CAMPAIGN STATS

CAMPAIGN SUPERSTAR: TRANSAMERICA TALKS DOLLARS AND SENSE

MOST COMMUNITY INSPIRED CAMPAIGN

200+

7 7.3 MILLIONIMPRESSIONS

132K PEOPLEREAD THE REDDIT INSPIRED POSTS

AND SPENT OVER

6 MINOF ENGAGEMENT TIME

ON EACH

COMMUNITY COMMENTS

Recognizing that the #1 answer to the question “What do you

wish they taught you in high school” was always about

personal finance, Transamerica asked reddit what they

wanted to know more about. And then delivered.

CAMPAIGN SUPERSTAR: THESE ARE THE DROIDS YOU’RE LOOKING FORDespite the poor reputation banners get, Android

understood the strategic reach of reddit and nailed it.

Utilizing our 300x100 and 300x250 roadblocks, the team

for Android was able to build creative banners that

complimented the space and helped tell a story.

CAMPAIGN STATS

IMPRESSIONS

80,000+

550 MILLION +

BEST HOMEPAGE ROADBLOCK

CLICKS DRIVEN

CAMPAIGN STATS

CAMPAIGN SUPERSTAR: NEWCASTLE’S “IF WE MADE IT”CAMPAIGN

BEST BRANDED CONTENT

“Hey reddit, if we made a Mega Huge Game Day Ad targeted

just at reddit, what should be in it? Tell us and we’ll make it.”

CAMPAIGN

COMMENTS850+

90,000+VIEWS IN ONE DAY

( ͡° ͜ʖ ͡°)

“We also worked with

reddit to create a

transparent branded post

aimed at our marketing

averse audiences. The

honesty worked and it

surpassed projections by

1000%.”

– Sr. Project Creative,

Droga 5

REDDIT WAS A COMPONENT OF THE

#1 AD CAMPAIGNOF 2014

AS VOTED BY ADWEEK

#1 PERFORMING REDDIT BANNER

OF ALL TIME

CAMPAIGN STATS

LAPTOPS, GIFT CARDS, AND REDDIT T SHIRTS

FOR EVERY SUBMISSION TO THE CONTEST

CAMPAIGN SUPERSTAR: COMPUTER SLAP GAME CONTEST

BEST USER GENERATED CONTENT 25 FULLY FUNCTIONALGAMES SUBMITTED

107,000+CLICKS DRIVEN

EVERY SUBMISSION

RECEIVED A PRIZE

LAPTOPS, GIFT CARDS, AND

REDDIT SHIRTS FOR EVERY

ENTRY

Lenovo needed an 8-bit game to mirror the new

season of their web series, Tough Season. They

ran a competition, targeted to our development

community, challenging users to create their own

8-bit games for a chance to win an assortment of

prizes. In the end, Lenovo could only award their

prizes to the top 5 games. But so many amazing

games were submitted, Lenovo stepped up and

bought EVERY users that submitted a reddit t-

shirt as a huge thank you for their work.

CLICK THROUGH TO PLAY

Computer Slap

Brad’s Slap-A-Palooza

Slaptop Pinball

Brad’s Slap Factory

‘Puter Slap

So Lenovo

Brad’s Awesome Fantasy Football Season

USER SUBMISSIONS

Brad’s Slapdown

Brad’s Rough Draft

Brad the Wrecker

Computer Slap 2

Computer Slaparino

Lenvolio

For Those Who Do

Broken Lenovos

Lenovo Smash

Slaptop

Computer Clasher

Lenovo Game Challenge

Sweet Dreams

Brad’s Draft Day

CAMPAIGN STATS

BEST NEW BRANDCAMPAIGN SUPERSTAR: MARRIOTT’S GET TELEPORTED

HUNDREDS

193,000+

WEBBY

As part of Marriott’s “Get Teleported” campaign this year, Marriott chose reddit

as their platform of choice to reward a very-deserving user with a Teleportation

Party and a free vacation for them and a friend. Users were challenged to

submit “Why their community is the best” as an entry to the contest. Hundreds

of submissions poured in, the top 10 were put to a vote (on reddit), and the

winner received everything promised. Play on Marriott, play on.

CLICKS DRIVEN

OF BRAND/USER INTERACTIONS

NOMINEE

CAMPAIGN STATS

CAMPAIGN SUPERSTAR: COMMUNITY CREATED PLAYLISTS

COMMUNITY BRAND OF THE YEAR

BRAND INTERACTIONS

450+

2300+

TOTAL COMMENTS

10,000+SUBMISSIONS

Everyone has songs that make them feel feelings. Spotify

asked reddit over 30 different questions about songs that

made them feel all kinds of different emotions. A few weeks

and over 10,000 responses later and Spotify had enough

content to create multiple reddit-inspired lists.

CAMPAIGN STATS

CAMPAIGN SUPERSTAR: NEW BELGIUM’S PHOTOSHOP BATTLE

BEST SUBREDDIT CAMPAIGN

50+CONTENT SUBMISSIONS

reddit: consider it your outsourced marketing department. Fat Tire did.

73,000+CLICKS

49 MILLION + impressions served

( ͡° ͜ʖ ͡°)

BRAND STATS

CAMPAIGN SUPERSTAR: REDDIT’S INNAGURAL MAKER’S DERBY

BRAND OF THE YEAR

CAMPAIGN COMMENTS

CROSS PLATFORM SHARES

1,500+

OVER 95%

OVER 1,500

STEP 1: Crowdsource fake horse

names

STEP 2: Pick the top 10 (bonus

points for Maker’s related names)

STEP 3: takeover reddit for

a day long horse race

STEP 4: Profit.

OVER

84KCLICKS

AN AVERAGE OF

4+ MINTIME SPENT ON AD

210 MILLION+ IMPRESSIONS SERVED

( ͡° ͜ʖ ͡°)

POSITIVE SENTIMENT

CAMPAIGN SUPERSTAR: REDDIT’S INNAGURAL MAKER’S DERBY

KEEPING THE MOMENTUM : 12 DAYS OF CHRISTMAS

The 12 Days of Christmas is dated. Maker’s Mark challenged the reddit community to freshen it up.

When done correctly, reddit is the most engaging advertising platform on the internet.

ON YOUR BRANDS SPONSORED CONVERSATION THAN ANY OTHER PLACE ON THE WEB.

YOUR BRAND CAN CONNECT WITH

WHO WILL ENGAGE LONGER

(up to 4+ minutes)

REDDIT’S SUPER-TARGETED MILLENIAL AUDIENCE

AND MORE FREQUENTLY

(up to 3+ times per day)