remarketable v2 r1x
TRANSCRIPT
Companypresentation
How to add value by combining existing technology and mature
marketsvrijdag 24 april 2009
Agenda
The Concept The Approach The People The Business model
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Teflon
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Microwave
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Open Innovation
Technologycompany
Solutionvendor
Not just IPR-Trade secrets-Comparative advantage-Agility-Headstart-…
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The ReMarketable concept
• Focus on technology• Powerful technology• Mature, Proven value in niche
market• Generically applicable
• Strong presence in market• Customer oriented, not
technology oriented
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Motives for the Solution Vendor
Competitive advantage New feature for own market
New market opportunities By selling extra functionality to existing customers
Mature technology Fast time to market through existing technology
Build on the strength of market companies Focus on adding value to existing customers
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Motives for Technology Provider
Opening New markets for existing technology Without the burden to conquer the market
Focus on core strength Technology and current market
Build on the strength of Technology companies Focus on adding value to existing technology
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Opposing focus
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Strengths ReMarketable
Experience in creating partnerships This is OUR focus
Risk sharing Creating a mutual interest
Professional process Scan, Search, Select, Solidify
Network ReMarketable has a wide network in technology and market
companies
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Do it yourself?
Focus, focus, focus An unbiased view on the issues is important A tendency to focus on what was successful in
the past We deliver:
Focus on creating partnerships Dedicated and experienced team An unbiased view
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Who we are
Martijn Kriens / Jan Arends / Eddy Reimerink Business oriented with a creative twist Wide network in technology, markets and
science Long history and track record in business and
technology Commercial, Technological, Managerial and
Entrepreneurial
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Remarketable process
1. Understand technology
2. Understand current market
1. Selection and research of potential markets
2. Development of business case
1. Contractual agreements
2. Setting up pilots and coaching to success
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business model
Low risk for Technology company No “out-of-pocket”
Low risk for Market company Use of mature technology and no development costs
High potential gain Extra turnover with low investment
Clear and contractual agreement on: Market sectors to focus on Activities by ReMarketable and by Partners
Fee based on successful turnover
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Trader performance enhancement
An example of mature technologies for existing markets
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ReMarketable for traders
• Behavioral analysis• Hardware• Software• Professional services
• Trader performance enhancement system
• Recruitment• education• risk management• monitoring
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The context
Situation: Not all traders are equal Workplace behaviour is related to
performance Setup and procedures of workplace
is crucial as well as skills Very little detailed research into
behavioural patterns on the trading floor
=> Structural improvement in performance and education is possible
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Combination of multiple sources
Screencaptures
Eyetrackingdata
Mul4plevideostreams
PocketdatainputPhysiologicaldataorownexternaldata
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The solution
Technology Eye tracker Sensors for physiological inputs Video equipment Software:
Theme Observer XT Face Reader U-Log
Implementation approachInstallation of technologyBehavioural benchmarksAnalyses of multiple tradersBased on analyses:
Improved training programEnhanced selection criteria for recruitmentObjective and repeatable performance measurementImproved working proceduresRisk management
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Added Value
1. Optimization of work processes by more detailed insight
2. Effective and efficient training3. Tracking en tracing for auditing purposes
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Current users of technology
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