rebel webinar: highlight your community with rebelmouse
DESCRIPTION
Slides from our first ever Rebel Webinar. Full video available here http://rbl.ms/CMWebinarTRANSCRIPT
#RebelWebinarHighlight Your Community
Megan Berry, Director of Community@MeganBerry, @RebelMouse
The Power is Moving to Social
You don’t “just tweet.” You are creating your brand’s real-time voice and message
If brands are now publishers, you are their editor-in-chief.
78% of people said that a companies’ social media posts impact their purchases
- Mass Relevance
Social Content Should Not Get Lost in the Stream
Your Site and Blog Aren’t Keeping Up
Background
Paul Berry: CEO & Founder of RebelMousePaul Berry: CEO & Founder of RebelMouse
CTO, The Huffington Post Ran Product, Design and Engineering Top 10 Trafficked Site in US
Collaboration with Best in the World Twitter, Facebook, Google GE, IBM, Johnson and Johnson
World Class Team Team is 30 developers strong Core team in NYC coming from Google, Klout, CNN, Vayner Media and HuffPost
Board of Directors
All Star Investors, Advisors and BoardAll Star Investors, Advisors and Board
(Advisor)
John Battelle Jonah Peretti Chris Dixon Greg Coleman Gary V Nicholas N Howard Lindzon Marcy Simon
Eric Hippeau – Lerer Ventures (Chairman)Ken Lerer – Lerer VenturesFred Harman – Oak Investment PartnersJordan Levy – Softbank Capital
Angel Investors:
Venture Investors:
A Real-Time, Truly Social Blog or Front Page
GE Social News
Two Minute Set-up.
Social Blogging is Here
“Increased frequency of blogging correlates with increased customer acquisition” – Marketing Charts
Increase Engagement and Visits
“Time spent is TWICE site Avg [for RebelMouse page on his site]”
-Markus Stolz (@elloinos)
Los Angeles News Group Saw 10-30% Increase in PV’s due to RebelMouse - Full post at http://rbl.ms/LANG
Add RebelMouse anywhere
Wordpress Plugin to easily add to any blog or Wordpress site. Search in your plugins or find it at http://rbl.ms/WPPlugin
Easily embed anywhere!Grab code in our embed tab.
Power a full domain for any campaign. For instance, puppiesonthevine.com
It’s Not Just About You
53% of users say they use Twitter to recommend companies or products in their Tweets
-Mass Relevance
Your advocates belong on your site and blog not lost in your favorites
Fox’s ShockCam
Fox’s new show The Following (with Kevin Bacon) engages fans with #ShockCam
www.fox.com/the-following/shockcam/
Highlighting Tips and Tricks
• Curate with favorites or Retweets. See a great post from a fan or advocate? Simply favorite, Retweet it or add it directly to RebelMouse to bring it to your site.
• Let your fan know they’re on your site! Send an @mention or similar to share that you’re highlighting them
• Create a campaign around any hashtag instantly.
• If you’re doing a Twitter chat or meetup, pull in the hashtag into a RebelMouse site to track and bring together the whole experience.
React in Real-Time
First steps
• Sign up your company or community and get their own RebelMouse site.
• Move things around, freeze things you care about. Check out the Design tab. Make the site your own.
• Integrate it into your own site. Options:• Social subdomain (social.yourdomain.com)• Embed on the front page (can be in the footer)• Social Sidebars• Blog Front Page
• Consider Powering Your Site• Remove some RebelMouse branding• Google Analytics• TypeKit integration• MailChimp integration coming shortly• $9.99 a month
