JOB DESCRIPTION

REPUTATION MANAGER

J o b S p e c i f i c a t i o n At BE.U Hotel Netherlands, we believe our guests select us because of our caring and conscientious associates; we are focused on providing excellent service and new experiences. BE.U is a young and dynamic group constantly developing exceptional performances. The creation of a reputation management role in our structure is motivated by the aim to improve our operations, boost our guest satisfaction have a better online performance and also to drive greater revenue.  Q u a l i f i c a t i o n s & R e q u i r e m e n t s

• Do you tweet and use Facebook so that you just can’t stop?

• Are you aware of the influence of word of mouth?

• Do you know about review sites and do you understand their monetary

impact for hoteliers?

• Are you a passionate communicator, enjoying cultivating relationships?

• Do you feel yourself an entrepreneur, able to manage crisis situations?

Organizing, planning, decision making, problem solving, communicating, delegating, and rewarding, in outline, this should be part of your competences, however you should also differ from these 'regular' management skills by being a web 2.0 fanatic. Social networking platforms should have no secrets for you and you should be part of conversations out there, knowing about brand image. Effective written and spoken communication skills are crucial, same goes for the ability to develop and maintain relationships with a clientele. You should be familiar with monitoring tools as Google alert, Review analyst, Trackur, have good knowledge of SEO, be adaptable and flexible in order to operate new tools quickly. Be a team player, be ready to share intelligent feedbacks with our associates when necessary.

Public relations, Marketing experience and knowledge of Review Pro is a plus. R e s p o n s i b i l i t i e s & D u t i e s Build / Manage Our Online Reputation! Online monitoring: Track what is being said about us, where do people express themselves, have an eye on our competitors. Get involved: Become an advocate of our online image; manage our presence in social networks (Tweeter, Facebook), in relevant blogs, in professional platforms (Linkedin, Viadeo), in review sites (Trip Advisor, Oyster), in video spaces (You Tube, Vimeo) do not forget local networks, create great content there, answer reviews and engage dialogue to generate effervescence around our brand. In our vision, the reputation management position relates at some points to the Social Media Marketing management since both encompass social medias. The use of some tools are similar aiming at updating multiple social accounts at once, tracking and analyzing reviews and measuring the impact of social media programs. Prevent reputation crisis: Regularly feed back on your monitoring outcomes, analyze what you found about our online performances and report on the effectiveness of our strategies with the aim to optimize results. Invest in costumer service and balance the guest satisfaction records with the hotel’s data (occupancy rate) to maximize our online strategy. Be proactive and creative so that you are a step ahead if a crisis arises. If you see yourself in this profile and if you are excited about this challenge, then contact us rapidly, we look forward to speak with you. NOTE: BE.U associates will be able to measure the success of implementing a reputation management role through the use of various tools as Klout to measure their influence on social medias. ReviewPro, bringing together reviews and providing analysis of them whether they are positive or negative and measuring the performance of the hotel across all major OTAs. Google analytics to check the traffic on the website, analyse the audience, and direct booking occurrence. Eventually we will monitor internally the variation of our occupancy rate and ROI.