re ingnite old content
TRANSCRIPT
Re-Ignite Your Content
Make Updates and Recycle
Update
• Make updates to bring it up to the times
• Re-write for different mediums
• Share, share, share
Change up the medium
Choosing the mediums that make an impact
• Webinar
• Blog
• Live broadcasting
• Video (recorded)
• Sound
• Images
• Slidedeck
Use Content to Inspire a Webinar
Choosing the mediums that make an impact• Slidedeck
• Sound
• Blog
• Live broadcasting
• Video (recorded)
• Images
• Webinar
Can you hear me now?
Choosing the mediums that make an impact• Slidedeck
• Webinar
• Blog
• Live broadcasting
• Video (recorded)
• Images
• Sound
Write a blog to summarize
Choosing the mediums that make an impact• Slidedeck
• Webinar
• Sound
• Live broadcasting
• Video (recorded)
• Images
• Blog
Use blog content as a discussion on Periscope or Blab. (and Vice Versa)
Choosing the mediums that make an impact• Slidedeck
• Webinar
• Sound
• Blog
• Video (recorded)
• Images
• Live broadcasting
Create video to upload to YouTube and Facebook
Choosing the mediums that make an impact• Slidedeck
• Webinar
• Sound
• Blog
• Live broadcasting
• Images
• Video (recorded)
Create visual content that educates
Choosing the mediums that make an impact• Slidedeck
• Webinar
• Sound
• Blog
• Live broadcasting
• Video (recorded)
• Images
Create a lead magnet using popular content.
INSTAGRAM FOR BUSINESS
Finding positive results from being active on Instagram
Kelly Mirabellawww.ClubStellar.com
2016 EDITION
A BEGINNERS GUIDE TO
VISUAL RESOURCE GUIDE
A collection of places to find, create, and hire for graphicsand visual content.
Kelly Mirabellawww.ClubStellar.com
www.StellarMediaMarketing.com
2016 EDITION
FACEBOOK PAGES FOR SMALL BUSINESS
Finding positive results from being active Facebook
Kelly Mirabellawww.ClubStellar.com
2015 EDITION
A BEGINNERS GUIDE TO
Setting up a Facebook ad: Step by step guide1). Go to Facebook.com/manage
2). Click the green "Create an Ad" button
3). Select what kind of ad you want to perform (what is your goal?)
Stellar Media Marketing [email protected]
www.stellarmediamarketing.com720.515.6137
Page post engagement = more engagement on your statusupdates and post on your page.
Page Likes = You want more fans
Website Clicks = More website traffic
Website Conversions = More advanced targeted ad thatencourages your audience to compete a goal. ex: eventregistrations. You will need to create a little code that will goon your website for this ad.
App Install = Advertise for your application to be installed.This is more for app developers.
App Engagement = More engagement for your application.More for app developers.
Offer claims = boost claims on your Facebook offers.
4).From there you will pick your destination or what you want to promote. For Page Post Engagement ads this
will be selecting the page post you want. For Website clicks you will put in a link. Etc.
For the next couple of steps we will be going through as if doing a Clicks to Website ad5). Choose a photo. Facebook has a deal with Shutterstock so when you are at this point click "Find Images" to
search and select high quality stock image to use in your ads for free.
6). Headline: convey what you are doing
7). Description: make this conversational and include a call to action if possible.
8). Narrow audience targeting. The more specific the ad targeting the better your conversion results.
9). Name your campaign. This is for your records to keep track of ads.
10) Create a budget. If you are new try a smaller budget to test out the ad. You can always add more later.
11). Bid for clicks (this is the most cost effective and you only pay for actions).
12). Go live! Facebook will send you a message when the ad is approved. It only takes a couple of minutes.
Brought to you by
Kelly Noble Mirabella
and Club Stellar
www.ClubStellar.com
FREE TOOLS TO SIMPLIFY YOUR SOCIAL MEDIA
Resources
Find Great Content
Find Stunning Visuals
Create Your Own Visuals
Save Time with Automation
Alltop.com
BuzzSumo.com
Unsplash.com
Deathtothestockphoto.com
Pixabay.com
Canva.com
PicMonkey.com
Buffer.com/pablo
quotescover.com
Buffer
Hootsuite
Native scheduling in Facebook
Click the tool to visit the site.
Section 1: Front End Cover Image
Is it well put together/ Does it reflect the brand well
Does it fit/Is it sized correctly
Does the logo blend or is it like a white box on top of the image
(if a logo is used)
Is the copy cut off by the Facebook overlay (or anything
important like the logo if used)
Profile Image
Does it represent the person or brand?
Is it sized correctly
Is it easy to identify when page is posting or commenting
160x160
Call to action button (optional)
If there is one, is it being used correctly
If not being used is there an opportunity being missed
Is anything missing from the about section
Is there a “ask for info” when viewing as a fan? If so you will
need to fill that info in or consider a different category for your
page.
Is the about section fully optimized and up to date?
Does the page have a customer url? (example: Facebook.com/
stellar247)
Is there a featured video on the page (optional but recommended)
Does the featured video represent the brand well?
Do you have an app to collect email addresses?
Are all the apps you are using for your page working properly?
Remove un-needed, out of date or useless apps from page
Are posting on the page going out regularly?
FACEBOOK CONTESTS DONE RIGHTCheat Sheet
Do this:
Don't do this:
Tools
Include a disclaimer and contest rules. These can also be linked to a website that
has more detailed rules if needed.
A complete release of Facebook by each entrant or participant.
Acknowledgement that the promotion is in no way sponsored, endorsed or
administered by, or associated with, Facebook.
Host your contest on a 3rd party app or right on your Facebook business page.
You can ask participants to like a post on your page to enter
Ask participants to comment on a post on your page to enter
Ask participants to message the page to enter
Have people enter via a 3rd party app where you capture participants contact
info.
Ask participants to like your page to enter
Ask participants to share with friends to enter
Ask participants to share on their friend's Timeline to get additional entries
Ask participants to tag themselves or their friends in this post to enter
Host a contest on your personal profile.
woobox.com
agorapulse.com
shortstack.com
SOCIAL TOOLS MASTER GUIDE
Tools that will help make yoursocial media adventure easier and
more fun!
Kelly Mirabellawww.ClubStellar.com
2016 EDITION
FACEBOOK FOR REAL ESTATE
Finding positive results from being active Facebook
Kelly Mirabellawww.ClubStellar.com
2015 EDITION
A BEGINNERS GUIDE TO
Don’t be afraid to re-share
Like this content? Want more?
• Go purchase the actual presentation video training for only $10 at my VOD page https://vimeo.com/stellarmediamkt/vod_pages
• Contact me (Kelly Mirabella) to hire me to do a webinar or class for your organization. Schedule a call at www.callstellar.com
• Join Club Stellar and get ongoing social media training and over 200 hours of on demand trainings, videos and resources at www.clubstellar.com