"redefining the information professional" presented by dr. sandra hirsh (may 2013)

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How to be a Catalyst for Change: Redefining the Library 2.0 Information Professional Dr. Sandra Hirsh, Professor and Director May 2013

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Dr. Sandra Hirsh, professor and director at the San Jose State University School of Library and Information Science, was a guest presenter for the Ontario Library Association's Education Institute. Presentation Abstract: The way that information is being created, consumed, stored, accessed, and found has changed in very profound ways. What does this mean for our profession? How can we redefine what it means to be an information professional in today’s evolving information landscape? As new technologies emerge, new opportunities for information professionals are emerging, too. This presentation explores some of the perceptions of our profession, and what we can do as information professionals to change them. Dr. Hirsh will outline how you can be a catalyst for change and inspire others to rethink the information profession.

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Page 1: "Redefining the Information Professional" Presented by Dr. Sandra Hirsh (May 2013)

How to be a Catalyst for Change: Redefining the Library 2.0 Information Professional

Dr. Sandra Hirsh, Professor and Director May 2013

Page 2: "Redefining the Information Professional" Presented by Dr. Sandra Hirsh (May 2013)

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Forbes Article

“The low pay rank and estimated growth rank

make library and information science the worst master’s degree for jobs right now.”

Source: Forbes (2012).http://www.forbes.com/sites/jacquelynsmith/2012/06/08/the-best-and-worst-masters-degrees-for-jobs-2/2/

Hirsh – The Partnership's Education Institute, May 2013

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Response

“We should not be waiting quietly for the next wave of cuts or defending libraries in idealized terms. It is time for us to join the fight with a consistent, strong message based on data and designed for politicians and policymakers at all levels of government across the country.”

- Bertot, Jaeger & Sarin Source: http://americanlibrariesmagazine.org/features/09172012/forbes-folly

Hirsh – The Partnership's Education Institute, May 2013

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Response: ALA President

“… for librarians the primary motivation is job satisfaction derived from the opportunity to make a significant difference in the lives of others.”

- Maureen Sullivan Source: http://www.ala.org/news/pr?id=10953

Hirsh – The Partnership's Education Institute, May 2013

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Bunheads are Dead

“The media generally still casts the librarian as the bunheaded spinster, sweater clipped over the shoulders and pince-nez perched at the end of her nose, hushing any who dare to break through her dusty, dimly lit cone of silence.”

- Haycock and Garner Source: http://www.libraryng.com/sites/libraryng.com/files/Bunheads.pdf

Hirsh – The Partnership's Education Institute, May 2013

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Response

“Graduates of master’s of library and information science programs (now frequently known as “information schools" or “i-schools”) have training in a range of competencies that can be successfully applied not only in librarianship, but also to careers in other fields.”

- Maureen Sullivan Source: http://www.ala.org/news/pr?id=10953

Hirsh – The Partnership's Education Institute, May 2013

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STEP #1: We need to be clear and proactive

STEP #2: Leverage our skills as technology evolves

STEP #3: We need to become catalysts for change

Redefine the Information Professions

Hirsh – The Partnership's Education Institute, May 2013

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STEP #1:

Redefine the Information Professions

Hirsh – The Partnership's Education Institute, May 2013

Be Clear and Proactive

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Redefine the Information Professions

Source: “The Information Professions: Knowledge, Memory, Heritage” delivered at the 2012 ALISE conference http://pages.gseis.ucla.edu/faculty/bates/articles/pdf/InfoProfessions.pdf

Hirsh – The Partnership's Education Institute, May 2013

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“We need to be formulating a conception of the information professions that makes sense out of the ferment, one that rationalizes and clarifies just what these fields are, including where the existing information professions play a role in this new landscape. After all, do we want someone else setting our agenda? “Proactive” is the name of the game.”

- Marcia Bates

Source: “The Information Professions: Knowledge, Memory, Heritage” delivered at the 2012 ALISE conference http://pages.gseis.ucla.edu/faculty/bates/articles/pdf/InfoProfessions.pdf

Redefine the Information Professions

Hirsh – The Partnership's Education Institute, May 2013

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BE OPEN-MINDED AND CREATIVE

STEP #2:

Redefine the Information Professions

Hirsh – The Partnership's Education Institute, May 2013

Leverage Skills as Technology

Evolves

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Emerging Technologies: 1 Year or Less

 2013  Horizon  Report    

Source: http://gcn.com/pages/trending/elearning.aspx?s=gcntech_050313

Hirsh – The Partnership's Education Institute, May 2013

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Emerging Technologies: 2 to 3 Years

     

Source: http://gcn.com/pages/trending/elearning.aspx?s=gcntech_050313

 2013  Horizon  Report    

Hirsh – The Partnership's Education Institute, May 2013

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Source: http://gcn.com/pages/trending/elearning.aspx?s=gcntech_050313

 2013  Horizon  Report    

Emerging Technologies: 4 to 5 Years

Hirsh – The Partnership's Education Institute, May 2013

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“Even though people with a master’s in library science may have trouble finding a job as a librarian, their research and analytical skills are valuable for jobs in a variety of other fields, such as market researchers or computer and information systems managers.”

- Bureau of Labor Statistic Source: Bureau of Labor Statistics. (2012-2013). Librarians on the Internet. Occupational Outlook Handbook. U.S. Department of Labor. Retrieved from: http://www.bis.gov/ooh/education-training-and-library/librarians.html

Emerging Job Titles

Hirsh – The Partnership's Education Institute, May 2013

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Emerging Job Titles

Source: http://lj.libraryjournal.com/2012/10/placements-and-salaries/2012-survey/emerging-jobs-new-titles/

Hirsh – The Partnership's Education Institute, May 2013

SALARYSTAT

Top Five Job Titles

Archivist

Digital Services Librarian/Coordinator

Information Resource Manager

Learning Resource Center Manager/Coordinator

Reference Librarian

The New & Unusual Digital Asset Manager

Emerging Technology Specialist

Health/Science Informatics Administrator/Analyst

Technology Development Librarian

User Experience Designer

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Library 2.0 Emerging Job Titles

LIS Skills and Knowledge: •  Reference skills •  Networks, metadata, digital assets, database

management, website development •  Management-level positions •  Statistics/analysis skills •  Teaching/instruction •  Knowledge of emerging trends/technologies •  Digitization projects, integrated library systems

and others Source: http://slisweb.sjsu.edu/downloads/emerging_trends_2012.pdf Library and Information Careers: Emerging Trends and Titles, San Jose State University 2012

Hirsh – The Partnership's Education Institute, May 2013

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Library 2.0 Emerging Job Titles

•  Emerging services librarian

•  Director of digital content

•  Digital asset coordinator

•  Digitization and services coordinator

•  Virtual services

librarian •  E-librarian •  Distance learning

librarian •  Metadata librarian •  Community

engagement librarian •  Outreach librarian

Source: http://slisweb.sjsu.edu/downloads/emerging_trends_2012.pdf

Hirsh – The Partnership's Education Institute, May 2013

Library Setting Titles:

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Examples from the SLIS Community

Hirsh – The Partnership's Education Institute, May 2013

Alum Steven Deineh Lands Job as Instruction Librarian

“Its extremely difficult to break into the community college scene without at least a little bit of teaching experience,” says Deineh, who has worked at four community colleges. “At the majority of community colleges where I’ve worked, all the librarians provide bibliographic instruction (library orientations), so be sure to get some experience doing them.”

Alum Erin Hawkins is Metadata Specialist at World Digital Library

As a metadata specialist at the World Digital Library at the Library of Congress, SLIS alumna Erin Hawkins has worked on items ranging from early explorers’ maps of the Americas to manuscripts of Arabic poetry on mathematics. “What I like best about my job is that I get an opportunity to engage my curiosity and learn something new every single day,” said Hawkins.

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Library 2.0 Emerging Job Titles

•  Digital product manager •  Digital strategist •  Lead metadata architect •  Cloud metadata specialist •  Systems administrator •  Information architect-

Taxonomy

•  Web developer •  Semantic web

programmer •  Director of digital content/

media and metadata

Source: http://slisweb.sjsu.edu/downloads/emerging_trends_2012.pdfrary and Information Careers: Emerging Trends and Titles, San Jose State University 2012

Non-Library Setting Titles

Hirsh – The Partnership's Education Institute, May 2013

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SLIS Alumni in Non-Library LIS Positions

Hirsh – The Partnership's Education Institute, May 2013

Alum Ron Cascella Finds New Job in Digital Asset Management with Adobe Systems

Alum Ron Cascella’s SLIS coursework in web development and digital asset management recently helped him gain a position on the Contnet Delivery Team at Adobe Systems in Seattle, Washington. Cascella was hired in April 2011 to support product development and marketing for the large software company, which creates tools such as Adobe Reader, Flash, and Dreamweaver.

Alum Jami Morritt Lands “Dream Job”

Earning her MLIS at San Jose sometimes felt like a long journey for Jami Morritt, but it paid off when the Spring 2008 grad landed her ‘dream job’ as Records Manager or the City of Berkeley.

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UNITE AND ADVOCATE

Redefine the information professions

STEP #3:

Hirsh – The Partnership's Education Institute, May 2013

Be Catalysts for Change in the Professions

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“It is time that all the information professions unite to make clear their role in society to the larger society, so that our value becomes clear to all.”

- Marcia Bates

Source: “The Information Professions: Knowledge, Memory, Heritage” delivered at the 2012 ALISE conference http://pages.gseis.ucla.edu/faculty/bates/articles/pdf/InfoProfessions.pdf

Hirsh – The Partnership's Education Institute, May 2013

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The Need for Advocacy – Diane Sonnenwald

Advocacy for information professionals worldwide can: •  increase employers’ understanding regarding the value

information professionals can add to their organizations;

•  help individuals see benefits in studying to become information professionals;

•  increase various funding agencies’ and government agencies’ perception regarding the importance of research and educational programs in our field; and

•  improve the public’s understanding and appreciation of information professionals and research in our discipline.

Hirsh – The Partnership's Education Institute, May 2013

Source: http://www.asis.org/Bulletin/Jun-12/JunJul12_PresidentsPage.html

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ASIS&T Information Professionals Task Force

Hirsh – The Partnership's Education Institute, May 2013

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ASIS&T Information Professionals Task Force

How you can help!

•  Promote information professions to external audiences and broaden their perceptions

•  Invite related professional associations to band together

Hirsh – The Partnership's Education Institute, May 2013

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“I believe in the future of libraries... I think it is bright. However it requires the profession to shape that future and communicate to the world that we are powerful, on their side, and innovators.”

- R. David Lankes

Source: R. David Lankes, Author of The Atlas of New Librarianship

Hirsh – The Partnership's Education Institute, May 2013

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LIS education + Libraries = Catalyst for Change

•  Create new residency models in libraries to cultivate future leaders – Whitepaper

“We can all make a difference in developing future leaders who are able to help transform and secure a lasting but evolving place for libraries in the future.”

- Susan Benton, President and CEO, Urban Libraries Council

•  Host virtual internships to enable libraries to foster change – Virtual internships

•  Participate in virtually abroad projects to facilitate change – Virtually abroad

Hirsh – The Partnership's Education Institute, May 2013

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Key Take Aways

Actions Needed:

1)  Redefine information professions

2)  Leverage our skills as technology evolves

3)  Be catalysts for change in the professions

Hirsh – The Partnership's Education Institute, May 2013

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Key Take Aways

How to Enact Change:

1) Be clear and proactive 2) Be open-minded and creative 3) Unite and advocate

Hirsh – The Partnership's Education Institute, May 2013

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Catalyst for Change

“I am personally convinced that one person can be a change catalyst, a "transformer" in any situation, any organization. Such an individual is yeast that can leaven an entire loaf. It requires vision, initiative, patience, respect, persistence, courage, and faith to be a transforming leader.”

- Stephen Covey

Hirsh – The Partnership's Education Institute, May 2013

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Thank you for attending!

Dr. Sandy Hirsh, Professor and Director [email protected] Facebook: facebook.com/sjsuslis Twitter: twitter.com/sjsuslis Pinterest: pinterest.com/sjsuslis/ YouTube: youtube.com/user/sjsuslis slisweb.sjsu.edu

Hirsh – The Partnership's Education Institute, May 2013