rbli social media training day
DESCRIPTION
A presentation that was used during aTRANSCRIPT
RBLI SOCIAL MEDIA 2ND NOVEMBER 2011
AGENDA
Brand workshop recap Ideal client / Brand Wording/ Communication
Your objectives today Workplace Solutions objectives Social Media Revolution video Tools
Google Reader Twitter LinkedIn Facebook Youtube Slideshare Blogging
Team Strategy and how it’s going to work Individual Plans/Objectives
BRAND WORKSHOP RECAPIDEAL CLIENT
Manufacturing, Construction,
Transport, Engineering
H&S manager, General
manager, MD, HR, Ops director
100-400 employees
London, Surrey, Sussex, Kent
based
HooksHealth and safetyRecent regulations shift patterns
BRAND WORKSHOP RECAPABOVE THE LINE WORDING
BRAND WORKSHOP RECAPCOMMUNICATION
WebsiteE-mailer
- Market aligned- Every 6/8 weeks
Social Media- Guest blogs- Networking
- Relationship Building
Google Analytics
- Regular reporting- Measure regional
targeting Membership Login
- After sales benefit
Hard Copy Literature
-Brochures - Case studies- Online PDF
YOUR OBJECTIVES TODAY
Generate business relationships
Develop business opportunities
Produce great content
Increase followers/audience
Encourage sharing amongst followers
Raise brand awareness
Maintain professionalism online
WORKPLACE SOLUTION OBJECTIVES
Social Media
Blogging- User generated
- Customer engagement- Knowledge
Slideshare- Training courses
- Client service
LinkedIn- Relationships
- Sales Google Reader- Content
- Knowledge- Sharing
Twitter-Brand awareness
- Conversations- Promote Activities
TOOLS
OTHER TOOLS
Youtube
Slideshare
Blogging (various different platforms – blogspot/wordpress)
TEAM STRATEGY
Who’s doing what?
Different objectives throughout the team?
Integrate actions?
Consistent message
RBLI Vs Workplace Solutions
MEASUREMENT!
INDIVIDUAL PLANS/OBJECTIVES
One to ones
Emma
Phil
Will
Nicole
Tammy