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TRANSCRIPT
Report On Mental Wellbeing and Need For Behavioral Change Communication with Major Takeaways.
The webinar started with inaugural address by Major General Manoj Kumar Bindal,
(Executive Director, National Institute of Disaster Management, Ministry of Home
Affairs, GoI). Sir welcomed all the participants and the key speakers with warm
welcome. Sir addressed the issues and problems related with “Mental Wellbeing and
Need for Behavioral Change Communication”. Sir state how our Indian culture has
already embraced the ethic of joining hands together rather than shaking hand and
how its imbibed in our rituals to wash hands, to sanitize oneself and to maintain social
distancing. Sir highlighted the gap that research on Mental Wellbeing and Need for
Behavioral Change Communication are very limited in nature and is not discussed
in a holistic manner. Sir encourage that more webinar, research and exchange of
knowledge should be done in subjects which can be related by day-to-day common
man.
The webinar continued with the Introduction and Objective of the webinar which was
conducted by Dr. Sushma Guleria, Assistant Professor, National Institute of Disaster
Management, Ministry of Home Affairs. She spoke about the importance and value of
the webinar. How this webinar can be useful in day-to-day life and how it can be
incorporated at primary and secondary levels.
Dr. Sushma Guleria, Assistant, presented presentation on “Mental Wellbeing and
Psycho Social Care” where the major highlights were:
• Pandemic,
• Guidelines- NDMA
• How is COVID pandemic different from other mega disaster
• Differential Impact On Women
• Post-traumatic stress symptoms
• Psychological Vulnerabilities
• Visible/Invisible Needs
The speaker for the next session was Ms. Bindu Aggarwal, (Faculty/ Incharge
Disaster Management Centre, Indian Red Cross Society (Nhq.) Red Cross Building,
1, Red Cross Road) who shared a presentation on issues like:
• What is behavioral change communication
• Significance of Behavioral Change Communication
• Stages of behavioral change
• Steps of doing bcc in context of COVID-19
• Prevention of COVID-19
• Steps of doing bcc in context of COVID-19
The webinar session then continued with question answer round, where the
participants put forward their queries and suggestion. Many participants have raised
question on their personal experience and how they had combated the situation.
Participants also put forward the societal standards, which they have to follow due to,
which problem and challenges face on individual and community level are often left
unheard or oppressed.
Key takeaways from the webinar:
1. The participants were able to understand reflection on individual’s important
values through engagement of open-minded and balanced appraisal.
2. Participants were able to develop linkage between individual, community and
societal behavior change
3. Importance and need for mental well being and Psychosocial Care to the
vulnerable section of society was thoroughly discussed
4. What are the DO’s and Don’t of Kids psychological support was extremely
hand for the participants especially in COVID situation?
5. Psychological vulnerabilities like sensitivity, emotions and face greater stress
was a fresh subjects for the participants to discuss and debate
6. Steps/Practice to change Behavioral Change Communication in context of
COVID-19 was one of the major take away for the participants as it
highlighted demonstrations and proper techniques, which can be used on daily
basis.
7. Major question of how to fight back COVID or How to prevent COVID was
put forward in the session such as:
• Use proper sneezing and coughing etiquette.
• Avoid touching your face.
• Practice physical distancing (some people call it social distancing. Either
• term is fine Don’t shake hands, hug or kiss others, share food or utensils or
towels.
• Stay 1 meter away from others as much as possible.
• Wash your hands thoroughly for at least 20 seconds.
8. Stages of behavioral change and channels of behavioral change
communication like interpersonal communication, uses of IEC and mass
media, community mobilization, awareness drives, meeting were taught to
participants stating useful examples.
9. The speaker ensured that the activities are actually reaching the intended
audience/public and evaluate progress toward the objectives.
10. For long run how the subject of mental wellbeing and Behavioral Change
Communication can be not only knowledge based information instead how
can it be used practically on grassroots level and how a toolkit can be made
which will come in handy and easily adaptable for the readers of all ages were
major take away.
The webinar ended with vote of thanks to Major General Manoj Kumar Bindal,
(Executive Director, National Institute of Disaster Management, Ministry of Home
Affairs, GoI), speakers and to all the fellow participants with their patience, inputs
and suggestions.
POSTER OF THE WEBINAR ON
WEBINAR ON MentalWellBeingandneedforBehavioralChangeCommunication
Schedule of the webinar
On Mental Well Being and need for Behavioral Change Communication
Time Topic Resource person Method
1600-1615 Inaugural Address Major General Manoj Kumar Bindal, Executive Director, NIDM, Delhi
1615-1620 Introduction and Objective of the webinar
Dr. Sushma Guleria, Assistant Professor, National Institute of Disaster Management, Ministry of Home Affairs, GoI
1620-1700 Mental Wellbeing and Psycho Social Care.
Dr. Sushma Guleria, Assistant Professor, National Institute of Disaster Management, Ministry of Home Affairs, GoI
Power Point Presentation
1700-1800 Behavioural Change Communication
Ms. Bindu Aggarwal, Faculty/ Incharge Disaster Management Centre, Indian Red Cross Society (Nhq.) Red Cross Building, 1, Red Cross Road,
Power Point Presentation
1800-1830 Group Discussion Speakers
1830-1845 Vote of Thanks AradhnaMoktan, Young Professional, NIDM
WEBINAR ON MENTAL WELL BEING AND NEED FOR
BEHAVIOURAL CHANGE COMMUNICATION. BROCHURE About the Webinar:
Mental health is a state of well-being in which someone knows his or her own
abilities and can cope with the normal stresses of life. They are able to work
productively and can contribute positively to their community. There are many ways
to manage mental health and offer support to others.
Behavioural Change Communication may take different forms to appeal to
individuals or groups to change behaviour towards a specific health problem. The
webinar focuses on how communication can be used as a potent tool for promoting
positive health behaviour among populations to prevent and control the spread of
diseases and illnesses. The webinar also identifies models of communication that can
be used to guide the development of strategies that foster protection, reduces risky
behaviours, and encourage adoption and maintenance of positive behaviours. There
are a wide variety of different communication channels ranging from basic face-to-
face conversation, telecommunication channels like the telephone or e-mail,
computational channels like the medical record and mass media channels like TV,
radio, posters, brochures etc. It is important to know which channels can most
effectively reach particular target populations. Campaigns attempt to influence
adoption of recommended behaviours by influencing what people know and believe
about their behaviour, or influence actual or perceived social norms, or by changing
actual skills and confidence in skills assumed to influence behaviour. The study
concludes that the effort to bring about positive behaviour change in the society
should involve all stakeholders.
Objectives:
§ To focus on “Self-affirmation Strategy” which allows reflection on
individual’s important values through engagement of open-minded and
balanced appraisal.
§ To develop tailored messages and approaches using a variety of
communication channels to develop positive behaviours.
§ To promote and sustain individual, community and societal behaviour change
and maintain appropriate behaviours and mental well-being.
§ To highlight positive health outcomes, based on proven theories and models of
behaviour change.
§ To ensure systematic process beginning with formative research and
analysis, followed by communication planning, implementation, and
monitoring and evaluation.
§ To evaluate the aspects of demography, behavioural and lifestyle profile in all
aspects for planning in future.
§ To discuss the current knowledge, perceptions, attitudes, motivations, as well
as barriers to the adoption of behaviours and mental well-being.
§ To ensure that activities are actually reaching the intended audience/public
and evaluate progress toward the objectives.
Contents :
¨ Behaviour change
¨ Behaviour change communication
¨ Models of communication
Clientele:
Disaster Management professionals, State Disaster Management Authority, District
Disaster Management Authority, Faculty/ In charge Disaster Management Centre,
Indian Red Cross Society.