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READING is...

Members:

Benavidez

Daluz

Gonzales

Luna

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Sy

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Reading is not just

a basic skill.Note th

e kind of knowledge involved in

strategic thinking: not intellectual

knowledge, not analytical reports orabstracted facts and figures (though these

can certainly help), but personal knowledge

intimate understanding, equivalent to thecraftsman's feel for the clay.

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The ability to make that kind of

switch in thinking is the essence of

strategic management. And it has

more to do with vision and

involvement than it does withanalytic technique.

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Reading is a complex

process.

"Strategies grow like weeds in agarden.

They take root in all kinds of places,

wherever people have the capacity to

learn and the resources to support

that capacity."

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Reading is problem solving.

"... we need the word as much to

explain past actions as to describe

intended behaviour. After all, if

strategies can be planned and

intended, they can also be pursuedand realized (or not realized, as the

case may be)."

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Fluency reading is not the

same as decoding.

Consider how the National Film board

of Canada came to adopt a feature filmstrategy. The NFB is a federal

government agency, famous for its

creativity and expert in the productionof short documentaries.

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Consider first what we call umbrella strategy. Here

the senior management sets out broad guidelines

and leaves the specifics to other lower down in the

organization. This strategy is not only deliberateand emergent, but is also deliberately emergent,

in that the process is consciously managed to

allow strategies to emerge en route.

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Reading is situationally-

bounded.

"The form for a ceramic cat collapses on

the wheel, and our potter sees a bull

taking shape. Clay sticks to a rolling

pin, and a line of cylinders results.

Wafers come into being because of a

shortage of clay and limited kiln spacewhile visiting a studio in France."

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"At Volkswagenwerk, we saw only

one between the late 1940s and

the 1970s, the tumultuous shift

from the traditional Beetle to the

Audi-type design."

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Proficient readers share

some key characteristics.

"Thus errors become opportunities,

and limitations stimulate creativity.The natural propensity to

experiment, even boredom, likewise

stimulates strategic change."

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"We often fool ourselves, as well as

others, by denying our subconscious

motives. And remember thatintentions are cheap, at least when

compared with realizations."

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THANK YOU &GOD BLESS !