REaD Group

A DATA COMMUNICATIONS COMPANY WITH A

DIFFERENCEGiving brands the right to be personal

At REaD Group, data is at the heart of everything we do.

As an experienced multi-service data communications company, we are uniquely positioned to elevate your marketing communication and help you attract and retain the best customers.

Driven by the most comprehensive, trusted and up to date customer data set available in the UK.

Just some of the clients we work with:

Whatever your marketing focus...Acquisition, retention, up and cross selling (or all of these) - the right data can deilver sustained campaign performance and return on investment.

IS665396

Reduce the risk of fines...and avoid unnecessary cost and reputational damage

by keeping your data clean, accurate and get GDPR ready

with our market leading data cleaning suite.

Understand your customers and increase ROI...using our comprehensive customer database to enrich

your data.

Transform your acquisition strategy...using targeted and effective performance marketing for

compliant customer acquisition.

Identify and engage with yourbest customers and prospects...with expert, actionable insight, data analytics services,

advanced segmentation, profiling and modelling.

£

Market-leading data cleaning and accuracy

• The General Data Protection Regulation is now law

and requires that every “reasonable step” is taken

to ensure data is accurate and up to date.

• Millions of pounds are wasted by businesses

every year marketing to goneaways and deceased

customers.

• Vast revenues are lost from losing contact with

customers and prospects who have moved.

• Brands are damaged and great distress caused,

needlessly, by marketing to deceased contacts.

Keeping your data clean andaccurate has never been moreimportant...

CONTACT US TODAYFor a free data health check

readgroup.co.uk/contactusenquiries@readgroup.co.uk020 7089 6400

@REaD_Group REaD Group Ltd

thebereavementregister

Part of the GDPR Toolkit

Best of the rest

Non-assumed, validated

data sources

94 million records of

home owners & renters

22 million relocatable

individuals

Updated monthly

Records captured as fast

as day of death

8.6 million records

• Managed Service – bureau

• Inline – automated

• Online – web access (self managed)

• Licence – files provided to client

• Data as a Service (DaaS) real-time – available for

• One-way

• Two-way

Flexible delivery options

Unrivalled DataThe right data to engage, acquire and retain the best customers

Even the most creative, engaging and thoughtful

campaigns can fail to deliver if you are not reaching

the right people with the right message at the right

time.

That’s where REaD Group’s comprehensive, trusted

and up to date data can make the difference to

your acquisition and retention campaigns. With over

400 variables and over 38 million individuals, we

can provide targeted data that is perfect for your

campaign.

Our aim is to provide our clients with information on every household

and adult in the country. It combines transactional history, lifestyle

choices, behavioural insights and geo-demographics to help target your

campaigns at every level.

Active is now fully GDPR ready and all records are flagged with

contactability by channel - so you can use the data with confidence.

Acxiom InfoBase Lifestyle Census (ILC) provides a consistent source

of highly responsive marketable individuals targetable through known

lifestyles, demographics and purchase behaviours. REaD Group are the

sole reseller of their survey captured dataset and all the data is screened

and updated using our market leading data cleaning suite.

GDPR READY!

Prospectus for Charity is the most comprehensive

dataset designed specifically for the charity sector

with over 30 million marketable individuals, each

appended with variables that allow charities to enrich

existing supporter records and improve supporter

analysis and engagement.

Prospectus for Insurance Is a data solution tailored

specifically for the insurance sector – focussing on

providing customised data and insight that is vital to

maximising customer acquisition and retention.

REaD Group and More Metrics have developed an

innovative suite of open source datasets and models

disaggregated to output-area level and postcode.

These can be used directly by insights teams, or as

model predictors by data and analysis teams.

Giving tonamed charities

Methods ofgiving

Value of gift Preferred communication media

30 millionhome renewals

22 millionmotor renewals

Motor breakdown Health, criticalillness & PMI

RFV & LTV AnalysisPredictive ModelsProfiling

Social Media InsightSegmentationMarket Mix Modelling

CONTACT US TODAYFor a consultation

readgroup.co.uk/contactusenquiries@readgroup.co.uk020 7089 6400

@REaD_Group REaD Group Ltd

We provide you with insight to really get to know your customers and prospects.By applying a range of analytical techniques we help turn raw data into actionable insight.

With 38 million records and 400+ variables we can overlay REaD Group data with yours to enrich your customer understanding.

Actionable Insight

Our work with REaD Group has provided us with some

fascinating insights into who customers are, both

past and present, so we can market to them as

appropriate. We now have a detailed and accurate

picture of who is purchasing from our website, and

identifying these key profiles will undoubtedly help

shape the face of the business in the future.”

Truly knowing your customers means more targeted,timely and effective marketing

At REaD Group, we believe there is no problem that data can’t solve. Having access to some of the most comprehensive data sets in the UK, we can combine these with your data and great insight to help you build better relationships with your customers and prospects.

“

Armelle Guillet, Customer Experience Director,Moonpig

Performance MarketingHow does it work?

We offer a co-registration model for lead generation via our proprietary owned lead generation

websites which are either prize or product testing led

REaD Group’s experienced traffic team drive consumers that meet the required profile to our

proprietary owned lead generation websites using highly targeted campaigns

To ensure compliance with latest legislation, including GDPR, REaD Group collects both

first and third party consent

Based on a clients desired audience we match that profile using a series of qualifying

questions

Once registered, they have the opportunity to give first party consent to brands. Leads are sent

via live feed to maximise conversion for clients

REaD Group partner network

Performance acquisition through email

Using the REaD Group partner network, a larger

quantity of leads can be delivered via multiple

websites. This ensures an even spread of leads from

a wide range of demographics

REaD Group operates transparently allowing our

clients to proactively increase or decrease volumes by

supplier as well as the traffic team optimising internally

Utilising Active, REaD Group’s data universe, and the

Performance Marketing network, the Performance

Marketing Team can provide transparent acquisition

through email

All websites in the partner network are chosen and

approved by REaD Group’s traffic and compliance

teams - with full dialogue and client approval

Traffic is driven by email, social media, display, SEO

and PPC

Our creative team can provide email creative and

landing pages with the approval of the client in

order to create new and engaging relationships with

consumers

Relevant consents can be provided if required in

accordance with the new GDPR regulation

Transformational Technology

REaD Group provide a range of technologies to allow you to access your customer data to generate insights, create visualisations, execute multichannel communication activity and make better marketing decisions.

Single Customer View (SCV)Enabling the ultimate CRM solution, Single Customer View (SCV) delivers a consistency of

information and knowledge from multiple systems and channels to give you a more complete

and unified view of your customers. Across your business there are many sources of information

about customers and their relationship with you. We ensure all of this data is collated, cleaned,

enhanced and held at customer level to be accessed as needed to build successful engagement.

Cross Media ExecutionWhether your campaign is a single channel email broadcast or a multi-channel multiwave

campaign covering on-line and off-line media, REaD Group can help you plan, optimise and

execute it. From campaign strategy, channel selection, messaging and scheduling to relevant and

timely reporting so you can monitor results.

Data as a Service (DaaS)

Seamless real-time connectivity to the UK’s most comprehensive and authoritative database.

REaD Group Data as a Service (DaaS) maintains

accuracy, targets the right customers and delivers

better decisions at every stage of the customer

lifecycle.

And crucially with GDPR now law, DaaS delivers a cost

effective and simple solution to one of the core GDPR

necessities: it will clean customer data in real time.

Your dataDaaS Qinetic cleaned

securely and in real-time

GDPR clean data returned to you for your

campaign

Consentric PermissionsIn partnership with MyLife Digital

Consentric is a cloud based solution that meets

these legal requirements. With an API interface

that integrates with existing data systems and

customer touch points (CRM, website etc) within your

organisation, the system provides a single place to

efficiently, compliantly and transparently record and

track all permissions. It captures, stores and updates

an individual’s data consents across your

organisations and systems, based on a unique ‘5W’

framework: what (data), who (has access) and why

(the purpose), when and where (collected).

Delivers simple, transparent permission

management in a single place

Meets permission tracking and audit requirements

under GDPR

Enhances trust in consumers through

transparency

Enables you to make more informed decisions

REaD Group are an extremely professional and

flexible organisation to work with. All business

decisions are made in full consultation, with

Macmillan’s needs and requirements always

remaining paramount. REaD Group consistently looks

to better their service, and offer advice and expertise

to ensure Macmillan remain at the forefront of data

quality. Refreshingly, REaD Group also continually

looks for ways to become more cost efficient and to

pass cost savings to us.”

With GPDR now law it is a legal imperative to keep your data clean and up to date.

REaD Group’s market leading data cleaning suite: GAS, GAS Reactive and The Bereavement Register - can help you to ensure that your data is clean, accurate and GDPR ready.

“

Cara Eaton, Data Analysis Team ManagerMacmillan Cancer Support

GDPR Requires Challenge

In Article 5 Section (d) Personal data shall be: accurate…and kept up to date; every reasonable step must be taken to ensure that personal data that are inaccurate, having regard to the purposes for which they are processed, are erased or rectified without delay (‘accuracy’);

How do I meet data quality requirements?

In Regulation 32Consent should be given by a clear affirmative act establishing a freely given, specific, informed and unambiguous indication of the data subject’s agreement to the processing of personal data relating to him or her, such as by a written statement, including by electronic means, or an oral statement.

You need to know the status of your data

Regulation 39Any processing of personal data should be lawful and fair. It should be transparent to natural persons that personal data concerning them are collected, used, consulted or otherwise processed and to what extent the personal data are or will be processed.

How do I manage permissions and provide an accurate audit trail?

The REaD GroupGDPR ToolkitTime to get GDPR ready!

Practical solutions to real marketing problems

Solution

Solution

Solution

REaD Groups market leading data cleaning suite Qinetic

Data and Consent AuditThe findings of the data audit will determine what consent permissions exist and what consent needs to be re-obtained

Consentric PermissionsA cloud based, customer facing permission management technology to plug directly into your database to manage permissions in real time

Data quality

Audit and understand your data

Manage permissions in real time

REaD Group and MS Society

MS Society are the UK’s biggest MS charity and are made up of

campaigners, scientists, volunteers, fundraisers and people directly

affected by MS. Together they’re driving invaluable research into more and

better treatments and making a huge difference to people living with MS.

REaD Group are proud to be supporting MS Society by taking part in

events both big and small throughout the year. From our office baking

extravaganza, to chest waxing, quiz nights, talent shows and our more

epic and gruelling sporting challenges, such as the 10 peaks challenge.

One size doesn’t fit all

We know from experience that every business is unique – with different challenges, strategic goals and aspirations. At REaD Group, we are well placed to provide you with bespoke solutions that are directly suited to your requirements.

Whether you are looking to consolidate and improve data accuracy using our market leading data cleaning services,

to acquire new customers, or to gain actionable insight to get to know your customers better – we listen, understand

and work with you to find the best combination of products and services to fit your needs.

Talk to us today to find out how we can provide a solution that fits.

REaD GroupThe Pavilion, 1 Newhams RowBermondsey StreetLondon, SE1 3UZ

www. readgroup.co.uk

enquiries@readgroup.co.uk

020 7089 6400

@REaD_Group REaD Group Ltd

IS665396

REaD Group is the trading name of REaD Group Ltd (Registered in England No. 2959244). VAT Reg. No. 8219580 21.v.06.18.