reorganization nmsuica development-dec11draft#1

NM STATE INTERCOLLEGIATE ATHLETICS FUNDRAISING PLAN

Development Plan

New Mexico State University

Intercollegiate Athletics

Wayne J. Stickney


Table of Contents Executive Summary ...................................................................................................................................... 3

History of Intercollegiate Athletics Fundraising ........................................................................................... 5

Integration with University Planning Efforts ................................................................................................ 7

Goal #1: Build an efficient support system for NMSU ICA fundraising...................................................... 9

Objective 1: Consolidate all NMSU ICA fundraising efforts underneath one umbrella. ....................... 10

Objective 2: Create a budget for NMSU ICA Development. ................................................................. 11

Objective 3: Build a staff structure that will maximize NMSU ICA fundraising goals. ........................ 13

Objective 4: Build a fundraising brand that creates value for contributing to NMSU ICA. .................. 14

Objective 5: Create accessible pathways to our fundraising staff. ......................................................... 15

Objective 6: Improve the process for monitoring contributions to NMSU ICA. ................................... 17

Objective 7: Create a Stewardship Program. .......................................................................................... 18

Objective 8: Create a volunteer structure that compliments the work of our paid staff. ........................ 20

Goal #2: Increase Giving to NMSU ICA .................................................................................................... 22

Objective 9: Create a unifying message that inspires giving. ................................................................. 23

Objective 10: Create solicitation strategies for increasing Aggie Athletic Club memberships .............. 24

Objective 11: Implement an efficient special events Schedule for NMSU ICA .................................... 27

Objective 12: Create a program that increases NMSU ICA major gifts................................................. 29

Goal #3: Enhance Partnerships and Building Relationships in Support of NMSU ICA ............................ 32

Objective 13: Create a support structure for engaging the community. ................................................. 33

Objective 14: Identify on-campus, interdependent partners. .................................................................. 34

Objective 15: Identify off-campus, interdependent partners. ................................................................. 35

23 Month Review of Activity ..................................................................................................................... 36

Appendix : Membership Levels FY11-12 .................................................................................................. 39

Appendix : Community Engagement Schedule I.e. .................................................................................... 40


EXECUTIVE SUMMARY

The need for New Mexico State University Intercollegiate Athletics to raise additional funds outside of

state and institutional support is at an all-time high. The costs of operating a competitive, NCAA Division

I Football Bowl Series athletic program keep increasing. The race to build better facilities and increase

the quality of the student-athlete experience is a major factor in recruiting both the best student-athletes

and staff. Securing additional funds must come from private support in the form of donations, corporate

partnerships, and ticket sales. All three areas are challenged to become better operations and require

comprehensive, strategic, interdependent plans; however this document will focus on the NMSU ICA

fundraising plan as it relates to donors.

“Transformational” describes the spirit of what we must do to create world class NMSU ICA fundraising.

We must apologize initially that transforming our organization and processes will create anxiety and

frustration for some of our stakeholders; however, this is always the byproduct of any change. This plan

seeks to create a culture of giving that is good for our athletic program and increases the support for our

student-athletes, coaches, and administration.

The purpose for NMSU ICA fundraising is to raise money and attract friends in support for NMSU

Intercollegiate Athletics. Our goals and objectives include,

Executive Summary

History of Intercollegiate Athletics Fundraising

Integration with University Planning Efforts

Goal #1: Build Efficient Support Systems for NMSU ICA Fundraising

Objective 1: Consolidate all NMSU ICA fundraising efforts underneath one umbrella.

Objective 2: Create a budget for NMSU ICA Development.

Objective 3: Build a staff structure that will maximize NMSU ICA fundraising goals.

Objective 4: Build a fundraising brand that creates value for contributing to NMSU ICA.

Objective 5: Create accessible fundraising staff.

Objective 6: Improve the process for monitoring contributions to NMSU ICA.

Objective 7: Create a Stewardship Program.

Objective 8: Create a volunteer structure that compliments the work of our paid staff.

Goal #2: Increase Giving to NMSU ICA

Objective 9: Create a unifying message that inspires giving.

Objective 10: Create solicitation strategies for increasing Aggie Athletic Club memberships

Objective 11: Implement an efficient special events Schedule for NMSU ICA

Objective 12: Create a program that increases NMSU ICA major gifts.

Goal #3: Enhance Partnerships and Building Relationships in Support of NMSU ICA

Objective 13: Create a support structure for engaging the community.


Objective 14: Identify on-campus, interdependent partners.

Objective 15: Identify off-campus, interdependent partners.

This document will provide a review of where NMSU Intercollegiate has been in the world of

fundraising. Then we will expand on our objectives focused on accomplishing our goals. The last section

will provide a detail listing of what has been accomplished by the NMSU ICA fundraising staff in the last

21 months.


HISTORY OF INTERCOLLEGIATE ATHLETICS FUNDRAISING New Mexico State University Intercollegiate Athletics fundraising has existed for decades. Volunteers

originally banded together to raise money to support student-athletes. The first structured approach

occurred with the creation of the Aggie Booster Club. The activity of the Aggie Booster Club volunteers

included solicitation of more than just donations, including tickets sales and sponsorships. Volunteers

actually hand delivered season tickets to donors, which created a personal touch point for the department.

The presidents of this club included Casper Lutz, Bobby Mayfield, Gene Peugh, and Howard Klein. Joe

Biedron (1985-1987), eventual Athletic Director at Eastern University, was the first Executive Director,

hired in 1985. The Aggie Booster Club office and accounts were housed off-campus and the Executive

Director reported 100% to the Aggie Booster Club board.

In 1985, the Aggie Booster Club was incorporated as Aggie Sports Association, Inc and the office was

moved on campus. Larry Ramirez, a local lawyer, completed the necessary paperwork. The finances were

still administered off campus. The first president of the Aggie Sports Association was Howard Klein,

who, between Aggie Booster Club and Aggie Sports Association, served as a key NMSU ICA fundraising

leader for about 25 years. Mickey Clute was elected president of ASA (1989 or 1990). Scott Shake (1987-

1989) was the first NMSU employee to serve as the Executive Director/Assistant Athletic Director and

reported to the board and the Athletic Director. The need to create “institutional control” (The existence

of policies and procedures that are in place for an institution to comply with NCAA rules and if those

steps are monitored and enforced by designated individuals at the time of violation) caused donations to

be deposited with the university in 1990. Aggie Sports Network formed under the Aggie Sports Umbrella

as well.

In 1995, the Aggie Sports Association was renamed Aggie Scholarship Association to increase the appeal

of membership based on directly supporting student-athlete scholarships. Presidents included Mickey

Clute, Lou Sisbarro, John Papen, Chuck Faubion, Leonard Nelson, Everett Crawford, Ulysses McElyea,

Jr., Roland Sardaczuk, Ed Mitchell, Al Porter, Bill Lutz, Joe Bullock, Kevin Gall, and Mike Lutz. Tom

Kellner served as the key administrator from 1989 to 2002, Bryan Landry 2003-2005, and Brian Faison

2005-2007.

Dr. McKinley Boston’s arrival caused another change in name and direction. The club was re-branded as

the Aggie Athletic Fund and focused on generating unrestricted dollars for discretionary use by the

NMSU ICA administration. Rick Nezzer was the president during this transition and, due to complicated

human resource issues and unclear direction and purpose, the next few years saw the organization lose

momentum. The Aggie Athletic Fund was moved under the umbrella of the Alumni Relations Office in

2007. Deb Widger, Associate Vice President for University Relations and Alumni Executive Director,

was charged with reforming the Winners Circle and Men’s Basketball Hospitality Experience.

The next transition was born from the commission of a committee focused on NMSU ICA special

projects. This committees’ mandate was to invigorate a club for former student-athletes and improve the

ambiance of the NMSU ICA Hall of Fame. However, the members’ focus led to long conversations with

Dr. McKinley Boston and Nick Franklin, Vice President for University Advancement, about the need for

a fulltime fundraiser for NMSU Intercollegiate Athletics.

The NMSU Foundation, Inc. and NMSU Intercollegiate Athletics entered into a partnership where the

position of Associate Athletic Director for Development was created and Wayne Stickney was hired to


lead the overhaul of NMSU ICA development effort. Mr. Stickney created an initial fundraising plan

targeting some key infrastructure changes. However, the first twenty-three months were spent primarily

mending relationships and building trust. Upon arrival, lingering issues with the lack of transparency were

evident.

A short assessment of the NMSU ICA development structure presented the following challenges:

The Aggie Athletic Fund raised unrestricted dollars

The AAF Board of Advisors existed, but lacked purpose and direction. This group consisted of ten

members who met monthly. The relationship with the executive committee needed nurturing.

Sport teams operated under the expectation of needing to generate 10% of their budgets.

The home of NMSU ICA fundraising was housed in the Alumni and Visitors Center creating both a

figurative and physical separation from the department.

Moves management was non-existent.

There was no major giving program.

With this understanding of the history and where we are today with NMSU Intercollegiate Athletic

fundraising, this document identifies the Aggie Athletic Club (AAC) that will support our journey to live

the mission of raising money and attracting friends in support of NMSU Intercollegiate Athletics.


INTEGRATION WITH UNIVERSITY PLANNING EFFORTS The effort to build a highly functional fundraising plan for NMSU Intercollegiate Athletics (ICA) must be

integrated with campus leadership. This includes missions, strategic plans, and goals that are set at higher

levels in the university.

The purpose of our campus is found in the New Mexico State University mission,

New Mexico State University is the state’s land-grant university, serving the educational needs of

New Mexico’s diverse population through comprehensive programs of education, research,

extension education, and public service.

This fundraising plan is inspired by the university mission. Our fundraising efforts will target supporters

from all walks of life in the effort to support the education of student-athletes and improve our

department’s ability to serve the community.

In concert with the university’s mission are the Goals for Success set forth by President Barbara Couture.

These goals are focused on improving the university through collaborative partnerships with all

stakeholders. Two of these goals inspire this fundraising plan. The first is,

Alumni and Friends – substantially increase the university endowment and alumni giving.

This goal is about increasing the number of donated dollars and quantity of donors to the university. This

plan seeks to create a series of solicitations and build an infrastructure that compliments this goal by

increasing dollars and attracting many more friends in support of NMSU ICA and the university.

The second goal is,

Culture of Pride – build a culture of pride in partnership and achievement in our classrooms,

studios, and laboratories and on our campuses, courts, and fields.

NMSU Intercollegiate Athletics serves as the front porch of the university, attracting the world to peer

into the rest of our home to discover the excellent academic programs that produce world leading

achievements. Our stakeholders’ affinity for our student-athletes, coaches, and programs create undying

loyalty and pride in not only our athletic endeavors, but bond fans together in support of the university as

a whole. Our fundraising staff is on the front line with stakeholders who influence the pervasiveness of

pride in our community. This plan seeks to enhance partnerships and build relationships that increase

support and pride for NMSU ICA and the university.

We continue peeling the layers of our onion …

The Department of Intercollegiate Athletics has operated under a strategic plan, called the Journey to

Excellence, for the last six years. The Journey to Excellence has three goals that also inspire this plan.

The first is Goal #7,


“NMSU Athletics will develop the financial resources required to operate a premier athletic

program.”

Again, this plan seeks to increase giving from all stakeholders to NMSU ICA through a series of

solicitations and a complimenting infrastructure.

The second is Goal #3,

“NMSU will engage the New Mexico community in helping achieve our vision.”

Engagement is the key to creating raving fans of our athletic teams and the university. This plan seeks to

position our most valuable resources, student-athletes, coaches and administrators, in the communities of

New Mexico.

The third is Goal #8,

“NMSU will maintain operations and attitudes that support and promote superior customer

service.”

Customer service is at the heart of fundraising. An undying commitment to providing excellent customer

service will lead to increased funds for NMSU ICA and the university.

The university mission, Goals for Success, and Journey to Excellence provide the vision for this plan and

inspire the mission of the fundraising efforts. The NMSU ICA Development Office, referred to as the

Aggie Athletic Club (AAC) throughout this plan, will operate from a mission of raising money and

attracting friends in support of New Mexico State University Intercollegiate Athletics.


GOAL #1: BUILD AN EFFICIENT SUPPORT SYSTEM FOR NMSU ICA

FUNDRAISING The ultimate purpose of fundraising is placing donors on a giving continuum and strategically moving

those donors to higher levels of support. An enhanced and strategic infrastructure will allow us to better

move our donors to increased levels of giving. This section identifies the following objectives as ways to

build an efficient support system for NMSU ICA fundraising:

Objective 1: Consolidate all NMSU ICA fundraising efforts underneath one umbrella.

Objective 2: Create a budget for NMSU ICA Development.

Objective 3: Build a staff structure that will maximize NMSU ICA fundraising goals.

Objective 4: Build a fundraising brand that creates value for contributing to NMSU ICA.

Objective 5: Create accessible pathways to our fundraising staff.

Objective 6: Improve the process for monitoring contributions to NMSU ICA.

Objective 7: Create a Stewardship Program.

Objective 8: Create a volunteer structure that compliments the work of our paid staff.


OBJECTIVE 1: CONSOLIDATE ALL NMSU ICA FUNDRAISING EFFORTS

UNDERNEATH ONE UMBRELLA. We must consolidate all fundraising efforts underneath the umbrella of the Aggie Athletic Club. Instead

of each team managing a separate set of solicitations and stewardship programs, the umbrella structure

would create one booster organization that facilitates strategic solicitations throughout the year and

fulfills benefits and access based on total giving. Donors determine where their dollars go (I.e. Men’s

Basketball, scholarship, Equestrian, etc.) and are properly acknowledged.

Establishing the Aggie Athletic Club as the umbrella organization requires that the following sport-

specific clubs cease to exist:

Diamond Club

Sixth Man Club

Fastbreak Club

Gold Medal Club

Blue Ribbon Club

Goal Line Club

Football Success

Fund

Side Out Club

Aggie Golf 100 Club

Aggie Women’s Golf Club

Finish Line Club

Grand Slam Club

Net Results Club

Corner Kick Club

The newly structured Aggie Athletic Club would focus on soliciting donations for the following NMSU

ICA units:

1. Scholarships

2. Baseball

3. Men’s Basketball

4. Women’s Basketball

5. Cross Country

6. Equestrian

7. Football

8. Men’s Golf

9. Women’s Golf

10. Women’s Soccer

11. Softball

12. Women’s Swimming and Diving

13. Men’s Tennis

14. Women’s Tennis

15. Women’s Track and Field

16. Women’s Volleyball

17. Cheerleading

18. Pride of New Mexico/Roadrunner Review (Band)*

19. Sun Dancers (Dance Team)*

* These two units are housed under the Music Department, but are an integral part of

the NMSU ICA family. This plan proposes treating them like a sport team in relation

to fundraising.

An account bearing the name for each unit above would be maintained in the NMSU Foundation, Inc.

Donors would have these options when choosing to join the Aggie Athletic Club. They would have the

option of determining which unit(s) to support.

Implementation Schedule

Announce change in fundraising structure on January 1, 2012 to be implemented for the 2012-2013

fiscal year.


OBJECTIVE 2: CREATE A BUDGET FOR NMSU ICA DEVELOPMENT. One of the major dysfunctions of NMSU Intercollegiate Athletics fundraising is the lack of an adequate

budgeting process. The record keeping has been unable to help predict expenses and revenues and we find

ourselves operating from a place of guessing to compose our budget. Added to this has been the unclear

ownership for who is responsible for contributing funds to the NMSU ICA fundraising effort.

This past summer, the NMSU ICA Development staff, in concert with Tina Byford at the NMSU

Foundation, Inc., pursued the creation of an NMSU ICA Development accounting structure in the

Financial Edge software application. A series of codes were created to accurately track revenues and

expenses. The coding system was a major accomplishment because this is the first time a tracking system

had been developed to account for expenses and revenues. This coding system will allow us to capture the

financial history of our fundraising system.

We have made the necessary strides to build the accounting infrastructure; however, we must also

establish a shared philosophy in what it will take to develop the funds we want to see accruing to our

program. An example that demonstrates why we must develop a shared philosophy is seen in the

determination that NMSU ICA Development/Aggie Athletic Club will deliver $500,000 net at the end of

the fiscal year 2011-2012. This target was set without input from the NMSU ICA Development staff and

represents a 40% increase in the net provided to NMSU ICA from the previous year.

Developing this shared philosophy might take into account that raising $1 typically requires 25%

investments to recruit that dollar (Association of Fundraising Professionals). It might also take into

account that significant investment in infrastructure today may keep the deliverable net low initially, but

will lead to increased fundraising in two to three years and beyond. We have developed a budget for fiscal

year 2011-2012 that includes a lean toward both these statements, but it is not realistic considering the

restriction of having to produce $500,000 after expenses. Unfortunately, we are in a waiting game that

requires a few years of strategic investment in our infrastructure and proper record keeping to identify

giving patterns.

The following are the areas of our budget:

AAC Operations

AAC Fulfillment

AAC Fundraising

Athletics Director’s Cabinet

Fulton Athletics Center Suites

Winners Circle

AAC Aggies in Paradise

AAC Membership Celebration

AAC Lujan Dinner

AAC Aggie shootout Golf Scramble

AAC Great Aggie Shootout Trap Shootout

This expense-sharing model would require the creation of a disclosure statement reflecting,

“20% of every donated dollar to NMSU Intercollegiate Athletic areas will be utilized by the Aggie

Athletic Club for recruitment and stewardship of donors.”



Initial creation of coding system took place in June 2011

Expense sharing model should be implemented July 1, 2012


OBJECTIVE 3: BUILD A STAFF STRUCTURE THAT WILL MAXIMIZE NMSU ICA

FUNDRAISING GOALS. Collegiate Consulting created “NAADD Membership Research: Best Practices and Peer Comparison

Analysis.” This analysis discovered that the average NCAA Division I – Football Bowl Series

Intercollegiate Athletic program employs 8.74 full-time fundraising-related employees and the average

NCAA Division I – Football Championship Series Intercollegiate Athletic program employs 11.03

fundraising-related employees. We need to build a staffing infrastructure that can adequately raise funds

for NMSU ICA. This plan recommends increasing the number of staff incrementally over the next few

years. The following table reflects the desired progression:

Ideal Fiscal Year11-12 Fiscal Year12-13 Fiscal Year13-14

Associate A.D. for

Development

Assistant A.D. for

Major Gifts

Director for Annual

Giving

Coordinator for

Donor Services and

Special Events

Coordinator for

Development

Funds Receivable

Specialist

Associate A.D. for

Development

Coordinator for

Donor Services and

Special Events

Coordinator for

Development*

Associate A.D. for

Development

Director for Annual Giving

Coordinator for Donor

Services and Special

Events

Funds Receivable

Specialist

Associate A.D. for

Development

Assistant A.D. for

Major Gifts

Director for Annual

Giving

Coordinator for

Donor Services and

Special Events

Coordinator for

Development

Funds Receivable

Specialist

Paid Intern

Paid Intern

Student Assistant

Student Assistant

Student Assistant Paid Intern

Paid Intern

Student Assistant

Paid Intern

Paid Intern

Student Assistant

Student Assistant

*The Coordinator for Development is currently a contract position that has no benefits. This position will need to be

established a s full-time position with benefits in future years.


The receptionist position should be hired as-soon-as-possible

The positions above should be created an hired by the first day of the respective fiscal years


OBJECTIVE 4: BUILD A FUNDRAISING BRAND THAT CREATES VALUE FOR

CONTRIBUTING TO NMSU ICA. The NMSU Foundation, Inc. commissioned the Communications Committee to assess and create an

intentional and interdependent look and feel for all related entities of the NMSU Foundation, Inc. The

charge also includes connecting this look and feel to that of the university and, in relation to NMSU ICA

Development/Aggie Athletic Club, to Intercollegiate Athletics. We cannot pause our branding efforts

while this endeavor moves forward. So, the following are development-related branding

recommendations:

Name

Aggie Athletic Club is the name of the NMSU Intercollegiate Athletics booster club.

Electronic Mail

Signature lines are prime real estate for disseminating a common brand for our department. The following

is an example of how each of the NMSU Intercollegiate Athletics employees’ signature lines should

appear in their electronic mail:

Go Aggies!

Wayne J. Stickney

Associate Athletic Director, Development

New Mexico State Intercollegiate Athletics

Office: (575) 646-5151

Cell: (575) 932-9419

[email protected]

Support your Aggies by purchasing Season Tickets and

becoming a member fo the Aggie Athletic Club

The rationale for creating a common brand in every employees’ signature line is that we communicate the

same information to our stakeholders. We enhance our focus on providing customer service by putting a

face to a name with our pictures. We also push people to support us through two means, ticket purchases

and joining our booster club.


This name was changed in 2010

The electronic signature should be instituted at the next NMSU ICA all staff meeting

http://www.nmstatesports.com/ViewArticle.dbml?DB_OEM_ID=1900&KEY=&ATCLID=204809636

http://www.aggieathleticclub.com/


OBJECTIVE 5: CREATE ACCESSIBLE PATHWAYS TO OUR FUNDRAISING STAFF. One of our long-time supporters, Lynda Taylor, summed up a frustration many have had in relation to

NMSU ICA, “When I call, no one answers or gets back to me.” There are three entities that draw the most

visitors to our department, NMSU ICA Development, Ticket Office, and Sports Enterprises. We must

consider a strategic arrangement of the access to our programs both in terms of physical space and our

media.

Fulton Athletics Center

This building has thousands of visitors each year. All campus stakeholders visit this area for business with

the following entities:

NMSU ICA Senior Leadership Team

NMSU ICA A.D.s Suite

NMSU ICA Development Office

NMSU ICA Aggie Athletic Club

NMSU ICA Marketing and Promotions

NMSU ICA Business and Finance

NMSU ICA Academic Advising Services

NMSU ICA Training

NMSU ICA Cheer Program

Sodexo

What people see when they first visit us is important. The Fulton Athletics Center entrance is a first

impressions point for many people and we should create a more intentional look. An initial

recommendation is to create a clear presentation of building occupants. The suite where the Athletic

Director resides should be branded as the “NMSU Intercollegiate Athletics Leadership Offices.”

NMSU Intercollegiate Athletics should hire a receptionist. There are two areas frequented by NMSU ICA

stakeholders, which include the Ticket Office and the Fulton Athletics Center. The Ticket Office has a

regularly scheduled staff and uniform, consistent presentation to the public. The Fulton Athletics Center

lacks a consistent, uniform look when a stakeholder visits. This recommendation would initially position

the receptionist in the NMSU ICA Leadership Office Reception Area. The person would be

knowledgeable of all activities of NMSU ICA and the Danny Villanueva Victory Club and direct visitors

according to their business. This person would also assist in fulfilling AAC benefits. Also, this person

would serve as the NMSU ICA Hotline operator during regular business hours.

The following are the tasks this position would fulfill:

Direct FAC traffic.

The department is in dire needs of one person who can direct traffic. This position would be located at

the entrance of the Fulton Athletics Center to greet and direct all traffic to that building. This purpose

is necessary for improving the service we provide all customers that frequent this space.

Operate NMSU ICA Hotline during business hours

This task requires the creation of a Hotline. The recommendation is that the (575) 646-GAME serve

as the hotline.

Serve as a donor generalist


Donors frequent the FAC now that the AAC Office is located on the first floor. This position would

be responsible for presenting a great reception and fulfilling benefits in the absence of other AAC

staff.

Direct traffic to the Danny Villanuva Victory Club

This position would be in constant contact with Sodexo to ensure that customers and service

providers (I.e. Premier Distributing) gain appropriate access to the space.

Office Space

An office is a place to do business. The offices of our NMSU ICA Development staff need to be designed

for various processes (I.e. data entry, ) and have to be made presentable for visiting stakeholders. Donors

frequent our spaces.

Internet

Our website is where people visit us on the Internet. Even though is a part of our brand, it is a location

that we must make inviting. We need to make it a fun and easy place on which to have a relationship with

us. There are two websites sponsored by the NMSU Intercollegiate Athletic program.

www.nmstatesports.com is the department’s website and there is potential to roll the development efforts

into this site, but it needs an overhaul. In the meantime, www.aggieathleticclub.com is our official

development centered home on the Internet. The site provides the following information and services:

Organize information, including mission, goals, leadership information, etc.

Secure, online donations to various NMSU ICA areas

Volunteer information and signup form

Special event information and ability to purchase tickets to events

Recognition of donors


http://www.nmstatesports.com/



OBJECTIVE 6: IMPROVE THE PROCESS FOR MONITORING CONTRIBUTIONS TO

NMSU ICA. NMSU ICA needs one central point of receiving for all funds contributed to scholarships and sport teams.

This must begin with the Intercollegiate Athletics development staff to ensure timely acknowledgement

and recognition of ICA donors. In order for this to take place, we would like to create a position that is

solely focused on improving and implementing a monitoring process for contributions to NMSU ICA.

This person would be housed in the NMSU ICA Development Office and report to the Associate Athletic

Director for Development. The following includes some of the responsibilities for this position:

1. All funds contributed to NMSU ICA areas must be delivered to the NMSU ICA Development Office

a. Deposited within 48 hours of receipt of money

b. Acknowledgement sent within 5 days of receipt of money

i. $1,000+ A.D.s Thank You

ii. $1 - $1,000 Associate A.D.

2. Pledge process

3. Invoicing for donations and special events

4. Reports and queries in razor’s edge

Creating this position will ensure synergy is created between the NMSU Foundation, Inc., NMSU

Intercollegiate Athletics, and the NMSU Ticket Office.



OBJECTIVE 7: CREATE A STEWARDSHIP PROGRAM. A strong stewardship program is possible through the effective organization of benefits and access.

Intercollegiate Athletics is fortunate because people want what we have. They want access to our student-

athletes, coaches, and administration. Access and benefits are transactional tools for generating increased

support to NMSU Intercollegiate Athletics.

Trip to an Away Football Game

Traveling with the NMSU Football team is an amazing experience for contributors. They get to travel on

the same plane as the team and experience the atmosphere of NM STATE football at its best. These

experiences should be reserved for the best donors and prospects to NMSU ICA.

Away Football Game

Ohio University

UTEP

Auburn

Idaho (or UTSA or Texas State)

BYU

Idaho (or UTSA or Texas State)

Away Game Tickets

Parking

Parking is a highly desired benefit that motivates varying levels of giving to NMSU Intercollegiate

Athletics. The parking pass program is administered by the Aggie Athletic Club and includes access to

parking during Football and Men’s Basketball games, which include:

Parking

Lot

AAC Name for

Lot

# of

Spaces

Sport(s) Access Groups

FY10-11

Access Groups

FY11-12

29 North Lot 306 Men’s Basketball AAC = $100+ AAC = $100+

30 Family Parking

Lot

1,818 Men’s Basketball

and Football

32 C 75 Men’s Basketball AAC = $1,000+ AAC = $1,000+

33 A 600 Men’s Basketball

and Football

AAC = $100+ AAC = $100+

38 B 464 Men’s Basketball

and Football

AAC = $100+ AAC = $100+

39 Softball Parking

Lot

333 Football GLC = $240 AAC = $100+

87 & 88 FAC 471 Football AAC = $5,000+

WC = $350

Suites = $

SE = $

A.Ds Guests = $

AAC = $5,000+

Suites = $

SE = $

A.Ds Guests = $


RV Parking Program

Many football fans enjoy bringing their recreational vehicles to games.

Hospitality Experiences

These experiences are attractive to many because there is usually free food and/or drink. In some cases,

there is access to the consumption of alcohol when there is not a possibility to do so in the general area of

a game. The purposes of hospitality experiences are to bring the who’s, who together in one room.

There are five hospitality experiences.

1. Danny Villanueva Victory Club Winners Circle

2. Danny Villanueva Victory Club Suites

3. A.D.s Patio Party

4. Men’s Basketball Hospitality Suite

5. Men’s Basketball Platinum Row

Leadership Group Membership

Tax Deduction

Priority Points System

AAC membership levels must include benefits and access that serve in the moves management process. A

tentative layout of membership levels and respective benefits and access is provided in Appendix :

Membership Levels.



OBJECTIVE 8: CREATE A VOLUNTEER STRUCTURE THAT COMPLIMENTS THE

WORK OF OUR PAID STAFF.

Volunteers are the lifeblood of any intercollegiate athletic fundraising program. Volunteer management is

one of the more challenging endeavors because these are people who typically have multiple interests and

in many cases, full-time jobs that limit their ability to contribute their time and energy. We must allocate

time and resources to managing volunteers in a way that recognizes and rewards their commitment to our

program. However, before we get to the point of recognizing and rewarding, it is important to have an

infrastructure. We will focus on building the following five volunteers programs:

A.D.s Cabinet

Serve as advocates for NMSU Intercollegiate Athletics

Maintain annual membership in the Aggie Athletic Club/A-Club at a minimum $10,000 membership

level

Create opportunities to expand the major giving prospects

Advise the NMSU Intercollegiate Athletics leadership

The Aggie Athletic Club will have a Board of Advisors

Serve as advocates for NMSU Intercollegiate Athletics

Maintain annual membership in the Aggie Athletic Club/A-Club at a minimum $1,000 membership

level

Recruit and renew prospects to join Aggie Athletic Club/A-Club

Advise the NMSU Intercollegiate Athletics leadership

Aggie Core

In the truest sense, Aggie Core is the category of volunteers who compliment the work of our paid staff.

The impact of Aggie Core is an improved quality of the student-athlete experience and a deeper

connection with a group of people who want to make a difference. The Aggie Core volunteers help

compliment our efforts in the following areas:

Academics

One-on-one tutoring

Group tutoring

Read textbooks onto audiotape

Mentoring

Archives

Identify and categorize photographs

Research historical information

relating to the department, office, or

sport teams

Technical Tasks

Data entry

Website content update

Administrative Tasks

Assist with preparation for mass mailings

Answer office phones

Greet and assist office guests

Prepare documents for meetings

Maintain office calendars

Hospitality

Donate food

Coffee/tea station maintenance

Event invitation phone calls

Event RSVP follow up calls

Event setup

Event registration

Event teardown


We classify our Aggie Core volunteers into the following three categories:

Continuing Volunteers

Some people have a passion for helping our student-athletes and are able to make a strong time

commitment. These volunteers have set schedules and are usually assigned higher level tasks and projects

because they are able to complete them from start to finish. An example of one our continuing volunteers

is Cathy Steele. Cathy was first introduced to us as the wife of one of our AAC Board of Advisors where

she expressed an interest to help. Cathy offered a skill set that allowed us to place her in a role that not

only helped us at our front desk, but also in a the role of creating office processes such as the efficient

organization of files. Cathy spends eight hours each week in our office and occasionally helps us with

special events. As a continuing volunteer, Cathy makes it possible for us to go that extra mile when

normally we would fall short of a goal.

Ad Hoc Volunteers

Some people want to contribute to helping our program; however, their time may be limited. We are

focused on creating niche volunteer opportunities that capitalize on peoples’ passion and skills. One

example of this involves the Dona Ana Camera Club. The challenge we face with several of our special

events is there is very little focus on capturing these events by way of photography because we are

understaffed and the event budgets typically do not provide for paying a photographer. Felicia

McCracken created a volunteer structure around recruiting individuals to commit to covering three events

each year. She presented this opportunity to the Dona Ana Camera Club and we received much interest.

George Matthews, a member, actually covered the Women’s 101 football clinic held in June.

Internships

We must create an internship program that utilizes student desire to pursue the intercollegiate athletic

profession as a career to enhance our efforts.

I.e. Abby Briggs



GOAL #2: INCREASE GIVING TO NMSU ICA Asking people to give is the second goal and must take place in concert with building the fundraising

support system. We need to implement the cycle of identification, cultivation, solicitation, stewardship,

and mending and increase the number of donors to our programs. This section identifies the following

objectives as ways to increase giving to NMSU ICA:

Objective 9: Create a unifying message that inspires giving.

Objective 10: Create solicitation strategies for increasing Aggie Athletic Club memberships

Objective 11: Implement an efficient special events Schedule for NMSU ICA

Objective 12: Create a program that increases NMSU ICA major gifts.


OBJECTIVE 9: CREATE A UNIFYING MESSAGE THAT INSPIRES GIVING. Intercollegiate Athletics is about positioning our student-athletes to inspire Aggie Nation. NMSU ICA has

400+ student-athletes, 85 full-time staff, countless volunteers, and many other people who want the

Journey to Excellence achieved. Imagine if all these people carried the same message. Imagine if this

message included both what the department is about and how a person could get involved to make a

difference. This message is summed up as the following,

NMSU Intercollegiate Athletics is about becoming one of the premier mid-major athletic

programs in the country through a commitment to broad based excellence. Our friends can help

us by purchasing season tickets and becoming a member of the Aggie Athletic Club.

Stakeholders are more likely to be inspired to support NMSU ICA units if they receive a consistent

message from every employee in the department. This is the message that should be weaved into all

discourse and other media.



OBJECTIVE 10: CREATE SOLICITATION STRATEGIES FOR INCREASING AGGIE

ATHLETIC CLUB MEMBERSHIPS The primary strategy for increasing annual support for NMSU Intercollegiate Athletics is increasing the

number of Aggie Athletic Club memberships. This requires a series of solicitations that take place

throughout the year with the intent of identifying, cultivating, soliciting, and stewarding members for the

Aggie Athletic Club. The following section presents these series of solicitations based on recruiting and

renewing members for the July 1, 2012 through June 30, 2013 (FY12-13) fiscal year:

Football Season Ticket Renewal, including AAC Membership Push

The football season ticket renewal mailing presents the first opportunity to solicit AAC members for

FY12-13. This mailing must include a focus on pushing membership in the Aggie Athletic Club by

connecting membership to receiving a parking pass for the season. This requires the membership benefits

and access be determined for the fiscal year 2012-2013 before the mailing is disseminated.

Key Date(s):

Renewal mailed Thursday, March 1, 2012

AAC Annual Membership Drive –

The AAC Annual Membership Drive is a volunteer-driven campaign to recruit and renew members for

FY12-13. The membership drive kicks off with a mailing to the following entities:

AAC members from FY10-11 (renew)

AAC members from previous giving years, but not members in FY10-11 (recruit)

All former NMSU NCAA student-athletes (renew and/or recruit)

All past donors to specific sports (recruit during first year)

AAC Board of Advisor members and additional volunteers focus on engaging and soliciting the above

prospects. This is a six week campaign has a competitive spirit where volunteers compete in teams and

receive prizes based on attaining certain milestones.

Key Date(s):

Kick-Off on Monday, May 7, 2012

Complete by Monday, June 18, 2012

Joint NMSU Alumni and Aggie Athletic Club Membership

A joint membership between the NMSU Alumni Association and Aggie Athletic Club has existed for a

few years. This arrangement must be studied to determine how it may better be enhanced for both

partners.

Men’s Basketball Season Ticket Renewal

The men’s basketball season ticket renewal mailing presents a fourth opportunity to solicit AAC members

for FY12-13. Twelve Pan American Center men’s basketball seating sections (107,108, 109, 110, 111,

121, 122, 123, 124, 125, MF1, and MF2) are considered Aggie Athletic Club seating areas. Every seat in

these sections requires seat purchasers to be a member of the Aggie Athletic Club at a certain level. There

are 3,382 total seats where, if 100% of every required AAC donation is collected, the potential revenue is

$656,300 in memberships.


Key Date(s):

Renewal should be mailed in July or August of 2012

AAC Student-Athlete Phone-a-Thons

The student-athlete phone-a-thon places each sport team in a calling room over a two-night period where

student-athletes are fed dinner and participate in calling three groups of people, which include:

Individuals who have already given to their team for the year. Student-athletes engage and thank

these individuals for their support.

Ten people from their social network. An electronic form is distributed by the coaching staff where

each student-athlete provides contact information for ten people from their social network. The

student-athletes engage and solicit their contacts to join Aggie Athletic Club.

Former student-athletes. Student-athletes engage and solicit former student-athletes from their sport

to join Aggie Athletic Club.

The benefits of the student-athlete phone-a-thon include that student-athletes develop an appreciation for

giving back to their alma mater and that allow NMSU ICA to connect with more stakeholders. The

connection a student-athlete may develop with a former student-athlete will be more impactful than the

connection a staff member could develop. Additionally, the student-athlete phone-a-thon increase Aggie

Athletic Club memberships by connecting with student-athletes’ social networks. This is a group of

people NMSU ICA has traditionally neglected.

Key Date(s):

Student-athlete phone-a-thons should take place August 2012 through November 2012

AAC End-of-Year Solicitation

The AAC End-of-Year Solicitation reminds prospects and donors to make their contributions before

December 31 to ensure their donation is counted in the current tax year. This solicitation should target:

Current FY12-13 AAC members (increase)

AAC members from FY11-12 (renewal)

AAC members from previous giving years, but not members in FY11-12 (recruit)

All former NMSU NCAA student-athletes (recruit and/or renew)

All past donors to specific sports teams (recruit during first year)

Key Date(s):

Wednesday, November 28, 2012 … mail letters/emails

The following table reflects approximate numbers of AAC members since fiscal year 2010-11, delineated

by membership level:


Year Total $100-$249 $250-$499 $500-$999 $1,000-$2,499 $2,500-$4,999 $5,000-$9,999 $10,000+

FY10-11 405 226 54 64 45 10 6 0

56% 13% 16% 11% 2% 1%Scenario (20% ) 486 271.2 64.8 76.8 54 12 7.2 0

Low 201,720.00$ 27,120.00$ 16,200.00$ 38,400.00$ 54,000.00$ 30,000.00$ 36,000.00$ -$ High 443,514.00$ 67,528.80$ 32,335.20$ 76,723.20$ 134,946.00$ 59,988.00$ 71,992.80$ -$

Scenario (40% ) 567 316.4 75.6 89.6 63 14 8.4 0 Low 235,340.00$ 31,640.00$ 18,900.00$ 44,800.00$ 63,000.00$ 35,000.00$ 42,000.00$ -$ High 517,433.00$ 78,783.60$ 37,724.40$ 89,510.40$ 157,437.00$ 69,986.00$ 83,991.60$ -$

Scenario (80% ) 729 406.8 97.2 115.2 81 18 10.8 0 Low 302,580.00$ 40,680.00$ 24,300.00$ 57,600.00$ 81,000.00$ 45,000.00$ 54,000.00$ -$ High 665,271.00$ 101,293.20$ 48,502.80$ 115,084.80$ 202,419.00$ 89,982.00$ 107,989.20$ -$

Scenario (100% ) 810 452 108 128 90 20 12 0 Low 336,200.00$ 45,200.00$ 27,000.00$ 64,000.00$ 90,000.00$ 50,000.00$ 60,000.00$ -$ High 739,190.00$ 112,548.00$ 53,892.00$ 127,872.00$ 224,910.00$ 99,980.00$ 119,988.00$ -$

Scenario (1,000) 1000 600 400 200 100 75 25 Low 672,500.00$ 60,000.00$ 100,000.00$ 100,000.00$ 100,000.00$ 187,500.00$ 125,000.00$ -$ High 1,423,600.00$ 149,400.00$ 199,600.00$ 199,800.00$ 249,900.00$ 374,925.00$ 249,975.00$ -$

A projected membership of 800 members as listed above only produces $300,000.



OBJECTIVE 11: IMPLEMENT AN EFFICIENT SPECIAL EVENTS SCHEDULE FOR

NMSU ICA All special events will become the responsibility of the Aggie Athletic Club. Special events are portals for

accessing student-athletes, coaches, and other stakeholders. There are three types of special events:

Fundraiser

These special events make money, generate a significant net, and have a large cost to attend. The

following are special events classified as NMSU Intercollegiate Athletic fundraisers:

Aggies in Paradise

Lujan Dinner

Aggie Shootout Golf Tournament

Great Aggie Trap Shootout

Aggie Memorial Stadium Seat Cushion Program

Aggie Memorial Stadium Cleaning

Friendraiser

These special events are break-even events, have no net and no loss, and have a nominal cost to attend.

The following are special events classified as NMSU Intercollegiate Athletic friendraising events: Aggie Caravan

Las Cruces Football Signing Celebration

Albuquerque Football Signing Celebration

NCAA Watch Parties

Fall Sports BBQ

o Women’s Volleyball

o Women’s Soccer

o Football

o Cross Country

Winter Sports

o Men’s Basketball

o Women’s Basketball

Spring Sports

o

Celebrations

Stewardship

These special events are loss leaders, lose money, and have no direct cost to attend. The following are

special events classified as NMSU Intercollegiate Athletic stewardship events:

Men’s Basketball Hospitality Suite (all games, 1hr before game and halftime)

Danny Villanueva Victory Club Winner’s Circle membership model

Eliminate selling of individual memberships; instead, include memberships as benefits of AAC

membership levels

# of Passes FY12-13 FY13-14

2 passes $1,000 - $2,499 $2,500 - $4,999

4 passes $2,500 - $4,999 $5,000 - $9,999

6 passes $5,000 + $10,000+


Social at department VIP’s home

Access to our coaches and administrators is important to many supporters and must be structured in a

way that motivates the highest level of support. We will host socials at the following coaches and

administrators’ homes for AAC members at the listed levels:

Home AAC Total Membership AAC Sport Membership

McKinley Boston $10,000 $5,000

DeWayne Walker $5,000 $2,500

Marvin Menzies $5,000 $2,500

Mark Trakh $2,500 $1,000

Michael Jordan $2,500 $1,000

Wayne Stickney

Socials with student-athletes

Access to our student-athletes is important to many supporters and must be structured in a way that

motivates the highest level of support. We will host the following special events for AAC members at

the listed levels:

Event AAC Total Membership AAC Sport Membership

Donor & Student-Athlete Dinner $10,000 $5,000

WVB post-game pie and coffee $1,000 $500

WBB post-game pie and coffee $1,000 $500

Former FB Players Pre-Game Reception $100 $100

Softball/Baseball BBQ $1,000 $500


OBJECTIVE 12: CREATE A PROGRAM THAT INCREASES NMSU ICA MAJOR GIFTS. NMSU ICA is in desperate need of developing a major giving program that proactively creates

renewable, sustainable, and continuing sources of income for the NMSU Intercollegiate Athletic

department.

Relationship to Aggie Athletic Club

Any portion of a major gift made within the current fiscal year will also be recognized as an annual gift

and give the donor membership in the Aggie Athletic Club at an appropriate level.

CAUTION: It is very important that major gifts not replace a donor’s usual annual gift. The goal

is to secure major gifts in addition to annual gifts.

Structure of the Major Giving Program

Major gifts are significant donations in support of NMSU Intercollegiate Athletics. In order to motivate

donor giving, the following strategies will be implemented:

Lifetime Giving Recognition Program

The cumulative sum of contributions by an individual is considered their lifetime giving to NMSU

Intercollegiate Athletics. The NMSU Intercollegiate Athletics Lifetime Giving Program is designed to

recognize individuals’ lifetime giving to NMSU Intercollegiate Athletics. This program will provide the

benefits and access respective of the following giving levels:

$1 Million+ Level Invitation to the Lifetime Giving Program dinner

Recognition on the Lifetime Giving Program

board

$500,000 - $999,999 Level Invitation to the Lifetime Giving Program dinner


board



board



board

The following methods of giving will be utilized in determining an individual’s cumulative giving:

Annual gifts

Large, one-time donations

Charitable gift annuity

Charitable remainder trust

Charitable lead trust

Retirement plan assets

Life insurance policies

Remainder interest in your home

Pledges

We recognize that by being flexible in how we recognize lifetime giving, we will better steward our

donors.


Endowments

The minimum amount of money to start an endowment at NMSU is $10,000. Beginning July 1, 2012, the

minimum will be $15,000 and beginning July 1, 2013, the minimum will be $25,000. Endowments are

important investments that secure the future of NMSU Intercollegiate Athletics. Endowment investors

will receive a statement of earnings from the NMSU Foundation, Inc. in December. Endowment investors

will also be invited to attend the NMSU ICA Endowments Social.

Endowments allow the NMSU Intercollegiate Athletic department to create sources of income that will

ensure excellence. The following are available endowments in the department:

Student-Athlete Scholarship Endowments

1. Position Endowments

The total cost of funding an NMSU scholarship today is $12,000. Although there are different

ways to endow a student-athlete position, the ultimate cost of the endowment is $250,000. This

endowment will be named after the donor.

I.e. Bob Porter (father) and Brenda Porter (daughter) teamed up to create the NMSU Men’s

Basketball Bob and Brenda Porter Point Guard Scholarship. The principal value of this

endowment is $300,000, which yields $12,000 to fund this position.

2. Book Scholarships

3. Summer School

Endowments in the Academic Advising Center

One area of great need for NMSU Intercollegiate Athletics is student-athlete academic support. The

following three endowments are designed to enhance our ability to provide a quality academic

experience to our student-athletes:

1. Academic Support Coordinator = $500,000

This contribution will establish an endowment to fund an Academic Support Coordinator

position. The coordinator is instrumental in providing academic and emotional guidance to

student-athletes. The Academic Advising Center will be named after the donor who creates this

endowment.

2. Academic Enhancement Fund = $10,000 (FY12-13 = $15,000; FY13-14 = $25,000)

This contribution will establish an endowment that will support academic enhancement areas,

such as individualized tutoring, mentor programs, etc. Each endowment will be named after the

donor.

Endowments in our Support Services

The following three endowments will allow our department to keep up with the need to upgrade and

purchase new equipment to support our student-athletes:

1. Strength and Conditioning

2. Athletic Training

The following methods of giving will be available in helping donors make their contributions to

endowments:








Pledges

We recognize that being flexible in how we allow donors to make their contributions will lead to an

increased level of support.

Facility Naming Opportunities

There are several buildings and rooms that NMSU Intercollegiate Athletics has the ability to name after

benefactors. When a donor chooses make a donation to name one of these facilities, the contribution will

be utilized in the following ways:

Current Use

Endowment

Renovation

The following available building naming opportunities for our stakeholders:

1. Pan American Center

2. Aggie Memorial Stadium Field

3. Football Coaches Office

4. Practice Gym

5. Tennis Center

6. Track and Field Complex

7. Softball Complex

8. Baseball Complex

9. Soccer Complex

10. Natatorium

The following are available room naming opportunities for our stakeholders:

1. Football Meeting Building

The following methods of giving will be available in helping donors make their contributions to name a

facility:







Pledges

We recognize that being flexible in how we allow donors to make their contributions will lead to an

increased level of support.


GOAL #3: ENHANCE PARTNERSHIPS AND BUILDING RELATIONSHIPS

IN SUPPORT OF NMSU ICA Collegiality is a philosophy of building relationships through unifying people through respect for their

abilities and developing commitment to a common purpose. The university setting demands a

commitment to collegiality. . This section identifies the following objectives as ways for enhancing

partnerships and building relationships in support of NMSU ICA:

Objective 13: Create a support structure for engaging the community.

Objective 14: Identify on-campus, interdependent partners.

Objective 15: Identify off-campus, interdependent partners.


OBJECTIVE 13: CREATE A SUPPORT STRUCTURE FOR ENGAGING THE

COMMUNITY. Strategically placing our student-athletes, coaches, and administrators in engagement opportunities is a

full-time job. We should create a position that focuses on creating an inventory of engagement

opportunities both on- and off-campus and on coordinating our resources to participate in engagement.

The benefit of doing so will be the consistent delivery of a unifying message and an improved emotional

connection with our stakeholders.

The careful maintenance of goodwill with the community is important to emotionally preparing people to

make contributions to NMSU Intercollegiate Athletics, whether through purchasing tickets or joining

Aggie Athletic Club. Imagine if each head coach engaged the community on an average of at least once a

week. This would mean fifteen coaches delivering a unified message on what we are trying to do and how

people can get involved through over 780 mediums a year. Realizing the impact of this requires a position

committed 100% to community engagement.

The title of this position could be Community Engagement Coordinator and the following responsibilities

could be assigned:

Create and maintain an inventory of on- and off-campus engagement opportunities

Ensure each opportunity is photographed and placed on NMSU ICA department Internet and social

media

There are few areas in which this position could be housed. It is recommended that this position report to

the Associate Athletic Director for Development for its first few years of existence to ensure the efforts

are relationship-building focused and funnel into the development cycle.


OBJECTIVE 14: IDENTIFY ON-CAMPUS, INTERDEPENDENT PARTNERS. We must purposefully connect NMSU Intercollegiate Athletics and Development to the rest of the

university campus.

NMSU Foundation, Inc.

Areas of Collaboration: Accounts receivable, planned giving, annual fund, special events, branding

Alumni Relations/Association

Areas of Collaboration: Joint membership, Aggie Caravan, Away football games, home tailgates,

WAC Basketball Tournament

Housing and Residential Life

Areas of Collaboration: Pep Rallies, Aggie Madness, Welcome Back BBQ

Presidential Special Events

Areas of Collaboration: Away football games

ICA Media Relations

ICA Marketing and Promotions

Aggie Vision/KRWG Television

Pan American Center Special Events

Police Department

Parking Office

Ticket Office

Sports Enterprises, Inc.

Dormie Marketing

NMSU Golf Course

Admissions


OBJECTIVE 15: IDENTIFY OFF-CAMPUS, INTERDEPENDENT PARTNERS. We must purposefully connect NMSU Intercollegiate Athletics and Development to the Las Cruces

Community and the State of New Mexico.

Las Cruces Chamber of Commerce

Areas of Collaboration: After Hours events at NMSU Golf Course and Danny Villanueva Victory

Club

Las Cruces Convention and Visitor’s Bureau

Areas of Collaboration:

County Offices


City of Las Cruces


New Mexico Legislature

Areas of Collaboration: Legislative Basketball Game


23 MONTH REVIEW OF ACTIVITY

January 15, 2010

FSF formed

Office location … internal office space in the Academic Advising Center

Observation and data collection

Initiated HR process to post position of Donor Services and Special Events

Spring game weekend

Assessment of Board of Advisor leadership

February 2010

March 2010

1st trip to Albuquerque; spent time with alumni/supporters: Larry Lujan, Pervis Atkins, Charlie

Rogers, Walter Hines, Lorenzo Moreno

Travel to WAC Basketball Tournament and hosted Pep Rally, highlighted by President Barbara

Couture, Head Coach Marvin Menzies, and the pep band and cheer team

Hosted NCAA watch party

April 2010

Received and reviewed applications and selected interviewees for Donor Services and Special

Events

May 2010

Interviews for Coordinator of Special Events and Donor Services position

June 2010

Hired Donor Services and Special Events position

Lujan Dinner – solo

Wayne attended NACDA Conference in Anaheim, CA

Hosted Paul and Meg Harkins at the Great Aggie Trapshoot in Gallup, NM

July 2010

Defining Coordinator for Donor Services and Special Events role

August 2010

Acquisition of AAF student assistant

Premature occupation of new office space in the NMSU ICA Leadership Offices

Facilitated first NMSU ICA Student-Athlete Phone-a-Thon; football pledged $10,000, received

$7,500

1st major donor visit and solicitation – Clyde Walker in Seattle, WA

AAF renewal sent

September 2010


Created collection of Men’s Basketball Seats and AAF seat donations at same time

October 2010

Hosted the first AAC Board of Advisors reception at the residence of the Associate A.D. for

Development

November 2010

Appointment of Brenda Porter as AAC BOA President

Created the first priority list, based on giving, motivating purchase of 85 WAC Basketball

Tournament all session passes.

Initiated development of www.AggieAthleticClub.com

December 2010

January 2011

February 2011

Winners Circle/Suites officially transitions under Wayne’s leadership

President commissioned Aggie Spirit Game Day Experience Task Force

SAP – Equestrian

Soft launch of www.aggieathleticclub.com

March 2011

Hosted the NMSU WAC Basketball Tournament Fan Reception Pep Rally

SAP – Women’s Volleyball

April 2011

Associate A.D. for Development represented NMSU ICA at the NCAA Men’s Basketball

Tournament

Hosted 2nd

AAC Board of Advisors Social at the residence of President Brenda Porter and John

Hudson

Winners Circle Renewals

SAP – Women’s Swimming and Diving

Initiated renewal of Winners Circle memberships

May 2011

Associate A.D. for Development assumes responsibility for primary staff support of Aggie Spirit

Game Day Experience Task Force

Hosted 1st Aggies in Paradise

June 2011

1st Annual AAC Membership Celebration

Facilitated the Great Aggie Shootout Golf Tournament

Improved branding of Football Season Ticket Renewal and included AAC Membership options

on renewal form



Note: The parking benefit is the primary carrot that motivates AAC Memberships during football

season

Wayne and Kyle attended NACDA Conference in Orlando, Fl; ECU Pirate Club inspires

excellence

Hosted Audrey Buck and Rick Pratt at the Great Aggie Trapshoot in Gallup, NM

Official launch of www.AggieAthleticClub.com

Ended fiscal year with 397 members to AAC

Ended fiscal year with 26 FSF members, generating $130,000

Created Development Coordinator Position

Hosted 5th Annual Lujan Dinner

July 2011

Trip to Albuquerque to ask six individuals to join A.D.’s Cabinet

Associate A.D. for Development acquires sports supervisor responsibilities for Equestrian

Associate A.D. for Development acquires sports supervisor responsibilities for Cheer Team

August 2011

Associate A.D. for Development delivers ASGDETF Report of Recommendations to President

Couture

September 2011

Associate A.D. for Development acquires NMSU ICA liaison responsibility for ASNMSU

Hosted 1st Former Football Players Pre-Game Reception

October 2011

1st major gift ask

Launched first AAC Membership Drive in 10 years

November 2011

FSF part-time employee

End-of-Year “Thank You” and Solicitation



APPENDIX : MEMBERSHIP LEVELS FY11-12


APPENDIX : COMMUNITY ENGAGEMENT SCHEDULE I.E.

Week of … Special Events: ICA & Football Head Coach: Off-campus

Head Coach: On-campus

February 28, 2011

March 7, 2011 Throw 1st Pitch

March 14, 2011 March 21, 2011

March 28, 2011

April 4, 2011

April 11, 2011

April 18, 2011

April 25, 2011 Spring Game Weekend

May 2, 2011

May 9, 2011

May 16, 2011

May 23, 2011

May 30, 2011

June 6, 2011 Lujan Dinner/Aggie Shootout

June 13, 2011

June 20, 2011

June 27, 2011

July 4, 2011

July 11, 2011

July 18, 2011

July 25, 2011

August 1, 2011

August 8, 2011

August 15, 2011

August 22, 2011 Fall Sports Kickoff

August 29, 2011

September 5, 2011

September 12, 2011

September 19, 2011

September 26, 2011

October 3, 2011

reorganization nmsuica development-dec11draft#1

Education

academic advising center

fulton athletics center

aggie athletic club

theaggie athletic club

home pledgeswe recognize

aggie sports association

aggie athletic club

great aggie trapshoot