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Holiday Edition

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Page 1: REIA Reader Magazine
Page 2: REIA Reader Magazine

Editors Note

Rising Rents Hurt

The prevailing opinion is that rising rents will cause more consumers to purchase homes. This is absolutely the case as you have seen statistics published time and time again that show it is actually cheaper to own in most areas of the country as opposed to renting. In addition, the stats con-tinue to show rents rising from month-to-month and year-to-year. So how could rising rents hurt home owner-ship?

If you are a renter, you are likely spending a greater portion of your in-come towards your rent. Therefore, as rents rise, it is harder and harder to save for a down payment. That is why many Millennials are staying at home with their parents and when they move out, they are purchasing instead of renting. But for others, it gets hard-er. What does this mean? For most it means that the faster you become a homeowner, the better. Once you are a homeowner, you are protected from inflationary increases in payment as

only a small portion of your payment (taxes and insurance and association fees) is subject to annual increases. Generally, your taxes and insurance and association fees can rise in the future, but the major portion of the payment is comprised of principal and interest and that will not change if the rate is fixed as opposed to an adjusta-ble rate mortgage.

Eventually, more apartments will be built and the rent/ownership equation should even out. For now, we are see-ing first time homebuyers starting to awaken to the fact that sooner is bet-ter with regard to home ownership.

Even if rent increases slow down, owning is typically a better long-term decision because a por-tion of the mortgage pay-ment goes to build equity (principal reduction) and again, mortgages are not as susceptible to infla-tionary increases.

Dr. Teresa R. Martin, Esq. Founder, REIA NYC and WISE

@TeresaRMartin /EnjoyYourLegacy

Page 3: REIA Reader Magazine

AnySizeDeals announces the Annual Dealmaker Summit: the Premiere Rehab and Flip Conference.

Several hundred real estate investors are expected to attend the Annual Dealmaker Summit full day confer-ence, scheduled for November 9th at the AMA Executive Conference Center in New York City. The Dealmak-er Summit is the only conference in the New York City area exclusively dedicated to discussing the best prac-tices, trends and future of the rehab and flip market. Early Bird Tickets are on sale now and REIA NYC mem-bers get an additional 15% discount by signing up here http://www.eventbrite.com/e/dealmaker-summit-premiere-real-estate-rehab-and-flip-conference-tickets-18226108782.

AnySizeDeals is a matchmaking platform that simplifies how real estate investors generate leads and close deals. In addition to our web platform, we connect our members through our monthly meetup events, as well as an annual conference that brings together the leading practitioners in the real estate rehab and flip space. AnySizeDeals also creates original content via its monthly real estate and tech show called the "Dealmaker Zone." For more information, visit https://www.anysizedeals.com/pages/dealmaker-summit. Contact: Steve Nson at [email protected]

Page 4: REIA Reader Magazine

Surviving The

Holiday Crunch The holidays are supposed to be a wonderful time for you and your family, though sometimes the

stresses leading up the holidays make it seem like quite the opposite. Remember that even in poor economic times there are ways to enjoy yourself and survive the holiday crunch.

Save Throughout the Year. Most people let the holidays creep up on them. All of a sudden they realize it's two weeks before Thanksgiving and they need to begin preparing. You can't pull money out of nowhere and you should resist the urge to put all of your purchases on credit. If you've done this in the past, you know first hand that you'll still be paying off last year's gifts for years to come!

Automatically withdraw a small amount of mon-ey from each paycheck that goes toward your Christmas savings. Those small amounts add up to something big at the end of the year.

Shop Early. When you shop early you can avoid the stress of the crowds and the urgency of having to make decisions quickly. Start by making a list of gift ideas for everyone. This way, as you see the items throughout the year, you can pick them up. You may even find that they're cheaper during off-peak times than during the holiday rush.

Dr. Teresa R. Martin, Esq.

Page 5: REIA Reader Magazine

Handmade Gifts. If money is extra tight this year, consider giving your loved ones handmade gifts. Handmade gifts are giv-en straight from the heart. They'll provide memories that last a lifetime and are important reminders that the holiday season is not just about spending money.

While you're shopping online, always remember to stay safe. If you haven't heard of the website, make sure that you're shopping on a secure server and do additional research into the company to seek out reviews.

Shop for Deals. While it can end up taking a great deal of extra time, make sure you do your homework when it comes to shopping for deals. Prices can vary greatly from vendor to vendor. Luckily, the internet can be your best friend when it comes to shopping for deals. It allows you to comparison shop quickly and easily from the comfort of your own home.

Planning Your Budget Whether or not you've saved throughout the year, it's always a good idea to put your-self on a strict budget. Give yourself a total dollar amount and then decide how much you'll spend on each person. If you need money for entertaining, decorating, food, or other things, budget for that as well.

Remember to check in with yourself from time to time to make sure that you remain on budget. While it may be extra work, it'll save you the stress of dealing with big credit card bills in the new year.

Dealing With Stress If the stress of the holidays has gotten you down, you're certainly not alone. It's not fun to have to deal with the financial aspect, but it'll help to keep the reward in mind.

If you've spent your money well, and your family gets through the holidays in a peace-ful manner, then you've done your job. You'll be adding to the memories that will last a lifetime. Remember that you can't place a price tag on memories. When you keep that positive goal in mind, it'll be worth the stresses you have to endure.

Photo Credit: 1. Woman with Money—Stockimages 2. Santa Claus—vectorolie 3. Shop—Stuart Miles 4. Teddy Bear—noppasinw 5. iPhone—Stuart Miles | www.freedigitalphotos.net

Page 6: REIA Reader Magazine
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This is a business! Once you have acknowledged that note buying is indeed a business you can then proceed to a well written plan of action and success-fully begin cash-flowing. However, iIf you cannot grasp the concept, your cash flow will suffer, to say the least. Simply admiring the shiny object is not going to get you anywhere. If you want to keep your money moving, you have to stay focused on the real objectives and goals. As a note buyer, it is your job to help homeowners find a solution to their financial mortgage crisis, yet the buyer shouldn’t forget to help themselves in the process. Can the homeowner afford to pay? Who says they can only pay that much? You can’t be sure unless you do a financial assessment. Every note buyer should create a plan to communicate and request documentation from homeowners, and come to a mutual agreement on a financial plan which will then be sent to management for ap-proval. Documentation from the homeowners should include two (2) pay stubs, two (2) checking account statements, tax returns, and some savings account state-ments. Sometimes it may seem difficult to tell what a home-owner’s affordability really is. However, in such cas-es, take the time to step back, re-analyze and thor-oughly review all documentation like financial state-ments, supporting documents, etc. It is normal to want to give the homeowner the benefit of the doubt, but it should be within reason. In the second mortgage space, a note buyer should always check the senior lien status on both perform-ing and nonperforming notes. In this instance, never ever take the borrower’s word that they are current; in this business you must trust and verify.

What if the note holder is ignored after continuous at-tempts at making contact by telephone and sending no-tices by mail? This will then trigger the legal process

with a demand letter, which initi-ates foreclosure. The end goal, of course, is not to foreclose. How-ever, when the homeowner disre-gards any form of contact, it is a good idea to begin the process sooner rather than later. By initiat-ing foreclosure, you are reinforc-ing to the homeowner that the lien is binding and enforceable. Just because you took that step, doesn’t mean the property will get foreclosed. Less than 10% of deals actually go through the en-tire process, even though foreclo-sure is initiated on over half. This means that oftentimes, after com-ing to the realization that the note holder is enforcing the lien, the homeowner will pull through and the property won’t actually fore-close. Therefore, make sure you know where you, the note buyer, stands. Know the homeowner’s income versus expenses. Ever hear of “arrears?” It is the legal term for the part of a debt that is overdue because of failure to

meet payments in addition to late fees. One can only foreclose on a property if the payment due is at least three months in arrears. Some note holders prefer not to put arrears at the end of the loan on a modified payment plan, in order for the loan to be categorized as a delin-quency. When you agree to put the arrears payment on the back end of the loan, you cannot foreclose because effectively the homeowner is current. And at that point, there is nothing to do but wait for an entire three months of delinquency, as opposed to one, to begin the legal process.

NOTE ACADEMY Knowing Where You Stand With Home-owners: Foreclosure and Arrears Fuquan Bilal

Page 8: REIA Reader Magazine

Panel Topics include: THE FUTURE OF REAL ESTATE FINANCE Crowdfunding, Peer-to-Peer Lending, and alternative ways to fund your flips. REAL ESTATE INVESTING 101 Learn the basics of finding, funding and flipping your deals. HOW DO YOU SCALE UP YOUR FLIP AND REHAB BUSINESS? You have a few deals under your belt, what’s next? How do you build a system around your flipping business? THE ART OF THE DEAL: FINDING AND BUYING DISTRESSED AS-SETS How do you find and source distressed assets, and how do you structure those deals for maximum returns? How do you know whether it’s a flip or a flop? SOFTWARE IS EATING REAL ESTATE - ARE YOU READY? How are companies adjusting to new real estate software? Is all technol-ogy valuable? How should you leverage technology to grow your busi-ness? STATE OF THE MARKET Are we at the top of the market or is there room to grow? Which are the best markets for investors and how do regional dynamics affect your in-vestment thesis? TO REIT OR NOT TO REIT Will institutional investors dominate the market or do mom-and-pop oper-ators still have a future? What impact do institutional buyers have on the rehab and flip market? Whether you are a rehabber, buy and hold investor, hard money lender, wholesaler, or institutional residential investor – the Dealmaker Summit will be a great opportunity to network while getting insights from leading experts, in real estate crowdfunding, acquisition and real estate technology.

AnySizeDeals announces the Annual Dealmaker Summit: the Premiere Rehab and Flip Confer-ence. New York, NY— AnySizeDeals ex-pects several hundred real estate in-vestors to attend the Annual Dealmak-er Summit full day conference, sched-uled for November 9th at the AMA Executive Conference Center in New York City. The Dealmaker Summit is the only conference in the New York City area exclusively dedicated to dis-cussing the best practices, trends and future of the rehab and flip market. Early Bird Tickets are on sale now and you get an additional 15% discount if you sign up for AnySizeDeals.com.

About AnySizeDeals AnySizeDeals is a matchmaking platform that simplifies how real estate investors generate leads and close deals. In addition to our web platform, we connect our members through our monthly meetup events, as well as an annual con-ference that brings together the leading practitioners in the real es-tate rehab and flip space. AnySize-Deals also creates original content via its monthly real estate and tech show called the "Dealmaker Zone." For more information, visit https://www.anysizedeals.com/pages/dealmaker-summit Contact: Steve Nson at [email protected]

Page 9: REIA Reader Magazine

10 Ways to Ignite the Passion Within 1. Focus on the Present

2. Go For It with All the

Gusto You’ve Got

3. Be Optimistic

4. Take Action

5. Learn Something New

Every Day

6. Step Outside Your

Comfort Zone

7. Give Thanks

8. Find a Career that Ex-

cites You

9. Show Your Love

10.Dream Big Dreams

—————————

Upcoming Event Time for Action, Part II: Be Your Own Boss Saturday, November 16th at 6:30 PM Panera Bread 345 Adams St, Brooklyn, NY Your business is priori-ty...not a plan B. Learn how to sharpen your business skills, one goal at a time, with Danielle Fairbairn-Bland, LCSW, Founder of the Vision Transformation Firm. Register for the next meet-up

Entrepreneurs Fired Up Corner Daniella Fairbairn, REIA NYC Team Leader

Welcome to Entrepreneurs-Fired-Up! Last month, you missed a highly-energized, interactive mastermind with entrepreneurs, who, like you, are looking to LIVE LIFE FI-NANCIALLY FREE...BE YOUR OWN BOSS … SUR-ROUND YOURSELF WITH POSITIVE AND DRIVEN IN-DIVIDUALS. Each Entrepreneur was challenged to ignite their passions with a daily checklist of their strategies. How many can

you check off daily?

Who’s fired up?

Turn Your Regrets Into Opportuni-ties; Turn Your Procrastination Into Productivity; Turn Your Fear Into Fuel.

Page 10: REIA Reader Magazine
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Credit Card and Spending Information

For Students and others new to credit.

By William Moore

Despite all the recent hype regarding students and credit card offers, if you haven’t begun to use credit, it may actual-

ly be a good time to check out current credit cards available to you and begin establishing a credit history.

However, proceed with caution. It’s important to keep in mind that regardless of how important a credit score is in to-

day’s financial world, having thousands of dollars of debt to repay after graduation is a bad idea, especially when

you're also paying off student loans and trying to make ends meet on an entry-level salary.

Choosing a credit card

Today's students are presented with a wide array of credit card choices—cards with low annual percentage rates,

cards with no annual fees, rebate cards, and so on. So how do you choose one? Before selecting a card, be sure

you know which credit terms and conditions will apply to the account. The Truth in Lending Act is a federal law that

promotes the informed use of consumer credit by requiring disclosures about its terms and cost, using specific termi-

nology. In short, the Truth in Lending Act allows the student to "shop around."

Photo Credit Stuart Miles | freedigitialphotos.net

Page 13: REIA Reader Magazine

Qualifying for a credit card If you are at least 18 years old, or 21 if a permanent resi-dent of Puerto Rico, and have a regular source of income or savings, you're on your way to qualifying for a credit card. But you'll still have to demonstrate that you are a good credit risk. The proof is in your credit history, which lists the amount of credit you have received and if you’ve paid it back on time. If you are a full-time student, make sure to include that in-formation on your credit application. Creditors often assign full-time students lower initial credit lines to start their credit files. As you advance through college and graduate school, you can always request increases to your credit line. Building your credit history So how do you establish your credit history? Even if you've never applied for credit before, there are ways to start building a good credit history: 1) Open a checking account or savings account, or ac-

quire a debit card. These do not create your credit file, but responsibly managing these accounts will indicate that you have money and show something and demon-strate responsibility.

2) Apply for a department store credit card, gasoline card or a major credit card, and use it responsibly. Pay each bill on time and in full if possible (see below).

3) If you don't qualify for credit on the basis of your own credit file, ask someone with an established credit his-tory (like a parent or other family member) to co-sign your application. The co-signer promises to pay your debts if you don't.

4) Be responsible. Because credit cards make it easy to purchase things now and pay later, it's easy to lose track of how much you've spent. Make sure you pay all your bills on time, and only get the credit cards you need—don't get a card just because the issuer is offer-ing a discount on purchases.

5) To establish and maintain good credit, pay at least the minimum amount due on each account every month, and pay on time. Allow five to seven business days for payments made by mail. Better yet, take advantage of on line bill pay services if possible.

6) Use your credit card wisely, and you'll have a very ben-eficial financial tool. Use it carelessly, and you'll run up credit card debt you can't afford. Nothing is easier than charging small things here and there, only to find your-self with a large bill you can't pay.

7) Keep close track of your spending. Get in the habit of watching your banking activity daily through online banking-monitor your account activity on a regular ba-sis and arrange to make electronic payments.

Credit Card Terminology You Need To Know: Annual Fee Some credit cards may have an “annual fee” they apply to your card. Please see the terms and services agreement on your card carrier for more information. APR APR stands for Annual Percentage Rate. APR is the amount of interest you are going to pay on your card annually. Your first credit card will always tend to be a high APR rate. The same goes with bad credit as well. The better the credit score, the lower your APR typically is. Balance Transfer A balance transfer is when you take funds from one credit card and transfer it to another. Sometimes banks will offer promotional rates to get you to switch. Credit Limit This is the limit that you are allowed to charge. If you charge more than this amount, penalty fees usually are applied or your pur-chase may be declined. Grace Period A Grace Period is the time the customer has to pay off their bal-ance. Grace period can range anywhere from 20 to 30 days. If a payment isn't made after your grace period is up, late fees and a higher interest rate can be applied. Interest Rate An Interest Rate is the rate the borrower must pay to borrow the credit. This is paid on the ongoing balance. Minimum Payment The minimum payment is the amount you must pay each month to avoid late fees or hurting your credit score. This number is a per-centage of your outstanding balance and is relatively low to your overall balance most of the time. Once again, this depends on the card issuer. Penalty Fees These are the fees a credit company usually charges you. These can vary from going over your credit limit to paying your bill past its due date. Penalty Fees will vary from card to card. Secured Credit Cards A secured credit card is a card that usually requires a deposit to be kept as collateral. Typically the deposit is the credit limit. Se-cured Credit Cards are ideal for people with bad or no credit. Unsecured Credit Cards An unsecured credit card does not require collateral for approval and applications are approved based on your credit history, and earnings.

About William Moore

William’s combined expertise represents over a decade of experience in helping consum-ers improve their credit and lower their debt! Visit www.WilliamDMoore.com

Page 14: REIA Reader Magazine

REIA READER: We’re very proud of you, Cheryl! Tell us why you chose the Georgia market?

CHERYL WHITE: East Point is 20 minutes from Downtown, Atlanta and close to Hartsfield Airport. With

plans underway for Tyler Perry Studios in the area and low price points for properties, I jumped at the investment

opportunities.

REIA READER: How did things happen so quickly? You closed on each property, one

after the other – June, July and August 2015.

CHERYL WHITE: It actually didn’t happen so quickly. I’ve been working with my realtor since

the month of January. So, I’ve looking for a few months before things transpired.

REIA READER: How has REIA NYC helped your business?

CHERYL WHITE: REIA NYC has helped in every way. By attending our monthly meet-

ings and property tours, I learned new things and received a number of nuggets that I then

used in my property search. I also learned the importance of having a solid power team and

constant communication with each player.

REIA READER: What’s next for Cheryl White?

CHERYL WHITE: I’m rehabbing my third property and looking for an additional two via crea-

tive means by end of year. My advice for any new investor is to cultivate relationships with

your Power Team Players; they’re instrumental in your success.

MEMBER SPOTLIGHT

Cheryl White Congratulations

to REIA NYC member Cheryl

White on the purchase of

her three, buy-and-hold

properties (one duplex and

two quaduplex units) in East

Point, Georgia.

Page 15: REIA Reader Magazine

[VIDEO] Apartment Investing: Building Your Team

Chris Urso, Elite Apartment Coaching

Apartment investing is a team sport.

In this video, we will walk through the two types of teams; both foundational and tactical.

Christopher Urso, Apartment Investor and Private RE Coach. Christopher and his wife Lisa began invest-

ing in real estate in 2001 and have been involved in every aspect of residential real estate. Only when

they began investing in apartments did their investing career take off. In the last 3 years Chris and his

partners have acquired over $70,000,000 worth of apartments.

Page 16: REIA Reader Magazine

Home sales are on pace for their best year since 2007

Home sales are on pace for their best year since 2007. First-time buyers are streaming back into the market. Prices are skyrocketing, aided by a stronger job market and tantalizingly low rates that are creating pressure for buyers to act fast.

Many appear ready to close sales quickly because of concerns of being potentially priced out of the market by rising rates and home values. The National Association of Realtors said that sales of existing homes climbed 3.2 percent in June to a seasonally adjusted annual rate of 5.9 million.

June was the fourth consecutive month of the sales rate exceeding 5 million homes. Median home prices climbed 6.5 percent over the past 12 months to $236,400, higher than the July 2006 peak. Employers have hired 3.1 million additional workers in the past year as the unem-ployment rate has slid to 5.3 percent from 6.3 percent. This influx of additional paychecks has led more Americans to feel financially secure after weathering the most severe down-turn -- sparked by a housing bust -- since the 1930s. Many buyers appear eager to finalize their purchases before rates and prices increase any further, said Jonathan Smoke, chief economist at Realtor.com®.

Source: The Associated Press

Home Sales Continue to Soar

Photo by Hywards | freedigitalphotos.net

RealtyTrac® released its May 2015 U.S. Home & Foreclosure Sales Report, which shows 24.6 percent of all single family home and condo sales in May were all-cash purchases, down from 28.5 percent in the previous month and down from 30.4 percent in the a year ago to the lowest level since November 2009. The cash sales share in May was close to its long-term average going back to January 2000 of 24.8 percent.

Source: Market Watch

Did You Know

Page 17: REIA Reader Magazine

Gas Prices and Real Estate

Falling gas prices can shorten the time it takes a house to sell and can increase the selling price, according to results from an ongoing longitudinal study by Florida Atlantic University and Long-wood University. Using data from central Virginia and spanning over 10 years of gas price chang-es and housing transactions, researchers found statistical evidence to indicate that for every $1 per gallon decrease in gasoline price, average time to sell a property decreases by 25 days. In ad-dition, for every $1 per gallon decrease in gasoline prices the average selling price rises by 2.4 percent, which amounts to roughly $4,000 per sold property in the study. The good news from the seller's perspective does not end there. A $1 decrease is also shown to increase a seller's chances of selling and closing by roughly 20 percent. "In the event of a forced sale, these odds are very welcome news for a seller who might already own a second property and must close," explained Ken Johnson, Ph.D., a real estate economist and an associ-ate dean of graduate programs and professor in FAU's College of Business. Based on these findings, the immediate future looks bright for home sellers. Gas prices are down nearly $1 from where they were a year ago, and prices this summer are expected to be the lowest they've been since 2009, "due to stabiliz-ing crude oil costs and as refineries complete seasonal maintenance," according to the American Automobile Association.

Source: PR Newswire

Photo by hin255 | freedigitalphotos.net

Page 18: REIA Reader Magazine

Sandra is a Team Leader of the Real Estate Investment Association of New York City (REIA NYC). Through REIA NYC, Sandra and her busi-ness partner were able to purchase several multi-family properties.

Third Quarter

Rush So you’ve decided to get involved in real estate? Aren’t you excited? You’re sitting on top of the world…you attended a few free seminars around town…you read the recommend-ed books…you attended a Real Estate Investment Associ-ation meeting. Think you’re ready to start your real estate business? Not so fast! While it is important to start and take action, you need to first set realistic goals. In fact, there are a few things every beginner should know. But before I proceed, allow me to share this brief story with you: After attending a real estate meeting last month, several new investors sought my advice on how to go about their first transaction. One newbie stated that he would like to complete five transactions by end of year. Was I ecstatic! Upon asking him about the deals, he had none lined up. In fact, he was still in the process of building his team and did-n’t know where to turn for recruitment. In response, I sug-gested he reach out to his coach to which he had none. His enthusiasm was quite contagious but with no power team lined up, his chances of acquiring five properties are slim to none. In addition, he’s averse to partnerships and invest-ment groups which disturbed me greatly.

Trust me, I am not an expert but in every real estate deal, I’ve learned the importance of: Finding a mentor: Having a desire to be an investor is all well and good but you can save yourself a lot of trouble by finding a mentor/coach. Are you coachable? REIA NYC has coaching programs available. Even a seasoned investor can show you the ropes and help you confront the unforeseen challenges. S/he can help you set realistic goals and manage your expectations. Knowing Your “Why”: Knowing your “why” and staying focused are essential in accomplishing your short term and long term goals.

Having “Your Plan”: Write your plan and strategize on your power moves. Be sure to set a date and do it. “Get Rich Quick”: Please stop and think! Stop watch-ing the infomercials. Go ahead and attend a REIA meeting. Meet investors that are just like you. Take them out to lunch, connect with them. Ask questions and duplicate their methods. No need to reinvent the wheel. “Do it Yourself”: I read a few books and it is true, you can call a broker. We know you can use a phone but how do you approach the deal? Be realistic and true to yourself; gather the members of your teams first. You need them as much as they need you. “Due diligence”: Do your due diligence. Do not just jump into a deal, blind. You work hard for your money and your time is valuable; don’t put your family’s finan-cial security in jeopardy. The cost is too great to bear. “Exit Strategy”: Always have more than one exit strategy. Let’s say you buy a property and choose to rehab and flip. What if it doesn’t sell? Now what? You may need to hold it for a while but what’s your plan B? What if plan B doesn’t suit your needs at that particular moment? Perhaps, it’ll be best to consider lease op-tions or some other form of creative financing. Here’s where your mentor comes in. Plan, plan and set realistic goals. I want you to succeed and share your testimonies with REIA NYC. Now, let’s embark on this journey to success, together.

Sandra Ferrari, REIA NYC Team Leader

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Crowdfunding Done Right: Two Success StoriesCrowdfunding is all the rage. Where else do you have a chance to raise money for your Christmas vacation without having to pa

any money at all. There are some great crowdfunding success stories, which are exciting, uplifting, and motivating.

Story #1: The Homeless High School Valedictorian

USA Today, Time, and People all covered the story of Griffin Furlong, a high school valedictorian who was homeless.

His mom got sick and died when he was only 6. Most of his subsequent years had been spent living in homeless shelters with his brother and father.

At the time of the magazine article in People, Griffin had raised over $26,000 for college via GoFundMe. It was actually his friends that started the cam-paign. The money was raised in only 6 days. Fast-forward to today and Griffin’s college fund has grown to over $105,000! He is now attending Florida State University.

Griffin had great success in his crowdfunding ef-forts. Could you do the same?

What can you learn from Griffin Furlong’s sto-ry?

1. Griffin had a great story. Who wouldn’t like to help send a homeless valedictorian to college? Can you create a great story around your cause?

If you’re trying to raise money to visit your sick grandfather, let the world see how much he’s meant to you over the years. Appeal to people’s emotions.

2. He had national attention. Nearly anything is possible if the national media is talking about you. The more people that know about your campaign, the better the odds of success. May-be your story won’t garner national attention, but couldn’t you at least appeal to your local paper?

Griffin Furlong

Photo: Twitter

Dr. Teresa R. Martin, Esq.

Page 21: REIA Reader Magazine

Crowdfunding Done Right: Two Success Stories Crowdfunding is all the rage. Where else do you have a chance to raise money for your Christmas vacation without having to pay it back? Unfortunately, most crowdfunding efforts fail to raise

There are some great crowdfunding success stories, which are exciting, uplifting, and motivating. They show what’s possible under the right circumstances.

Story #2: Nano Wristbands

Scott Wilson wasn’t able to find a manufacturer to pro-duce his wristbands, which allow a user to convert a Nano into a watch. In a short period of time, he was able to attract 13,500 crowdfunders. Scott was original-ly hoping to raise $15,000. However, he ended up raising $180,000 in the first 3 days and $1 million overall.

A short time later, Apple started calling. Soon, Scott and Apple teamed up and they were selling the wrist-bands all over the world.

Apple benefitted greatly because the Nano product line didn’t sell well previously. But then, sales went through the roof. Over 76% of new purchasers did so because of Scott’s wristband.

What can you learn from Scott Wilson’s story?

1. Keep trying. Many individuals give up after an initial failure. Scott kept going and eventually found success. One thing highly successful people have in common is the ability to overcome adversity. You can do it too!

2. Scott had a simple product with mass appeal. Designing and manufacturing a Nano is well beyond something the average person can do in their base-ment. But a wristband is a simple idea.

The wristband that Scott created obviously had unlimited potential. It was such a great idea that Apple, a multi-billion dollar company, immediately jumped onboard.

Generally, a great idea is easily funded. A poor idea can be nearly impossible to fund. Some-thing in-between will depend on your marketing efforts.

Crowdfunding can be the best way to raise a lot of money in a short amount of time. These success stories are proof of that! Perhaps you can be a part of one of these great stories someday. With the right idea and a strong work ethic, you could be just as successful.

Find some additional success stories and think about your own crowdfunding ideas. What ideas can you apply to your own efforts? A great crowdfunding campaign can make all the dif-ference.

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EMPOWER

WISEWomenInvestIn RealEstate

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