raising money through syndication youth net 19th may 2008
TRANSCRIPT
Innovative trading to diversify your income streams
James Barradell-SmithSam Thomas
£125,000
Two websites, one aim: To create a socially inclusive environment where all young adults are engaged, informed and inspired to achieve their ambitions and dreams
850,000 opportunities to volunteer
250,000 registered users
60,000 visitors per month
18,000 opportunities applied for each month
www.do-it.org.ukthe UK’s first and onlyNational Volunteering Database
Each month, TheSite.org helps over500,000 people access vital:
Information…...via no-nonsensefact sheets
Support……from peers viadiscussion boards
Advice……from experts viaaskTheSite
?Innovative trading - syndication
“Web syndication is where a section of a website is made available for another website to
use, either by licensing content or by sending web feeds of certain content from one website to
another.”
• Develop your charity’s brand
• Increase reach and service access
• Develop services, drive change
• Inspire confidence in your charity
• Raise profile of charity partners
Why syndicate?
What do we syndicate?
What have we got that’s of value?
Photo by Qteahttp://www.flickr.com/photos/Qtea
-Trusted content and services on TheSite.org
- The UK’s electronic volunteering infrastructure behind do-it.org.uk
What we syndicate – volunteeringopportunities
Opportunities from do-it.org.uk – examples
Displayed in your look and feel…
What we syndicate - articles from TheSite.org
What we syndicate - articles from TheSite.org
What we syndicate - askTheSite
What we syndicate - research
Why us?
Photo by Samhar Khuzamhttp://www.flickr.com/photos/samharkhuzam/
The Pepsi challenge...
“Log on to do-it.org.uk, choose mentoring from the scroll-down list, type in your
postcode and, bingo, a host of mentoring opportunities come up immediately. This
website is a marvellous resource and covers much more than mentoring.”
THE TIMES Saturday 19th April 2008
The UK’s volunteering electronic infrastructure
400+ voluntary sector partners
850,000 opportunities to volunteer
Trusted content from TheSite.org
The “virtuous circle”
£Photo by rbhwww.flickr.com/photos/rbh/
http://www.socialsignal.com/web2-revenue
www.whatsonwhen.biz
• Off-the-shelf travel and entertainment content feeds
Photo by warrenhhttp://www.flickr.com/photos/warrenh/
Things to think about
• Value what you do
Things to think about
• A strong proposition can compete in the commercial world
Photo by hekkellerhttp://www.flickr.com/photos/alex_senson/
Things to think about
• Aim for long term, sustainable income
Photo by Lollie-Pophttp://www.flickr.com/photos/lollie-pop/
• Be flexible
Things to think about
Photo by evanosherowhttp://www.flickr.com/photos/evanosherow/
• Be clear on your USPs and articulate them well
Things to think about
Photo by Tim Parkinsonhttp://www.flickr.com/photos/tmiparkinson/
• Be brave – say it with confidence
• Try it out – nothing ventured, nothing gained!
Things to think about
Photo by r_necheshttp://www.flickr.com/photos/r_neches/
• Spend time on your systems and processes
Things to think about
• Stop thinking in “sector silos”
Things to think about
Photo by Mike Saleshttp://www.flickr.com/photos/mikesales/
Photo by Xiphttp://www.flickr.com/photos/xip/
