Concept by:

Celebrating Diversity – Sharing Harmony!

Presents

(Apart Of MARGALLA Festival 2011)

Jointly Organized

by:

8 – 10 April 2011

Regional Cultural Festival

An event with Something for EVERYONE

For the young ones and for those YOUNG at heart

Three Days of NON-STOP color and cultural charisma

This April 2011

WE ARE PROUD PAKISTANIS!

Let us all get a taste of the sundry cultures within our nation and learn to appreciate the degree of diversity within ourselves!

• Folk Dances• Fire Dancers• Artisans at work• Jadu Nagri• Putli Tamasha• Food stalls• Regional cuisines• Poetry and Ghazal

Competition

• Exhibition of handicrafts, dresses and jewelry• Camel & horse dances• Concerts• Kids Carnival• Traditional Fashion

Shows• Plays and Dramas

Regional Cultural Festival

The most colorful show of the year brings you:

Regional Cultural Festival

Objective

Bringing together all the colors and cultures of Pakistan at one platform…

To be a symbol of cultural harmony and the rich cultural diversity across Pakistan and the

world at large

Expected Audience Above

40000 +

25000 Free invitations for school kids

Extensive Advertisement

• Vibrant streamers will be hung up all across Islamabad and on highways• The event will be promoted through client radio partner and television station• Unique activities are planned in the event to create hype • Massive media coverage is expected

Target Audience

• People of twin cities and outskirts(To attend the festival)

• People of Pakistan and the people of the world at large.

(Through news and reviews)

Ambience

The aim is to provide an exciting, enjoyable and a pleasant environment where guests can

not only be entertained but also become better acquainted with their culture and

traditions.

Continued…• Cleanliness will be maintained with proper

waste disposal mechanism in place. • Magnificent lighting and decorations will add

to the appeal and overall grandeur of the venue.

• The event will be organized with complete responsibility, proper security measures will be in place, keeping in view the prevalent sensitive security situation.

VenueLake View Park

• The venue for the event is Lake View Park• Located at the Bank of Rawal dam, Lake view point is

naturally very beautiful located in the midst of greenery

• It is a great picnic and recreational point for the residents of Islamabad, Rawalpindi and the visiting people from other cities of Pakistan

Continued…

• Recently CDA has developed the Lake View point with recreational facilities such as Paint ball arena, ATV tracks and Rockarium

• Thousands of people come and enjoy these facilities over the weekend, it is a great recreational facility for families, youngsters and children

Celebrating Cultural HeritageThematically decorated venue would give a feel of each province – Punjab, Gilgit-Baltistan, AJK, Pakhtunkhwa, Baluchistan and Sindh – on each successive day of the grand event!

PUNJAB Everything, from the food to the dances, would

be exhibiting the Punjabi culture, traditions and lifestyle.

• Portraying its culture with show of:– Food stalls (Lassi, Saag, Parathay)– Dresses (Dhoti kameez colour full dresses)– Artisans at work– Regional Music (Flute, Dhool)

Sindh Everything would be exhibiting the Sindhi

culture, traditions and lifestyle.• Portraying its culture with show of:

– Food stalls (Biryani/Fish)– Dresses (Traditional Sindhi dress, AJRAK)– Handicrafts (Clay Pottery)– Traditional Music (Tootoori, Sharnai, Nafeel)

Pakhtunkhwa Everything would be exhibiting the Pakhtunkhwa

culture, traditions and lifestyle.• Portraying its culture with show of:

– Food stalls (Chapli Kabab, Tikkay, Kehwa, Roti)– Dresses (Turbans, Shalwar kameez, Khirian)– Handicrafts (Carpets)– Traditional Music (Rubab)

Baluchistan

Everything would be exhibiting the Baluchi culture, traditions and lifestyle.

• Portraying its culture with show of:– Food stalls ( Sajji, Baluchi Karhai, Dry Fruits, )– Dresses (Turban, loose Shalwar, short shirt)– Handi Crafts (Rugs, Wollen Items, Jewelry)– Music (Sarangi, Chaghaka, Tumbora )

Food Stalls• Guests would savor an assortment of cultural

and provincial delicacies. • The well decorated hot and cold drink stalls will

be the centre of attention as guests rush to relish shakes and teas of all sorts.

• Chocolates/Chips and candy bars will be distributed to little kids randomly as delightful surprises while they roam around the place.

MAIN EVENTS

Putli Tamasha And Jadu Nagri

• Putli Tamasha and Jadu Nagri to entertain kids• Cartoon’s costumed in a cultural traditional

dressing would roam the place, so children could shake hands and take pictures with them.

Live Singing Competition and Traditional Fashion Show

• A grandly embellished ramp and stage set would be an eye capturing sight.

• Male models would walk in traditional, cultural and national outfits exhibiting our nation’s diversity & multiplicity in fashion.

• Singing competition and promotion of up-coming bands will be provided a platform to show their talent.

Concerts, Plays and Stage Dramas

• Popular underground bands will play the all-time favorite songs.

• Moralistic themed or comedy centric plays & dramas would be presented.

• Pantomime acts geared towards conveying traditionally significant messages will be presented in a light-hearted manner.

Kids Play Area• Inflatable City • Trampoline• Amusement Park• Jadu Nagri• Putli Tamasha• Kids Carnival• Fire Dancers• Drawing Competition

Sponsorship Packages

Main Sponsorship: Rs. 1 Million• Title of the event to be named with sponsor

“Sponsor name Regional Cultural Festival 2011”

• Brand activation activities for Main Sponsor through RCF special brand ambassadors

• Logo placement on all RCF promotional material as Main sponsor

• Entry and exit gate to be branded by messages as Main sponsor

Continued…• Exclusive stall space at venue for sponsors activities• Sponsor name & Logo on 1000 RCF streamers as Main

sponsor• Sponsor name & Logo on 200 RCF banners as Main

sponsor• 100 exclusive streamers made as per sponsor branding

guidelines• 50 exclusive banners made as per sponsor branding

guidelines• Logo on all tickets as Main sponsor

Continued…

• Logo on all posters as Main sponsor• Logo on invitation cards as Main sponsor

Co - Sponsorship: Rs. 5 Lakhs

• Logo placement on all RCF promotional material as Co sponsor

• Sponsor name & Logo on 1000 RCF streamers as Co sponsor

• Sponsor name & Logo on 200 RCF banners of (7*3) and (15*3) as Co sponsor

• 50 exclusive streamers made as per sponsor branding guidelines at the venue

Continued…• 10 exclusive banners made as per sponsor

branding guidelines• Logo on all tickets as Co sponsor• Logo on all posters as Co sponsor

Event Partners

For Further Details Quires Please Contact

MR. SONNY MARTIN Executive / Marketing Director

WONDER WORLDAn Event Management Company

03009218262 / 03015139001wonderworldmanagement@gmail.com