Professor Corinna HawkesDirector, Centre for Food PolicyCity, University of London, UKCo-Chair, Global Nutrition Report@corinnahawkes

Regulations, awareness, advocacy to change for healthier diets

Hierarchy of levels to change demand for healthier diets through

regulation, awareness, advocacy

2. Food environments

3. Food supply systems

1. Food eaters (people)

Agricultural productionsubsystem

Food storage, transport and

trade subsystem

Food transformation

subsystem

Food retail & provisioningsubsystem

The food system

Let’s follow a parent/caregiver who wants to provide healthy diets for their family going

about their day…..

Let’s imagine how regulations can change social norms to support

parents & help their kids learn to prefer & demand

healthy diets

Let’s think why it is that kids grow up learning not to want

healthy diets …

1. Regulations on content of food

2. Regulations on retail provision in communities

3. Regulations on standards of foods served in pubic institutions

4. Regulations on economic dis-incentives

5. Regulations on labelling

6. Regulations restricting unhealthy marketing

What we can learn1. Effective regulations start with understanding the

reality of people’s lives– What people are eating; why they are eating it

2. Regulations exist to support norm change for people and businesses– By reducing unhealthy intrusions into people’s lives,

regulations increase demand for better diets

3. A small number of well-designed regulations would have high impact– Package combined with actions designed to create

awareness increases demand for action

Thank you