1. L / O : T O I D E N T I F Y H O W T O A N S W E R T H E Q U E S T I O N U S I N G 1 / 2 O F T H E C A S E S T U D I E S . Representation of Issues: Body Image

2. Quick Fire Leveson stated that women were relegated to five roles in the media what were those five roles? 1. Sex objects 2. Wives and mothers 3. Passive 4. Relatively invisible 5. Too fat/thin or too old/young 3. According to The Leveson Inquiry (2012) womens roles in the press are limited to five roles Sex Objects A report by Object and three other women's campaign groups surveyed 11 British newspapers over a fortnight in September. It found "excessive objectification of women in some parts of the press, reducing them entirely to sexual commodities in a way that would not be broadcast on television, nor allowed in the workplace because of equality legislation". Wives and mothers "Stories, when they appear, portray women in stereotypes, emphasising the importance of women looking attractive and of being a good wife and mother, sometimes backing up support for traditional roles or for promotion of deemed attractiveness with dubious science. Passive roles Campaigners have long complained that there is a pronounced tendency across the whole of the media for women to disproportionately appear in passive roles - perhaps as victims of crime - instead of actually doing something. Leveson Inquiry (2012) 4. Relative invisibility Research by Women in Journalism this year, looking at a month of national newspaper newspapers, found that men wrote three quarters of all front-page articles and 84% of those mentioned or quoted in lead pieces were male. The most pictured males were Nicolas Sarkozy, Simon Cowell, and Prince William. The only females regularly pictured were the Duchess of Cambridge, her sister Pippa and Madeleine McCann. Too fat/thin/old/young Earlier this year, an MPs' report recommended that school children should take part in compulsory body image lessons. More than half of the public have a negative body image, "driven by the proliferation of media imagery portraying a so- called 'perfected ideal' that is entirely unattainable for the vast majority of people", said Jo Swinson MP, chairwoman of the All Party Parliamentary Group. Leveson Inquiry (2012) 5. How much has this image changed? 6. How much has this image changed? 7. How much will this image changed? 8. Even Britney isnt safe! 9. Even Britney isnt safe! 10. Naomi Wolf The Beauty Myth Wolf argues that women are oppressed by the pressure to fit into a myth or false ideal of beauty. Feminism may have won new rights, but they are still held back by an obsession with physical appearance and a very narrow definition of beauty, which is defined as white, thin and made- up. This beauty myth is socially constructed and helps to maintain patriarchy, where men still have power in society. Women buy into this myth, helping to create hegemony, where the values are accepted even by those that are harmed by them. 11. Naomi Wolf The Beauty Myth the gaunt, youthful model [has] supplanted the happy housewife as the arbiter of successful womanhood. Beauty is about behavior, not appearance. The qualities labelled beautiful in women in any given time period are no more than symbols of female behaviour considered desirable at that time. Besides weakening women psychologically, the beauty myth feeds a multibillion-dollar cosmetics industry, and keeps women from rising too high in the workplace by offering a way around antidiscrimination laws. 12. Statistics: YMCA UK Survey (2012) Adults 1 in 4 adults feel depressed about their bodies. 36.8% of men and 50.4% of women report that they compare their bodies to people on TV 42.4% of men and 30% of women would like their bodies to look like models who appear in magazines YOUNG ADULTS 54.1% of girls admitted to body image problems 23.7% of boys think that they have body image problems. 25.4% of girls compare their bodies to people on TV 35.2% of girls would like to look like the models who appear in magazines 13. Is this attainable? 14. Jennifer Lawrence. 15. Positive media messages? 16. Dove Real Beauty 17. Dove Real Beauty 18. The Representation Project (affiliated with Miss/Representation) 19. American Apparel 20. Discuss how two issues are represented in the media? Body Image - Discuss what the representation is stereotypically in the media start by mentioning The Leveson Inquiry (2012) and back up with models, advertisements and magazine covers be specific! Americas Next Top Model (TV) Beyonc GQ/Kim Kardashian Glamour. - Discuss why the media constructs these images this way (Use Naomi Wolfs to support and discuss Miss/Representation). - Discuss the impact this has on the audience (include statistics from YMCA 2012). - Discuss how there are emerging positive messages in the media (Dove, Miss/Representation and/or Jennifer Lawrence) Then move onto the second issue Hoodie Culture/Negative portrayal of youth.