recycle existing video
TRANSCRIPT
Recycling Existing Videos
Shelley Ellis::Client Performance Strategist::Online Performance Marketing
(The Obvious) Video Recycling Opportunities
Upload existing videos to your YouTube channel (yes - even the low quality, less “professional” videos)
Add existing video content to your website where the video content fits the audience and the content of the page
Find creative, relevant reasons to post existing video links on Twitter, Facebook, LinkedIn and other social platforms (example: video remix of last year’s conference to promote this year’s event, spotlight videos, videos relevant to current events and/or news)
(Less Obvious) Video Recycling Opportunities
Cross link video content and links to videos (website, categories within a website, social platform descriptions, Facebook tabs)
Remix existing videos to create new videosOptimize existing video for search engines
(VSEO)Consider YouTube Promoted Videos for
generating more video views within YouTube
VSEO or YouTube PromotedBe Found!
Google’s “Life At Google” Official Channel was not found on a YouTube search. VSEO and/or YouTube Promoted Videos could have put this channel at the top.
(Not So Obvious) Video Recycling Opportunities
For old content, add a link at the end of the video to new(er) content. Examples: updates to training videos or updates to news content
Dust off YouTube features (like annotations)Find new audiences with closed captionsTranscribe existing videos and create a new landing
page on your site for the embedded video or video link and transcription
Alternate video content using a QR code promotion
Contact Shelley Ellis at:[email protected]
214.234.9612
Shelley Ellis
::Client Performance Strategist::Online Performance Marketing