Request for Proposals: Website Development – Updates to NASTAD.org Drupal Website

We will consider all responses that are sent to ktaylor@NASTAD.org AND

mwhitlock@NASTAD.org by 5:00 pm ET on Thursday, January 19, 2017. No unsolicited phone

calls or emails will be accepted related to this proposal. If you have questions or comments,

please add them to this shared document using the comment feature. We will address all

questions and comments received by Friday, January 13.

PROJECT SUMMARY

NASTAD seeks an experienced website development partner to update key features of its current

NASTAD.org Drupal website using designs that are being developed by our other creative partners. The

goal of the updates is to further enhance the overall user experience for the website audiences. The

target deadline for the completion is the end of March 2017. A total budget of up to $15,000 has been

approved for the development updates.

WHO WE ARE

NASTAD is a leading non-partisan non-profit association that represents public health officials who

administer HIV and hepatitis programs in the U.S. and around the world. Our singular mission is to end

the intersecting epidemics of HIV, viral hepatitis, and related conditions. We do this work by

strengthening domestic and global governmental public health through advocacy, capacity building, and

social justice.

PROJECTED TIMELINE

January 2017 – March 2017

January 9 – Release of RFP

January 19 – Proposals due

January 23-25 – Interviews with finalists

January 26-27 – Notifications

January 30 – Project Kickoff

January 30-March 31 – Development and testing

March 31 – Launch of NASTAD.org updates

PROJECT REQUIREMENTS

General

Engage in a discovery process to refine the project requirements and scope.

Provide technical guidance on information architecture and site designs.

Update key features of NASTAD.org based on the agreed upon scope.

Facilitate quality assurance testing throughout the development process with the NASTAD team.

Technical

The current website is using Drupal version 7.37. There are no plans to upgrade to Drupal 8 at

this time.

The website is currently hosted on a Rackspace Windows server and is in the process of being

migrated to a Pantheon Linux server. Development will take place on the Pantheon instance of

the website.

There is some integration with Salesforce to power the membership directory found here:

https://www.nastad.org/membership-directory.

The current website is responsively design. The updates made to the website should be

consistent with the current responsive design.

Proposed updates and new features

Homepage

1. Rework the main navigation menu so that all the items appear above fold. Example: See the

AIDS.gov navigation menu and the RFP appendix.

2. Replace current homepage carousel with set of 3 "cards." Example: See the GreaterThan.org

homepage and the RFP appendix.

3. Update the website footer to accommodate more links. Examples: See footers on AIDS.gov,

GreaterThan.org, KFF.org, and the RFP appendix.

Interactive Map

1. Create a clickable map of the U.S. that shows facts and resources for a state once it’s been

clicked. Below the map, create an expandable FAQ section. NASTAD should have the capacity to

update the map with new information without having to go back to a web developer. Would like

flexibility with the amount of text/data that can be populated for each state. Examples of maps

here and here. Example of expandable FAQ here.

Graphics

1. Update templates site wide to reduce the size of featured content throughout the site. The

home page carousel, featured webinars, and other “hero” content occupies the entire screen on

lower resolution screens. This prevents users from seeing the true intent of the page without

scrolling. We would seek your guidance on best practices for sizing.

2. Update templates site wide so that one image can be repurposed in multiple places without

needing to create multiple different sizes for the same image manually. For example, feature

images for some blog posts (example: https://www.nastad.org/blog/word-cisgender-

people%E2%80%94do-better) are cut off when they appear on the blog homepage.

3. Add staff photos to the staff landing page (https://www.nastad.org/staff). Staff photos already

exist on staff bios such as this one: https://www.nastad.org/staff/murray-penner. Example: See

RFP appendix.

Forms

1. Turn the "Request TA" page (https://www.nastad.org/TA) into a form that emails different staff

based on the nature of the request.

Templates

1. Create a new Mailchimp email template consistent with the current NASTAD.org website styles

that can be used to auto-email posts once they are posted to our blog.

2. Create a document library where users can browse by category rather than relying on keyword

search. Example: See

https://web.archive.org/web/20160830163539/http://www.hhs.gov/opa/order-publications/.

We are open to other ideas for the document library as well.

3. Provide and implement recommendations for changing the “Resources” section on landing

pages (example: https://www.nastad.org/domestic/hiv-prevention-health-equity) to be easier

to keep updated and to feature them more prominently on the page.

4. Update the Webinars and Meetings page so that featured ones are all on one row.

5. On the Webinars and Meeting page, add the option to display upcoming webinars and

meetings.

6. On the Webinars and Meetings page, recommend and implement a calendar-like interface that

makes it easy for users to search for and view upcoming webinars meetings as well as archived

webinars and meetings.

7. Simplify Salesforce-driven membership directory page by showing the directory up front and

allow users to filter down from there. Example: See RFP Appendix.

8. Provide and implement recommendations for enhancing the usability of the blog homepage.

9. On the Press page, implement a “Key Releases” section that cleanly displays featured blogs,

press releases, and resources.

10. On the Press page, recommend and implement a feature to easily connect reporters to staff

with expertise related to their inquiry.

Site speed and load time

1. Provide and implement recommendations for improving overall site speed and load time.

THE INFORMATION WE NEED

For consideration, please provide:

1. Company/Freelancer name

2. Contact information

3. Brief explanation of how you approach web development

4. Links to work examples, including descriptions of your role for each example (an online portfolio

is sufficient)

5. Description of your availability to complete the project

6. Description of your pricing model and breakdown of your fees by role

Please also address the following questions:

1. Does your firm have experience and comfort working with non-profit organizations, especially

organizations focused on sensitive public health challenges such as HIV and key populations

such as gay and bisexual men?

2. What type of team would be assigned to this project?

3. What percentage of your team would be assigned to this project?

4. Do you subcontract? If so, why?

5. Are there any anticipated mergers, acquisitions, or significant staff changes pending?

6. What is the estimated total cost/cost range associated with this project?

7. Please describe your approach and capacity to train and provide ongoing support for this project

once the website updates are launched.

8. Please describe your approach to communicating with clients and responding to requests during

and after the development process.

SELECTION CRITERIA

We will consider all responses that are sent to ktaylor@NASTAD.org AND mwhitlock@NASTAD.org by

5:00 pm ET on Thursday, January 19, 2017. No unsolicited phone calls or emails will be accepted

related to this proposal. If you have questions or comments, please add them to this shared document

using the comment feature. We will address all questions and comments received by Friday, January

13.

The following will be key factors in our decision-making process:

Demonstrated commitment to exceptional customer service and responding to client requests

in a timely fashion.

Experience working with nonprofit organizations, especially organizations focused on sensitive

public health challenges such as HIV and key populations such as gay and bisexual men and

Black communities.

Price that is commensurate with the value offered by the firm/individual and ability to work

within a budget.

Potential for a long-term partnership; not just a one-time engagement.

Candidate has successfully completed similar projects and has the qualifications necessary to

undertake this project.

Vendor takes a holistic approach to an organization’s web development needs.

Responses are presented in a clear, organized, and logical manner.

• • •

Appendix

AIDS.gov Homepage

GreaterThan.org Homepage

AIDS.gov Footer

GreaterThan.org Footer

KFF.org Footer

Rough Mock-up of Photos on NASTAD.org Staff Page

Rough Mock-up of NASTAD.org Updated Member Directory Page