rencana pengembangan landasan online ekonomi kreatif indonesia
DESCRIPTION
Rancangan pengembangan landasan online dalam rangka mendukung pertumbuhnan Ekonomi Kreatif IndonesiaTRANSCRIPT
Industri Kreatif Digital Plan 2009
09200920KREATIF
Konsep | Rencana | SosialisasiAgustus 2009
Rencana Pengembangan Landasan Online Ekonomi Kreatif Indonesia
www.indonesiakreatif.com
Industri Kreatif Digital Plan 2009
09200920KREATIF
Introduction > Background
Observing the amount of contribution to Indonesian PDB, employment, trade and Indonesia brand globally it is clear that Indonesian Creative Industry is one of the potential industry that must be continuously be supported, cultivated and developed
The fact that Indonesia has a huge pool of creative talents, local wisdoms and cultural tradition to tap into, not to mentioned natural resources that create a natural advantage for Indonesia creative industry is the more reason why creative industry will be the major force that driving Indonesia economy in the near future to compete with other nations in the planet
Based on that thinking we have identified several needs for a comprehensive “Digital Creative Industry Activation Roadmap 2009 – 2010” such as:
– The needs of a place to act as a center for information sharing & showcasing creative industry in Indonesia
– The needs to change perception of Indonesian creative industry as:
• Artsy & Glamorous
• Too individualistic
• Weak support and no government recognition
– The needs to have a digital media platform to support interaction between all stakeholders
Industri Kreatif Digital Plan 2009
09200920KREATIF
Introduction > Why digital media?The future Indonesian is digital:
– Indonesian internet users: 31 million– Indonesian Facebook users: 6 million– Indonesian Blogger: 1 million– Indonesian mobile users: 150 million
Projected Indonesia internet users in 2014 is 75 million users. And it’s increasing, Indonesian Internet Users growth is 49% annually, the 2nd fastest in the region after Vietnam
Productive Age: Indonesian users are young, 70% are under 35 years old
Media consumption: Internet has replace other media in term of hour usage daily: 5 hrs
Trusted sources: People believe more other people words (mailing lists, blogs, forums) rather than traditional sources (media, experts, corporation)
Media of choice: Indonesian Creative Industry players are familiar and use digital media as their means of communication, production, commerce and a source of inspiration
Industri Kreatif Digital Plan 2009
09200920KREATIF
Goals | Objectives
• GOALS– Create value added in all Indonesia products and services – Strengthening Indonesia Economy Platform– Supporting the vision of Indonesia as creative nation and
increase the quality of life of Indonesian• OBJECTIVES
– To create a digital media interaction platform to support interaction between all industry stakeholders
– To create a digital showcase for Indonesian Creative Industry
– To support government initiatives and commercial exhibitions
Industri Kreatif Digital Plan 2009
09200920KREATIF
Output | Benefits
• OUTPUT– A one stop information center of Indonesian Creative
Industry– Indonesian Creative Industry Showcase
• BENEFITS– Increase creative economy share to total Indonesia
product domestic bruto– Higher number of skilled employee and knowledge
workers– Strengthening Indonesia’s brand as one of the major
modern economy globally– Uplift Indonesian confidence
Industri Kreatif Digital Plan 2009
09200920KREATIF
Concept | Strategy
• Creative Industry– There’s a continuously push-pull action inside
creative industry– There a growing need for government to support
and lead the industry– But there are opinions that voice concerns inside
the industry where the last thing creative industry need is a rigid structure and bureaucracy that came with government support
CREATIVE INDUSTRY
Industri Kreatif Digital Plan 2009
09200920KREATIF
Concept | Strategy
• The Challenges– To acknowledge and understand that dynamic of
creative industry– To help find the right balance between these to
forces
CREATIVE INDUSTRY
Industri Kreatif Digital Plan 2009
09200920KREATIF
Concept | Strategy
• The Ying YangDerived from ancient eastern wisdom of finding the right balance that powering all life creatures
INDONESIAKREATIF
KREATORID
TEI/or other nationalevents*
SMM + SEM
* online or offline
WEI/or other
international events*
Community/Engagementevents*
100persenindonesia.com
Industri Kreatif Digital Plan 2009
09200920KREATIF
Concept | Strategy > Communication Plan
• To engage– An active and non-
intrusive interaction• To facilitate
– Existing creative tribes, communities, enthusiasts
• To involve– Use the target audiences
themselves as campaigners
PROVIDERS
TARGET
toolsagents
target target
this...
Industri Kreatif Digital Plan 2009
09200920KREATIF
Concept | Strategy > Communication Plan > Result
• “Education” take center point
• Maintain three vital points in transformational marketing: Commitment, Connections, Changes– By watching and nurturing
those points, the strategy should be flexible and visible enough to penetrate and make engagements.
Educations
Productions
Distributions Promotions
...will lead to this, in harmony
connections
com
mitm
ents changes
Industri Kreatif Digital Plan 2009
09200920KREATIF
Concept | Strategy > Target Audiences
• Creatives– The players, creative people in Indonesia. They come from many
classes and ages. We have to distinc the style of their communication, and their own way of thinking.
• Communities/Organizations– Any association/group of creatives above.
• Corporate/Business– Brands. Corporations/Sponsors that might put interest in business
with the other target audiences. Also might provide sponsorships that can be supportive to particular campaigns.
• Government(s)– Local and official departments related to the tasks.
• Public– General internet users, possible supporter and possible new comer in
creatives section.
Industri Kreatif Digital Plan 2009
09200920KREATIF
Concept | Strategy > Digital Landscape
Websites
SocialComputing
Search Syndication
Conversation(Social Networks)
Microsites
DigitalStrategies
EducationEdutainmentAdsPRViralDirectoryVlogsWebcast Newsletter
Viral BuzzCards
RSSTaggingContent PartnerWidget
Social bookmarksWiki
BlogsForumsMedia BlogsMicro BlogsSMS
AggregatorsBlog SEKeywordsPPCSEOSM Optimizing
Mobile
FacebooklastFM
MySpaceTwitter
PlurkYahoo!360
YouTube
FeelistFeedburner
GoogleG. NewsTimeline
Del.icio.usFeedburnerGoogle ReaderDesktop feed
Del.icio.usWikipediaWiktionarydigg
Industri Kreatif Digital Plan 2009
09200920KREATIF
Concept | Strategy > Push – Pull Strategy
• Push & Pull Communication Strategy
Pull
Updated Useful Content Web Application Creative Resources
Push Social Media Marketing
Pushing content & updates via social media channels,
facebook, twitter, blogs, mailing list, email
Search Engine Marketing Capture non informed
audiences that looking for
creative information
Industri Kreatif Digital Plan 2009
09200920KREATIF
Deployment > What will be built
1. IndonesiaKreatif.com | YinOne stop official information center about Indonesia
Creative Industry• Laws & Regulation• Official / Certified Directory• Statistics• Library• Intelectual Property Rights Resources
2. KreatorID.com | YangCreative Industry Digital Playground
• Communities• Showcases• Connectors• Creative Resources
Place where creatives go to pick on each other
brains, a home for creative communities
OfficialGov, Corporate, StudentsCertification for Industry
Players
Industri Kreatif Digital Plan 2009
09200920KREATIF
Deployment > What will be built
3. 100persenindonesia.comCreative market place, freelancers, project owners
4. TradeExpoIndonesia.comSpecific website to support and report about Indonesia Exhibition
5. IndonesiaBiodiverCity.com - WorldExpoIndonesiaSpecific website to support and report about Indonesia Exhibition at World Expo Shanghai
Industri Kreatif Digital Plan 2009
09200920KREATIF
Deployment > Positioning
Exhibition Websites(related to focused campaigns)
WEI Others (if any) TEI
“KREATIF PLAYGROUND”/ kreatorID *Forum | Showcase | Education | Community |Free Speech | Connector | 14 sections | live-reports | etc.
100persenindonesia.comMarket Place | Commerce | crowd-sourcing | open-pitch | jobs db
PORTAL KREATIFportalkreatif.comOfficial | Directory | Regulation | Corporate | Direction
SMM (Social Media Marketing) + Search Engine MarketingFacebook ‘Cause’ | Blogger Influences | Virals | etc.
Industri Kreatif Digital Plan 2009
09200920KREATIF
Deployment > Portal Kreatif
Industri Kreatif Digital Plan 2009
09200920KREATIF
Industri Kreatif Digital Plan 2009
09200920KREATIF
Deployment > Alternatives Logo
Further exploration is a must.Because that ‘very basic shape’ is the shape that will be connected to all target audiences throughout the first phase of campaign. And also as a base for all visual developments throughout the sites
Industri Kreatif Digital Plan 2009
09200920KREATIF
Deployment > KreatorID
A NATIO
NALCREATIVES GRIDGALLERY
FREESPEECHf o r u m
parenting
has 14facesLA
BO
RA
TO
RIU
M
...is. sumthin’
else.
Industri Kreatif Digital Plan 2009
09200920KREATIF
Deployment > Push Strategy > Social Media Marketing
Industri Kreatif Digital Plan 2009
09200920KREATIF
Deployment > Push Strategy > Social Media Marketing
Mailing lists/Forums
Videos
Blogs & Social Networking
Microblogging/Social Bookmarking
Photos