recruitment and retention lauren shackleford & stephanie michalik
TRANSCRIPT
RECRUITMENT AND RETENTION
Lauren Shackleford & Stephanie Michalik
OVERVIEW
INTRODUCTION RECRUITMENT
BASICS SOCIAL MEDIA ACTIVITY
RETENTITION WRAP- UP
List the top three reasons why you joined your organization?
RECRUITMENT
WHY RECRUIT NEW MEMBERS?
The future of the organization Needed for the organization to survive Meet new friends Bring in new ideas and talents Help the organization grow and improve
KNOWING YOUR ORGANIZATION
What is the purpose of your organization? (i.e. missing statement, values, goals)
What do you contribute to campus and the local community?
How does your organization help enhance ones college experience?
RECRUITMENT PLAN
Make assessment as to where your organization currently stands and where you intend for it to go?
Long term vs. short term goals.
Action plan
Practice makes perfect!
FIRST IMPRESSIONS
First impressions
Eye contact Body language Facial expressions Non-verbal cues Greetings/introductions
ANSWERING QUESTIONS
Be sure to answer HONESTLY! Do not “beat around the bush” when telling what is required of them.
Share personal experiences with them and benefits you received from joining.
Be sure to know all information regarding our org such as time requirements, money, expectations of its members, etc. You should all know this already but sometimes we all need a refresher!
ACTIVITIES
Worthwhile activities
Pick activities to do that allow you to get to know new members
Bring them to events you're already going to or organizing.
Give them a “snapshot” of the typical day in your organization
SOCIAL MEDIA
Present the best versions of your self's and your organizations
Utilize social media to promote events and recruitment
Support one another
GRAPE PHILOSOPHY
Five most common reasons student join orgs. Understand your members needs Reevaluate your member’s needs every year
GROWTH
Having opportunities to increase your skills and competencies, personal skill development opportunities, becoming more competent, experienced, and confident.
RECOGNITITION
Gaining respect from others you admire, receiving recognition and praise for a job well done, receiving feedback on your work within the organization.
ACHIEVEMENT
Having the opportunity to solve problems, seeing the result of your efforts, being given meaningful responsibilities, seeing your feedback and ideas become reality.
PARTICIPATION
Planning and scheduling work, given the opportunity and being allowed to make or contribute in important decision making, being "active", not just a member
ENJOYMENT
Having fun, working as part of a team, feeling a part of something important
RETENTION
ESTABLISH RELATIONSHIPS
Establish rapport with members
Build relationships with mutual respect-be someone they can count on
CLARIFY RESPONSIBILITIES
Let members know how they can contribute Ensure that you're not doing all the work Create an accountability system
RECOGNIZE EFFORTS AND ACCOMPLISHMENTS
Meaningful
Frequent
Creative
How do your organizations promote
retention?
RETENTION
Good experience = more likely to remain in your organization and communicate positively about your organization and their experience to others!
Satisfied members are your biggest asset.
Being inclusive from the beginning will have a huge impact!
MATTERING & MARGINALITY
MatteringOthers are interested in what happens to you, empathize with you, and/or appreciates you.
MarginalityNot belonging to the group: characterized by feeling unnoticed, ignored, unrecognized, and disconnected from others.
- Scholssberg
RETENTION – KEEPING YOUR MEMBERS
• Provide new member training
• Create a mentoring plan for new members or those moving into a board or committee chair position
• Have involvement opportunities or tasks ready for all members
• Offer validation and praise to members who exceed expectations
KEEPING YOUR MEMBERS CONT.
• Use social activities to create bonds between all members. Maintain a regular meeting schedule.
• Recognize individual achievements
• Provide opportunities for all members to give input and feedback.