ramadan tv scene in mena key markets 2014

KSA, Egypt, UAE, KuwaitRamadan TV Scene in MENA Key Markets 2014

KSA, UAE, Egypt & Kuwait

Reach%:is number of different individuals exposed to a channel within a given period of time. (usually total day). It isexpressed in percentage

Average Rating:Is the average percent of the number of viewers (duplicated) at ANY 15 mins time segment of the program outof total population

TRP’s:Is the sum of all ratings (of 15 mins time segments) of a certain program or channel within a specific start andend time

SOA%: Is the share of viewership of a certain program / TV out of Total TV

ATV:is the number of minutes that an average Target member is likely to spend watching this Channel (usually out oftotal population whether viewers or non viewers)

ATS:is the number of minutes that an average Target member who did watch the Channel is likely to spend watchingit

SOE%:Is the share of revenues achieved by a program or a channel out of the total TV revenues generated. The termuses the word "Expenditure" as this term is created by planners who usually SPEND for their campaigns

Power Ratio:Power Ratio is used to measure the revenue performance of a channel or program in comparison to the share ofaudience that it controls. The three factors used in this determination include total TV revenue, the revenue ofthe program itself, and its share of audience. A higher score is better when determining the power ratio.

Glossary of Terminologies

2

Table of Content

3

TV Performance

Program Evaluation

•KSA Market

•Egypt Market

•UAE Market

•Kuwait Market

FIFA World CUP

•KSA Market

•EGYPT Market

TV Performance&

Programs Genre Evaluation

4

5

KSA

30%

27%

20%22%

15-24 25-34 35-44 45+

Central region29%

Western region31%

Eastern region15%

Southern region17%

Northern8%

46%

54%

GENDER REGIONAGE

Sample Design

6

14.4%

10.8%

22.6%

28.7%

17.4%

6.1%

15.9%

12.5%

20.5%

28.8%

15.4%

6.8%

Afternoon12:00-17:00

Late Afternoon17:00-19:00

Evening19:00-21:00

PrimeTime21:00-24:00

Night24:00-27:00

Other Time

TTV SOA By Day Part

Ram-14 Ram-13

0

10

20

30

40

50

60

70

80

3:0

0

4:0

0

5:0

0

6:0

0

7:0

0

8:0

0

9:0

0

10

:00

11

:00

12

:00

13

:00

14

:00

15

:00

16

:00

17

:00

18

:00

19

:00

20

:00

21

:00

22

:00

23

:00

0:0

0

1:0

0

2:0

0

TTV By TS

Ram 13 Ram 14

Total TV Performance by TS & Day Part

7Sample Size: 2014: 5,401 Respondents \ 2013: 5,608 Respondents

Past 3 Years Total TV PerformanceReach & TRP – Total Population

96.2 97.6 96.2

Ram-12 Ram-13 Ram-14

TTV By Reach

2,529 2,5192,550


TTV By TRP

TTV Ram-12 Ram-13 Ram-14

ATV 6:19 6:17 6:22

ATS 6:34 6:27 6:37

Sample Size: 2014: 5,401 Respondents \ 2013: 5,608 Respondents \ 2012: 5,600 Respondents8

50%

18%

2% 4% 7% 10%0% 1% 4% 1% 3%

44%

16%

1% 4%11% 8%

1%7% 4% 1% 2%

SERIES RELIGION HUMOURPROGRAMS

QUIZ SOCIAL &CULTURAL

PROGRAMS

POLITICAL NEWS FOOTBALL SPORT MAGAZINE POLITICALPROGRAMS

VARIETY TALKSHOW

OTHERS

Airtime %

Ram-13 Ram-14

56%

14%7% 5% 4% 7%

0% 0% 2% 0%5%

55%

11% 9% 7% 6% 4% 3% 2% 2% 0% 1%


QUIZ SOCIAL & CULTURALPROGRAMS

POLITICAL NEWS FOOTBALL SPORT MAGAZINE POLITICALPROGRAMS

VARIETY TALK SHOW OTHERS

SOA

Ram-13 Ram-14

Airtime / SOA / Program Counts By Program GenreKSA (Top 15 Channels by SOA)

66

44

4 8

2310

0 112

1 1

50

36

410

23

71

20 16

2 1


QUIZ SOCIAL & CULTURAL POLITICAL NEWS FOOTBALL SPORT MAGAZINE POLITICALPROGRAMS

VARIETY TALK SHOW SCIENCE & HEALTH

Program Count

Ram-13 Ram-14

9All Charts are sorted by SOA 2014

10

EGYPT

32%

23%

19%

26%

15-24 25-34 35-44 45+

49%

51%

GENDER REGIONAGE

Sample Design

Greater Cairo36%

Alexandria13%

Middle of Delta12%

South Upper Egypt10%

East Delta10%

North Upper Egypt

6%

Suez Canal Governorat

e5%

West Delta5% Frontier

Governerates3%

11

14.4%

10.8%

22.6%

28.7%

17.4%

6.1%

15.2%

8.1%

24.7%

22.0%

19.1%

10.9%


LateAfternoon

17:00-19:00

Evening19:00-21:00


Night24:00-27:00

Other Time

TTV SOA By Day Part

Ram-13 Ram-14

0

10

20

30

40

50

60

70

80

3:0

0

4:0

0

5:0

0

6:0

0

7:0

0

8:0

0

9:0

0

10

:00

11

:00

12

:00

13

:00

14

:00

15

:00

16

:00

17

:00

18

:00

19

:00

20

:00

21

:00

22

:00

23

:00

0:0

0

1:0

0

2:0

0

TTV By TS

Ram-13 Ram-14




98.6 97.9 98.1


TTV By Reach

2,642

1,997

1,576


TTV By TRP


ATV 6:36 4:59 3:52

ATS 6:41 5:05 3:50

Sample Size: 2014: 7,299 Respondents \ 2013: 6,745 Respondents \ 2012: 7,000 Respondents13

58%

5%

20%

6%0% 2% 5% 1% 0% 0% 3%

58%

3%

21%

6%1% 1% 2% 1%

6%0% 1%

SERIES HUMOURPROGRAMS

SOCIAL &CULTURAL

PROGRAMS

RELIGION FOOTBALL POLITICAL NEWS POLITICALPROGRAMS

VARIETY TALKSHOW

SPORT MAGAZINE CARTOONS OTHERS

Airtime %

Ram-13 Ram-14

63%

12%8%

3% 0% 1% 5% 1% 0% 0%5%

66%

15%11%

4% 2% 1% 1% 0% 0% 0% 0%


SOCIAL & CULTURALPROGRAMS


VARIETY TALK SHOW SPORT MAGAZINE CARTOONS OTHERS

SOA

Ram-13 Ram-14

Airtime / SOA / Program Counts By Program GenreEGYPT (Top 15 Channels by SOA)

34

12

44

18

0 29

2 1 3 1

29

8

53

18

1 3 6 2

18

3 1


SOCIAL & CULTURALPROGRAMS


VARIETY TALK SHOW SPORT MAGAZINE CARTOONS QUIZ

Program Count

Ram-13 Ram-14


UAE

15

Local38%

Arabs62%

Abu Dhabi34%

Dubai32%

Sharjah19%

Other Emirates

15%

25%

36%

23%

16%

15-24 25-34 35-44 45+

34%

66%

GENDER REGIONAGE

Sample Design

Nationality

16

03:0

0

04

:00

05

:00

06

:00

07

:00

08

:00

09

:00

10

:00

11

:00

12

:00

13

:00

14

:00

15

:00

16

:00

17

:00

18:0

0

19

:00

20

:00

21

:00

22

:00

23

:00

00

:00

01

:00

02

:00

TTV By TS

Ram-13 Ram-14

16.9%

10.7%

23.6%

28.8%

15.8%

4.2%

15.4%

10.9%

20.5%

29.6%

18.4%

5.2%


LateAfternoon

17:00-19:00

Evening19:00-21:00


Night24:00-27:00

Other Time

TTV SOA By Day Part

Ram-13 Ram-14

Total TV Performance by TS & Day PartLocal & Arabs


Past 3 Years Total TV PerformanceReach & TRP – Local & Arabs

94.1%95.3%

94.4%


TTV By Reach

2,1072,084

2,045


TTV By TRP


ATV 5:16 5:12 5:06

ATS 5:36 5:28 5:24

18Sample Size: 2014: 2,078 Respondents \ 2013: 2,024 Respondents \ 2012: 2,147 Respondents

46%

11% 9% 10%1%

11%1% 3% 0% 4.3%

4%

39%

10% 9% 12%7% 8%

1% 3% 0% 4.6% 5%

SERIES RELIGION SOCIAL &CULTURAL

PROGRAMS

MOVIES SPORT MAGAZINE POLITICAL NEWS HUMOURPROGRAMS

QUIZ CHILDRENPROGRAMS

POLITICALPROGRAMS

OTHERS

Airtime %

Ram-13 Ram-14

57%

10% 6% 4% 0%7% 2% 2% 3% 2% 5%

54%

9% 6% 5% 4% 4% 4% 4% 3% 2% 4%

SERIES RELIGION SOCIAL &CULTURAL

PROGRAMS



POLITICALPROGRAMS

OTHERS

SOA

Ram-13 Ram-14

Airtime / SOA / Program Counts By Program GenreUAE L&A (Top 15 Channels by SOA)

65

24 28

6 1

154 5 1

120

44

1829

6

2011

5 5 2

17

1

SERIES RELIGION SOCIAL & CULTURALPROGRAMS



POLITICALPROGRAMS

FOOTBALL

Program Count

Ram-13 Ram-14


20

KUWAIT

22%

32%

24%22%

15-24 25-34 35-44 45+

Kuwait City15%

Hawali21%

Farawniya27%

Ahmadi19%

Jahra12%

Moubarak Al Kabir

6%

40%

60%

GENDER REGIONAGE

Sample Design

21

0

10

20

30

40

50

60

70

80

3:0

0

4:0

0

5:0

0

6:0

0

7:0

0

8:0

0

9:0

0

10

:00

11

:00

12

:00

13

:00

14

:00

15

:00

16

:00

17

:00

18

:00

19

:00

20

:00

21

:00

22

:00

23

:00

0:0

0

1:0

0

2:0

0

TTV By TS

Ram-13 Ram-14


22

16.9%

12.8%

19.1%

25.6%

20.0%

5.6%

16.3%

12.4%

18.7%

28.7%

18.2%

5.7%


LateAfternoon

17:00-19:00

Evening19:00-21:00


Night24:00-27:00

Other Time

TTV SOA By Day Part

Ram-13 Ram-14

Sample Size: 2014: 2,371 Respondents \ 2013: 2,265 Respondents


96.3 96.7 97.0


TTV By Reach

2,155

2,1932,183


TTV By TRP


ATV 5:23 5:28 5:27

ATS 5:35 5:40 5:37

23Sample Size: 2014: 2,371 Respondents \ 2013: 2,265 Respondents \ 2012: 2,001 Respondents

53%

4% 3%10%

1%10% 10%

5%0% 1% 4%

50%

5% 3% 8% 7% 8% 9%4% 1% 1% 4%


QUIZ RELIGION SPORT MAGAZINE POLITICAL NEWS SOCIAL &CULTURAL

PROGRAMS

POLITICALPROGRAMS

FOOTBALL VARIETY TALKSHOW

OTHERS

Airtime %

Ram-13 Ram-14

56%

9%4% 7%

0%7% 7% 3% 0% 1% 6%

60%

8% 6% 6% 5% 5% 5% 2% 2% 1% 1%


QUIZ RELIGION SPORT MAGAZINE POLITICAL NEWS SOCIAL &CULTURAL

PROGRAMS

POLITICALPROGRAMS

FOOTBALL VARIETY TALKSHOW

OTHERS

SOA

Ram-13 Ram-14

Airtime / SOA / Program Counts By Program GenreKuwait (Top 15 channels by SOA)

55

9 6

30

114

2413

0 2 1

51

9 8

23 2312

2416

1 2 2


QUIZ RELIGION SPORT MAGAZINE POLITICAL NEWS SOCIAL & CULTURALPROGRAMS

POLITICALPROGRAMS

FOOTBALL VARIETY TALK SHOW SCIENCE & HEALTHPROGRAMS

Program Count

Ram-13 Ram-14


FIFA WORLD CUP 2014

25

FIFA World

Cup

2014 Effect

KSA

26

Total TV Performance by Time SegmentRamadan 2014

0.0

10.0

20.0

30.0

40.0

50.0

60.0

70.0

80.0

Ramadan Ram Week 1+2 Ram Week 3+4

27

FIFA World

Cup

2014 Effect

EGYPT

28

Total TV Performance by Time SegmentRamadan 2014

0.0

10.0

20.0

30.0

40.0

50.0

60.0

Ramadan Ram Week 1+2 Ram Week 3+4

29

30

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