our existing programby offering complementary topics, weare also providing additional opportu-nities for networking,” she said.

Under the new partnership, HBAmembers can attend WIB events at themember rate, and vice versa. The firstshared event was held on November 17,when Mid-Atlantic members were in-vited to attend Women in Bio’s work-shop titled, Speaking Your Mind andGetting Heard, part of WIB’s Profes-sional Development Series.

In order to fully contribute to thebiotech and pharmaceuticals workplaceand become industry leaders, workshop

tendees said they definitely learned tipsthey could use and gained new insightsinto how to think about best ways tobuild their professional contacts.

Obesity’s Impact on Women’sHealth

Dr. Samantha Kraley of EmoryHealthcare led a sobering discussion onThe Epidemic of Obesity & the Impacton the Health of American Women. Dr.Kraley shared helpful, comparative in-formation on some of the latest dietprograms and philosophies, conclud-ing that the time-honored traditionof moderating caloric intake andbuilding exercise into one’s routine isthe best approach to successful weightmanagement. �

Prior to the workshop, participantscompleted a personal assessment in whichthey identified their individual strengthsand talents and used these findings as abasis for the workshop exercises. Partici-pants then learned practical steps for capi-talizing on strengths — rather than fo-cusing on weaknesses — for improvingperformance in both the workplace andin one’s personal life. The goal to usingthis approach is to foster greater produc-tivity and happiness both in the work-place and at home.

An evaluation completed by work-shop attendees showed that 94% of sur-

vey respondents found the informationprovided to be useful, 97% said theprogram met their expectations, and100% considered the event to be ac-tive and engaging. Seventy-one percentof respondents gave the program a rat-ing of excellent and 29% rated it as verygood.

“With the continued dedication andenthusiasm of our board, volunteers,sponsors, and membership at large, I amconfident that the HBA RTP Affiliate willcontinue to extend the HBA mission andobjectives to the healthcare business com-munity in the region,” said RTP AffiliatePresident Nancy Wysenski, President ofEMD Pharmaceuticals, who also said sheis pleased that the Chapter’s programs aremeeting the needs of HBA members inour region. �

attendees were encouraged to sharetheir expertise by speaking their minds,and getting others to hear them and ac-knowledge their contributions. Theyalso learned how some professional en-

vironments can instill gender condi-tioning, which may, in turn, hindersome women from speaking up andbeing heard by both their male and fe-male colleagues. �

RTP Affiliate’s Leveraging StrengthsSeminar Gets High Marks

Mid-Atlantic Chapter Partners with Women in Bio

Atlanta Chapter Programs Focuson Networking, Impact of Obesity

LOOKING FOR A NEW MEMBER?For a complete list of new

HBA members throughout the country,visit www.hbanet.org

T

E


and [as] representatives of our industry.”

“We Must Be the Change We Wish To See”The Leadership Conference kicked off Sunday evening with

a social reception at the Maryland Science Center. On Mon-day, 2005 HBAPresident BarbaraPritchard, Presi-dent and CEO,The PritchardGroup and Inter-medica, Inc., setthe tone by re-minding thegroup that learn-ing to lead isabout learning tomaster change.“Most companieswant their em-ployees to beagents of change,”Pritchard said. “Well, we must be the change we wish tosee,” she said, borrowing from the spiritual leader MahatmaGandhi.

Leadership: Talk is Cheap, but Actions Count“Leadership is something you will do for the rest of your

lives, and it does not matter what you say, it only matterswhat you do,” said Marshall Goldsmith, PhD, LeadershipCoach, and keynote speaker at the opening plenary session,Women Leaders as Agents of Change.

G o l d s m i t h ,who said he con-siders FrancesH e s s e l b e i n ,Former NationalExecutive Direc-tor of the GirlScouts of America,to be the most in-spirational leaderhe has ever met,advised those as-piring to leader-ship roles to focuson learning to ask,rather than wait-ing to be told. Goldsmith then led the audience in a fast-paced “Feed Forward” exercise that emphasized effective lis-tening and getting feedback.

Changing the Industry’s Reputation by BuildingTrust

The lunch plenary session, Agents of Industry Attitude

Change, focused on the timely topic of how leaders can re-build trust in the pharmaceutical industry. Heather Ma-son, VP International Marketing, Abbott Laboratories,moderated the panel, which included Wayne Pines, Con-sultant, APCO; former FDAofficial Peter Pitts, MountSinai School of Medicine;Mark Grayson, DeputyVice President, PhRMA;Mary Ann Wagner, Sr. VicePresident, National Associa-tion of Chain Drug Stores(NACDS), and DeborahDick-Rath, Executive Di-rector, Global Advertising,Novartis Pharmaceuticals.Key takeaways included:● Court the friends the industry already has● Build trust and cooperation between companies● Treat patients as co-marketers — they are a well-informed

group● Communicate both the risks and the benefits of

healthcare options● Encourage better physician and patient dialogue through

clear, easy-to-understand messaging● Create better transparency by sharing information quickly

and thoroughly

On Leaps of Faith and Being a Life Long LearnerTo kick off Tuesday morning’s session, Agents of Inspira-

tion and Passion, moderator Susan Torroella shared somefood for thought: “In evaluating an idea, think aboutwhether you are runningaway from something orrunning toward something.”

“Don’t be so busy work-ing on the urgent issues thatneed to be done right awaythat you neglect what is re-ally important — that whichis your passion,” said panel-ist Jeri Sedlar, author ofDon’t Retire, Rewire. “Andonce you find what you liketo do, be persistent and don’t let it go.”

Elizabeth Browning, Founder and CEO, Luminari, Inc.echoed these sentiments, saying “The strength of an idea isfueled by the energy and passion it attracts. Cast your net

LEADERSHIP CONFERENCE from page 1

(Left to right) 2005 HBA PresidentBARBARA PRITCHARD, The Pritchard Group

and Intermedica, Inc.; Leadership Coach andKeynote Speaker MARSHALL GOLDSMITH, PHD;and BARBARA SCHMIDT-KEMP, Geller & Company.

Leadership Conference ChairSUSAN TORROELLA, Columbia MedCom

Group; JUDY ROSENER, PHD, author/speaker;and 2005 HBA WOTY LYNN O’CONNOR VOS,

Grey Healthcare Group.

CAROL A. AMMON (left),Endo Pharmaceuticals; withCATHERINE ANGELL SOHN,PHARMD, GlaxoSmithKline.

ELIZABETH MUTISYA (left),Cephalon, Inc.; with EVE DRYER,

Vox Medica, Inc.

SAVE THE DATE!

THE 2006 ANNUAL HBA LEADERSHIP CONFERENCEThurs, Nov 2 – Fri, Nov 3, 2006

The Boston Marriott Long Wharf Hotel


wide and use your network to energize yourself and your ideas.Above all, never lose your sense of self and what you love.”

Women in Leadership and the Bottom LineIn one of the conference’s highlights, Judy Rosener, PhD,

professor and author of America’s Competitive Secret, Woman

Managers, gave a humorous, inspirational and thought-pro-voking address, Agents of Attitude Change: Why Gender Matters.In Rosener’s view, putting capable women in leadership roleshas little to do with social justice. Rather, it should be part of asound business model, one that is consistent with the nature ofthe labor pool, and exacts a higher return on investment. “There

“The key factor in attainingleadership success is based onyour agility.”● From Creating Best Practice

Leadership Styles, Facilitator:Lisa Stockman

● Speakers: Susan Lawley,PhD, Kathleen Milligan

“Success does not mean justone thing – redefine success tofit yourself.”● From Maintaining an

Optimal Work/ Life Fit:Become an Agent of Change forYourself and Your Team,Facilitator: Stephanie Sorine

● Speakers: Cali Williams Yost,Carolyn Buck-Luce

“Know your top five motiva-tors and consider whichmotivators you use on the job.It is never too early or too lateto rewire your life.”● From Leveraging Your

Strengths, Facilitator: DonnaMatthews

● Speakers: Jeri Sedlar, DariaBlackwell

“People have great ideas, butfew know how to innovatethem. Always concentrate onyour central idea. Rather thanwaiting for change, become itsinnovator.”● From Power of Persuasive

Communication, Facilitator:Donna K. Ramer

● Speakers: Karen Berg, JerryMichaels, Michael Bland

“Trust is a factor of fourvariables: Credibility (words),

Reliability (actions), Intimacy(security), Self-orientation(focus)”● From Galvanizing the Trust:

Tools for Perceptual Change ofthe Healthcare Industry,Facilitators: Linda DaSilva,Lynn O’Connor Vos

● Speaker: Charles Green

“The fundamental rules of thegame have changed so it isimportant to be proactive,communicate the value of yourmessage, and know what ishappening nationally as well asglobally.”● From Understanding the

Impact of Medicare on thePharmaceutical IndustryFacilitator: Lynn Shepherd

● Speakers: Pamela Santoni,Kim Slocum, Dr. JackRodgers

“Recognize the scientists atyour institution for their workand decide how their expertisecan be utilized in the businesssector.”● From Women in Science: An

Untapped Business AdvantageFacilitators: Buket Grau,Margaret Lee, PhD

● Speakers: Robin Winter-Sperry, MD, Dr. JeanetteWood, Julie Anne Smith

“Women are capable ofmanagement—it is the key toour success as leaders. Beprepared to hire peoplesmarter than yourself in theareas in which you are weak.”● From Venture Capital and

Private Equity in Healthcare● Facilitator: Tamar Howson● Speakers: Judith Britz, PhD,

Rhonda Yve Gilbert, ElaineV. Jones, PhD

“In order to be an effectiveleader, you need to get a senseof different personalities. Youcan not always use the sameapproach when working with avariety of individuals.”● From Credible, Reciprocal, &

Persuasive Influence: AComputer Simulation,Facilitator: Terry Prime

● Speaker: Laurence Poli, PhD

“Think of the benefit that yourclients and employees canderive through networking andthen create an opener that willgrab their attention.”● From Connecting the Dots:

Building and MaintainingYour Network, Facilitator:Nanske Wood

● Speakers: Kathleen Onieal,Sheila Thorne

“Develop a comfort level withyour own portfolio and do notoverweigh in any one area. Thekey to success is to diversify.”● From Building Your Financial

Future, Facilitator: CarolynLibretti

● Speakers: Michelle Arpin-Begina, CFP, CIMA, RobertD’Amato, Lori Ryan

“The greatest product of conflicttransformation is a better way toresolve and change.”● From Embracing Conflict to

Effect Positive Change,Facilitator: Judy Seraphine

● Speaker: Louise PhippsSenft

“If we make connections aspeople, we never know whenthe relationships may pay off.Build a strong team andanything is possible.”● From How to be a Positive

Change Agent duringCompany Transitions,Facilitator: Denise Levasseur

● Speaker: Catherine A. Sohn,PharmD

“Prepare in advance forinfluencing situations that arecritical to your success. Stopreacting and start acting.”● From Executive Influence: The

Politics of Building Organiza-tional Commitment, Facilita-tor: Jill Quist

● Speaker: Monica McGrath,PhD

“For leaders, the process ofmaking change stick is asimportant as deciding whatto do.”● From Thinking Outside of the

Pharmaceutical Box, Facilita-tor: Taren Grom

● Speakers: Jack Barrette,Cathy Kerzner

“Success is about the peoplewe know and hire. There arepeople who will teach uswhat we need to know whenwe need to know it. We arenot self-made men andwomen.”● From Women Embracing

Change: Three Case Studies ofSuccessful Women, Facilitator:Sonnie Kim

● Speakers: Preeti Pinto,Carol Ammon, ElizabethBrowning

There was something for everyone in the sixteen interactiveworkshops and four plenary sessions offered during the

two-day conference. Here is just a small sampling:

Leadership Workshops Provide the Wisdom of Leadership


tunities, a solid network of business associates and personalfriendships. I have come to the realization that none of us needsto struggle alone. Thanks to the HBA, I have the confidence toreach out to other people who have faced similar situations. Ihave the confidence to learn from their advice and experiences.And I have the confidence to share this story with you. I gainedthat confidence by getting involved with the HBA, whichhelped me get connected, which continues to help me getahead in my career and I am personally experiencing theR.E.A.L. benefits of HBA — recognition, expertise, access andleadership. �

PRESIDENT’S FORUM from page 14

JERRY MICHAELS, CommCore Strategies, leading interactive session ofthe Power of Persuasive Communications.

ANNE CAMILLE TALLEY, Health Leaders;CHRISTINE C. ZAK, sanofi aventis,

PATRICIA F. PESANELLO, BusinessEdgeSolutions.

SPONSORS AND EXHIBITORS

Grateful acknowledgement to the sponsors and exhibitors ofthe 2005 HBA Leadership Conference:• Platinum Sponsors and Exhibitors: CMR Institute, Executive

Pharmaceutical Marketing MBA Program, St Joseph’sUniversity, Optas

• Gold Sponsor and Exhibitor: LeBow College of Business, DrexelUniversity

• Silver Sponsors and Exhibitors: Duke University, MedicalEducation Collaborative, Wyeth

• Platinum Sponsors: Center for Performance Excellence, GreyHealthcare Group, Eisai Inc., sanofi aventis, TVG MarketingResearch & Consulting

• Gold Sponsors: Columbia MedCom Group, Dendrite Interna-tional, Pfizer Inc.

• Contributors: Harrison & Star, Merrill Lynch, StrategCations Inc.• Exhibitors: American Society Pain of Educators, Barnes &

Noble, CMS, FlashPoint Medica, Optas, PharmaceuticalExecutive, PharmaVOICE, PMPN, The Maxwell Group

HBA THANKS CONFERENCE COMMITTEE

Special thanks go to the following:SUSAN TORROELLA, 2005 HBA Leadership Conference

Chair and Conference Organizer and President and CEO,Columbia MedCom Group, and to her Conference Committee fortheir work on the event: DARIA O. BLACKWELL, SHELLIECAPLAN, KATHLEEN CASE, DENISE DIXON, CIARAN DUKE,WENDY HAUSER, DOMINIQUE HURLEY, NANCY LARSEN,ILYSSA LEVINS, JOSIANNE PENNINGTON, DONNA K. RAMER,LORI RYAN, BARBARA SCHMIDT-KEMP, LORI SPELLMAN,KAREN SPOFFORD, RYAN TAFT, MARIE H. TARTAGLIO, NICOLEWOODLAND-DEVAN and LYNN O’CONNOR VOS.

Thanks also to CAROL DAVIS-GROSSMAN, ROSANNEGOGERTY, CATHI SALVATORE, and the HBA administrative staff,and to the student volunteers from Loyola College, Johns HopkinsUniversity, St. Joseph’s University, and Villa Julie College.

is a positive correlation between the presence of women onboards and the financial performance of companies,” said Rosener,whose research on this topic has been widely published.

Be a Success by Learning From the BestThe Agents of Transformational Change plenary session was

moderated by Kimberly Farrell, CEO, Unlimited PerformanceTraining, who led a panel of very distinguished leaders whohave successfully faced and overcome challenges. Catherine A.Sohn, PharmD, Sr. VP, WWBD & Strategic Alliances,GlaxoSmithKline, advised having a small team in place dedi-cated to change.“Set your objec-tives, make theplan, and then fo-cus on working theplan,” she said.Carol A. Ammon,Chairman andFounder, EndoPharmaceuticals,believes broadleadership experi-ence requires astrong belief in self. “Make the decision to move on—even ifyou’re out of your comfort zone,” Ammon said, “because itmay be a defining moment and result in an opportunity thatwill have an enormous impact on your life.” Mary Szela, VP,Primary Care, Abbott Laboratories, recommended focusing onpeople, as well as on the plan, during times of change. “Take astep back and see how people are working through changesand what it means to them before you implement additionalplans,” Szela said. Convince your colleagues that change is agood thing and that their contributions are a vital part of theprogression.”

Building Confidence Requires Building TrustIn the final session, Agents of Change: From Enlightenment to

Action, authors and entrepreneurs Caitlin Friedman and Kim-berly Yorio, shared some of their personal stories and formulasfor success. They emphasized that while women can be veryeffective agents of change, they often face issues of confidence.For women to be successful, they must gain the self assurancenecessary to move forward. Women can do this by creating the

proper set-up, trusting the process and acknowledging whatthey have accomplished.

The Leadership Conference did all that and more.

Bringing it All TogetherTaking the helm as the 2006 HBA President, Debra L.

Newton, President, NewtonEdge, reiterated how much powerwe have to change things and emphasized that “we must take aleadership position in putting the ‘care’ back in the healthcaresystem with a focus on the patient.” �


PRESIDENT’S FORUM


Debra NewtonHBA President

HBA CORPORATE MEMBERSHIPAbbott Laboratories

Advanstar Medical Economics HealthcareCommunications

Alliance Healthcare Information, Inc.American Medical Association

AmgenApplied Clinical Intelligence

Applied Health OutcomesAstraZeneca Pharmaceuticals LP

Bench InternationalBiovail Pharmaceuticals, Inc.

Bristol-Myers Squibb CompanyBusinessEdge Solutions, Inc. Life Sciences

Chandler Chicco AgencyCline Davis & Mann, Inc.

Clinical CONNEXION, L.L.C.Columbia MedCom Group

CommonHealthCompas, Inc.

Communications Media, Inc.(CMI)Covance

Daiichi Pharmaceutical CorporationDorland Global Health Communications

Dowden Health MediaEndo Pharmaceuticals Inc.

Eisai Inc.Elsevier Inc.

Ernst & YoungFaith Popcorn’s BrainReserve

FCB HealthCareGenentech, Inc.

GlaxoSmithKlineGoble & Associates

Grey Healthcare GroupGuidant Corporation

ImpactRx Inc.IMS Health

Innovative Medical EducationInnovex

International Medical News Group, an ElsevierCompany

International Meetings & Science, Inc.Jack Morton Worldwide

Johnson & JohnsonKPR

Lyons Lavey Nickel Swift,Inc.Medpointe Pharmaceuticals

MedLearning Inc.Medsite, Inc.

Meniscus LimitedMerck & Co., Inc.

Merrill LynchMillennium Pharmaceuticals,Inc.

NewtonEdge, Inc.Novartis Pharmaceuticals Corporation

Organon Pharmaceuticals USA Inc.Ortho Biotech Products, LP

PACE, Inc., a Lowe Healthcare CompanyPalio Communications

Pfizer IncPROmedica Communications, Inc.

Quality Data Services, Inc.Quintiles Medical Communications

Regan Campbell WardRoche Pharmaceuticals

Saatchi & Saatchi Healthcare GroupSankyo Pharma

sanofi aventisSchering-Plough Corporation

Solvay Pharmaceuticals Inc.Sudler & Hennessey, a Y&R Company

Takeda Pharmaceuticals North America, Inc.TAP Pharmaceutical Products Inc.

Tibotec TherapeuticsUnlimited Performance Training, Inc.

Ventiv HealthVox Medica, Inc.

Wishbone-ITP, Inc.Wyeth

HBA ADVISORY BOARDJulia Amadio, Daiichi Pharmaceutical Corporation

Carol Ammon, Endo PharmaceuticalsJudith A. Britz, PhD, Cylex Inc.

Annie CallananLonnel Coats, Eisai Inc.

Teri Cox, Cox Communications Partners, LLCCarrie S. Cox, Schering-Plough Corporation

Nadine Craig, UCB Pharma Inc.Maria Degois-Sainz, Guidant Corporation

Lisa Egbuonu-Davis, MD, US Medical, Pfizer IncDavid Epstein, Novartis Oncology

Marsha Fanucci, Millennium Pharmaceuticals, Inc.Debra Freire, Novartis Pharmaceuticals Corporation

Matthew Giegerich, CommonHealth LPGinger Graham, Amylin Pharmaceuticals, Inc.

Sarah Harrison, AstraZeneca Pharmaceuticals LPTom Harrison, Diversified Agency Services

Michael Hickey, AstraZeneca Pharmaceuticals LPHeidi Hunter

James Hynd, Solvay Pharmaceuticals, Inc.Karen Katen, Pfizer Inc

Candice Lange, Eli Lilly and CompanyLouis J. Manzi, GlaxoSmithKline

Charlotte McKines, Merck & Company, Inc.Louise Mehrotra, Janssen Pharmaceutica Products, LP

Jill Mueller, Abbott LaboratoriesJoe Pieroni, Sankyo Pharma Inc.

Christine Poon, Johnson & JohnsonMyrtle Potter, Genentech, Inc.

Timothy Rothwell, sanofi aventisCharlotte E. Sibley, Shire Pharmaceuticals, Inc.Catherine A. Sohn, PharmD, GlaxoSmithKline

Rita Sweeney, Dorland Global Health Communications

HBA: A Catalyst for Personal GrowthI truly am honored tolead the HBA in 2006. Asyou know, the Associa-tion has been undergoingsignificant changes andwe will continue to evolveto meet the needs of you,our members.

As I take the reins, Ibelieve it is important tounderscore my personal

commitment and explain why I’m so excitedabout leading the HBA. I also hope my per-sonal story will inspire you to use the HBA asa resource—as I have—as well as get involvedto help other women in the industry.

I started in the healthcare industry as a mar-keting communications manager for a phar-maceutical company. My day consisted of anearly rise and long, isolated hours. There waslittle exposure to anyone outside my immedi-ate network of about 10 co-workers and a fewsuppliers. Career guidance and mentoring wereconcepts we only heard about. Eventually, Ileft the pharmaceutical company to becomean independent consultant and found myselfin a position of leadership without a “net.”

I attended my first HBA meeting in thespring of 1989, but didn’t attend a second un-til the 2001 Leadership Conference and 12years of the usual excuses: personal and job-related time issues and not fully understand-ing the importance of networking, mentoringand being mentored. Today, I often wonderwhat would be different had I become involvedin the HBA earlier in my career.

Fortunately, I maintained my HBA mem-bership over the years so I continued to receiveprogram information. It was the 2001 Leader-ship Conference that really grabbed my atten-tion and, after attending, re-energized me aboutmy career and the HBA. Since then, being apart of the HBA has become one of the mostrewarding experiences of my life. But it hasn’tbeen easy.

Attending meetings after a long day was dif-ficult. I had to tap my reserve energy— whichwe all had—to make the drive from Princetonto any number of event locations sometimes20 minutes away, sometimes 90 minutes away.But each meeting re-energized me. Looking

back, I know it was a combination of hearingwomen discuss how they handled difficult situ-ations and learning that I wasn’t alone in stress-ing over how to deal with business issues whilerunning a household, caring for a family, nur-turing my children and often my parents. Infact, I found myself thinking that the idea ofthe HBA was pretty cool: responsible, profes-sional women who are willing to share and sup-port other women.

The 2002 Woman of the Year event in NewYork was the true catalyst for me. I was in-spired by over 2,000 men and women all con-nected to an industry dedicated to honoringpeople who truly make a difference. As I lookedaround, I realized the power of our industryand the value of the HBA. I also decided tobecome more involved.

Volunteering and getting to know the lead-ership of the organization made me realize whathad been missing from my non-stop,workaholic lifestyle: a network of profession-als with whom I could give and get support bysharing concerns, issues and experiences.

Today, I meet many young women and sea-soned professionals in the industry and oftenask: “What are you doing for mentoring?” “Doyou have a network of resources you can sharework challenges with?” Often the responses are,“I’ve thought about that, but just haven’t got-ten around to doing anything about it.” Withvery demanding jobs, tight deadlines and in-creasing workloads, as well as a rapidly chang-ing industry with mergers and consolidations,it’s easy to become isolated. So while we seethe value in mentoring and networks, many ofus—especially those in the early stages of ca-reers—still struggle to find support and waysto remind us that we chose to work in the in-dustry to help improve the lives of patients.

My years volunteering for HBA have beenthe richest and most rewarding for me bothpersonally and professionally. When I lookback, I can see that I am a very different typeof leader today. I have been able to learn fromothers and grow through exposure to leader-ship skills and thinking of great women—andmen—in the healthcare industry.

So I am exceptionally fortunate and hon-ored to lead an organization that has providedme with so much: mentors, leadership oppor-

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