Recommendation #1 for Granville Island Brewing

Recommendation #1 for Granville Island Brewing

• Using the diversity in culture as an advantage and expand the market to maximize profits.

Rationale

Vancouver is a multicultural city that has a great number of immigrants

Granville Island Brewing is mostly known to local people

Relied on the preference of local people heavily Other brewers are also targeting the same

segment of the customer base Work ahead of competitors and maximize the

profit by breaking into the new market of immigrants

Implementation

Implementations needed to be seriously planned Extensive research on the preference taste,

market potential, population and the target customer

The research could include survey, blind tasting, focus group

market plan and strategies that could increase the responsiveness of the new market.

Brand awareness Monitor and evaluating the effectiveness of the

marketing plan and strategies

Cost

Possibilities for cost on developing new taste

Cost could be mainly on marketing the products

Estimated spending of $20000~ 30000 Canadian on promotion and sponsorship every month

Timeline and Evaluation

Take up to one to two years on finding the preference taste

Needs to be carefully planned and implemented Long period of time for implementing is expected Monitor the business by the responses of the new

market Positive responses on taste and promotions could be the

key for further success Evaluation could be determined by the annual financial

report Focus on the long term profitability to evaluate the

success of this recommendation.