Increasing the reach and

impact of your research

@charlierapple @growkudos www.growkudos.com

Explaining, sharing, measuring – Kudos

Plain

language

explanations

Trackable

links for

sharing

Range of metrics

against which to map

efforts to explain and

share

@charlierapple @growkudos www.growkudos.com

Academia under pressurecompetition for funding

huge growth in outputs

fight for visibility and usage

drive for accountability

cult of impact

@charlierapple @growkudos www.growkudos.com

Press offic ePress & comms

PR team

Communic a tions

tea m

Marketing and

communica tions

Researc h offic e

Resea rch support

Resea rc h d evelop ment

Resea rch

administra tors

Resea rch

communica tions

manager

Researc h outputs adviser

Researc h operations

REF

team

Imp a c t

offic ers

Imp a c t

c ha mp ions

Projec t team

Research

assistants

Co-authors

LibraryRepository

team

Schola rly

communica tions

Department

Fac ultyInstitutes

Centres

Researc hers

Resea rch

pa rtners

Resea rc h a nd

enterp riseKnow led ge

exc ha nge

Web team

Event team

Soc ia l med ia

team

Funders

Staff development

team

Public engagement

offic e

Who is

responsible

for impact?

You

are!

0% 20% 40% 60% 80% 100%

Conferences / meetings

Academic networking / profile sites (e.g.…

Conversations with colleagues

Institutional websites / repositories

Email

Social networking sites (e.g. LinkedIn, Twitter,…

Your own blog / website

Subject-based websites / repositories (e.g. arXiv,…

Posts on other blogs / websites

Discussion lists

Multimedia sharing sites (e.g. Slideshare, YouTube)

In which of the following ways do you currently create awareness of or share materials relating to your work?

(n = 2,826)

Impact is built on readership

… so start

by helping

people find

and read

your work

ATTENTION INTEREST DESIRE ACTION

Get to know the metrics

Press

coverageClicks

Views

@charlierapple @growkudos www.growkudos.com

Learn which actions drive results

”

Communications do increase impactNanyang Technological Institute study, 2016

Explaining and sharing via Kudos

correlated to

higher growth in downloads

of full text on publisher sites

23%

@charlierapple @growkudos

You only need

name, email

and password to

get started!

www.growkudos.com/register

…and find a publication

• Some words from the publication title

and part of your name

• or the DOI if you know it!

• TIP: use your ORCID if you have one

@charlierapple @growkudos www.growkudos.com

ExplainMore

discoverable;

more usage,

more citations

Explain your work

in plain language:

short title, “what’s

it about?”, “why is

it important?”

http://bit.ly/kudos-rsa-bristow

Explain people within your field to skim and scan more publications

people using non-specialist termsto find otherwise “hidden” works

people in adjacent fields to understand the relevance of your work

to what they are doing

people outside academia to get a handle on research and

apply it in non-academic ways

people who can access it to actually understand it!

Easier for

This paper argues that in the nascent

theorizing and empirical study of regional

economic resilience, the role of human

agency has been under-explored to date.

In seeking to address this gap, the paper

focuses on three key questions: why

agency is important in resilience; how

agents are organized in complex, regional

economies and how they might act; and

finally, what an agency perspective

means for how resilience might be

conceptualized and analysed empirically.

It is argued that including the human

factor in resilience thinking ultimately

means that the role of place and context

must assume greater significance.

The economic resilience of places is not just shaped by structural factors such as

types of industry, but is also shaped by human actions and

decision-making.

Why is it good to explain work in plain language?

“Disparate studies show consistent connections

between public communication, increased visibility of

research, and greater numbers of citations … scientists

who engage in public communication enjoy an

enhanced reputation among peers”

Koehne and Olden (2015)

Opinion: Lay summaries needed to

enhance science

communication. PNAS 112 (12) 3585-

3586

dx.doi.org/10.1073/pnas.1500882112

“Journals which publish papers with shorter titles

receive more citations per paper”

Letchford, Moat and Preis (2015)

The advantage of short paper

titles. Royal Society Open Science 2 (8):

1-6. 150266

dx.doi.org/10.1098/rsos.150266

“Short titles presenting results or conclusions were

independently associated with higher citation counts”

Paiva, Lima and Paiva (2012)

Articles with short titles describing the

results are cited more often. Clinics (Sao

Paulo) 67(5): 509–513

dx.doi.org/10.6061/clinics/2012(05)17

Explain

Story behind

the research;

personal

voice

Explain

29

Add links to related

‘resources’ that help to

bring your work to life,

set it in context, or drive

further research (code,

methods, data, slides,

video, press coverage,

blog postings etc)

Share

Kudos generates

trackable links for you to

share via your email, web

and social networks; this

gives you unique insight

into which tools are

most effective

Share

Measure

Measure

Compare

Copyright-compliant sharing

Time well spent

‘‘

When the investment of time per

paper is approx 3-6 months, almost

any reasonable duration is

acceptable to increase

the usage and citations.Research Fellow,

Physical Sciences, UK

15 minutes on

average

more readers

23%