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    Copyright 2009 John Wiley & Sons, Inc. 1-1

    Lecture Outline

    What Operations and Supply ChainManagers Do

    Operations Function Evolution of Operations and Supply Chain

    Management Globalization and Competitiveness Operations Strategy and Organization of the Text Learning Objectives for This Course

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    What Operations and

    Supply Chain Managers Do What is Operations Management?

    design, operation, and improvement of productivesystems

    What is Operations? a function or system that transforms inputs into outputs of

    greater value

    What is a Transformation Process? a series of activities along a value chain extending from

    supplier to customer

    activities that do not add value are superfluous andshould be eliminated

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    Physical: as in manufacturing operations

    Locational: as in transportation orwarehouse operations

    Exchange: as in retail operations

    Physiological: as in health care

    Psychological: as in entertainment

    Informational: as in communication

    Transformation Process

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    INPUTMaterial

    Machines

    Labor

    Management

    Capital

    TRANSFORMATION

    PROCESS

    OUTPUT

    Goods

    Services

    Feedback & Requirements

    Operations as a

    Transformation Process

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    Operations Function

    Operations

    Marketing

    Finance andAccounting

    Human

    Resources Outside

    Suppliers

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    How is Operations Relevant to my

    Major?

    Accounting

    InformationTechnology

    Management

    As an auditor you must

    understand the fundamentals of

    operations management. IT is a tool, and theres no better

    place to apply it than inoperations.

    We use so many things youlearn in an operations classscheduling, lean production,theory of constraints, and tons ofquality tools.

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    How is Operations Relevant to my

    Major? (cont.)

    Economics

    Marketing

    Finance

    Its all about processes. I liveby flowcharts and Pareto

    analysis. How can you do a good job

    marketing a product if youreunsure of its quality or deliverystatus?

    Most of our capital budgetingrequests are from operations,and most of our cost savings,too.

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    University of Tennessee at Chattanooga

    I ntroduction to Operations and

    Supply Chain Management

    Operations Management - 6thEdition

    Chapter 1

    Roberta Russell & Bernard W. Taylor, III

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    Evolution of Operations and

    Supply Chain Management Craft production

    process of handcrafting products or

    services for individual customers Division of labor

    dividing a job into a series of small taskseach performed by a different worker

    Interchangeable parts standardization of parts initially as

    replacement parts; enabled massproduction

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    Scientific management

    systematic analysis of work methods Mass production

    high-volume production of a standardizedproduct for a mass market

    Lean production adaptation of mass production that prizes

    quality and flexibility

    Evolution of Operations and

    Supply Chain Management (cont.)

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    Historical Events in

    Operations Management

    Era Events/Concepts Dates Originator

    Industrial

    Revolution

    Steam engine 1769 James Watt

    Division of labor 1776 Adam SmithInterchangeable parts 1790 Eli Whitney

    ScientificManagement

    Principles of scientific

    management1911 Frederick W. Taylor

    Time and motion studies 1911Frank and Lillian

    GilbrethActivity scheduling chart 1912 Henry Gantt

    Moving assembly line 1913 Henry Ford

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    Historical Events in

    Operations Management (cont.)Era Events/Concepts Dates Originator

    HumanRelations

    Hawthorne studies 1930 Elton Mayo

    Motivation theories 1940s Abraham Maslow1950s Frederick Herzberg

    1960s Douglas McGregor

    OperationsResearch

    Linear programming 1947 George Dantzig

    Digital computer 1951 Remington Rand

    Simulation, waitingline theory, decision

    theory, PERT/CPM

    1950sOperations researchgroups

    MRP, EDI, EFT, CIM1960s,1970s

    Joseph Orlicky, IBM

    and others

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    Historical Events in

    Operations Management (cont.)

    Era Events/Concepts Dates Originator

    Quality

    Revolution

    JIT (just-in-time) 1970s Taiichi Ohno (Toyota)

    TQM (total qualitymanagement)

    1980s W. Edwards Deming,Joseph Juran

    Strategy and

    operations1980s

    Wickham Skinner,

    Robert Hayes

    Business process

    reengineering 1990s

    Michael Hammer,

    James Champy

    Six Sigma 1990s GE, Motorola

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    Evolution of Operations and

    Supply Chain Management (cont.) Supply chain management

    management of the flow of information, products, and services acrossa network of customers, enterprises, and supply chain partners

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    Globalization and

    Competitiveness (cont.)

    Hourly Compensation Costs for Production Workers

    Source:U.S. Bureau of Labor Statistics, 2005.

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    Globalization and

    Competitiveness (cont.)

    World Population DistributionSource:U.S. Census Bureau, 2006.

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    Globalization and

    Competitiveness (cont.)

    Trade in Goods as % of GDP

    (sum of merchandise exports and imports divided by GDP, valued in U.S. dollars)

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    Productivity and

    Competitiveness Competitiveness

    degree to which a nation can produce goods andservices that meet the test of international

    markets Productivity

    ratio of output to input

    Output sales made, products produced, customers

    served, meals delivered, or calls answered Input

    labor hours, investment in equipment, materialusage, or square footage

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    Measures of Productivity

    Productivity and

    Competitiveness (cont.)

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    Productivity and

    Competitiveness (cont.)

    Average Annual Growth Rates in Productivity, 1995-2005.Source: Bureau of Labor Statistics. A Chartbook of

    International Labor Comparisons. January 2007, p. 28.

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    Strategy Provides direction for achieving a mission

    Five Steps for Strategy Formulation Defining a primary task

    What is the firm in the business of doing?

    Assessing core competencies What does the firm do better than anyone else?

    Determining order winners and order qualifiers What qualifies an item to be considered for purchase? What wins the order?

    Positioning the firm How will the firm compete?

    Deploying the strategy

    Strategy and Operations

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    Strategic Planning

    Mission

    and Vision

    Corporate

    Strategy

    Operations

    Strategy

    Marketing

    Strategy

    Financial

    Strategy

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    Positioning the Firm

    Cost

    Speed

    Quality

    Flexibility

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    Positioning the Firm:

    Cost Waste elimination

    relentlessly pursuing the removal of all waste

    Examination of cost structure looking at the entire cost structure for

    reduction potential

    Lean production providing low costs through disciplinedoperations

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    Positioning the Firm:

    Speed fast moves, fast adaptations, tight linkages Internet

    conditioned customers to expect immediate responses

    Service organizations always competed on speed (McDonalds, LensCrafters, and

    Federal Express)

    Manufacturers time-based competition: build-to-order production and

    efficient supply chains Fashion industry

    two-week design-to-rack lead time of Spanish retailer, Zara

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    Positioning the Firm:

    Flexibility ability to adjust to changes in product mix,

    production volume, or design

    National Bicycle Industrial Company offers 11,231,862 variations delivers within two weeks at costs only 10%

    above standard models mass customization: the mass production of

    customized parts

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    Policy Deployment

    Derivation of an Action Plan Using Policy Deployment

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    Balanced Scorecard

    Balanced scorecard

    measuring more than financial performance

    finances

    customers

    processes

    learning and growing

    Key performance indicators a set of measures that help managers evaluate

    performance in critical areas

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    Balanced Scorecard

    BalancedScorecard Worksheet

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    Balanced Scorecard

    Radar Chart Dashboard

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    Operations Strategy

    Products

    Services Process

    and

    Technology

    Capacity

    Human

    Resources Quality

    Facilities Sourcing Operating

    Systems

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    Learning Objectives of

    this Course Gain an appreciation of strategic importance

    of operations management in a global

    business environment Understand how operations relates to other

    business functions

    Develop a working knowledge of concepts

    and methods related to designing andmanaging operations and supply chains

    Develop a skill set for quality and processimprovement