ready. set. go! launch your #givingtuesday campaign today

Ready. Set. Go! Launch Your

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Campaign Today

#KimbiaWebinars @KimbiaInc

Confidential document: Kimbia Inc. 2015

HiMiriam Kagan

Senior Fundraising Principal

@miriamkagan

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Jackie MathisPrincipal Solutions Architect

@htmella

#KimbiaWebinars @KimbiaInc


View our previous 2 webinars under the free tools section on our website:

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Agenda

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Why Participate in a Crowdfunding Event?#GivingTuesday Background and Stats

2014 #GivingTuesday Success Story

Why Kimbia?

Strategies to Maximize Campaign Results

Demo

Questions / Next Steps


Why Crowdfunding?

* Data based on Kimbia customers who have done 2 – 5 consecutive annual crowdfunding/giving day events.

• It’s here to stay

• Drives significant new revenue

• Recruits new, high value donors – up to 60%

• Engages major donors

• Delivers year-over-year growth

Year-Over-Year Growth


#GivingTuesday Trends Report:

Data

• #GivingTuesday has had double-digit, year-over-year growth in online donations since 2012

• Large organizations have received the most donations on #GivingTuesday, but this trend is shifting

• Online average gift amounts exceed $100 for most organizations on #GivingTuesday

• About 17% of online donation form views on #GivingTuesday 2014 were on a mobile device


Success Story


Houston Grand Opera Key Results

• $235K+ raised, 17.5% above goal

• 16% page conversion rate

• 89% of total gifts from online channels

• 27 $1,000+ online gifts

• $518 average gift, nearly 8x the industry avg of $66

• $317 online average gift, over 2.5x the industry avg

Why Kimbia?


Kimbia provides an all-in-one solution for…


Kimbia is the global leader in crowdfunding events

Helping 19,000+ nonprofits since 2007

7 of the 10 largest crowdfunding events

Delivered through patented widget technology

Focused on producing the optimal donor experience

Higher conversion rates in A/B tests versus competitors

Portable, scalable and easy to integrate with CRM, CMS, Email and other software tools

• Giving Days• P2P & Team Raising• Online Donations• DIY• Event Registration


Recent Crowdfunding Events

SWARTHMORE COLLEGE RAISED

April 4, 2014

$400,000

NOTRE DAME RAISED

April 27, 2014

$900,000

UNIVERSITY OF SYDNEYRAISED

April 4, 2014

$900,000

BOSTON UNIVERSITYRAISED

April 30, 2014

$1,100,000

BOSTON FOUNDATIONRAISED

$1,100,000

TRINITY COLLEGERAISED

April 29, 2015

$2,000,000

GIVE RICHMONDRAISED

September 17-18, 2014

$1,600,000

AMERICAN RED CROSSRAISED

June 2, 2015

$2,400,000

SAN ANTONIO FOUNDATIONRAISED

May 5, 2015

$4,300,000

SARASOTA CFRAISED

May 6, 2014

$3,100,000

LANCASTER CFRAISED

November 21, 2014

$4,500,000

MIAMI FOUNDATIONRAISED

November 3, 2014

$5,200,000

UC-BERKLEYRAISED

November 20, 2014

$5,300,000

PURDUE UNIVERSITYRAISED

April 29, 2015

$13,700,000

PITTSBURGH FOUNDATIONRAISED

May, 15, 2014

$7,700,000


Recent Crowdfunding Events

MINNEAPOLIS / ST. PAULRAISED

November 12, 2014

$18,200,000

PURDUE UNIVERSITY RAISED

April 29, 2015

$13,700,000

DALLAS / FT. WORTHRAISED

September 18, 2014

$26,100,000


Strategies to Maximize Event Success


Your Tech Prep List


Fully Branded & Customizable


• Integrated FB/Twitter feed

• Ability to highlight sponsors

• Customized header graphics

• Site countdown

• Custom homepage language/videos

• Search feature to look up affiliates (if needed)

Giving Day Platform


• Your own branded website: Kimbia builds your site, using your logo and branding elements. No IT staff required and donors are not directed off your site.

• Secure platform: PCI DSS 2.0 Level 1 Certification, SSAE 16 S0C 1 Type 2 Verified. Deemed compliant after hacker testing by a leading financial institution.

• Stable platform: Processed over 200K transactions from 140K donors in a single day with zero downtime. No embarrassment here.

Brand Control & Protection


• Leaderboard sorted by # of gifts and total amount raised

• Ability to easily award prizes throughout the day

• Donor Receipting

• Data Ownership

Giving Day Platform


$ Improved ROI

Active: Strong offer for active donors

Lapsed: Great reactivation tool for lapsed donors

New: 20%+ of responses come from new donors

Middle: Many donors upgrade to mid level giving categories

Major: Great opportunity to engage major donors for matching funds

Corporate: Engagement on multiple levels: event sponsorship, employee giving, matching funds

Effective For all Levels of Giving


Key Ingredients for Giving Day Success

• Mobile Optimized Forms

• Corporate Sponsorship/Participation

• Pool of Matching Gifts

• Celebrity Endorsement

• Pre-event Marketing

• Social Media Buzz w/ Event Day Focus

• Clear Goal• Strong

Theme• Transparent

Designation

Compelling Offer

Promotion

Mobile Response

Incentives


• Feature real-time results on home page

• Leverage social media, youtube, email to amplify results

Communicate Results


Communicate Results


DEMO

27#KimbiaWebinars @HouGrandOpera @KimbiaInc


Questions?

28#KimbiaWebinars @HouGrandOpera @KimbiaInc


Special Offer

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Special Starter Kit Pricing* to Get You Ready for this #GivingTuesday

• Fully-branded giving day site

• Real-time status widget, social media integration

• Industry-leading, proven secure & stable platform

[email protected]

*Offer does not include Kimbia services engagement or complete platform functionality – contact us to learn more about your options.


Post-Event Checklist

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www.kimbia.com

[email protected]@miriamkagan

#KimbiaWebinars@KimbiaInc

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Contact Information

http://www.kimbia.com/

ready. set. go! launch your #givingtuesday campaign today

Government & Nonprofit