report on ecommerce industry in india

www.konnectsocial.com

Industry: eCommerce Brands Covered: Flipkart, Snapdeal, FashionAndYou, Myntra, HomeShop18 -Listening Post (15 day Report) - July 12 - July 26 2013 -Geographies- All countries

Report Published on: 26th July 2013

http://www.konnectsocial.com/


Objective

• Track and Monitor online conversations from the web and social media on eCommerce websites

• Identify Key platforms and Influencers

• Identify and highlight negative conversations on brands

• Identify how all brands are faring on social media



Keywords Mapped Flipkart Snapdeal FashionAndYou Myntra homeshop18



Key Highlights – Web - Flipkart • Total 482 results on the web. 80.91% Blogs,

0.21% Forums, 18.88% News • Top Countries : India, United States, South Africa

• Top Sites: www.zeal4deals.com,

freekaamaal.com, www.savemoneyindia.com, dealsbin.in, medianama.com

• Sentiment: 98% non negative and 2% negative



Key Highlights – Web - Snapdeal • Total 458 results. 94.76% Blogs, 5.24% News • Top Countries : India, United States, United

Kingdom

• Top Sites: freekaamaal.com, www.zeal4deals.com, www.savemoneyindia.com, dealsbin.in, www.savemoneyindia.net




Key Highlights – Web - FashionAndYou • Total 64 results. 98% Blogs, 2% News • Top Countries : India

• Top Sites: dealzexplorer.com,

savemoneyindia.net, www.dealcurry.com, www.zeal4deals.com, couponmajaa.com




Key Highlights – Web - Myntra • Total 240 results. 86% Blogs, 14% News • Top Countries : India, United States

• Top Sites: freekaamaal.com,

www.savemoneyindia.net, dealsbin.in, www.medianama.com, www.zeal4deals.com




Key Highlights – Web – Homeshop18 • Total 304 results. 94% Blogs, 6% News • Top Countries : India, United States

• Top Sites: freekaamaal.com,

www.zeal4deals.com, www.savemoneyindia.com, indiafreestuff.in, dealsbin.in




Summary of Results on the web

Flipkart

Top Countries Negative Conversations Sites with most negative

India - 431 Sites 3 sites

Thehindubusinessline.com

United States - 11 Sites 2 sites

http://www.business-standard.com/

South Africa - 1 Site 0 sites

Snapdeal


India - 440 Sites 1 site

Indianconsumerforum.org


United Kingdom - 1 Sites 0 sites

FashionAndYou


India - 14 Sites 3 sites

www.dealcurry.com

Myntra



trak.in


homeshop18



Indianconsumerforum.org

United Kingdom - 1 Sites 0 sites




Some Negative Results – All brands



Results around top Keywords - Flipkart Keyword: 1. Funding



Results around top Keywords - Flipkart Keyword: 2. Amazon



Results around top Keywords - Snapdeal Keyword: 1. Deals



Results around top Keywords - FashionAndYou Keyword: 1. Urbantouch



Results around top Keywords - Myntra Keyword: 1. CMO



Results around top Keywords – homeshop18 Keyword: 1. CMO



Key Highlights - Twitter Total Followers: Followers added in last 15 days

Flipkart : 82181 Flipkart: 534

Snapdeal : 12766 Snapdeal: 472

Fashion and You : 12672 Fashion and You : 70

Myntra: 10727 Myntra: 443

HomeShop18 : 13800 HomeShop18 : 311

Total Mentions: Flipkart : 2193

Snapdeal: 512

Fashion and You : 530

Myntra.com : 1584

HomeShop18 : 709



Some Negative Tweets – All Brands



Key Highlights - Twitter Flipkart Snapdeal FashionAndYou Myntra HomeShop18

Total 2193 Mentions Total 512 Mentions Total 530 Mentions Total 1584 Mentions Total 709 Mentions

Influencers talking: @sidin – 1 Mention, 63,128 followers and Klout Score of 83, @KanchanGupta – 4 Mentions (all negative), 46,390 followers and Klout Score of 72

Influencers talking: @gulpanag – 9 Mentions, 645,297 followers and Klout Score of 82, @BajpayeeManoj – 1 Mention, 108,635 followers and Klout Score of 64

Influencers talking: @Naina – 1 Mention (-ve), 76,684 followers and Klout Score of 68, @AaStHa_M –42 Mentions, 4,224 followers and Klout Score of 48

Influencers talking: @akshayrenukdas – over 40 Mentions, 795 followers and Klout Score of 44

Influencers talking: @Yuvlicious – over 40 Mentions, 1,825 followers and Klout Score of 44

Maximum mentions on Friday (411) between 3pm to 4pm. This is the time when the followers are online

Maximum mentions on Friday (140)

Maximum mentions on Sunday (201)

Maximum mentions on Wednesday (423)

Maximum mentions on Monday (266)

Retweets: Total 92. Retweets With maximum retweets (25) on 19th July.







Influencers List

• Total 21 Tweets for Flipkart from News Channels none from Bollywood

• 3 For Snapdeal from News Channels, none from Bollywood

• None For Snapdeal from News Channels and Bollywood

• 1 For Myntra from News Channels, none from Bollywood

• None For Homeshop18 from News Channels and Bollywood

Konnect Social lets you create a list of influencers in the industry. So we have created 2 Lists here: News Channels and Bollywood



Brand Comparison on Facebook Total Fans:

The basic parameter on Facebook starts with number of fans or likes and a sizable number of fans are required to drive any kind of engagement on social media. flipkart.com is the winner in terms of fans followed by Myntra.com. The relative share of Fans is : flipkart.com - 26% , Myntra.com - 21% , Snapdeal - 18% , fashionandyou.com - 18% , HomeShop18 - 15%



Brand Comparison on Facebook Engagement and Engagement as percentage of Fans

• The currency of social media is Engagement and the percentage of fans engaging with the brand.

• Snapdeal has generated maximum engagement – 52,974 which is 4.28% of the total fans (1239131) in last 15 days

and Myntra.com has generated least engagement – 13909 which is 0.98% of their total fans (1416185)

• Relative Share of engagement: Myntra.com - 8%, flipkart.com - 24%, fashionandyou.com - 16%, Snapdeal - 32%, HomeShop18 - 19%,



Brand Comparison on Facebook Engagement Over Time

Snapdeal which generated maximum engagement in the selected period has 22 Jul - 26 Jul as the most popular week which accounts to 18% (8851) of their total engagement. In the same week fashionandyou.com generated 10392, flipkart.com generated 2079, HomeShop18 generated 10705, Myntra.com generated 2038 engagement



Brand Comparison on Facebook Engagement By Post Type:

In the selected period, Snapdeal which generated maximum engagement shared 25 link, 61 photo, 328 status, followed by fashionandyou.com - 9 link, 33 photo, 41 status, flipkart.com - 65 link, 27 photo, 536 status, 1 video, HomeShop18 - 18 link, 41 photo, 703 status, Myntra.com - 22 link, 34 photo, 115 status



Brand Comparison on Twitter Mentions Over Time:

In the selected period Flipkart received maximum mentions and Fashion and You received least mentions. For Flipkart which received maximum mentions, the week 15 Jul - 21 Jul was the most active where it received 880 mentions which accounts to 48.89 of the total mentions in this period. In the same week Fashion and You received 224 mentions which accounts to 64.55% of their total mentions.



Brand Comparison on Twitter Most Engaged Users:

Most Engaged users are the ones who mention you more frequently in their Tweets. Above are the most engaged users for each brand



Brand Comparison on Twitter Top Users by Followers:

Top users by followers are influencers in the industry (having large number of followers base)



Brand Comparison on Youtube Total Subscribers:

• Flipkart: 1,503 http://www.youtube.com/user/mrflipkart

• Snapdeal: 85 http://www.youtube.com/user/snapdealteam

• Fashion And you: 111 http://www.youtube.com/user/fashionandyou

• Myntra: 574 http://www.youtube.com/user/myntradotcom

• HomeShop18: 2,866 http://www.youtube.com/user/homeshop18


http://www.youtube.com/user/mrflipkart

http://www.youtube.com/user/snapdealteam

http://www.youtube.com/user/snapdealteam

http://www.youtube.com/user/fashionandyou

http://www.youtube.com/user/myntradotcom

http://www.youtube.com/user/myntradotcom

http://www.youtube.com/user/homeshop18

http://www.youtube.com/user/homeshop18


Brand Comparison on Youtube

• For Flipkart, videos with 21 to 40 secs generate maximum views. Flipkart India has 7 videos in this duration and 717,823 total views

• Snapdeal (select Snapdeal from dropdown. Chart is not shown above) is not very active on youtube in last 15 days. In total they have only 2 videos with a total of only 11,149 views

• FashionAndyou also is not very active • For Myntra, videos with 41 to 60 secs generate maximum views. Myntra has 7 videos in this duration and 343,552 total views • For HomeShop18, videos with greater than 3 mins generate maximum views. Homeshop18 has 20 videos in this duration and

442,488 total views



Brand Comparison on Youtube



Brand Comparison on Youtube Most Rated Video



Thank You!


report on ecommerce industry in india

Business

sites snapdeal

sites homeshop18

negative results

sites fashionandyou

negative india

sites united states

sites http

sites united kingdom