removing barriers: developing national guidelines for library use of web2.0
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An introduction to Web2.0 guidelines that have been developed by the Scottish Library and Information Council (SLIC) to support library services in experimenting with new technologies. Delivered by Gillian Hanlon, Information Officer. Part of Enterprise, engagement and new communication: Web2.0 in the library, which was organised by CILIP in Scotland (CILIPS) and took place 2 Jul 2009.TRANSCRIPT
Removing barriers: developing national guidelines for library
use of Web2.0
Gillian Hanlon
Scottish Library & Information Council
SLAINTE 2.0
Web2.0 in action
Function Service Objective
Blog Wordpress To create an informal space for news and discussion
Micro-blog Twitter To provide frequent short updates and contribute to virtual professional networks
Photo sharing Flickr To promote libraries and library related activities and to host archival images
Presentation sharing
SlideShare To share ideas and best practice and to make our CPD output more widely available
Video sharing YouTube To promote libraries and library related activities and to share existing content from SLAINTE with a wider audience
Social bookmarking Delicious To collate and share a wide range of trusted resources related to the library and information profession
Why use Web 2.0?• Keep pace with technology and respond to user demand• Promote library services and initiatives• Facilitate interactive services and enables user
engagement • Provide current awareness services and frequently
updated content - instant web publishing functionality• Complement existing web content• Low or no cost associated with most services• No requirement for technical or computer programming
expertise
Web2.0 and CPD
• Widens professional networks
• Promotes sharing of good practice and advice
• Presents informal space for professional discussion
• Fuels creative thinking & innovation
Web2.0 and Conferences
Web2.0 Barriers
• User protection – some Web2.0 services may be used to host inappropriate or offensive material
• Employee management –staff may spend time social networking when they should be working
• Staff training –concerns about limited technical expertise and the time required to maintain Web2.0 services
• Traditional professional approaches – resistance to new in favour of traditional approaches to information delivery and community engagement
Creating guidelines: aims
• Advocacy - to promote the benefits of Web2.0 in libraries and dispel some common myths
• Overcoming barriers -to support libraries in adopting Web2.0
• Support – to offer practical tips
Creating guidelines: scope
Printed guidelines• To support Web2.0
advocacy
-Creative Commons license to allow sharing and repurposing (e.g. within a business case)
• To promote Web2.0 and convince the non-believers – at service or institutional level
Web content• To offer practical “how to”
guidance and support• To collate and promote
examples of use and best practice, including case studies
• To provide access to useful resources and highlight new developments
Printed guidelines: content
• Definitions
• Benefits (reaching your audience; developing services; raising awareness/promotion; professional development)
• Tips for implementation (practical start-up pointers as well as instruction on dealing with the wider issues – such as staffing concerns)
• Myths dispelled
Printed guidelines: myths dispelled
Myth: Myth:
Liz McGettigan,
Edinburgh City Council
Richard Aird
West Dunbartonshire Council
“Web2.0 is just a fad.”
“My IT dept just won’t block
Web2.0 sites!”
“For me, Web2.0 is much more than a passing phase; it’s a whole new mindset, a total culture rethink and it presents new ways of working.”
“After an initial request to unblock was declined, I wrote & presented a full business case; within 2 days, I was given full unfiltered access to the social networking category. “
Web content: case studies
• City of Edinburgh Council – using a range of Web2.0 services within a public library service
• West Dunbartonshire Council – building a successful business case
• Queen Margaret University library – using a range of Web2.0 services integrated within the library website
Web content: resources
• Tips and advice – from SLIC/CILIPS and the wider library community
• Multimedia content – instructional videos and web tutorials
• Sample supporting documents – AUPs, writing guides etc
Next steps
• Guidelines published Aug/Sep 2009• Slainte2.0 web content available Sep/Oct• Maintaining web content - ongoing development,
addition of new resources etc• Encouraging contributions – sharing good
practice, adding case studies• Monitoring – the adoption and integration of
Web2.0 services within libraries
Contact
Gillian HanlonInformation Officer, SLIC
W: http://www.slainte.org.uke: [email protected]
Twitter: @gillianhanlon