Technology for a sustainable futureReNew

Media Kit 2013

Magazine overview

“I refer to ReNew as the Choice magazine of sustainable lifestyles. It’s an excellent magazine. It fills a niche for technical information in this area - many magazines are glossy and inspiring but short on the specifics and technical issues.” ReNew reader survey, 2012

ReNew | technology for a sustainable future is Australia’s premier magazine on practical sustainable living. Each quarterly issue features the latest in sustainable building products, water conservation, alternative fuels, electric vehicles and the latest renewable energy technology such as solar, wind, micro-hydro, geothermal , energy storage and much much more.

Our 88,000 readers have a clear dedication to sustainability and are continually searching for products and services to achieve this goal.

ReNew remains at the cutting-edge of sustainable technologies and is read by consumers and industry professionals alike to keep abreast of the latest emerging technologies and best practices.

About ReNew• Market leader in sustainability publishing

for over 32 years• Published every three months by the

Alternative Technology Association, Australia’s leading independent voice on sustainable practice and technology

• 26,000 copies distributed with a readership of 88,000 in Australia and New Zealand

• Read by an active, green audience of consumers and sustainablity industry professionals.

Technology for a sustainable future

Off-grid city and bush

Stand-alone rammed earth home

Urban solar projects

Issue 119 April-June 2012

AUD $7.95 NZ $8.95

www.renew.org.au

Inside Issue 119

Good PV setups in the Far North;

Solar panel testing; Cute electric ute;

DIY cargo bike & DIY tank repair

Check out our new look!

Win! $5000 from bankmecu

The latest in lighting: LED buyers guide

Earth-covered school: bushfire design

Battery backup for grid-connect solar

ReNew

Technology for a sustainable future

It's warm insideEfficient electric heating Tips to save energy—and moneyNearly zero energy homes

Issue 120 July–September 2012 AUD $7.95 NZ $8.95 www.renew.org.au

Inside Issue 120Energy efficiency on a budget; Seven Star home; Where to for solar incentives; DIY PC upgrades

Heat Pump Buyers Guide

WIN a washing machine from V-ZUG!

Energy efficiency: from passive solar homes to small changes with a big impact

ReNew

Technology for a sustainable future

Where to for sustainable tech?Houses of the future

Electric vehicles come to Australia

Community-owned energy

Issue 121 October–December 2012

AUD $7.95 NZ $8.95

www.renew.org.au

Inside Issue 121

Building with structural insulated panels; Latest

in solar PV, batteries, lighting and EVs; Zero

carbon challenges; Hybrid solar hot water

Smart meters go online

The future tech issue: what's here now +

what's just around the corner in sustainable

building, renewable energy, transport & more

ReNew

WIN a washing

machine from

V-ZUG!

*Australian residents only

Circulation, demographics and statistics

ReNew reaches an active and intelligent market who rely on ReNew as a source of information to inform them about products, services and new technologies that help them reduce their environmental impact.

In each issue:• Feature articles on sustainable living with

sound practical advice• Feature articles on renewable technology

including solar, wind, water conservation, electric vehicles, energy storage and more

• The latest in sustainable building products and practices

• Buyers guides to popular products and services for a sustainable life

• Hands-on DIY articles• Product reviews , Q&A, expert advice and

more

ReNew Issue 119 65renew.org.au

LED LIGHTING BUYERS GUIDE 2012

FOR MANY people, lighting is one of the most important aspects of their home. Incorrect lighting can make a room uncomfortable to be in, and getting it right can take a bit of effort.

There’s a vast array of light fittings and lighting systems available, and a number of lighting technologies including the horribly inefficient but very popular incandescent, the halogen (a glorified, slightly more efficient incandescent), the fluorescent, compact fluorescent, and more recently, Light Emitting Diode, or LED.

With almost all lighting technology moving towards LEDs, this guide will primarily focus on LED technology. In 10 to 20 years, most other light sources will have disappeared in favour of the robustness, longevity and energy efficiency of LEDs.

Types of lightingWhen considering lights and light fittings, you need to decide what type of lighting you want for each situation.

Lighting generally falls into four categories—general illumination, task lighting, ambient/mood lighting, and outdoor lighting. The degree of intensity will depend on personal preference and the colour of the walls and furnishings. Darker walls generally need more light to achieve the same level of perceived brightness as lighter walls.

General illumination can be of a fairly low level—enough to easily see by, but not so bright that the whole room becomes suitable for reading. However, this is a personal preference and many people like to be able to light the entire room brightly when needed, whereas others may opt for a combination of

low level general lighting and small task lights near their chairs for reading.

Mood lighting may also be a concern and needs to be considered at the planning stage. The house may have a feature that would benefit from a well placed spotlight or uplighter, but lights like these are often left on for long periods and can consume a great deal of energy if the wrong lighting is used.

Garden lighting is generally either floodlighting or feature lighting, where particular plants or garden furnishings are lit individually, often by coloured lamps, for effect.

Zero energy optionsWhile this article deals with electric lighting,

there are a couple of other options that should be considered. Skylights and light pipe systems can provide more than adequate lighting levels with no use of electricity at all and, if well placed, won’t heat the room unnecessarily.

Another option is fitting reflectors to already installed fittings. Fluorescent fittings can particularly benefit from a reflector. Indeed, fitting a reflector behind a single tri-phosphor tube can result in lighting levels equal to using two cheaper quality tubes with no reflectors. This means that combining a reflector and good quality tube can effectively halve lighting energy consumption.

New choices in lightingAn LED buyers guideThere's been a lot more happening on the LED front since we last looked at lighting options. With most lighting set to switch to LEDs in the next few years, Lance Turner takes a look at what's available so far.

o GLS bulbs are getting more compact, brighter and lower cost thanks to higher efficacy LEDs. On the left is a 12.5 watt Philips unit from Lighting Matters which uses the remote phosphor technique (the phosphor is in the yellow diffuser of the lamp) to produce over 800 lumens of warm white light. At right is a 10 watt unit from LED Central which produces around 560 lumens of warm white light.

20 ReNew Issue 120 renew.org.au

01A personal heliostatSunflowers naturally track the sun, and now there’s a man-made sunflower that not only tracks the sun but reflects it into your home.

There are many reasons you might want to do this—lighting a dark and dingy south-facing room, bringing light to indoor plants or creating a sunspot for your pet.

The Sunflower Home Heliostat from Wikoda Inc in the USA is a fully self-contained stand-alone automatic heliostat for domestic uses. It features six reflective panels that give it the sunflower look, mounted around the central solar-powered sun tracking controller dome.

It is relatively simple to assemble and set up, and once running it will track the sun and maintain the reflection at the same spot on the house, whether that be a window, skylight or even a solar water heater.

The Sunflower has a reflective area of around 0.5m2 and can be installed on any pole with a 1¼” NPT female thread. An optional mounting kit is available which includes a PVC pole and mount, but for Australian buyers we recommend you source your pole and mount locally as it will be a lot cheaper!

RRP: US$399. Available directly from the website or check their link to their eBay listings. Shipping is around US$100 to Australia. For more information, contact Wikoda Inc, 52 Bradford Street, Concord, MA 01742, USA, ph: (978) 610 6492, sales@homeheliostat.com, www.homeheliostat.com

02A tiny PC with real powerWe have looked at a lot of miniature, low-power PCs (commonly called nettops) but invariably they all have less processing power and lower specs than larger desktops or even high-end notebooks.

CompuLab, the maker of the tiny fit-PC computers, has recently announced its latest model and it’s a great deal more powerful than previous units.

The IntensePC uses the Intel Core i7 processor and includes up to 16GB of DDR3-1333 RAM to provide the performance you would expect from a full-sized desktop machine. Despite this, power consumption at idle is just eight watts.

Other features include the Intel HM65 Express chipset, provision for an internal 2.5” SATA3 6 Gb/s hard disk or SSD, two SATA 2 eSATA ports, mSATA socket, HDMI 1.4 up to 1920x1200 with 3D support, DisplayPort up to 2560x1600, 7.1 channel S/PDIF in/out audio, two Gigabit LAN ports, 802.11b/g/n wifi with 2 antennas, Bluetooth 3.0, two USB3 ports, two USB2 ports and an RS232 serial port. All of this is crammed into a case measuring just 190 x 160 x 40mm.

The unit is powered from any DC source from 8 to 16 volts, making it ideal for mobile and solar applications.

RRP: Starting at US$399. For more information, go to www.intensepc.com

03Leave the fuel at homeThere are lots of camp stoves on the market but most require you to take some form of fuel with you too, such as an LPG cylinder or methylated spirits. Of course, you can burn wood, but wood smoke is a pollutant and can be damaging to the lungs.

The BioLite CampStove is a wood-burning stove that uses a fan to increase airflow and so virtually eliminate smoke. It will happily run from twigs and sticks collected on site. Unlike other designs, the Biolite produces the electricity for its fan itself, by converting some of the heat directly using an inbuilt thermoelectric generator.

One of the great things about this design is that it produces excess electricity—enough to charge mobile devices such as phones, GPS units and similar. You can charge your phone while you cook a meal and, in case of an emergency, you’ll have a charged phone!

The BioLite CampStove is not just for camping: it also makes a great backup at home during power failures and natural disasters. It can cook a meal, provide warmth and some light, and keep your gadgets charged.

The larger version, the HomeStove, while not yet available, is aimed at replacing polluting open fires in developing countries.

RRP: US$129. For more information and to reserve a unit, go to www.biolitestove.com

Products

4 ReNew Issue 122 renew.org.au

ContentsIssue 122, January – March 2013

The reuse issue+ sustainable summer guide

Read more articles at renew.org.auFollow us on Twitter: twitter.com/ReNewMagazine Like us on Facebook: facebook.com/ReNewMag

40 dRadically sustainable homes: evaluating earthship performanceEarthships are all about energy and resource efficiency, but just how well do they stack up against other housing types? Martin Freney is working it out.

44 dMixing it up: upscaling waste paperBen Wall describes how waste paper can be transformed into a useful building material.

96 dWhat a corker!One organisation is recycling items that most people wouldn’t think could be reused, writes Jodie Meehan.

Reuse special feature

26 dFinders keepers: the hows and whys of reuseReduce the embodied energy in your home build and help the local economy by visiting your local tip shop, writes Beth Askham.

28 dHomemade housePeter Ascot takes time out from building to share his art and heart of reusingsecond-hand materials to build his house in Bega, NSW.

32 dJourney from schoolroom to homeAndy McLeod's building journey highlights many of the opportunities and challenges of reuse, writes Robyn Deed.

36 dShipping container reuseFrom pop-up shopping malls to low-cost housing, shipping container construction offers creative and energy efficient possibilities, writes Kathryn Kernohan.

o A greenhouse on the north side of an earthship helps to both warm and cool the building. Page 40.

o The care and craft of reuse. Page 28.

o The reasons to reuse and where to find second-hand building materials. Page 26.

d Recycling paper by blending papercrete for construction in Alice Springs. Page 44.

Readership:• 90% of ReNew’s audience read the

advertisements in each issue• 80% keep their copies of ReNew for future

reference• 50% report that after reading ReNew

they are likely to buy something or call a service provider directly in response to an advertisement

• 60% report that after reading ReNew they are likely to visit the ReNew website

• 75% male, 25% female• 85% readers over 40 years old • 75% have completed a tertiary education

2012 ReNew Reader Survey

Print ad sizes and file formats

Print advertising sizespecifications (width x height)

Double page spreadTrim size 420mm x 275mmBleed 4mm

Full pageTrim size 210mm x 275mmBleed 4mm

Half page horizontalSize 185mm x 120mmNo bleed

Half page verticalSize 90mm x 245mmNo bleed

Quarter page horizontalSize 185mm x 55mmNo bleed

Quarter page verticalSize 90mm x 120mmNo bleed

Eighth pageSize 90mm x 55mmNo bleed

File formatsAdvertisements should be supplied as print quality PDF with all fonts embedded and optimised for print.

Set all colours in your PDF to CMYK. Ensure that black type is black only and not a composite of CMYK.

Images and scanned images used within an advertisement should be either TIF, high quality JPG or composite EPS and should be compressed using low loss (high quality jpg) or lossless (LZW or Zip for TIFs) compression. Images should be scanned at 300dpi at 100% of size.

We recommend using a GCR setting, with a total ink limit of 230%. Highlights should be adjusted to 3%, and shadows at 90%. Allow for dot gain of 30% in the mid-tone area. Line art images should be scanned at 600dpi.

Ads created in Photoshop must be 300dpi with all fonts bitmapped, and saved as a high resolution PDF with compression quality set to high.

SupplyFiles under 10MB email to:adverts@ata.org.au

Files over 10MB via FTP:Server: ftp.ata.org.auUsername: files@ata.org.auPassword: files

or can be supplied via Dropbox, YouSendIt, or other commercial file sharing program.

Print ad rates

ReNew magazine display advertisements• Catering to all budgets and target audiences• Ranging from two-page full-colour spreads to black and white classifieds listings• Multiple bookings provide excellent value and make a greater impact, particularly if you book all four editions

Display rates Casual 2 issues (price per edition) 4 issues (price per edition)

Double Page Spread $2,865 $2,725 $2,575

Outside Back Cover $2,270 $2,160 $2,045

Inside Front Cover $2,000 $1,900 $1,800

Inside Back Cover $1,820 $1,730 $1,635

Full Page $1,500 $1,425 $1,350

Half Page $820 $780 $735

Quarter Page $520 $495 $470

Eighth Page $290 $275 $260

ClassifiedsAll classifieds must be paid for at time of booking. ATA business members receive one free classified ad each year.

InsertsInserts are an alternative to space advertising to reach your target audience.

Number of words Casual 4 issues 4 issues + display ad

30 $40 $35 $30

Inserts 0–20g 21–50g

Cost per 1000 $365 $500

All rates are exclusive of GST (10%). Priority placement: ads in the first 20 pages of ReNew attract a 20% loading fee on top of the advertising price.

Website rates and specs, ebulletins

www.renew.org.au is the source of independent information consumers consult before making purchasing decisions for sustainable products and services. This high-traffic, content-rich site presents excellent promotional opportunities to put your product front and centre before a highly engaged audience.

home page300 x 250px

plus

Cross-site ad

234 x 195px (site-wide on all pages except category pages)

•1month$270•6months$200permonth•12months$175permonth

Banner ad 234 x 60px•Horizontalrectangleadatthehead

of every web page•1month$545•3months$435permonth•6months$325permonth

Category ad234 x 195px•Rectangleonthecategorypageof

your choice•1month$75•6months$360($60/month)•1year$480($40/month)

Category ads allow you to reach an extremely targeted audience interested in finding solutions in your market. Categories include: Climate Change, Energy Efficiency, Environmental Policy, Green living, Greywater, Lighting, Photovoltaics, Rainwater collection, Recycling, Renewable Energy, Solar Hot Water, Sustainable Homes, Sustainable products, Transport, Wind Power.

Website rates and specs

ebulletinsReach our 4,900 (and growing) e-subscribers through a targeted ad in our e-bulletin, sent out monthly and when each new issue goes to print.

Size 1 Issue 2 issues

300 x 250px $300 $500

Advertising packages, broaden your reach

Advertising packagesReNew advertising packages are designed to be the most cost-effective way for you to reach ReNew’s entire audience with a high impact, high frequency and highly targeted message.

Broaden your reachIncrease your exposure in the sustainability market by advertising in both ReNew and Sanctuary. Together these brands reach 135,000 people. By advertising in both magazines you gain access to two profitable and highly committed markets. Receive a 25% discount on Sanctuary casual rates for every 4-issue booking in both magazines.

ATA corporate member discountJoin the ATA as a corporate member and receive a10% discount off standard advertising rates in bothReNew and Sanctuary magazines.

Early payment discountTake 5% off when you settle your invoice within7 days of its billing date.

3 months 6 months 12 months

Broad Reach multi-media package

¼ page print ad1 ebulletin ad/quarterHomepage + cross-site adCategory ad

$1475($492/month)You save $380

$2590($432/month)You save $1120

$4640($387/month)You save $2780

Full impactmulti-media package

full page premium print ad1 ebulletin ad/quarterCross-site banner adUp to 3 category ads Classified ad

$3465($1155/month) You save $985

$5975($996/month) You save $2947

$11,425($952/month) You save $6375

Terms and conditions, deadlines, enquiries

•Toensuretheintegrityandprofessionalismofthemagazine,theeditorreservestherighttorefuseorwithdrawadvertising. •Toensuretheintegrityoflayout,theeditorreservestherighttomodifypageplacementofadvertisements.•AllpricesexclusiveofGST.•Wedonothandleagencycommissions.•Displayadsarebookedonreceiptofasignedbookingform,beforethebookingdeadlineorotherwisenegotiated.•Material/changesareduebythestatedmaterialdeadline.•Paymentisdueinfullonreceiptofthepublication,equivalentto60dayterms.•Cancellationafterbookingwillbechargedinfull.•Afeeof$50/hourwillbechargedforanymaterialrequiringalterationsduetofailuretocomplywiththegivenspecifications.•Readthefull“Termsandconditionsofadvertising”atwww.ata.org.au/wp-content/adverts/terms.pdf

Issue Booking Deadline Artwork Deadline On Sale

123 08 Feb 2013 15 Feb 2013 20 Mar 2013

124 03 May 2013 10 May 2013 19 Jun 2013

125 02 Aug 2013 09 Aug 2013 20 Sep 2013

126 01 Nov 2013 08 Nov 2013 16 Dec 2013

127 07 Feb 2014 14 Feb 2014 21 Mar 2014

Bookings & enquiriesKaty DailyAdvertising & Relationships ManagerEmail: katy@ata.org.auPh: (03) 9631 5412Fax: (03) 9639 5814

Print deadlines

Editorial schedule

123 – Autumn issue Focus: Energy Storage Battery basics and maintenance, sizing your on- or off-grid system, thermal imaging, community wind, DIY heating, strawbale house, Electric Bike Buyers Guide. 124 – Winter issueFocus: Energy MonitoringSmart meters and in-home displays, understanding thermal mass, winter PV tests, DIY biochar, Window & Film Buyers Guide. 125 – Spring issueFocus: Water Saving Green roofs, water-saving toilets, solar cooling, Water Tank Buyers Guide. 126 – Summer issueFocus: Caravanning and CampingSolar cookers, mobile systems, finding green tradespeople, materials for building blocks, Solar PV Buyers Guide.