ranui sustainable brand and media strategy
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Francis StevensMarch 2016
Brand & Media Strategy
Logo & Visual Identity
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Brand Evolution: New Logo
Based on original logo, the new logo has been simplified so it works across different media
The word “Sustainable” makes it immediately clear what space we occupy
The font is Ryman Eco – the world’s first eco font which claims to use a third less ink and toner than Arial, Times New Roman, Georgia and Verdana
Visually the font is reminiscent of Maori art and carving which gives the logo a slightly New Zealand/Northland flavour
Logo can be extended as business diversifies
Logo can be easily adapted for use in events and marketing
EXAMPLES
Branded Collateral
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Presentation Template
*No cost
Business Cards
*500 Business Cards = NZ$27 (vistaprint)
Website
*www.ranuisustainable.com domain name + 2 years hosting = $42 (Go Daddy)
Email Signature
*No cost
Press Releases & Letters
Media Outreach Plan
High-Level ActivitiesPhase One - Kiwi Innovator Workshops
Press release “Ranui Sustainability Brings Kiwi Innovators to Northland”o Pitch interviews with regional (Advocate) and communities (Whangarei Report & Whangarei Leader) to
explain objectives of the workshop and introduce sustainability themes
Media profileso Pitch profile pieces with guest speakers to regional and communitieso Invite media to Kiwi Innovator events
Community notices o Place event notices on print and online noticeboardso Send or place hard copy notices – schools, local libraries, North Tec, Youth Community Centres
Personal Inviteso Build database of key influencers and invite personally i.e. Mayor, IT lecturers, chamber of commerce, local
tech businesses
High-Level ActivitiesPhase Two – “Ranui Sustainable” Meet the Press
Media Tour o Pitch relationship briefings to introduce Ranui Sustainable to key identified media including:
• All Northland communities
• Northland radio
• National radio
• National business
• National tech