AGENDANAVIGATING

THE NEWREALITY

8:00am – 9:00am REGISTRATION, BREAKFAST + Partner Experience

9:00am - 9:10am WELCOME & INTRODUCTION Harvey Carroll, IPG Mediabrands

9:10am – 9:50am HOW DIGITAL IS TRANSFORMING TRADITIONAL MEDIA

  The New Video Landscape Matt Ramella, IPG Mediabrands Nish Shah, Initiative

  The Power of Audio: State of Streaming in Canada Jon Hales, SpotifyLeanne Doan, Spotify

9:50am - 10:25am A NEW COMMERCE ERA Helen Galanis, Initiative

  Mobile-first Commerce Jake Norman, Facebook

   Harnessing the Power of Location Adam Luck, IPG Mediabrands

10:25am - 10:45am BREAK + Partner Experience Areas

10:45am - 11:25amCREATING RELEVANCE IN THE AGE OF CONTENT OVERLOAD

Shelley Smit, UM

  Wave 9: The Meaning of MomentsRichard Fofana, UM Erica Kokiw, UM Chris Herlihey, IPG Mediabrands

The Future of Content: Storytelling Through Media Adam Puchalsky, UM Studios

11:25am - 11:50am PANEL: How does brand marketing need to evolve to catch up to consumer behaviour?

Harvey Carroll, IPG MediabrandsMary DePaoli, RBCPaul Copeland, Johnson & Johnson

11:50am - 12:30pm LOOKING TO THE FUTURE Robert Jenkyn, Media Experts Matt Sallis, Reprise

  The Collision of AdTech and MarTech Karel Wegert, Media Experts Leith Higdon, IPG Mediabrands

  Marketing in the Age of Assistance Marshall Self, Google

12:30pm - 1:30pm WRAP + LUNCH + Partner Experience Areas

SPEAKERSNAVIGATING

THE NEWREALITY

HARVEY CARROLLCEO, IPG Mediabrands Canada

Harvey Carroll is a builder of iconic brands. On the client side, Harvey has built brands for Kraft Foods and AB InBev, where he was Vice-President of Marketing responsible for North America. In the role of President and Partner, Harvey grew Grip Limited into Canada’s largest independent, partner-owned creative agency. Grip represented clients such as Honda, Acura, AB InBev, Expedia, Johnson & Johnson, Yum! Brands, Cadbury, Dare Foods, and Bacardi.

In his current role as CEO, Harvey ensures that IPG Mediabrands over-delivers on client expectations by collaboratively and seamlessly leveraging its network of agencies in Canada. He is focused on building true partnerships—ones that allow him to drive client business outcomes through an innovative and entrepreneurial approach, all within the rapidly evolving world of media.

His efforts have not gone unnoticed; in 2016, he was recognized for advancing IPG Mediabrands’ position in Canada with the prestigious Strategy Media Director of the Year Award.

PAUL COPELANDManaging Director, Johnson & Johnson

Paul Copeland was appointed Managing Director for Johnson & Johnson’s Consumer Health business in Canada in 2016. Headquartered in Markham, Ontario J&J’s broad portfolio of consumer healthcare brands include Aveeno®, Band-Aid®, Benadryl®, Benylin®, Clean & Clear®, Johnson’s® Baby, Imodium®, Listerine®, Motrin®, Neutrogena®, Nicorette®, Nicoderm®, Polysporin®, Reactine®, Rogaine® And Tylenol®.

Paul joined J&J in the UK in 1995 as Key Account Manager for ASDA. He held positions of increasing responsibility in Customer Development establishing strategic partnerships with major UK retailers, and as Category Solutions Director EMEA, was responsible for establishing the “J&J Way” of partnering with retail customers to deliver accelerated category growth across the region. In 2003 Paul moved with his family to São Paulo, Brazil as Vice President of Customer Development for J&J Consumer Latin America with responsibility for designing and implementing the regional Customer Development function.

Paul returned to the UK from Brazil in 2005 transferring to J&J’s Medical Devices and Diagnostics sector, and the diabetes field, as General Manager of LifeScan UK and Ireland before expanding his role to Northern Europe with added responsibility for Germany, Austria, Switzerland, and the Nordic markets. In 2011 Paul relocated to the United Arab Emirates, taking on the role of Area Managing Director, Middle East, North Africa and Pakistan for J&J Consumer. Over 5 years, Paul led a business transformation during a period of significant political and social instability across the region. He championed the establishment of J&J Consumer Limited in Saudi Arabia which was incorporated in 2016. Paul was recognized in 2015 within the Top 20 Executives by Forbes Middle East. Prior to joining J&J, Paul worked in the finance industry in the City of London. He holds a BA in Geography from Kings College, London. Paul is married with 5 children and lives in Oakville, Ontario.

MARY DEPAOLIEVP & Chief Marketing Officer, RBC

Mary DePaoli is Executive Vice President & Chief Marketing Officer for RBC. She is responsible for building RBC’s brand and reputation globally across its Personal & Commercial Banking, Insurance and Wealth Management businesses by employing an integrated approach to brand, marketing, sponsorship, social media, communications, and corporate citizenship.

Prior to joining RBC, Ms. DePaoli held a series of increasingly senior roles at Sun Life Financial. In 1999, she joined the Group Retirement Services business to lead sales and marketing before being appointed Senior Vice President of the division. In 2007, she was named Senior Vice President of Corporate Brand and Marketing, with responsibility for establishing Sun Life’s International Marketing Centre and leading the company’s marketing strategies in Canada, the United States, and Asia.

In 2011, Ms. DePaoli was promoted to Executive Vice President, Public and Corporate Affairs and Chief Marketing Officer. In 2012, she was named Marketer of the Year by Strategy magazine, and in 2013, she was distinguished as one of Canada’s Top 100 Most Powerful Women by the Women’s Executive Network. Mary was also named one of Canada’s top 40 under 40 recipients. She holds an Honors BA degree from Western University in Ontario, and a post graduate degree in International Journalism from the American University in Washington D.C. Throughout her career, Ms. DePaoli has been actively involved in supporting numerous causes including the Hospital for Sick Children Leaders Program and the Canadian Diabetes Association.

HELEN GALANISPresident, Initiative

As President of Initiative, Helen leads a growing Canadian team to deliver on the promise of helping brands take the initiative in culture. Applying her skills as a former client, Helen values diverse skill sets, spurring her to build a team of passionate experts with diverse backgrounds in marketing, media, tech, experiential, and sales. A dedicated leader, Helen is personally involved and invested in helping clients navigate the new media landscape through cultural connections that drive meaningful business outcomes.

SHELLEY SMITPresident, UM

With experience in all areas of marketing - be it client or agency-side, global or local markets - Shelley consistently brings a passion for creativity and a drive for business results to every task she undertakes. As President of UM, she applies her deep experience in marketing and media, coupled with strong leadership skills, to lead the agency to historical highs through superior annual performance reviews, new business wins, and industry accolades. Shelley also currently serves as a board member of the CMDC and has been selected to judge numerous industry awards.

SPEAKERSMATT RAMELLAHead of Digital Strategy & Partnerships, IPG Mediabrands

A dynamic leader, Matt applies over 15 years of experience in the media and marketing industry to improving marketing effectiveness by connecting brands with consumers in more targeted and measurable ways. As Head of Digital Strategy & Partnerships at IPG Mediabrands, Matt is responsible for driving overall transformation of digital product offerings, digital strategy, and innovation across Mediabrands agencies. With technology outpacing traditional marketing practices, Matt’s time is focused on providing strategic counsel for major clients, leading digital transformation initiatives, as well as on-going thought leadership, education, and digital partner management through MAGNA in Canada.

A leader in search marketing for a decade, Matt’s leadership comes at a time of explosive industry growth and innovation. As Managing Director, his strategic direction shapes not only Reprise but the go-to market strategies of all clients they serve. Matt also lends his expertise as a contributing member of IPG Mediabrands Canada’s executive leadership team. Prior to his current role, he held senior positions at Catalyst Canada, building their agency-focused search offering. During his career, Matt has driven impressive results for clients across a variety of verticals, from Automotive to CPG. Matt has successfully guided enterprise level clients through transformative periods in search marketing, such as the shift to mobile search and advanced audience based targeting. As emerging technology and voice search adoption continues to grow, Matt looks forward to helping Reprise clients navigate these new unchartered waters.

MATT SALLISManaging Director, Reprise

ADAM LUCKHead of Mobile, IPG Mediabrands

Adam has spent the majority of his career at creative agencies (Cossette, Grip and BIMM) leading digital departments and creating award winning work for clients like General Motors, McDonald’s, Budweiser, and Audi. In 2014, Adam moved to the media side of the business to help transform Initiative. In 2016, Adam was given a new responsibility to launch Ansible in Canada, IPG’s mobile specialty unit charged with building innovative mobile solutions for clients.

ROBERT JENKYNExecutive Vice-President, Media Experts

A leader in the digital solutions sphere, Robert extends to his customers a deep understanding of all sides of the evolving media ecosystem. He applies more than twenty-five years of experience in media planning, buying, selling and research to the digital space. In particular, he helps brands and customers understand the blurring of the lines between digital and traditional media in the quest to reach increasingly fragmented audiences. During his time as SVP of Digital for Media Experts, Robert was instrumental in developing, activating, and amplifying their digital practice, including the launches of their Search practice as well as XPETO, their proprietary online advertising trading desk. Now, as Executive Vice-President, he is evolving their customer-focused model to further their mission as a data-savvy, solutions-driven, cross channel media agency, bringing the agency and its customers into the next frontier of media solutions.

ERICA KOKIW

CHRIS HERLIHEY RICHARD FOFANA

Vice President, Digital, UM

Vice President, Mediabrands Insights

Vice President Strategy, UM

With over 15 years of media experience, Erica has developed a broad skillset across strategy, communication planning, media investment, client servicing, and digital expertise. Beginning her career client-side in Canada, Erica then moved to Sydney, Australia, where she spent the past 6 years holding various media and digital roles with Dentsu Aegis Network (where she managed $2.9 billion investment portfolio), as well as Group M agencies Mediacom and MindShare. As VP of Digital for UM Canada, her role is to drive tangible business results across UM’s client portfolio through innovative, fully integrated digital strategies.

Chris Herlihey leads the insights practice at IPG Mediabrands in Canada, overseeing audience analysis, consumer research, tool development and advanced analytics. With a background in media planning and buying, Chris held positions at Nielsen IMS and PMB Print Measurement Bureau (now Vividata) before joining Mediabrands in 2000 as Research Director at Initiative. Since expanding his role to Mediabrands in 2007, Chris has been instrumental in building several proprietary tools such as a television engagement tool, introduced a marketing mix modeling capability and launched an industry leading multicultural media study. He has helped lead the research agenda in Canada as an active member on the Numeris research committee and as Chair of the Vividata research committee.

Richard is a marketing strategist and business leader with a passion for bringing new and provocative ideas to life. As VP Strategy at UM, he works with clients to create best-in-class plans and solutions that build advantage for their brands. Richard brings a unique, cross-discipline approach to solving problems, having worked in media, creative, and innovation worlds as both a client and agency partner. He also champions UM’s Moments Planning process to help teams develop innovative plans, powered by technology and data, that create real impact for clients. Richard teaches advertising strategy at OCAD University and the Miami Ad School and contributes to industry events as a speaker and awards show juror. He is also chief chauffeur and dishwasher for his family of three girls.

SPEAKERS

KAREL WEGERTSenior Vice President, Digital Media Systems, Media Experts

The strategic lead for all digital media activity, Karel oversees display advertising, video, mobile, programmatic and search marketing. Over the course of over 15 years in digital media, 10 of those with Media Experts, Karel has worked with some of Canada’s most successful brands to create countless effective and unforgettable campaigns. His laser focus on digital strategy, execution, and deployment consistently delivers high-yield campaigns and measurable results for Media Experts’ clients. He was instrumental in pioneering media buying solutions like XPETO, Media Experts’ programmatic trading platform and the first agency trade desk in Canada, as well as their first Business Intelligence tool that provided clients with a cutting-edge reporting solution. His understanding of the digital landscape and leadership have led Media Experts to win 9 industry awards in Search, Mobile, and Digital innovation in the past 4 years alone.

NISH SHAHVP Strategy, Initiative

In the early part of his career, Nish managed integrated marketing campaigns on behalf of the NHL for brands including Bridgestone, Scotiabank, Home Depot, Visa and McDonald’s. Now, in his role as Vice-President of Strategy, Nish oversees the strategic planning process at Initiative Canada. He pushes to elevate the work by bringing a multi-disciplinary approach that includes experience across shopper, sponsorship, experiential, and media. One part strategy, one part creative, Nish loves working with teams and partnering with clients to uncover the cultural opportunity that will solve business challenges.

LEITH HIGDONDirector of Analytics and Insights, IPG Mediabrands

In the research industry for 11 years, and with Mediabrands for 7, Leith has worked in research from all angles – client, supplier and agency. She has a passion for finding the story being the numbers and loves discovering unexpected insights from the data. As Analytics has evolved from survey data to big data and modeling, Leith has integrated new analyses and techniques into the Mediabrands toolkit. As a graduate of the Ryerson University MBA (marketing) program, Leith has gained invaluable practical skills that qualify her to lead and execute data and research studies on client and industry data. She is also involved in the media research industry as President of the BRC.

MARSHALL SELFHead of Agency, Google Canada

Marshall is an accomplished leader with over 15 years of sales, strategy, and interactive marketing experience. He currently leads Google Canada’s Agency sales organization, leading Google’s relationships with media and creative agencies. He previously served as Google Canada’s Head of Media Solutions and Head of Display, driving Canadian advertising sales across YouTube and the Google Display Network. Prior to joining Google, Marshall held successive positions at AOL Canada, most recently as National Sales Director where he held responsibility for revenue management, sales strategy, marketing, and sales operations. Marshall also held several sales and strategy positions at IDC Canada and Worldcom, and is a graduate of the University of Western Ontario.

JAKE NORMANHead of Agency, Facebook

Jake Norman is Head of Agency at Facebook and a member of the Canadian leadership team. The role of his team is to partner with agencies to enable them to maximize the value of Facebook’s platforms on behalf for their clients. Prior to Facebook, Jake lived in the agency world for 18 years in Canada and Ireland and most recently was President & Chief Strategy Officer at Mindshare Canada. Jake is very active in both the agency and technology ecosystem including being a board member of IAB Canada.

LEANNE DOAN

Country Manager, Spotify Canada

Director, Global Agency & Partnerships, Spotify

A decade-long global career that has touched sales, marketing, strategy and business, Leanne has carved herself a niche role at the centre of disruption and media transformation. With a fierce love and passion for both music and tech, working at Spotify is nothing less than the ultimate dream. A Spotify veteran, Leanne came on 5 years ago as part of the initial launch team in her native hometown of Sydney, Australia – all this before the big lights and big city lured her to NYC. Today, she works to decode changes and trends that are rapidly emerging and ever-evolving within the global landscape. Leanne is dedicated to propelling Spotify’s successful growth and market expansion while ensuring that IPG’s needs are met locally and globally through data-inspired strategic partnerships. No matter what, she starts her day with old school rap (despite being at times frowned upon when boarding planes or in the office).

A Sales and Marketing leader with twenty years experience, Jon started in the media business at small TV and radio stations, progressing to Bell Media where he held several positions culminating in Director of Sales for the Discovery Channel. Jon then moved to the digital-first landscape in 2010, joining AOL Canada where, as Head of Video, his aggressive charge transformed their video offerings into a multi-million dollar business. When Spotify came calling in 2014, Jon jumped at the chance to change the Canadian market once again. In his current role, he has launched the world’s leading streaming product while building the Canadian team and advertiser demand for the streaming market from the ground up. In his free time Jon spends time with his wife Tara and his 2 children who have instilled in him a new appreciation of Justin Bieber, Taylor Swift and Katy Perry (though at moderate volume levels).

JON HALES

SPEAKERS

ADAM PUCHALSKYManaging Director, North America,UM Studios

As the business operations leader and Managing Director of UM Studios, Adam facilitates unique relationships with production, talent, and media partners to deliver better outcomes for clients. Pulling from a wealth of expertise from his experience working with sophisticated digitally centric brands, he has made it so that UM Studios now touches every single client business – ensuring that all custom media content in their plan is effective and efficient. Currently, he is leading major programs for Johnson & Johnson, Sony, USPS, and McCormick. He has also led the charge on major content initiatives for Coca-Cola, including the Musical partnership for “Share a Coke and a Song,” Gold Peak/Smartwater, and Condé Nast custom influencer content program and Fanta Music Video series.