remarketing: how to make your ads follow people around the internet
DESCRIPTION
If you have ever wondered how come you see an ad for a website that you recently visited, then this presentation is for you. This presentation, which was made based on materials Google provided me as a Google AdWords Partner, walks through the HOW and the WHY of remarketing advertising campaigns. A lot of clients ask me the same question: how come I often see an ad for a website after I visit that website, and how can I make my own adsTRANSCRIPT
INTRO TO GOOGLE REMARKETING HOW TO MAKE YOUR ADS FOLLOW PEOPLE AROUND THE INTERWEBS
Will Marlow, LLC
What is Remarke;ng?
Ø Remarke1ng allows you to reach people who previously visited your website, but who did NOT convert on their last visit, or who might convert again.
Ø For example, you can target customers who visited your “contact” page but who didn’t contact you, or who viewed your execu1ve bios but didn’t make a phone call.
Ø You can show them these messages as they browse related sites across the Google Display Network.
Ø Typically, we see the second highest ROI for Remarke1ng campaigns (the highest ROI is found in targe1ng “branded” keywords.
What? Tips for success
Conclusion How it works
Benefits
What are the benefits of Remarke;ng? More relevancy, more leads Remarke1ng increases the relevancy of your campaigns. You're targe1ng the right people with the right message – the people who have visited your website are oOen your best prospects Wide coverage Google Display Network reaches hundreds of millions of prospects daily Give liM to other marke;ng tac;cs You targeted them once, and this let’s you “re-‐market” to them – giving liO to all other marke1ng channels Reach your “repeat visitors” People oOen don’t convert on the first visit to a website, which is why remarke1ng is so powerful – help them find you a second or third 1me.
What? Tips for success
Conclusion How it works
Benefits
How does it work?
A user visits your website
Google places a “cookie” in this user’s browser to show they visited your website
The user leaves your website and navigates through other websites
The “cookie” triggers your ad to show on these GDN sites. Voila. Your ad is following people around.
What? Tips for success
Conclusion How it works
Benefits
Your audience before Remarketing.
Ø People are searching the internet for products and services
Ø They benchmark and compare during the buying process, so it’s important to ensure you have a presence when they do so
What? Tips for success
Conclusion How it works
Benefits
Ø You can target people who have previously visited your website but not performed a desired ac1on. Your ad will be shown if you win the ad auc1on (just like your ads on Google Search)
Ø For each new site they visit they are served your ad again -‐ reminding them of your business as they con1nue to browse the web
What? Tips for success
Conclusion How it works
Benefits
Your audience after Remarketing.
How can I make it work for me?
Ø The key is to have very tac1cal messages – drive customers to your website with an exclusive offer
Ø Target people who have browsed your website but not converted Ø Target customers who have started but not completed an online
form
Ø Create loyalty by retarge1ng people for a few days or weeks aOer they have completed an ac1on on your website
What? Tips for success
Conclusion How it works
Benefits
Conclusion. Why should I use Remarketing?
Ø Remarke1ng gets results.
Ø Generally, new visitors do not convert on the first visit Ø Retarget the right users with the right message and you could
increase conversions
What? Tips for success
Conclusion How it works
Benefits
If you want help setting up a Google Remarketing campaign, let’s talk.
Will Marlow
[email protected] m. 202.577.3350
Thank you.