Using Relationship MarketingTo Build Trust

Relationship marketing is based on the idea that people prefer to do business with people who they know and like.

Get people shouting aboutYour company!

The focus is on a multi-step marketing system which starts by identifying exactly who you are as a business, and what you

represent, then exactly who yourperfect customer is.

• Trust you as the Authoritative Figure in your industry.

• Pay Attention to what you have to say.

• Become long term loyal customers

It’s said that people need to hear an offer at least SEVEN times before they buy.

…did you know that?

That concept certainly works against the single step marketing method, but when relationship marketing systems are used, it’s the sure fire way to make the most of

every prospect.

• Visitors can subscribe.

• Check out what you’re up to.

• Keep in constant contact with your customers – And they’ll keep up to date with you.

• Prospects get to know you and your business on a personal level.

• The more they check in with you the more they begin to feel like they are part of the company.

• You’ve now started the conversation!

In fact… They are!

It naturally follows that they will buy

from you over your competition.

Your existing customers will remain loyal to your business, through the regular

personal contact of your blog and follow up sequences.

By means of the interaction created initially by the blog, you have helped them become part of the business process. They

are not simply customers or consumers, but an integral part of the company.

Their purchases, of your products and services, are a natural response to your

blog entries.

Relationship Marketing is certainly not a one-step sales system, and is far more

effective than one!