Date 2013, presentation name, presenter

Recruiting via Facebook – The Maersk Drilling story

Nanna Worsaae, Digital Marketing Manager, Maersk Drilling

Maersk Drilling BC (Before Channels)

• New strategy

• Expanding the business

• 3000 new employees needed globally

• Fierce competition

• Skilled workers

..but we had no online presence

No online presence although we needed 3000 new employees globally

Recruiting via social media!? Is that a joke?

Moving boundaries..

• Internal challenges• Senior management

resistant• Getting HR on-board• What to communicate?• Where to post?

..within recruitment

• Website make-over

• Facebook launched

• Followed by

• Linkedin

• Youtube

• Twitter

• Instagram

• Vimeo

..but we never post job ads!

“Great content makes youcare, share or swear”

Engage your community

Find the candidates

Recruiting via social media is no joke at all!

Targeted campaign on Facebook

• Geography• Gender• Age• Interests

• Ads + relevant content

• Amount of applications received during a regular month?

100• Amount of applications after recruitment

campaign?

700

Recruitment campaign: Houston, US

Key take-aways

• Feed into corporate strategy• Cooperation Communication/HR• Experimental• Authentic• Don’t plan too much• Listen• Adapt• Ambassadors are important

Thank you! Questions?

www.facebook.com/MaerskDrillingNanna.christine@maersk.com