rené power, digital marketing portfolio 2010
Post on 21-Oct-2014
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DESCRIPTION
This is a short presentation showcasing some of the digital projects I have managed for clients, and proactively for myself. I hope it is of interest.TRANSCRIPT
A portfolio of digital projects
René Power
IntroductionThanks for taking the time to check out my digital portfolio. This is posted to support my candidacy for new marketing roles and as a marketing consultant.
It covers some of the digital projects I’ve been involved in predominantly for B2B clients in recent years and includes websites, micro sites, email marketing, online advertising, PPC and SEO projects.
More recently, I’ve been managing all online marketing for Unidek Ltd. I’ve created a Twitter profile, manage the website, blog and online news, oversee database and new email marketing campaigns and also offline communications, advertising and literature development.
I’ve also added in my own personal digital projects and blog. Hopefully this demonstrates an understanding of, and passion for, all things digital.
Web: Equitas Corporate Sales
URL: http://www.equitascorporatesales.com – December 2009Summary: Marking the launch of Knightsbridge plc’s corporate business sales arm, the name, brand website and collateral were creating to give a Coutts feel. The website includes introductory video and hidden pages with animated content, but given it is a high involvement purchase, the priority is to convey credibility and stimulate enquiry.
Web: Lancashire Probation Trust – ‘hidden heroes’
URL: http://www.hiddenheroes.co.uk – October 2009Summary: As part of a major regional public awareness campaign taking in outdoor, radio and press advertising and PR, a specific hidden heroes website was designed to act as the home of the campaign in Lancashire and a link between the main LPT site and various Ministry of Justice sites.
Intrinsic Technology – ‘Smarter Healthcare’ campaign
URL: http://www.smarter-healthcare.com – February 2009Summary: Promoting Intrinsic Technology’s unified communications technology within the health sector, this mini campaign allowed us to strike out from the confines of the main corporate site and create a specific approach to an important sector involving a micro site, emarketing & banner advertising on key health sector procurement sites.
Web: Watts Industries – Electro Controls
URL: http://www.electrocontrols.co.uk - January 2007Summary: A sub company of Watts Industries, the site was refreshed with a number of conversion tools added. Regular emarketing campaigns were supported by updated web content. The Product Selector was added January 2008 (see below).
Watts Industries – Electro Controls Product Selector
URL: http://www.electrocontrols.co.uk - January 2008Summary: The Product Selector tool, designed in Flash, showcased products within typical BMS systems, linking to thousands of products in the EC catalogue. It was designed as a way to reduce information calls and aid self selection, helping a small sales team to be more efficient. The Product Selector was added to the site in March, with an offline version available for sales reps to use in sales calls.
Web: Watts Industries – Black Teknigas
URL: http://www.blackteknigas.com/ - January 2007Summary: A sub company of Watts Industries, the site was redesigned and rebranded to fall within Watts corporate design guidelines.
Web: Watts Industries – Gas Governors
URL: http://www.gasgovernor.com/ - January 2008 (currently offline)Summary: A subsidiary of Black Teknigas, the site was created with an important product calculator download feature, to fall within Watts corporate design guidelines.
Web: ESR Technology
URL: http://www.esrtechnology.com – April 2007Summary: ESR Technology became a private sector company in 2005, spinning out of AEA Technology as a management buyout. The new website needed to convey real risk assessment and consulting expertise across a range of sectors, capture data and enquiries and fill the graduate engineer pipeline.
PPC & SEOThrough 2007-2009Adwords campaigns managed for
Email marketingThrough 2007-2009Email communications written, designed and distributed for
Unidek Ltd
URL: http://www.www.unidek.co.uk – January 2010 ongoingSummary: Unidek is a new entrant into the UK construction sector but with 40 years experience in Europe. This ongoing consultancy role covers news and PR generation, social media management, email marketing, advertising and brand management – all designed to improve Unidek’s profile, engage target customers and stimulate enquiry.
Personal digital experience
URL: http://marketingassassin.wordpress.com – June 2009Summary: My own Wordpress marketing blog, receiving over 300 hits a day, 5,000 reads a month (Jan-Mar 2010) and rising. Aimed at SMEs, business and students. Promoted across Linkedin, Business Scene, Ecademy and Twitter.
Personal digital experience (2)
Twitter & Linkedin Summary: Used to build personal brand and drive traffic to my blog and other content. Plan to reproduce blog content (especially series) as SlideShare presentations and vlogs on YouTube and Vimeo.
