Ralph Ybas, 22Cebu City, Phi l ippines

Education

Work Experiences

2005-09 - University Of Southern Philippines Foundation Highscho ol2009 - Present - University Of San Carlos Talamban Campus Bachelor of Fine Arts Major in Advertising Arts

2011 -Layout Editor in Ybas Arthaus

Adobe IllustratorAdobe PhotoshopAdobe Lightro omAdobe IndesignCommunicationTeamwork

2015 - Intern Graphic Designer in Pixie Dust Creations

2014 - Photographer in Lantawan Magazine 2014 Issue (USC-CAFA Magazine)

Skills

“ I strive for two things in design: simplicity and clarity. Great design is born of those two things.” ~ Lindon Leader

Hello, I’m a Graphic Designer/Photographer

Specializing in Brainding, Flyers, Brochures,Layouts, Brand Identitity, and Editorial Design, Photo Touch Ups, Graphic Design/Advertising.

Mac & PC

Project: Proposal Logo for Gaming team

Project: Proposal Logo for Evest Safety vest

Project: Scho ol Plate Logo Project for Drink Store

Client: KNN Group

Client: Micheal Manoso

Project: Final Scho ol Plate for Dream Project Finals

Project: Proposal Logo for CEBU SME EXPOClient : Pixie Dust Creations

Project : Infographics on Workout Pain and Gain Fitness

Staggered:Increases the load on one side of your chest and uses your core for stabilization

Wide arm:Places more emphasis on your chest

Diamond:Places more emphasis on your triceps and your inner chest

Project : Ad Campaign For Maiquis Bakeshop Thesis Prosposal

Cebu City Area:

Talamban

Guadalupe

Archibishop Reyes Avenue

(Across Grand Convention Center)

Mabolo Street

Nivel Hills, Lahug

Apas

Capitol St.

Banilad

Labangon

Mandaue City Area:

As Fortuna

Hernan Cortes

Subangdaku

Tipolo

Canduman

Tel No. (6332) 420-2771

Fax No. 420-2777

Project : Scho ol Final Plate for Julies Bakeshop Campaign Ad

Project : Lantawan Magazine Front Cover Design

Project : Concept Art Vector Barack Obama Propaganda Inspired

Project : Concept Art Vector Adobe Illustrator

Project : Bo ok Cover Ernest Hemmingway: The Old Man and The Sea

The Old Man And The Sea

Ernest Hemingway

Ernest H

eming

way

Project : Front Magazine Layout Design

Project : Newspaper Headline CebuDaily News Layout Design

Vol. 16 No.332 | Friday, 10 January 2014 www.cebudailynews.ph

Project : Flyers & Brochure Layout Design

With the rise of numerous gadgets and applications for vectoring, photo manipulations, 3D modelling and illustration, the old pencil and paper are least getting noticed, kept inside drawers and sometimes never used again. I remembered attending a graphic design convention where one of the speakers (from an animation studio) forgot what is that “writing instrument with graphite” called. Everyone laughed when the audience figured it out for him that he is referring to a “pencil”.Every creative person and even those who are not into design work might have used a pencil or a pen and a paper at some point of their work process. But with the popularity of sketching applications on tablets and other devices, the traditional way of conceptualizing an idea on a piece of paper are replaced by virtual sketch pads and sticky notes.This article will teach you the importance of sketching and how your pen and paper will help you in conceptualizing and building your next successful design work. Take time to shut down your laptops and set aside those drawing tablets for a while as I give you some benefits of sketching your ideas first on paper, how other designers benefit from it and some tips on getting it started.

An initial way to spark creativityThere is always that creative feeling when you are holding a pencil than holding a mouse. It gives you more freedom to illustrate what’s in your mind on paper than on a computer. By means of drawing rough lines and shapes, you begin to use that spark of creativity within you to come up with interesting concepts that can be the initial foundation of your next awesome design work.

Easy, fast and can be done anywhereSketching doesn’t only happens in your work table. It can took place anywhere you need to record something, list an idea or just be inspired by the environment you are in. Bring a small notebook and a pen everywhere you go. Who knows, you might just find notable ideas as you go.An effective visual communication toolYou might meet a potential client while not at work or in public places and you might talk about things relating to your design work. Your pen and notebook in hand can be a great communication tool. Through rough sketches or just showing up your sketchbook, you can easily describe what you do and your creative process for an instant client work.

Visual explorationWhen you start your project with a sketch, you will not limit yourself with a single variation of your idea. Through sketching, you can explore multiple options you could take in a particular design concept.Great ideas comes from rough sketchesOftentimes, when you still have nothing in mind, scribbling and doodling triggers your imagination and gives birth to the awesome idea you’ve been figuring out for hell years!

Improve your drawing skills and discover new skillsAs a designer, you must be equipped with that extra skills you use in your design work. By means of sketching, one important skill is developed, drawing. The ability to draw and visualize things on paper instantly can be your greatest weapon. A designer who can easily illustrate his ideas or concepts will most likely win a client over those who can’t even draw a distinguishable object. Also, by sketching, you might just discover your other skills like art direction, creating storyboards or character designing.

It is always fascinating to see how a designer transforms his/her sketches into an amazing design work. Rough scribbles in a piece of paper can be a start of the next successful design. That is why more successful designers start their creative process by sketches and drawings. For the past months, YTD have featured a lot of awesome projects and interviewed some great designers and artists across the globe about their works and took a closer look on their creative processes. We always ask a particular question to most of them. That is,

“Can you share us your creative process? From where did you start?” It is not a surprise that the common denominator of their answers is the skill we’ve been talking about in here. Here are some of them:

In his UCreative Spotlight interview, he answered:“Projects in art direction can be really different, depending on the needs of the client. I think the most important part in the project is listening to the client speaking about his needs. Try to be reactive. Sometimes, the final idea comes during the first ten minutes of the meeting, while making some doodles on a sketch book. Then I begin the research stage; doing sketches and picking up pictures to make a mood-board. In doing this, I build the idea with the drawing and try to pass on the emotional direction with the mood-board. For the last stage, I just need to develop and put the finishing touches. That’s it!”

In an interview about his Game of Thrones Playing Cards Project, he answered:“After choosing a character and few thumbnails for the overall layout, I begin drawing. Then it’s just the tedious process of hatching lines, which is my attempt to retain a classic illustrated look in the cards vs the standard comic look.”

In an interview about his NatGeo Rebranding Project, he answered:“I started generating assets by sketching logo variations and several applications of those new logos. From there, I began creating the logo and applying it to simple stationary. From that point, every single element followed the standard that was laid out in the previous elements, and I knocked them out one-by-one to give you the completed project.”

In an interview about her Watercolor Patterns, she answered:“Everything starts with an idea. Then I think about it for some time. Next I create draft sketches. I think it is the most difficult moment – to apply the picture in my mind on the paper. Some persistence, a drop of inspiration, particular time – and voilà, I have a result.”

Ok, sketching is pretty cool but how can I get started?This is the big question that might comes out of your mind. Well, I know that there is always that feeling of doubt when you are facing a clean blank sheet of paper and that hesitation of what to draw and where to start. Fortunately, I have listed some effective tips you might give a try to get started with sketching.1. Start by listing some words/terms/initial thoughts that best describe your idea. These words, when properly analyzed can give you the starting point of what to sketch.2. Don’t be afraid of mistakes. Remember you are sketching to come up with INITIAL ideas to be used for your FINAL designs. So mistakes are inevitable and most of the time, they give rise to new opportunities and better ideas.3. Sketch anything and anywhere. Bring with you a pen and a sketchbook or a small notebook wherever you go. Sketch anything that you think are interesting and can be an inspiration for your next designs. Do it in a subway, a park or in a restaurant. Some of the most brilliant ideas might come across your way at an instant so better be ready to record them.If those tips are still not enough for you to try sketching and drawing, then consider this advice from American graphic designer and filmmaker Saul Bass:Now it’s your turn! How important sketching is in your design work?

Project : Event and Campaign Poster Ad

Project : Proposal BannerClient: Sugbo Mercado

Project : Holiday Fair at Parkmall Poster for Social MediaClient: Parkmall

PosterThumbnail

Project : Easel board for real stateClient: The Crescent Ville

Ayala Terraces Software : Adobe Lightro om

Photowalk Around DowntownSoftware : Adobe Lightro om

Photowalk Around DowntownSoftware : Adobe Lightro om