suggested outreach schedule - b4mc · web viewthe program features a reusable bags 4 my cause bag...

NON-PROFIT MARKETING TOOLKITGIANT Bags 4 My Cause Program

MARKETING TOOLKIT CONTENTSClick each title to navigate to the corresponding page

SUGGESTED OUTREACH SCHEDULE 2 EMAIL TEMPLATES 4 MEDIA OUTREACH TEMPLATES 12 SOCIAL MEDIA TIPS 17 SOCIAL MEDIA POSTS 19

1

SUGGESTED OUTREACH SCHEDULE

We suggest using this outreach schedule to help coordinate efforts and success with the Marketing Toolkit. There is a template for each scheduled outreach item listed within this toolkit.

15 DAYS PRIOR TO LAUNCH:¬ Announcement Email to your Team ¬ Announcement Email to your Supporters ¬ Announcement Social Media Post

5 DAYS PRIOR TO LAUNCH:¬ Press Release #1- Pre-Program Announcement¬ Company Newsletter Announcement

LAUNCH DAY:¬ Launch Day Email¬ Launch Day Social Media Post

DAY 4:¬ Social Media “Any Time” Post

DAY 6:¬ Social Media “Any Time” Post

DAY 8:¬ Social Media “Any Time Post”


DAY 15:¬ Press Release #2 - Mid-Program Update¬ Social Media “Reminder Post”¬ Company Newsletter Mid-Program Update


DAY 20:

2

¬ Social Media “Any Time Post”

DAY 23:¬ Reminder Email - “One Week Left”¬ Reminder Social Media Post

DAY 29:¬ Social Media “Day 29 Post”

FOLLOWING WEEK:¬ Thank You Email¬ Thank You Social Media Post¬ Press Release #3 - Post-Program Update¬ Company Newsletter Thank You

3

EMAIL TEMPLATESEmail announcements are a great way to share the news to your supporters about being chosen for the GIANT Bags 4 My Cause Program!

The templates below are designed to provide you with a simple way to send updates throughout the month, keeping your supporters and the community energized and engaged. (Insertions) are bolded within the email documents to make them stand out a bit since they are placeholders for you to fill in your unique information.

Email Marketing Tips:● Don’t be afraid to send emails often throughout the month, since this is a relatively

short program it is best to keep the news top of mind for your supporters. We recommend emailing your list of contacts a minimum of 4 times.

● Emails receive higher open rates when they include a short and punchy subject line. Keep your subject lines short and to the point.

● The human attention span is at its lowest ever - 8 seconds. Keep your emails short, and lead with the most important message so that your news does not get lost in the body of the email.

4

EMAIL #1: SELECTION ANNOUNCEMENT EMAIL FOR YOUR TEAMSubject: Exciting News! GIANT Bags 4 My Cause Program

Dear (Staff/Board/Volunteers),

We are so excited to share that (name of organization) has been selected to be a part of the GIANT Bags 4 My Cause Program, which is designed to make it easy for customers to contribute to their local community while supporting the environment.

For the month of (selected month), each time a reusable Bags 4 My Cause Bag is purchased at the GIANT located at (location), $1 will be donated to (name of organization), unless otherwise directed by the customer through the Giving Tag.

This is a great way to raise awareness, support the environment and fundraise for our cause. If everyone on our email list purchased just ONE bag, we would receive a donation of $(how many people on your list). Imagine if everyone bought TWO!

Let’s get started! We can begin by spreading the news to our friends and family. Call, send emails, and post on social media. The more people who learn about the program and purchase the Bags 4 My Cause Bag during the month of (month of selection), the more money we will raise.

To learn more about this program, please visit giant.bags4mycause.com.

Best,(Executive Director signature)

5

EMAIL #2: SELECTION ANNOUNCEMENT EMAIL FOR YOUR SUPPORTERSSubject: Exciting News! GIANT Bags 4 My Cause Program

(Name of supporter),

We are excited to announce that (name of organization) has been selected to be a part of the GIANT Bags 4 My Cause Program, which is designed to make it easy for customers to contribute to their local community while supporting the environment.

For the entire month of (selected month), each time a reusable Bags 4 My Cause Bag is purchased at the GIANT located at (location), $1 will be donated to (name of organization), unless otherwise directed by the customer through the Giving Tag.

We appreciate the support you give, which has allowed (name of organization) to maintain the work we do in our community. The GIANT Bags 4 My Cause Program is a great way to continue to support our cause while working to eliminate single-use paper and plastic bags.

Imagine if each one of our supporters purchased just ONE bag! Please spread the word and pass this exciting news on to your friends and family.

Thank you so much for your continued support.

Best, (Executive Director signature)

6

EMAIL #3: LAUNCH DAY EMAILSubject: Launch Day: GIANT Bags 4 My Cause Program!

Hello,

Today is launch day for the GIANT Bags 4 My Cause Program! Starting today and for the entire month of (month of selection), when you purchase a reusable Bags 4 My Cause Bag at the GIANT located at (location), $1 is donated to (name of organization) throughout the month of (month of selection), unless otherwise directed by the customer through the Giving Tag attached to the bag.

Our goal is to sell (goal of bags bought e.g. 200) bags, equivalent to $(insert donation equivalent e.g. $200) raised. We are confident that with the help of our dedicated supporters, we can reach this goal.

We strongly encourage you to share this news with family and friends as well!

The Bags 4 My Cause Bags are located on displays around the store and at the checkout. For more information about the program, please visit giant.bags4mycause.com.

Thank you for your support, (Executive Director signature)

7

EMAIL #4: ONE WEEK LEFT EMAILSubject: One Week Left: GIANT Bags 4 My Cause Program!

Hello,

We are so excited to share that we have accomplished (___%) of our fundraising goal for the GIANT Bags 4 My Cause Program so far this month! Thank you to all who have purchased a Bags 4 My Cause Bag at the GIANT located at (location).

We have just one week left in the program! We are hoping to reach our goal of $(your fundraising goal) by the end of (month selected). For every Bags 4 My Cause Bag sold during (month) at the GIANT located at (location), $1 is donated to (name of organization), unless otherwise directed by the customer through the Giving Tag attached to the bag.

If you haven’t already, this is a great time to buy the Bags 4 My Cause Bag in support of (name of organization). If you have already purchased bags, please encourage your family members and friends to do the same.

For more information about the GIANT Bags 4 My Cause Program, please visit giant.bags4mycause.com.

Thank you for your continued support!


8

EMAIL #5: FINAL EMAIL – THANK YOU!Subject: Thank you! GIANT Bags 4 My Cause Program

Hello,

We are excited to share that $(money raised) was donated to our organization through the GIANT Bags 4 My Cause Program during the month of (month of selection)!

We would like to extend a GIANT thank you for your participation and support during our benefiting month of the GIANT Bags 4 My Cause Program.

Whether you bought a bag or helped spread the word, we couldn’t have done this without you. The money generated through this program will help us to (share what you will do with the funds raised). Thank you again for making this a fun and successful experience for (name of organization)!

But we’re not done! You can continue to help raise funds for (name of organization) by using the Giving Tag attached to the Bags 4 My Cause Bag! All you have to do is purchase the Bags 4 My Cause Bag at any GIANT and follow the instructions on the attached Giving Tag to direct the $1 donation to our organization.



9

NEWSLETTER TEMPLATE #1: PRE-PROGRAM ANNOUNCEMENTWe have some great news!

We have been chosen by the GIANT located at (location) as the latest non-profit to benefit from the Bags 4 My Cause Program. This means that for the entire month of (month), (name of your organization) will receive a $1 donation every time the Bags 4 My Cause Bag is sold, unless otherwise directed by the customer through the Giving Tag.

All you have to do to support (name of your organization) is go to the GIANT located at (location) throughout the month of (selected month) and pick up the bag! Thank you for your support.

For more information on the GIANT Bags 4 My Cause Program, visit giant.bags4mycause.com.

NEWSLETTER TEMPLATE #2: MID-PROGRAM UPDATEWe are happy to share that (# of bags sold) Bags 4 My Cause Bags have already been sold at the GIANT in (location) this month – which means we’ve already generated $(donation amount) in donations!

Thank you to everyone that has visited the GIANT located at (location) and purchased a Bags 4 My Cause Bag. With (# of days left in month) days left in (month), there is still time to visit the store and pick up a few Bags 4 My Cause Bags. All you have to do is grab a Bags 4 My Cause Bag before you check out, and we’ll receive $1!


10

NEWSLETTER TEMPLATE #3: POST-PROGRAM THANK YOUWe had a terrific month as the beneficiary of the GIANT Bags 4 My Cause Program!

Thank you all so much for your support during this great opportunity. During the month of (month), the GIANT located at (location) sold (# of bags sold), which means we will be receiving a check for $(donation amount)! These funds will help us to (how you will use the funds).

But we’re not done! You can continue to help raise funds for (name of organization) by using the Giving Tag attached to the Bags 4 My Cause Bag! All you have to do is purchase the Bags 4 My Cause Bag at any GIANT and follow the instructions on the attached Giving Tag to direct the $1 donation to our organization.


For more information on the Bags 4 My Cause Program, visit giant.bags4mycause.com.

11

MEDIA OUTREACH TEMPLATESThe local newspaper is a common place where people go to learn about what is happening in the communities in which they live and work. It is a great way to spread the word about your participation in the GIANT Bags 4 My Cause Program!

Below we have provided a draft pitch for you to use to email your local newspaper, as well as three press release templates that you can use pre-program, mid-program and post-program.

We encourage you to go to the store location that selected you, introduce yourself and your non-profit to the store manager and have your photo taken with them to use in outreach to your local newspaper and to share on social media. We suggest emailing the reporter/editor responsible for the business section of the newspaper to ensure your pitch gets in the best hands.

12

EMAIL DRAFT: PITCH TEMPLATE TO ANNOUNCE THE NEWS Subject: (Your organization) Selected for the GIANT Bags 4 My Cause Program

Hello (Name of reporter),

(Name of organization) has been selected as the benefiting non-profit of the GIANT Bags 4 My Cause Program at the GIANT located at (location) for the month of (month of sponsorship).

The program features a reusable Bags 4 My Cause Bag with a Giving Tag that allows a customer to direct a $1 donation to the non-profit of their choice upon purchase. For every Bags 4 My Cause Bag purchased at the GIANT located at (location) during (month of sponsorship), (name of your organization) will receive the $1 default donation, unless otherwise directed by the customer through the Giving Tag.

Below I have provided a photo of the store manager at the GIANT located at (location) with a suggested caption as well as a full press release.

Can you run this in the next edition of (name of local newspaper)? Please contact me if you have any further questions.

Thanks,(Your name) (Your phone number) (Your organization name)

(ATTACH PHOTO OF YOU WITH BAG & STORE MANAGER) (ATTACH WORD DOCUMENT WITH COMPLETED PRESS RELEASE TEMPLATE)

Photo caption: (Your Name) of (name of organization) and (store manager name) of the GIANT located at (location) with the Bags 4 My Cause Bags that are supporting (organization name) during (month).

13

PRESS RELEASE #1: PRE-PROGRAM ANNOUNCEMENTFOR IMMEDIATE RELEASE(Name)(Name of your organization)(Phone)(Email)

(Name of your organization) Celebrates Selection as a GIANT Bags 4 My Cause Program Beneficiary

(City, State) – (Name of your organization), a non-profit committed to (description of your organization), has been selected as a beneficiary of the GIANT Bags 4 My Cause Program for the month of (month).

The GIANT Bags 4 My Cause Program, which launched in February 2019, is a reusable bag program that facilitates community support with the goal to make a difference in the communities shoppers live and work in. The program features the reusable Bags 4 My Cause Bag with a special tag attached to it that allows customers to direct a donation to a non-profit of their choice upon purchase.

(Name of your organization) was selected as the (month) beneficiary of the program by store leadership at the GIANT located at (location). (Name of your organization) will receive a $1 donation every time the reusable Bags 4 My Cause Bag is purchased at this location during (month of your sponsorship), unless otherwise directed by the customer through the Giving Tag attached to the bag.

“(1-2 sentence quote reflecting excitement about being chosen for the program),” said (name of your organization) Executive Director, (name). “(Short quote on how this donation will help you fulfill your mission).”

(Name of your organization) has a goal of raising $(fundraising goal amount) during (month of sponsorship). (Name of organization) plans to use the projected funds to (plans for funds).

(Name of organization) is a non-profit based in (city, state). Founded in (year), (name of organization) has (describe efforts in the community since founding of company). Learn more about (name of your organization) by calling (your phone number) or visiting (your website).


14

PRESS RELEASE #2: MID-PROGRAM UPDATEFOR IMMEDIATE RELEASE(Name)(Insert name of your organization)(Phone)(Email)

(Name of your organization) Celebrates Initial Donation Through GIANT Bags 4 My Cause Bag Sales

(City, State) – (Name of your organization), a non-profit committed to (description of organization), has raised its first $(amount of money raised) in donations so far this month through sales of the reusable Bags 4 My Cause Bag.

The GIANT Bags 4 My Cause Program, which launched in February 2019, is a reusable bag program that facilitates community support with the goal to make a difference in the communities shoppers live and work. The program features the reusable Bags 4 My Cause Bag with a Giving Tag attached to it that allows customers to direct a donation to a non-profit of their choice upon purchase.

For every Bags 4 My Cause Bag purchased at the GIANT located at (location) during the month of (month of your sponsorship), (name of your organization) will receive a $1 donation unless otherwise directed by the customer through the Giving Tag attached to the bag.

(Name of your organization) has a goal of raising $(insert your fundraising goal amount) by the end of (month).



15

PRESS RELEASE #3: POST-PROGRAM UPDATEFOR IMMEDIATE RELEASE(Name)(Name of your organization)(Phone)(Email)

(Name of your organization) Receives $(dollar amount) Donation Through GIANT Bags 4 My Cause Program

(City, State) – (Name of your organization), a non-profit committed to (description of your organization), has raised $(amount of money raised) through the GIANT Bags 4 My Cause Program.

The GIANT Bags 4 My Cause Program, which launched in February 2019, is a reusable bag program that facilitates community support with the goal to make a difference in the communities where shoppers live and work. The program features the reusable Bags 4 My Cause Bag with a Giving Tag attached to it that allows customers to direct a donation to a non-profit of their choice upon purchase.

(Name of your organization) was selected as the (month) beneficiary of the program at the GIANT located at (location). (Name of your organization) received a $1 donation every time the Bags 4 My Cause Bag was purchased, unless otherwise directed by the Giving Tag attached to the bag.

“We couldn’t have done this without the significant support from our community and the team at the GIANT located at (location),” said (name of your organization) Executive Director, (name). “(Short quote about the impact this donation will make).”

Although the program has concluded, supporters can continue to support (name of organization) by purchasing the reusable Bags 4 My Cause Bag at any GIANT, following the instructions on the attached Giving Tag to direct the $1 donation to (name or organization).


For more information on the GIANT Bags 4 My Cause Program, visit giant.bags4mycause.com

16

SOCIAL MEDIA TIPSSocial media is an essential tool for getting the word out to your supporters and raising awareness for your cause. There are best practices and guidelines for each social media platform you may use. Below we have provided you with some best practices for three of the most popular social media channels: Facebook, Instagram and Twitter.

Facebook Tips:● Don’t be afraid to post often, as newsfeeds cycle quickly. We recommend posting to

your Facebook page a minimum of 1-2 times per week.● Posts will reach more people on Facebook when they include an image. You can

find creative images sized for social media, including pictures of the bag and more, HERE!

● The shorter the better - The ideal length of a Facebook post is about 40 characters.● Make the most of your post - Thursdays and Fridays between 1pm and 3pm are

considered to be the best times to post on Facebook.● Tagging other pages, stores or organizations in posts increases reach. Click here to

learn how to tag a page in your posts.● Posts with hyperlinks also tend to reach more people and perform better. Experiment

by linking to giant.bags4mycause.com or your own organization website in your posts.

● Reach out to us if you have any questions on how to promote the program to your supporters – we are here to help! Click here to contact us.

Instagram Tips:

● Instagram is the most visual social media channel, so use high quality images of your team, the bags, etc. when posting. You can find images of the bag in our Marketing Toolkit!

● Hashtags are important on Instagram in order to reach more people. Use a variety of hashtags at the end of your post. Some popular ones could be #giveback, #dogood, or something related to your specific cause.

● Keep posts short and to the point and add your hashtags at the end in order to keep people’s attention. 40-60 characters is the ideal optimal length of an Instagram post.

● Tag other organizations or people in your post to reach more people. Click here to learn how to tag other users in your posts on Instagram.

17

https://giant.bags4mycause.com/giant-bags-4-my-cause-bag-images-2/

Twitter Tips:● Twitter is for real-time content, so post frequently on Twitter - you can even post

multiple times each day!● Use hashtags to reach more people on Twitter. Some popular ones are #giveback,

#dogood or something related to your specific cause.● Include hyperlinks and images in your posts in order to reach more people. There

are photos of the bag in our marketing toolkit, and you can link people to giant.bags4mycause.com to learn more.

● The max character count is 280, so keep your posts short and to the point for the best results.

● “Mention" other organizations in your posts to increase engagement! Click here to learn how to mention other users in your posts on Twitter.

18

SOCIAL MEDIA POSTSSocial media is one of the most effective ways to reach new people and raise awareness for your organization and its participation in the GIANT Bags 4 My Cause Program. Below we have provided you with drafted posts for Facebook, Twitter and Instagram.

We strongly recommend you include an image of the bag with each one of these posts. Not only do images result in higher engagement and reach for posts on social media, it will also help your supporters identify the bag that they should look for when they go to the store.

POST #1: SELECTION ANNOUNCEMENT POSTObjective: To let your supporters know about being chosen for the GIANT Bags 4 My Cause Program.

Facebook Post:We’re excited to share that (organization name) has been selected as the beneficiary of the GIANT Bags 4 My Cause Program! Each time the reusable Bags 4 My Cause Bag is purchased at the GIANT located at (location) during the month of (month selected) we will receive the $1 default donation.

Twitter/Instagram:We’ve been selected for the GIANT Bags 4 My Cause Program! Purchase a reusable Bags 4 My Cause Bag at the GIANT located at (location) during (month selected) to donate $1 to our organization.

POST #2: LAUNCH DAY ANNOUNCEMENT POSTSObjective: To let everyone know that this is first day of your benefiting month in the program.

Facebook Post: Starting today, for every reusable Bags 4 My Cause Bag purchased at the GIANT located at (location), we will receive the $1 default donation. Support (organization name) and purchase the Bags 4 My Cause Bag today! Learn more at: giant.bags4mycause.com.

Twitter/Instagram:Head to the store located at the GIANT located at (location) this month to buy your Bags 4 My Cause Bag – we receive $1 default donation for each one sold this month!

19

POST #3: REMINDER POSTSObjective: To remind your supporters to get out and buy the GIANT Bags 4 My Cause Bag.

Facebook Post:Just a little reminder to stop by the GIANT located at (location) before the end of the month and pick up the reusable Bags 4 My Cause Bag! For every Bags 4 My Cause Bag sold, we get the $1 default donation! With your help, we can make a positive impact in our local communities, and on the environment. Thank you for your support!

Twitter/Instagram:For every reusable Bags 4 My Cause Bag sold at the GIANT located at (location) this month, (organization name) will receive the $1 default donation. Go get yours today!

POST #4: ANY TIME POSTSObjective: To provide easy cut and paste options for your social media platforms. Don’t be afraid to post often.

Facebook Posts:● Love reusable bags? For the entire month of (selected month), buy the Bags 4 My

Cause Bag at the GIANT located at (location) and we will receive the $1 default donation!

● Support the environment and your community – buy a reusable Bags 4 My Cause Bag today! For every reusable Bags 4 My Cause Bag sold during (selected month) at the GIANT located at (location), we will receive a $1 donation unless otherwise directed through the Giving Tag.

● Work to eliminate single-use bags while supporting (organization name)! For every reusable Bags 4 My Cause Bag sold at the GIANT located at (location) this month, (organization name) will receive the $1 default donation.

● With the Bags 4 My Cause Bag, helping (organization name) is easy! This month at the GIANT located at (location), we will receive a $1 donation for every reusable Bags 4 My Cause Bag sold unless otherwise directed through the Giving Tag.

● Check out the reusable Bags 4 My Cause Bag at the GIANT located at (location)! Not only is it a great way to bring your groceries home, during this month we will receive the $1 default donation for each one sold.

● Have you heard the news? For every reusable Bags 4 My Cause Bag sold at the GIANT located at (location) this month our organization will receive the $1 default donation!

● Support (organization name) and go green at the same time! This month at the GIANT located at (location), we will receive the $1 default donation for every reusable Bags 4 My Cause Bag sold.

20

● Each reusable Bags 4 My Cause Bag sold at the GIANT located at (location) this month = $1 donation for us! Support the environment and your community & buy a bag today.

● Bags 4 My Cause Bag challenge! For the month of (selected month) we will share photos of you purchasing the Bags 4 My Cause Bag at the GIANT located at (location) on our Facebook page. Tag our page in your photo for a chance to be shared! For every bag sold, we receive the $1 default donation.

● Nothing like getting a new reusable bag while supporting (organization name)! Let’s see how many people we can get to go to the GIANT located at (location) in the next 24 hours and buy a Bags 4 My Cause Bag (or two)! Take a picture with the Bags 4 My Cause Bag for a chance to be featured on our page. For every bag sold, we will receive the $1 default donation.

● Stop by the GIANT located at (location) and pick up the reusable Bags 4 My Cause Bag! For every Bags 4 My Cause Bag sold during the month of (month selected), we will receive the $1 default donation. Thank you for your support! Learn more: giant.bags4mycause.com

● We appreciate all the help we can get and with the Bags 4 My Cause Bag it is easy! Just buy a Bags 4 My Cause Bag at the GIANT located at (store location) any time this month and we’ll receive the $1 default donation.

● Looking for an easy way to go green? Pick up a few reusable Bags 4 My Cause Bags at the GIANT located at (location) this month! Each bag helps reduce paper and plastic bag use, AND generates a $1 donation to us.

POST #4: DAY 29 POSTSObjective: Motivate your supporters and the community to go buy the Bags 4 My Cause Bagbefore the month ends!

Facebook Post: There are only a few days left to purchase a reusable Bags 4 My Cause Bag at the GIANT located at (location). For every bag sold during (month selected), we will receive the $1 default donation. Support your local community and the environment, purchase a bag today!

Twitter/Instagram:Don’t forget to visit the GIANT located at (location) to buy a reusable Bags 4 My Cause Bag and support us before the month ends!

21

POST #5: THANK YOU POSTSObjective: To extend a thank you to all of your followers! This is a great opportunity to include a photo of your team or other supporters with the purchased bags.

Facebook Post:Thank you to all who purchased a Bags 4 My Cause Bag this month! We are excited to share that we raised $(donation amount) from this program. We will use the funds to (insert what you will use the money for). Didn’t get a chance to pick up your bag? You can continue to support us by purchasing the reusable Bags 4 My Cause Bag at ANY GIANT and following the instructions on the attached Giving Tag to direct the $1 donation to us!

Twitter/Instagram:Thanks to all of our supporters, we raised $(donation amount) through the GIANT Bags 4 My Cause Program! You can still support us by visiting any GIANT, purchasing the Bags 4 My Cause Bag and using the attached Giving Tag to send a $1 donation to us.

22

suggested outreach schedule - b4mc · web viewthe program features a reusable bags 4 my cause bag...

Documents