ready steady tweet€¦ · win with the tweet framework target –you can’t get anywhere on...
TRANSCRIPT
Ready Steady Tweet
Twitter for beginners
about Superhighways....
Providing tech support to the sector for 15 years
• Support• Training• Consultancy• Digital inclusion
•E-news sign up www.superhighways.org.uk/resources/enews
about you....
What will you learn today?
• Ideas for planning your Twitter strategy
• Set up a basic Twitter profile
• Understand the anatomy of Twitter
• Write your own tweets, respond to tweets and
forward on the tweets of others
• Find people to follow and start building your
followers
• Ideas to manage your Twitter account with
limited resources
• Some useful Twitter tips and basic etiquette
What won’t happen today?
You won’t become an expert – that only
comes through use
You won’t fund your project or reach
everyone you want to in a week
You won’t have a Twitter strategy
You won’t learn about every Twitter tool
– but you’ll get some great ideas to take
away with you
Changing communications
Decline in print media
Web 2.0 & beyond
Increase in online media
+
Circa 1995 – 2005
Broadcasting mode
The website was the
centre
Circa 2005 - now
Social mode
The user is the centre
6
Why is social media important?
http://blog.tweetsmarter.com/social-media/spring-2012-social-media-user-statistics
http://ansonalex.com/infographics/smartphone-usage-statistics-2012-infographic
44yrs 39yrs 38yrs 28yrs 40yrs
Twitter quiz!
How much do you know about Twitter?
What is Twitter?
“The fastest, simplest way to stay close to everything you care about”.
Micro-blogging
The 140 characters is a caption, quite often it’s a caption that points to some deeper analysis or video
Peaked at 8,000 tweets per second during the first US presidential debate
https://www.commoncraft.com/video/twitter-business
real-time information
network
Twitter is not…
All about you!
Share and interact with other people
How are causes using Twitter?
FundraisingJust weeks after his adoption, Ugandan
baby Joey was diagnosed with a life
threatening heart surgery and given 1
week to live. They had 48 hours to get
Joey to South Africa to receive critical
heart surgery, at a cost of £10,000.
They did it.
Other tools used alongside:
• JustGiving
• Email software (Mailchimp)
• You Tube
• Blog
How are causes using Twitter?
CampaigningLucy-Ann Holmes launched a Twitter-based campaign aimed at ending the Page Three girl feature in the Sun newspaper in August 2012.
Nobody had heard of the group, but on the first day she got 170 signatures and journalists followed their story.
They now have 90,000 signatures.
Other tools used alongside:
• change.org petition
Win with the TWEET framework
Target – you can’t get anywhere on Twitter if you don’t have a
target or goal
Write – start tweeting, let it flow, stop editing
Engage – You’ve sent your first tweet but the world won’t come
running – engage with others to get them to see you, listen to
you, and interact with you
Explore – Motivational speakers tell you to do one thing every
day. Do it on Twitter too
Track – you won’t know if you’ve met your target unless you’re
tracking it
Claire Diaz-Ortiz – Head of Social Innovation at Twitter
Target – ask yourself…
1. What is the main purpose of your organisation
2. Who are the people we’re trying to reach?
(think age, location, family life, interests)
3. What do we want to achieve with our Twitter
account?
4. What kind of conversations could we have?
(what content do we have to share, what can we
learn?)
5. What would success look like?
6. What resources do we have?
Example – Church in Beckenham
We’re here to reach out and support the local community
We want to reach all the people living in BR3
We want to increase the numbers of people coming into the church,
whether for services or using it as a venue to grow congregation,
raise money for upkeep and continue to run homeless dinners for
homeless
We can share information about events, photos of people using the
church and services, stories from people about the difference a meal
makes
Success would be more room bookings and more money coming in
Our resources are a volunteer who manages the website, religious
leader who enjoys technology, administrator…
Now over to you…
The anatomy of Twitter
Live demonstration
Target: Who should I follow?
Accounts you could follow…
Funders @BigLotteryFund @citybridgetrust
Resources @Media_Trust @CharityComms
Businesses @WyevaleGC
Journalists @BromleyTimes @BBCRadioKent
Local groups @CommLinksBrom @GreenGymBromley
Regional / neighbouring @GroundworkLon @BrockwellParkCP
charities
National bodies @HelpBritBlos @TheGreenParty
Council/statutory @LBofBromley @HillingdonFIS
bodies etc. @MPSBromley @HWBromley
Individuals Councillors? Celebrities aligned to your cause?
Use Twitter Search - https://twitter.com/search-home
Creating your profile
What does or will your profile say about you?
Good description, location and web address – people will search using key words in your bio
Develop your profile…
Click on your icon, View Profile,
then Edit profile. Alternatively go
to Settings & Design.
Twitter images dimensions
Twitter profile (avatar)
= 400 x 400 pixels
Twitter header
= 1500 x 500 pixels
Twitter posts
= 1024 x 512
Exercise
Create your profile and start following!
@SuperhighwaysUK
@BromleyFriends
@ let’s add the rest of our class!
What do I talk about?
Inspirational quotes
Success stories
Original content – include video, audio, photo
(Vine, Audioboom,Flickr?)
Links to other stories
Requests for help / campaigning
Useful information – news / events/resources
etc
Questions
Write and Engage
Types of messages on Twitter
Tweet: directed to no one, everyone sees it
@reply: directed to someone, everyone sees it
Direct message: private message to one person
Re-tweet is a message written by someone else that
you pass on to your network, everyone sees it
@mention is when you include other user names in
your tweet or re-tweet this is called
Example tweets
Tweet
Tweet with @reply and direct message (you can’t see this!)
Example tweets
Re-tweet (tweet includes hashtag)
Original tweeter
Sent out by CarersTweets to their followers
Tweet with @mentions
Content is key to engagement
Capture content
Set it in a context
Share it with others
Remember COPE (Content Once, Publish Everywhere)
27
Create, curate and connect
Infographics for impact
More than just photos
Tweeting from other applications
Vine – video
Audioboom – Audio
Mailchimp – e-bulletins
Flickr – photos
Exercise
Write and Engage - Tweet and re-tweet1. Write a tweet about what you’ve learned already today
including @SuperhighwaysUK in your text
2. Re-tweet the resource I send you
3. Re-tweet a resource to the person next to you – you will need to copy the text and use RT with an @mention
4. Promote your cause with a link (you can use a link shortening website e.g. https://bitly.com )
5. Promote your cause to someone in the room
6. Re-tweet this cause by copying the text and use RT with an @mention and comment
Building your follower base
Build up audience of people you know
Ask – clearly spell out what you want people to do and give them the exact wording
Interact with your ‘Tweeps’ – respond to your @mentions
Identify and follow similar people and organisations
Use directories: e.g. www.wefollow.com
Promote, promote, promote
Timing - don’t send your tweets when people are asleep!
If you want to be re-tweeted keep your tweets short
(If you want your tweet link to be clicked go long)
Engage your social media influencers
Exercise: Explore and follow
1. Look at your followers list of followers and find
10 people to follow
2. Use the search box in the Connect tab to find
10 names of people to follow
3. Use the search box in the #Discover tab to
find 10 names of people to follow by Activity /
Who to Follow / Tweets
Using hashtags
Create hash tags around your campaigns and fundraising
Short, unique , no spaces, no strange characters
Great way to keep track of conversations by keyword
Identify people interested in you
Join in other’s conversations
May not trend but you never know!
Some chats have specific times and lengths just like a physical
meeting
#overuse of #hashtags #is a #bad #idea, makes your #tweet
#unreadable
Be careful using broad hashtag words #charity
5-minute pause
"#Hashtag" with Jimmy Fallon & Justin Timberlake (Late Night with Jimmy Fallon)
http://youtu.be/57dzaMaouXA
Example: #volunteersweek
#FollowFriday or #FF#CharityTuesday
Search for chats at: www.hashtags.org
# and video = great content
Water is Life turned the #firstworldproblems on its head: ‘donate to solve real problems’
Tweet:My son got the wrong toy in his happy meal #firstworldproblems
Exercise
Engage in a hashtag chat
Let’s create one together…
#.........................
or
We can use this...
#Superhighwayschat
Top tips for Twitter success
• Listen (you can use lists to keep track)
• Use the TWEET framework
• Plan your strategy – it should sit inside your marketing/ communications strategy and business plan objectives
• Integrate campaign across all channels
• Find the necessary time, tools and resources
• Get all staff on board – Chief Executives key
• Use volunteers – remember its your responsibility
• Offline not just online
• Content, content, content…audio/video/photo
• Use your mobile – smart phone is the best!
• Collaborate
• Map your re-tweeting reach
• Repeat yourself! (but try to write it a little differently)
Ettiquette
Don’t say anything you wouldn’t want
your granny to read!
Be personal and authentic
Say thank you
Don’t automate (too much) and over-schedule
Don’t overdo re-tweeting
It’s OK to un-follow someone
Direct message someone if you’re making one-to-one plans
Always respond
It’s OK to make mistakes
You can use ‘text speak’ but stick to the simple stuff
Spellcheck
Plan and save time
http://www.socialbrite.org/2010/11/09/top-10-social-media-dashboard-tools/
Time management
Tools e.g. Hootsuite, TweetDeck, Twhirl, Seesmic to auto-
schedule (you can also auto-schedule re-tweets)
Use Twitter lists to keep an eye on important accounts – don’t
drown in the stream
Use Twitter alert tools
More than one person tweeting – think core values
Have a content plan – think ahead
Integrate Twitter into your day - think mobile
Tweet bank
Try not to post from other platforms – people can tell it’s
automated. Twitter is about conversation
Tracking tools
Tracking tools
Analytics
http://twtrland.com
http://www.tweetstats.com
http://tweet.grader.com
http://twitalyzer.com
http://klout.com
https://followerwonk.com
Alerts
http://tweetbeep.com
www.tweetalarm.com
www.twilert.com
http://nearbytweets.com
Further useful resources
An overview infographic www.salesforce.com/blog/content/dam/blogs/legacy/2015/03/6a00e54ee3905b883301b8d0f4d4c4970.jpg
Twitter! https://support.twitter.com/
About that First Tweet www.unity.co.uk/guide
Superhighways www.superhighways.org.uk
NFP Tweetup www.nfptweetup.org@NFPtweetup
