reebok presentation
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TRANSCRIPT
Reebok R. Dankwa | T. Harris | J. McGinnis | M. Sandy
D. Santisteban | S. Shameem | E. Yuan
1895Founded by J.W. Foster & Sons
1950Named after
African spelling of antelope
1982Introduced “The Freestyle”, 1st shoe designed especially for women
2006Adidas completes acquisition of Reebok
Milestones
Nike
• “Just do it”• Focus on
Competition• $20,862 MM• Derek Jeter,
Michael Jordan, Tiger Woods
Adidas• “Impossible is
nothing”• Focus on Hip-
hopculture
• $16,341 MM• Big Sean, RG3
Nikki Minaj,Derrick Rose
Competitor Analysis
• Global presence
• Pop culture appeal
• High performance
The Story
18-34 (The future)
• Tech-savvy• Not yet concerned
about health • Building identity• 44% are swayable
shopaholics non-penny pinchers
35-49 (The present)
• Family-oriented• Budget conscious• Invest in health • Core Reebook
consumers
Consumer Insights
Confidential
Confidetial
EMBRACE, ENGAGE, AND CONQUER EACH
CHALLENGE.
In essence, Reebok isn’t just about physical accomplishments or
setting personal bests, we’re about celebrating every single feat in life,
whether that challenge is big or small, physical or
mental, social or personal. Because no matter what feat you
face, Reebok is fit for it.
Conquer
Engage
Embrac
e
Achieve the Feat