recent changes in the world wine market - infowine.com · top 7 bulk wine importers germany france...
TRANSCRIPT
OIV 2013
Recent changes
in the world wine market
Federico Castellucci Director General
World Bulk Wine Exhibition Amsterdam 25thNovember 2013
OIV 2013
Bulk wine market
OIV 2013
Harmonized System (HS) Up to day 2204.10 identifies wine in containers holding 2 l or less 2204.29 identifies wine in containers of a capacity over 2 l
OIV 2013
19th November 2013 the 46th session of Harmonized System (HS) Review Sub-Committee approved OIV proposal to amend subheading 2204.2 From 2017 New Subheading 2204.22: in containers holding more than 2 l but not more than 10 l” This amendment will be presented for the validation of the WCO
Council.
OIV 2013
Bulk Wine
In 2012 bulk wine exports represent:
37 Mhl
14% of world wine production
39% volume of international exchanges
OIV 2013
Bulk wine market
In 2012 the world bulk wine market reached 37 Mhl, which is -3% / 2011
The diminished wine production (especially in European countries) had its effects on the bulk wine market
37 097
0
10000
20000
30000
40000
50000
2005 2006 2007 2008 2009 2010 2011 2012
1000 hl
Bulk Wine World Export
World Total
OIV 2013
Bulk wine market
Different export strategies: biggest exporters are able to keep low prices while the other main exporters (with some exceptions) propose higher prices for their products
0
0,2
0,4
0,6
0,8
1
1,2
1,4
1,6
0
2000
4000
6000
8000
10000
12000
14000
Spain Italy Australia France Chile South Africa
USA
$/L 1000 hl
Evolution of top 7 bulk wine exporters 2007 - 2012
2007
2008
2009
2010
2011
2012
Average price export 2012
OIV 2013
Bulk wine market
Spain
9.8 Mhl
• France • Germany • Italy
Italy
6.6 Mhl
• Germany • Hungary • France
Australia
3.9 Mhl
• UK • USA • Netherlands
France
2.98 Mhl
• Germany • Belgium • Switzerland
Chile
2.93 Mhl
• USA • China • Germany
South Africa
2.75 Mhl
• Uk • Germany • Russia
USA
1.74 Mhl
• UK • Italy • Canada
Export 2012: main partner countries
OIV 2013
In the period 2005-2012 bulk wine imports increased by 61%
The import of bulk wine to complement domestic production and/or to satisfy growing demand for foreign wines is expected to continue to develop in coming years.
37240
0
10000
20000
30000
40000
2005 2006 2007 2008 2009 2010 2011 2012
1000 hl
Bulk Wine World Import
World total
Bulk wine market
OIV 2013
Bulk wine market
0
1 000
2 000
3 000
4 000
5 000
6 000
7 000
8 000
9 000
10 000
2005 2006 2007 2008 2009 2010 2011 2012
1000 hl
Top 7 Bulk Wine Importers
Germany
France
United Kingdom
United States
Russia
Italy
China
23%
12%
11%11%
5%
6%
3%
29%
% Bulk Wine World Imports 2012 by Country
Germany France UK USA
Russia Italy China Other countries
The shortfall of wine in 2012, which forced prices up, had affected those countries that are more dependent on cheap supplies (France, Germany) On the contrary a positive growth recorded in the UK, USA and Italy
Top 7 importers account for the 71% of the world imports
Growth rates 2012/2011:
•Germany -7%
•France -13%
•UK +6%
•USA +69%
•Russia -12%
•Italy +9%
•China +1%
OIV 2013
Bulk wine market
0
0.2
0.4
0.6
0.8
1
1.2
1.4
1.6
0
1000
2000
3000
4000
5000
6000
7000
8000
9000
10000
Germany France UK USA Russia Italy China
$/L1000 hl
Evolution of top 7 bulk wine importers 2007-2012
2007
2008
2009
2010
2011
2012
Average price import 2012
Despite the higher average price in some countries, such as UK and USA, the volume of imported bulk wine is going up. This may be due to the growing consumption of wine in BIB (a conditioned product generaly imported at a higer price).
The oppsite phenomenon is registered in those countries that generally buy the bulk wine to complete their domestic production.
OIV 2013
Bulk wine market
Import 2012: main partner countries
Germany
8.7 Mhl
• Italy • Spain • France
France
4.5 Mhl
• Spain • Italy • Portugal
UK
4.1 Mhl
• Australia • USA • South Africa
USA
3.97 Mhl
• Argentina • Chile • Australia
Russia
1.99 Mhl
• Spain • USA • France
Italy
2.30 Mhl
• Spain • USA • France
China
1.21 Mhl
• Chile • Spain • Italy
OIV 2013
World wine production has increased significantly: +9% with respect to
2012: a good harvest given the recent reduction of vineyard areas
Recovery of the wine consumption evaluated a 245 Mhl
The shortfall of wine in 2012 which forced prices up affected more those countries that are more dependent on cheap supplies: the result of 2013 harvest opens new perspectives
A recovery of the bulk wine sales as a consequence of the increased wine production of this year?
Prespectives and trends
