JDRF One Conference Workshop Blocks

November 21, 2019

Re-Thinking Strategic Corporate Partnerships to

Create Shared Value

Welcome and Opening

Joe Watterson, VP Corporate Development

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Agenda

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Welcome and Opening Joe

Shared Value / MRMS Strategy and Approach Katie

External Partner Perspective

James Pierce, Commercial Business Development at

Cargill

Reflection / Share All

Closing / Next Steps Joe

Learning Objectives

and Desired

Outcomes

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• Inspiration to take a shared value approach with

current and new donors. Being able to identify the

difference between JDRF Centered Selling and Donor

Centered Selling through the eyes of an external

partner.

• Practical application of new tools and techniques to

implement with corporate partners. Proficient in

drafting partnership purpose statements to demonstrate

shared value in the work we do with corporate partners

so it becomes part of how we go to market.

• Identify next steps to take based on “where you are

now” to continue the journey of building long term

strategic partnerships with corporate partners through

creating shared value

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“Each of us has the opportunity to change and grow

until our very last breath. Happy Creating.”

- M.F. Ryan

Purpose Driven Companies

Profit & Social Good

6(sharedvalue.org)

DOING GOOD

LOOKS GOOD

ON YOU.

"Life is a journey. Lokai

exists to help you find

balance between the

highs and lows."

Helping

people on

their path to

better health.

Purpose Driven

Companies

Profit & Social Good

• Social Media posts lead with

purpose and impact

• Organizations are highlighting

and demonstrating the shared

value within their

communications to make

connections with their

followers

• Illustrates an unmet social

need they are helping to solve

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JDRF is on a Journey

Donor/supporter-centricity , Relational Fundraising driving Shared Value

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Co-Created Partnership Purpose Statement: Talking Rain and JDRF are partnering to create meaningful messages and authentic storytelling to positively change the lives

of those living with diabetes.

Local Engagement

since 1988

I’m the Type

Foundational Sponsor Cause Marketing at Retail NDAM Sponsor

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Shared Value / MRMS Strategy and

Approach

Katie Doyle, National Director, Corporate Development

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Fun Fact Polling Questions

Why is Shared Value so Important?

• Take out your phones and open the Meeting App

• Select the Corporate Workshop session and scroll to the bottom heading “Live Polls”

• Go to Polling Questions

Purpose Study

Questions & Answers

• What Percent of Americans believe companies must do more than just make money; they

must positively impact society as well? ANSWER: 78%

• When companies lead with purpose, consumers agree what % of the time, they would be

more likely to trust these companies?? ANSWER: 89%

• When companies lead with purpose, consumers agree what % of the time, they would be

more likely to purchase from these companies. ANSWER: 86%

• What % of your chapter revenue comes from corporate partners? All agree no matter

where this is today, there is opportunity and this is a key strategic priority for JDRF

• How many corporate partners does JDRF have? ANSWER: Greater than 5,000, also

shows opportunity to start with purpose statements to grow shared value and

impact by working together in new ways

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How many of our corporate partnerships

start with a purpose statement?

Partnership Purpose Statement

Shared Impact

Hy-Vee Mission: A Helpful Smile in Every Aisle

Hy-Vee is synonymous with quality, variety,

convenience, healthy lifestyles, culinary

expertise and superior customer service.

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Our Shared Value:

Collaboration to demonstrate Hy-Vee

as a trusted partner for the T1D

community across all lifestages by

providing their customers what they

need, when they need it.

JDRF Mission: Improving lives today and

tomorrow by accelerating life-changing

breakthroughs to cure, prevent and treat type 1

diabetes and its complications.

November 21, 2019

Cargill Sponsorship

James Pierce: Cargill

Cargill reports financial results in accordance with U.S. generally accepted accounting principles (GAAP).

The company also reports adjusted operating earnings, a non-GAAP financial measure that provides additional insight into the underlying financial performance of the company’s ongoing operations.

160,000

employees

A trusted partner for food, agriculture, financial and

industrial customers in more than 125 countries.

At a glance

More than 150 years

of experience

Working in 70

countries

Animal nutrition

and protein

Financial

and

industrial

Agricultur

e

Food

Nourishing the

world in a safe,

responsible and

sustainable way.

OUR PURPOSE

OUR VISION

Be the most

trusted partner in

food, agriculture

and nutrition.

We serve customers in agriculture,

food, financial and industrial,

combining years of experience with

fresh insights, new technologies

and integrated solutions.

Every day:

Customers in more

than 125 countries

Truvia® & JDRF Overview

Connection to T1D: Truvia® offers

people with T1D natural, calorie-free

sweetness from the stevia leaf

Objective: increase the JDRF

community's consideration and trial of

Truvia®

Truvia® Activity to Date:

• In 2019, Truvia sponsored the Twin Cities

JDRF One Walk and Hope Gala Key Wall

• In 2020, Truvia will sponsor the Twin Cities

JDRF One Walk again!

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PANEL:

JDRF staff, volunteer talk about process and

strategic approach with corporate partner

Moderator: Katie Doyle

Panelists: James Pierce, Commercial Business Development and

Kris van Osnabrugge, Associate Executive Director

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QUESTIONS ?

• Tool to help you maximize your conference experience and

translate it into action back home

• Each page corresponds to a One Conference session for you

to jot down:

• Key ideas and insights

• Your big “a-ha” moments or key takeaways

• What you would like to share with your board or staff

• Your own next steps

• Thursday morning you will have an opportunity to synthesize

these notes and connect with your team to begin creating a

realistic 30, 60 and 90 day action plan

Reflection / Share

My Reflections Tracker

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“If your actions inspire others to dream more,

learn more, do more and become more, you are a

leader.”

- John Quincy Adams

THANK YOU