9/22/2016 Recent Digital Marketing Trends: Helping Hands for Startups

http://www.mavisedutech.com/blog/significant­digital­marketing­trends/ 1/9

Home  /  Af liate Marketing • Digital Marketing • SEO • Social Media  /  (2016 – 2017)Signi cant Digital Marketing Trends to drive Greater Returns

HOME ABOUT US FAQS ENROLL CONTACT US

o 0As per the recent trend people spend much

time online, and moreover, the way individuals buy and shop certainly has

changed, which implies that of ine marketing is now not as effective as it used

to be in the earlier days.

It is known fact that marketing is all about connecting your audience in the

exact place and at the exact time. So today you can meet your right audience

on the internet where people are spending their maximum time. This is what

we called as digital marketing which exists online.

What is Digital Marketing?Digital marketing is a parasol term for online marketing efforts. Businesses use

channels like social media, email, and Google search and websites in order to

(2016 – 2017) SIGNIFICANT DIGITALMARKETING TRENDS TO DRIVE GREATERRETURNS September 21, 2016

Af liate Marketing, Digital Marketing, SEO, Social Media

Leave a Comment

j s h

f SHARES

GET EXCLUSIVE

INTERNETMARKETING

GYAAN

SIGN UP NOW

won't spam, promise :)

in your inbox

Enter your email here

LIKE US ON FACEBOOK

Be the first of your friends to like this

Mavis Edutech ­ Digital M…1.5K likesLike Page

TRAINING TOPICSAf liate Marketing

Case Study

Digital Marketing

Interviews

SEO

Social Media

LEARN

9/22/2016 Recent Digital Marketing Trends: Helping Hands for Startups

http://www.mavisedutech.com/blog/significant­digital­marketing­trends/ 2/9

connect with their prospective and current customers.

Moreover, digital marketing is extremely more affordable when compared to

the traditional of ine marketing approaches. A social media campaign or email

can spread your marketing advertisements to the customers in no time and

also at less cost, which results in huge engagement and wider audience reach.

One of the best advantages of directing your marketing digitally is the comfort

with which the results can be tracked and monitored. One can quickly measure

their success of their marketing campaign in real time and can also view the

customer response rates rapidly.

Experts stated that 82% people going online every day this the reason why the

scope for digital marketing is growing day by day.

Future of Digital Marketing: http://www.mavisedutech.com/blog/future-of-

digital-marketing/

Starting from your website to online branding assets such as email marketing,

online marketing, digital advertising and other assets and tactics that come

under the roof of digital marketing. And the top digital marketers have a strong

picture of how each tactic or asset ropes the predominant goals.

Significant Assets

9 Important Tactics

Your website

Ebooks and whitepapers

Interactive tools

Blog posts

Online brochures and lookbooks

Branding assets (logos, fonts, etc.)

Infographics

Social media channels (LinkedIn, Facebook, Instagram, Twitter, etc.)

Earned online coverage (social media, PR, and reviews)

What is the role ofinfluencers in Social MediaMarketing in 2016 ?

9 Insanely cRaZy FacebookPost Ideas which will makeyour Content go Viral

Digital Marketing vsTraditional Marketing – Whowill WIN?

13 Social Media Post Ideasto Increase Engagement onyour Social Channels

POPULAR RECENT

FOLLOW US ON GOOGLE+

Mavis Edutech - Digital …

+ 11

Follow +1

SEARCH THIS SITE

Search  

9/22/2016 Recent Digital Marketing Trends: Helping Hands for Startups

http://www.mavisedutech.com/blog/significant­digital­marketing­trends/ 3/9

9 Important Tactics

1) Search Engine Optimization (SEO)It is the method of enhancing your website to rank higher in the search results,

which result in the growth of organic traf c that your website accepts.

2) Content MarketingThe promotion and creation of content chattels for generating the traf c

growth, brand awareness, and lead generation.

3) Inbound MarketingInbound marketing can be considered as the full funnel method for closing,

converting, delighting and attracting customers by means of online content.

4) Social Media MarketingThe method of promoting content and brand on social media channels to

enhance brand awareness, generate leads for business.

5) Pay-Per-ClickIt is one of the methods that assists you to drive traf c by the publisher when

the ad is clicked. Google Adwords are one among the most collective types of

PPC.

6) Affiliate MarketingIt is a performance-based marketing where one can receive a commission for

the purpose promoting other’s services or products on your website.

7) Marketing AutomationThis is automation software that occurs with the end goal of automating all

your marketing approaches. Now most of the marketers are much interested in

automating their tasks such as social media, emails, and other such website

activities.

8) Email Marketing

9/22/2016 Recent Digital Marketing Trends: Helping Hands for Startups

http://www.mavisedutech.com/blog/significant­digital­marketing­trends/ 4/9

Most of the companies utilize email marketing as one of the signi cant ways to

communicate with their audience. Email is frequently used to promote events,

content, and discounts and also directs people to business websites.

9) Online PROnline PR is the one vital method for securing the earned coverage with the

digital blogs, publications, and other content based websites.

Search will go away from the World Wide WebThe World Wide Web uses a conventional search engine which includes Bing,

yahoo, Google or dogpile in order to explore websites and companies.

There are also search engines like Omgili, IceRocket.com, Boardreader,

Dotmos.com, Blog Search Engine.org and Meltwater IceRocket.com which are

less known, considered as deep web. General search engines can only recover

information from the pages that are available to it.

Apart from this, there are several other groups on websites such as Behance,

twitter, Ryze, password protected business websites, Reddit, Tumbler which are

in are unreachable because they are password secured, too small, or not

registered with the search engines.

Expert’s notes that that are nearly 3000 websites are hidden from the search

engines. So the rising trend is to utilize various apps, strategies, and social

media to uncover them.

Significant Digital Marketing Trends in 2016-2017?Keeping up with latest trends can assist you to decide and compete where to

capitalize money. The below mentioned are the rising digital media trends that

will rule 2016 to 2017.

1) Content Marketing

9/22/2016 Recent Digital Marketing Trends: Helping Hands for Startups

http://www.mavisedutech.com/blog/significant­digital­marketing­trends/ 5/9

1) Content Marketing

Content Marketing

It is open fact that nearly 88 percent of marketing is happening through the

content. Experts insisted that content marketing as one of the signi cant

marketing strategy.

Virtual space has become drenched that websites, blogs, advertising,

telemarketing efforts.

There is a need for business to rise, and the key way to achieve is by

substantial, original posts. Articles that differ and interest from others draw

more viewers.

This is the reason why content is the novel king that rules when it serves an

audience, relevant or resolves their problems.

2) Video Marketing

Video Marketing

According to experts, 2016 is considered as the year of video marketing, but

truly the upcoming years i.e. 2017 to 2018 may experience more companies

which integrate videos on their particular websites.

9/22/2016 Recent Digital Marketing Trends: Helping Hands for Startups

http://www.mavisedutech.com/blog/significant­digital­marketing­trends/ 6/9

Experts nd that nearly 74% of internet traf c will be surely videos. A Recent

survey states that the term video on the email subject line will promote nearly

19% more recipients to open them, 66 % to visit your website, and also 26%

fewer subscribers to leave.

Twitter stated that photos and videos get a number of retweets. Expert’s

research said that 59% of the audience incline to believe companies that offer

video clips.

3) Mobile Marketing

Mobile Marketing

Mobile marketing is surely the future. At present, you will nd the buy passers

carry their mobiles wherever they go. Nearly 75% of Americans carry their

mobile phones to the bathroom. 40% of the shoppers surf numerous websites

before buying.

Every ve out of six customer’s smartphones to shop. And more over two third

of US people having smartphones today.  So these are certain statistics that

proves why marketers attracted by mobile phones.

Three most signi cant mobile marketing methods are

4) Internet of things (IoT)

Short message service marketing (SMS) or text messaging

Search engine marketing (SEM)

Display-based campaigns, target ads to site’s typical keywords.

9/22/2016 Recent Digital Marketing Trends: Helping Hands for Startups

http://www.mavisedutech.com/blog/significant­digital­marketing­trends/ 7/9

Internet of Things

A Recent survey states that nearly 52% of world topmost international

marketers think internet of things (IoT) in order to modernize the marketing

scenario by 2020.

Marketers use IoT to evaluate customer behavior, to nd customer interaction

with products and devices, to gain enhanced insights into customer decision

making, to enhance customer service and also for the purpose of real-time

interaction.

Major Benefits of Digital MarketingDigital marketers are one of the signi cant ways that allow marketers to

experience exact results in no time. Moreover, it assists you to measure ROI

with respect to your marketing efforts. The below mentioned are some of the

examples.

1) Website Traf c

9/22/2016 Recent Digital Marketing Trends: Helping Hands for Startups

http://www.mavisedutech.com/blog/significant­digital­marketing­trends/ 8/9

LEAVE A REPLY

o 0

With the help of digital marketing, you can nd the exact number of customers

who have visited your website’s homepage in no time by using analytics tools

like Socioboard.

2) Attribution Modeling

An active digital marketing strategy pooled with right technologies and tools

permits you to trace all your sales which are considered as attribution

modeling. It allows nding the ways people buy and research products.

Final Words: Significant Digital Marketing TrendsThus digital marketing is considered as one of the electrifying tools for

growing your business. So move forward and take bene t of digital marketing

in order to grow your business globally. It will surely assist you to reach

greater heights.

Tags: Digital marketing, digital marketing

strategy, digital marketing trends, Signi cant Digital Marketing Trends, video

marketing

j s h

f SHARES

RELATED POSTS

MOST IN-DEMAND SKILL:DIGITAL MARKETING

MANAGER JOBDESCRIPTION

September 14, 2016

HOW ONE CAN MAKEMONEY WITH AFFILIATE

MARKETING August 23, 2016

CAREER IN DIGITALMARKETING AND JOB

OPPORTUNITIES IN INDIA August 8, 2016

COMMENTS *

Previous Article«