raise more money through science
TRANSCRIPT
Predictive ModelingRaise More Money Through Science
What’s Your Biggest Challenge?
Are you trying to raise more money with fewer resources?
50%
100%
25%
0%
75%
What’s Your Biggest Challenge?
Are you trying to raise more money with fewer resources?Do you have a large prospect list and don’t know where to prioritize your time?
50%
100%
25%
0%
75%
What’s Your Biggest Challenge?
Are you trying to raise more money with fewer resources?Do you have a large prospect list and don’t know where to prioritize your time?Do you suspect some of your donors could be giving more?
50%
100%
25%
0%
75%
What if you could quickly and easily find the prospects in your database who are most likely to give you the largest amount of money?
It’s not magic – It’s science!
Predictive Modeling is quickly becoming the most popular tool for development programs to increase their effectiveness and raise more money.
What Does Predictive Modeling Do?
Tells you why someone gives
What Does Predictive Modeling Do?
Tells you why someone givesTells you why they keep giving
What Does Predictive Modeling Do?
Tells you why someone givesTells you why they keep givingFinds new major donor potentials
What Does Predictive Modeling Do?
Tells you why someone givesTells you why they keep givingFinds new major donor potentialsPredicts lifetime giving levels for donors and prospects
What Does Predictive Modeling Do?
Tells you why someone givesTells you why they keep givingFinds new major donor potentialsPredicts lifetime giving levels for donors and prospectsShows you what works and what doesn’t
What Does Predictive Modeling Do?
Tells you why someone givesTells you why they keep givingFinds new major donor potentialsPredicts lifetime giving levels for donors and prospectsShows you what works and what doesn’tHelps you raise more money in less time
How does Predictive Modeling work? It’s Easier Than You Think
Here are the steps:Review the information currently in your database
How does Predictive Modeling work? It’s Easier Than You Think
Here are the steps:Review the information currently in your databaseAdd important information about household wealth, spending, and lifestyle
How does Predictive Modeling work? It’s Easier Than You Think
Here are the steps:Review the information currently in your databaseAdd important information about household wealth, spending, and lifestyleBuild a picture of your best donors
How does Predictive Modeling work? It’s Easier Than You Think
Here are the steps:Review the information currently in your databaseAdd important information about household wealth, spending, and lifestyleBuild a picture of your best donorsFind others in your database who look and act just like them
How does Predictive Modeling work? It’s Easier Than You Think
Here are the steps:Review the information currently in your databaseAdd important information about household wealth, spending, and lifestyleBuild a picture of your best donorsFind others in your database who look and act just like themPrioritize the most promising prospects
The Process: What We DoMake recommendations on which constituents to profile and what data fields to include.
The Process: What We DoMake recommendations on which constituents to profile and what data fields to include.Append financial and lifestyle data to your records.
The Process: What We DoMake recommendations on which constituents to profile and what data fields to include.Append financial and lifestyle data to your records.Build a model of your “best” donors.
The Process: What We DoMake recommendations on which constituents to profile and what data fields to include.Append financial and lifestyle data to your records.Build a model of your “best” donors.Find others in your database who should be your best donors.
The Process: What We DoMake recommendations on which constituents to profile and what data fields to include.Append financial and lifestyle data to your records.Build a model of your “best” donors.Find others in your database who should be your best donors.Rank all of your prospects by cultivation priority and target gift amounts.
The Process: What We DoMake recommendations on which constituents to profile and what data fields to include.Append financial and lifestyle data to your records.Build a model of your “best” donors.Find others in your database who should be your best donors.Rank all of your prospects by cultivation priority and target gift amounts.Guide you through the process of applying your results.
The Science that Makes It Work
A model built on your data, not on standardized algorithms.
The Science that Makes It Work
A model built on your data, not on standardized algorithms.T-Tests and Multiple Regressions that measure your donors’ unique characteristics.
The Science that Makes It WorkA model built on your data, not on
standardized algorithms.T-Tests and Multiple Regressions that measure your donors’ unique characteristics.Z-Scores that rate the best matches in your data.
What You GetYour team focused on the best prospects
What You GetYour team focused on the best prospectsImproved cultivation strategies
What You GetYour team focused on the best prospectsImproved cultivation strategiesIncreased efficiency
What You GetYour team focused on the best prospectsImproved cultivation strategiesIncreased efficiencyBetter fund raising results
Put Predictive Modeling to Work For You
Contact Outsight Network for more information.Email us at [email protected] Kay Edwards at 866-858-4633 x700www.outsightnetwork.com